Unified Visual Identity: The Power of Design Consistency

Consistency in design isn’t just about aesthetics; it’s about crafting a narrative that resonates and endures. A unified brand identity ensures that every piece of communication, from your logo to your social media posts, tells the same story. This consistency builds trust and recognition among your audience.

Actionable Takeaways:

1. Develop Brand Guidelines: Create a comprehensive brand guideline document that includes your logo, color scheme, typography, and tone of voice. Ensure everyone in your team adheres to these guidelines.
2. Audit Your Existing Materials: Regularly review all your marketing materials to ensure they align with your brand guidelines. Consistency should be maintained across all platforms.
3. Tell a Cohesive Story: Every piece of content should contribute to the overall narrative of your brand. Whether it’s a blog post, a social media update, or an email, make sure it aligns with your brand’s mission and values.

Vivid Visuals: Simplifying the Complex

Clear visuals are more than just pretty designs; they are powerful tools that simplify the complex, ensuring your message isn’t just seen but understood. In a world where attention spans are short, vivid visuals can capture attention and convey information quickly and effectively.

Actionable Takeaways:

1. Use High-Quality Images: Invest in high-quality images and graphics that reflect your brand’s identity. Avoid using stock photos that look generic or off-brand.
2. Infographics and Data Visualization: Use infographics and data visualization to present complex information in an easily digestible format. This helps your audience understand your message quickly.
3. Consistent Visual Style: Maintain a consistent visual style across all your platforms. This includes colors, fonts, and image styles that align with your brand guidelines.

Smooth Navigation: Enhancing User Experience

An intuitive experience is the cornerstone of user satisfaction, transforming passive viewers into active participants. A well-designed website or app can significantly impact how users perceive your brand and their willingness to engage with it.

Actionable Takeaways:

1. User-Friendly Website Design: Ensure your website is easy to navigate with a clear structure. Use a logical hierarchy and intuitive menus to guide users to the information they need.
2. Mobile Optimization: With a growing number of users accessing websites on mobile devices, it’s crucial to have a mobile-friendly design. Ensure your site is responsive and provides a seamless experience on all devices.
3. Accessibility: Make your website accessible to all users, including those with disabilities. This includes using alt text for images, providing transcripts for videos, and ensuring your site is navigable with a keyboard.

Iterative Excellence: The Importance of Ongoing Refinement

Ongoing refinement based on real feedback is crucial. It’s about evolving with your audience, not just for them. Iterative design ensures that your marketing strategies remain relevant and effective in a constantly changing landscape.

Actionable Takeaways:

1. Collect Feedback: Regularly collect feedback from your audience through surveys, social media, and direct interactions. Use this feedback to identify areas for improvement.
2. A/B Testing: Implement A/B testing to compare different design elements and strategies. This helps you determine what works best for your audience.
3. Continuous Improvement: Design is not a one-time task. Continuously refine and update your designs based on feedback and performance metrics.

The post Unlocking Business Growth Through Graphic Design: A Guide for Founders and Marketers appeared first on DotYeti Design.

A high-quality graphic design portfolio helps businesses achieve key marketing targets. For instance, it adds a contemporary flair to advertisements, surpasses language barriers, and highlights the company’s creative minds. It is essentially creativity driven by purpose. But as creative trends come and go, it’s important for marketing teams to stay ahead of the curve.

Impact of Graphic Design in 2024

Think of the most iconic brands we know today.

Perhaps what springs to mind are their massive marketing campaigns that struck a chord with audiences worldwide. Graphic design is an essential part of marketing campaigns—it catapults products into the spotlight and into the center of conversations.

It can immediately put a relatively unknown brand on the radar and accelerate global sales. Not only that, it can ensure a company stays relevant. This is because engaging graphics make a company feel refreshingly modern and trendy. 

The Importance of Brand Strategy

First of all, its importance in branding strategy cannot be overstated. Graphic designers carefully think through every line, color, and logo variation. Afterward, they go through testing to make sure that they evoke the right emotions and spark the right ideas.

A product’s unique selling points can be concisely communicated in a logo alone. Think about the simplicity of Facebook, the softness of Airbnb, and the statement of the Rolling Stones logos.

Captivating graphic design can also level up omnichannel marketing campaigns. For example, a billboard that makes you look up from your work commute. Maybe a flyer that you want to read a second time. Or a social media graphic that makes you stop scrolling. Needless to say, all of them require a thoughtful creative eye. 

Above all, graphic design comes in many shapes and forms, each with its own optimized anatomy. For example, videos and animations likely need a different set of skills to master than banner ads. This is, in turn, different from a business card that needs to quickly highlight key contact information.

With all this variety, it’s clear that graphic design enriches the marketing industry. An unlimited graphic design service can be the key to unlocking all the benefits for any forward-thinking marketing, sales, or product team. 

Graphic Design for Digital Marketing

As the online world grows, the importance of graphic design in digital marketing has never been greater. 

As with everything, there are good and bad graphic designs. Bad graphic designs get lost in the sea of online content and can have negative audience responses. On the other hand, good graphic designs hit your KPI targets and exponentially grow your online presence. 

It’s critical to note that the same methods cannot be applied across all online platforms. For example, graphic designs that drive results on social media will likely not get the same response for email marketing campaigns. This is why it makes sense to dive into the details for each channel. 

1. Facebook

Facebook’s massive online reach undeniably makes it one of the most powerful tools ever created for digital marketing. There are over 4.4 billion registered users and social ad impressions are increasing 20% year on year. Therefore, the most effective marketing strategies correctly leverage the Facebook algorithm. 

Here are a few of our battle-tested tips: 

• It’s important to not overwhelm the ad with text if you want to boost engagement. Stick to the 80-20 rule: 80% graphics and 20% text. Make the text powerful and concise to spark interest.
• Make sure the caption complements the image. You can even use emojis to add character and directly evoke certain emotions. 
• Try out some motion graphics, such as videos and animations. These formats add an element of surprise and help with engagement.
• Know Facebook’s standard dimensions. This ensures that your ad is optimized across all layouts.

2. Instagram

Instagram’s user interface purposefully puts the spotlight on visual content. Above all, it’s critical that your Instagram content stands out. 

Here’s what makes a design Insta-worthy:

• Unlike Facebook, Instagram is completely dominated by visual designs over text. Eye-catching colors, high-quality resolutions, and bold creativity are your most powerful tools here.
• Ensure that any text you wish to include is not covered by the CTA button on Instagram stories.
• Curate a feed that aligns with your brand colors, aesthetic and messaging. When users first visit your profile, it’s the entire feed that takes up the visual field, not individual posts. 
• Don’t forget to include powerful hashtags to help increase brand exposure and discovery.

3. Email

It’s no longer enough to send out mass emails that feel soulless and advertising-heavy. 

Customer relationships are activated and nurtured through meaningful email content. Similarly, emails that are tailored to different target audiences produce the best results because they feel personalized. Following on from this, automated email funnels that incorporate the right content can guide a lot of high-value leads down the purchasing funnel.

But text alone can’t accomplish this. 

Graphic designs add character and energy to email marketing strategies. They can include on-brand banners, illustrations, and animated GIFs. Consequently, these all serve to better engage and connect with the reader.

Here are some strategies that we take into account when creating email marketing graphics: 

• Attention-grabbing graphic designs at the top of an email can help turn a simple click into a read.
• Illustrations and infographics help summarize key information and drive a point home.
• Banners are useful for highlighting CTA messages.

Graphic Design for Print Materials

Print design covers a huge variety. This includes T-shirts, business cards, labels, bags, posters, and menus. Forward-thinking marketers who want to expand their brand reach must eventually consider the print design. It adds a layer of personal touch to customer relationships and extends it beyond the original purchased product. 

We remember 20% of what we read and 80% of what we see. The most effective print designs can effortlessly capture attention. They do this through stunning visual appeal and communicating critical information. In conclusion, they drive results because of a perfectly balanced blend of function and creativity. 

1. Merchandise Design

Merchandise design is an excellent marketing tool. Customers can support your brand awareness strategy even when they are not using your product. When you’re carrying branded shopping bags, wearing branded clothing, or using branded gifts, you are indirectly marketing to others. 

A potential customer can be converted into a paying customer by consistently encountering your brand on a variety of different merchandise. Therefore, having thoughtfully designed merchandise can also show people that you are investing in marketing. Above all, this helps build a positive image of your brand. 

2. Packaging Design

It’s important to strike a balance between functionality and advertising with packaging design. Ultimately, it could be the final push that encourages potential customers to pick your product off the shelf.

Firstly, it must reliably hold and protect what it carries inside. Following on from this, there are a number of different materials you can choose from. Each material has varying strength, durability, texture, and cost. 

Secondly, it should communicate information that you want your customers to know before they use your product. Here you’ll have to decide how to highlight certain product information. The most important ones may include ingredients, contact information, and usage instructions. 

And lastly, it should also shine a spotlight on some of your brand’s core values. Doing so will help your customers feel connected to your story. This in turn builds loyalty. Do you have a commitment to sustainability? Are you using proprietary technology? Do you want your packaging to reflect your minimalist aesthetic? Or are you after a more vibrant look? You can show these things in your packaging design.

3. Branding and Print Design

Brochures, flyers, and posters are important ways to raise awareness about promotions or upcoming events. Furthermore, they can also be a customer’s first encounter with your brand. What key information do you want to convey? Do you want to spread awareness of limited-time discounts? Where should you place your logo? 

The most popular print designs are probably business cards. Above all, these must effectively highlight your contact information and be on-brand. You should always be proud when handing out your business card! 

Types of Graphic Design

There are many different types of graphic designs. Each of them accomplishes unique targets. Together, they form a comprehensive and cohesive creative strategy. We’ll explore the forms you may have encountered, and when you may choose to use them. 

1. Static Images

Static images are perhaps the most deceptively simple. They are often associated with traditional marketing. You’ll see static images everywhere, from billboards to flyers. Digital marketers have also cleverly leveraged static images. This is usually in the form of social media graphics and Google display banners. 

However, none of these forms are actually simple. 

It’s important to be aware of all the various factors at play. These include the target audience, standard dimensions of each design, and delivery model. Also whether you are optimizing for awareness or conversion, and the quality of the designs themselves. 

A shopping discount brochure meant for a general audience may likely be seen once. It needs to quickly communicate key information to keep the event top of mind. On the other hand, graphics for online ad campaigns can be retargeted to customers who are further down the purchasing funnel. It should still be visually stunning to stand out from all the other online content. 

In general, an effective ad should be 80% visual and 20% text. This anatomy has been proven to drive information retention. In addition, it is also a great way for designers to showcase their talent. It’s the ideal balance between communicating key information through text and using creativity to make the information stick.

2. Animated GIFs

Animated GIFs are almost always found in modern digital marketing strategies. Motion adds variety and character to the endless amount of online content we encounter every day. That may just be enough to encourage someone to stop scrolling! Therefore, it’s really no surprise that tech-savvy digital marketers increasingly tap into animated GIFs. 

Additionally, most GIFs are 5-15 seconds long and this extra time can help you convey more information compared to a static image. Nevertheless, it’s still important to choose what information you’d like to showcase. Not to mention, the most appropriate way to incorporate it. For example, an animated GIF that’s too information-heavy or one that moves too fast, will not be memorable.

3. Animations and Videos

The next level up in complexity is animations and videos. But these aren’t the boring lecture videos you may remember from school! Rather, they’re an incredibly engaging tool for digital marketers to leverage. 

The most effective videos have a catchy hook to encourage the viewer to continue watching the video and as well as a memorable outro. Moreover, summary slides with bullet points help add structure to the video and highlight key takeaways. 

Explainer videos are an important part of any marketing campaign that wants to deep dive into a particular topic. As a result, they are often found in the later stages of a campaign when the potential customer is actively researching your product before making the purchase.

Marketers can add specific information in a video and establish a personal connection with the viewer. This is also why they can also be used to build customer loyalty. For example, you can use them to communicate product updates or big company developments to customers. 

Color Psychology of Graphic Design

What is the best color for marketing? Hint: check out our infographic for the answer.

Just to be clear, the right color significantly levels up the impact of a design. On the other hand, the wrong color can have an undesirable effect. It may also result in missed marketing opportunities.

By striking the right balance, the best graphic designers expertly leverage colors to influence consumer psychology and increase conversion. 

List of Colors and Their Associated Emotions

• Red: stimulates heightened emotions such as excitement and hunger. Can also signify urgency or danger. 
• Yellow: often associated with happiness and creativity
• Orange: an invigorating color used to show affordability
• Green: the color of environmentalism, nature, and wellness
• Blue: this reliable color is used by companies who want to convey trust, security, and tech-savviness
• Purple: this rare color symbolizes royalty and luxury
• White: professionalism, science, and simplicity

Real-Life Examples of Color Psychology in Logos and Branding

Red is often used by fast food companies to encourage hunger and consumption. Think McDonald’s and Burger King. 

Orange is a solid color choice for CTA buttons. This is because of its double appeal to the happiness of yellow and the energetic punch of red. Customers know that they are clicking on a good deal! Furthermore, it subtly stands out from the crowd with its invigorating shade. This is why companies like MasterCard, Nickelodeon, and Fanta gravitate towards orange. 

Yellow logos such as Shell, Ikea, and Nikon reflect positivity and youthful energy. These companies want you to know that using their product brings happiness. 

Green is the primary color found in the logos of Spotify, Starbucks, and Whole Foods. Its association with health and wellness makes consumers feel balanced. 

Blue has proven time and time again to be a powerhouse in marketing and branding because of its association with trust. Facebook, Visa, and Intel use blue to remind customers that they are benefiting from world-class security and innovation when using their products. 

Conversion-rate Optimization

Conversion rate optimization is the process of increasing the percentage of website visitors that take a certain action. This can be buying a product, leaving contact information, or subscribing to social media channels. 

It was naturally born as tech-savvy companies became aware of the need for insights into website visitor behavior. Website analytics reveals all the touchpoints that consumers encountered. Now marketing teams knew precisely what works and what doesn’t. This was massively beneficial to teams looking to improve the conversion funnel through incredible user experience. 

How Graphic Design Optimizes the Conversion Funnel

High-quality graphic design meaningfully optimizes the conversion funnel in a variety of ways. You can also check out our infographic for a summary. 

1. First Impressions

Graphic design creates a resounding first impression on potential high-value leads or customers.

Think about the most memorable brands you’ve encountered or the most effective marketing campaigns—chances are the visuals come to mind first, before the text.

As visual creatures, we are naturally drawn towards stunning visuals. The best graphic designs resonate with us immediately when we see them. This is why they stay top of mind. 

2. Uniqueness

Graphic design helps set you apart from the competition.

The right choice of bold, invigorating colors can engage with the target audience. It encourages them to take a second look. In a content-heavy world, that second look can make a huge difference in conversion rates.

3. Credibility

It’s not by random chance that the most successful global brands have invested serious time and money into pixel-perfect graphic designs.

Potential customers take note when you’ve invested in high-quality graphic designs. This is to say, they’re more likely to feel positively towards a brand that cares about every aspect of their experience.

Sloppiness with marketing could imply sloppiness on the product side. Adding a level of professionalism to the graphic designs that carry your logo and name, encourages customers to place trust in your brand.

Conversion-driven landing pages

Graphic design has pushed the needle forward in web design. This is most evident in conversion-driven landing pages. 

Spam-like websites full of overwhelming content confuses the visitor. Furthermore, key information gets missed and the call to action gets lost. On the other hand, sleek web designs are incredibly user-friendly. Furthermore, it seamlessly presents key benefits of the product and walks them through interesting information. This can include the brand’s history, vision, and community outreach efforts. Apart from this, it can also highlight a specific call to action that is swiftly engaged. 

Web design should be regarded as a branding tool. For best practices, web design should align with the company’s brand style guide. This entails using the correct color palette and showcasing branded custom illustrations to add character. 

The best websites also have multiple communication touch points. This enables the visitor to talk with a team member through email and chat. It can encourage them to subscribe to social media channels to stay in the loop. 

Social media

Graphic design reigns king in the visual world of social media. 

Its high impact on the performance of online marketing & branding campaigns is undeniable. Better yet, their effectiveness can be quantified using data that tracks conversion rate. It’s been shown that the best graphic designs grab attention and increase click-through rates on social media ads. 

In addition, scroll-stopping creativity gets the main stage on social media platforms. However, they’re only half of the story. Additionally, it’s important to have precise targeting so that your ads are being seen by the right people. Marketers looking to capture more qualified leads should evaluate the quality of their graphic designs alongside the effectiveness of their audience targeting. 

Design Production

1. Graphic Design Freelancers

Frustrated with the exhausting search for world-class graphic designs for a reasonable price?  

You’re not alone. For decades the graphic design industry was vastly limited. 

You might have looked through some freelancer sites. It may initially appear to be the cheapest solution. However, poor quality control, pricing inconsistency, and communication issues can crop up. Freelancers can charge anywhere from $30 up to a whopping $250 per hour. Furthermore, if a design is unsatisfactory, any revisions will almost certainly warrant extra costs. Finally, trying to coordinate multiple freelancers to work on larger projects together adds unnecessary stress to your busy work schedule. 

2. Creative Agencies

And then there’s the other end of the spectrum: graphic design agencies that charge an eye-watering fee. Pricing alone puts them out of reach of many smaller businesses trying to get creative content within a reasonable budget.

They’re usually managing a high volume of design requests. You’ll be part of the queue of people waiting to get their designs or waiting to talk to an account manager. Speak to anyone working in an agency, and they’ll likely try to lower your expectations regarding deadlines. That’s because timelines are always changing as they juggle multiple marketing campaigns.

Finally, they charge high prices simply because they can. Most of their clients are legacy companies that are used to getting their designs the traditional way. By working with clients who may not be aware of more modern graphic design solutions, they’re able to keep prices up. You not likely to get your money’s worth when working with a graphic design agency. 

3. Internal Designers

Internal designers fall somewhere in between. While it may seem appealing to have an on-demand creative team that is familiar with the brand style, it’s actually much less cost-effective. First of all, salaries and computer hardware and software costs must be factored in. These are unavoidable overheads that come with maintaining an in-house team of designers.

Second, this option is much less scalable. When the creative workload decreases, you cannot quickly adjust headcount to compensate. On the other hand, when the demand for creative content increases, such as before a major marketing campaign, you’ll have to waste time recruiting and training designers.

Finally, there’s the issue of creative expression. Their work may eventually feel uninspiring after spending years working at the same company. Moreover, customers are always on the lookout for refreshing, original designs. For that you may benefit from a fresh pair of creative eyes. 

4. Unlimited Design Subscription

For many years, there was no middle ground for businesses that wanted high quality designs, seamlessly delivered on time, but could not (and should not) justify forking over huge amounts of cash. 

Unlimited graphic design services were created to fill in this gap. It is now possible to have an on-demand, affordable and efficient graphic design team that scales with your business growth. 

This type of creative partner delivers highly engaging and converting designs without any hidden fees. Their deep familiarity with creative trends supports even the most demanding of campaigns. It also drives results across multiple channels.

Their flexible model puts the power back into your hands. You can conveniently choose the most cost-effective plan that best matches your needs. And, what if those change? No worries- you’ll always be able to upgrade or cancel your plan whenever required. 

Online design work is built into their DNA. They work with clients from a variety of countries and time zones. This tech-savvy team is continually optimizing the creative process. They are making it more efficient and user-friendly. 

It’s easy to see why more and more companies around the world are turning to unlimited graphic design services to offload their creative workload. 

Here are 15 reasons why unlimited graphic design services make the most sense for entrepreneurs and teams looking to truly get the most value out of their money. 

15 Reasons Why On-Demand Unlimited Graphic Design Subscriptions Rule

1. Pricing Transparency

It’s time to say “goodbye” to hidden fees. 

With DotYeti’s monthly plans, you benefit from unlimited graphic designs and unlimited revisions for a flat rate starting from $449 per month (more discounts for longer subscriptions). We dislike unexpected charges ourselves. That’s why we’ve made it one of our core values to be upfront about pricing and what each plan covers. You’ll certainly know exactly what you’re getting and how much each month will cost. 

We’re not here to surprise you with fees. We’re here to get your creative work done in the most efficient way possible! 

2. Reliable High Quality

Our designers are professionals who go above and beyond to help bring your idea to life. We consistently outperform our competitors in terms of quality and our clients regularly compliment our creativity.

In line with that, we believe that our design skills speak volumes by action, more than words. Therefore, DotYeti’s services come with a 14-day money-back guarantee.

3. Fast Turnaround Time

We are familiar with the need for lightning fast turnaround arounds. DotYeti commits to a turnaround time of 48 hours depending on the complexity of the design brief. Therefore, no more stressing over missing a deadline. We have a clear and transparent workflow. You’ll always be kept in the loop on project status and expected delivery dates. You can depend on us to stick to agreed-upon dates so that you’ll never have to delay your important dates ever again. 

4. Unlimited Revisions

Revisions are a normal part of the design process. And we never cap your imagination by fixing a number of revision requests.

Who knows when a creative spark will hit? It’s best to work together to make sure a design hits all your marketing goals, instead of leaving a project half-finished.

As part of your unlimited graphic design plan, you’ll get unlimited revisions without any extra charges. On the contrary, when working with freelancers or agencies, you can only go so far with revisions before communication conflicts and output quality concerns arise. Such obstacles are avoided with DotYeti. 

5. Long term Growth

DotYeti strongly believes in sustainable, long-term partnerships. To us, you’re never just a number. We’re never racing to be done with your project and on to the next client. We want to learn more about your brand as you grow. We’ll know we’ve succeeded when you trust us to grow with your business, no matter where that goes. 

We don’t like to bind our clients to long-term contracts. This is because we, as graphic designers, know that creative workloads naturally change. You have the ability to pause, resume, upgrade or cancel your plan to get the perfect match for your needs. We’re ready to be your creative partner at all times and support all levels of graphic design needs. 

6. World-class Clients 

We’ve collaborated with over 100 well-known, multinational brands who rely on DotYeti to deliver on-brand, powerful, and converting designs. Furthermore, we are deeply committed to maintaining rigorous quality standards so that our designs, shown to millions of people worldwide, continue to supercharge marketing efforts. 

Aside from working with larger clients, we are truly proud of our work with smaller businesses. DotYeti offers high quality creative output for an entry level price as part of our mission to make graphic design accessible. We believe that everyone, no matter their budget and experience, should have the best creative support to bring their ideas to life.

7. Incomparable Originality & Creativity 

Your unique visual identity is what sets you apart from the competition. Therefore, they shouldn’t be passed over when a potential customer encounters them for the first time. To us, designs are more than just designs. They’re an extension of your business, and they should look for the job! 

Other alternative graphic design services work with templates. Therefore, you’ll notice this in designs that feel unimaginative. Instead of treating your request with utmost importance, you’ll get a slightly modified version of a pre-existing design that they feel is sufficient for your needs. 

Most of the time, that’s not what you’re looking for. 

DotYeti takes a more personalized approach. We specialize in original, customized designs that are specially made to power up your campaigns. Moreover, we assign a personal graphic designer for your entire project to make sure all designs are on-brand. 

Your brand story and vision are unique. Your graphic designs should be too. 

8. Versatile Graphic Design Team 

We know that marketing campaigns these days need more than one type of design. Our team of multi-talented graphic designers offers one of the most extensive portfolios in the industry.

DotYeti creates logos, graphics, web designs, videos, GIFs, banners, merchandise designs, illustrations, and much more. Furthermore, all designs are purposefully made to amplify your messaging and convert leads into customers. 

As a result, this versatility makes DotYeti a one-stop-shop for all your graphic design needs. 

• The Basic plan ($449 per month) covers simple requests such as banners, social media graphics and posters
• The Premium plan ($1,145 per month) expands to cover custom illustration, GIFs, logo & branding, merchandise design and animations 
• The Royal plan ($2,395 per month) is best suited for clients looking for a full scale on-demand creative team and includes video editing and web page design

To summarize, there is something for everyone. Here, you get to choose exactly what you need without any extra hassle. 

Instead of having to juggle multiple freelancers for each project, simply offload your entire creative production, so you can focus on what matters most.

9. Brilliant Design Pioneers

Our creative team is helmed by Art Directors and staffed by graphic designers who are most sought after for their talent and experience. 

We are proud of the high quality of our design work and the trust that our clients place in us every day. We maintain this trust by selecting only top talent graphic designers who are able to creatively interpret your ideas and put pen to paper in the most visually stunning way. 

Furthermore, DotYeti was one of the first graphic design platforms with a true online operation. All of our designers are pioneers in their own right as the new wave of digital creatives. 

Productivity and creativity are limitless and we’re building at the frontier. 

10. Built for the Future 

Investing in graphic design services has proven to be an excellent investment for startups to multinationals to e-commerce shops. That is to say, as more consumers gain Internet access, your website or social networking page is usually their first port of call when researching a product. In this highly competitive surge of businesses pushing out content, we want to help you outshine your competition through attention-grabbing designs. 

Curious to know the most effective ad anatomy for your images to always be at the top of the news feed? Wondering if GIFs will boost your engagement rates? Thinking about extending your brand exposure by creating merchandise designs? 

We love helping businesses reach greater heights as we help unleash their full creative potential. We will make sure that you’re never a step behind in the digital world.

11. Sleek Design Platform

We created our feature-rich and user-friendly design platform to deliver a streamlined creative experience. We’re very proud of our tech team. They addressed each client’s pain point and developing a proprietary platform that solves all of them. Here are a few features we’d like to highlight:

• Submit your request, receive status updates, chat with your design team and get files all in one place
• On image feedback tool that lets you show your designer exactly where you’d like revisions to be made
• Ability to add unlimited brand profiles

12. Always-On Customer Support 

We’re all about communication at DotYeti!

Whether that’s ensuring smooth communication with you, among team members dialing in from different countries, or in the designs that communicate with your target audience. 

There are always multiple ways to get in touch with our team. You can launch a chat on the platform or reach out via the chat icon on the website. Additionally, feel free to shoot us an email, talk to your Personal Yeti, or schedule meetings at the most convenient time for you. 

You’re always guaranteed to be speaking to a human—not a robot—whenever you need our support.

13. Free illustration library

Our free illustration library lets you pick and choose from over 150 world-class illustrations in 4 different styles. They’re ready to add a pop of color, character, and energy to your marketing materials!

The library has been curated by our crew of professional graphic designers. It covers the widest variety of topics, interests and categories. Thinking about a colorful illustration to promote your yoga course? Looking to spruce up your furniture sale campaign? Need an illustration to drive home a key message? Look no further. You’ll find all these designs and more in our library. We’re delighted to offer this resource for free to everyone looking for creative support.

14. Design Credits

We meant it when we said we were committed to maximum creative freedom! 

It may not make much sense for clients with smaller creative workloads to subscribe to an unlimited graphic design plan. In other words, why commit to paying for illustrations, logos, and banners when you’re unsure about when you might need them? Our design credits take care of this stress. 

Other graphic design services are rigid in their monthly subscriptions. However, we’re happy to go the extra mile by offering design credits that can be purchased now and redeemed later. Furthermore, our design credits have lifetime validity. This means you can quickly fire up creative horsepower whenever the need arises without having to worry about monthly subscriptions. Purchase discounted credit bundles and redeem them whenever you want to.

15. Perks Program

Last but not least, we’re proud to offer exclusive discounts for our favorite productivity apps. Our clients sometimes confide to their Personal Yetis about the roadblocks that they were experiencing in other areas of their business.

In response, we set out to brainstorm a list of apps that we believed would effectively help tackle these roadblocks. Afterwards, we tested out the products ourselves. Finally, the shortlisted few were chosen to feature in our perks program. We’ve even integrated them into our own workflow to help us work better together as a team. 

Conclusion

In conclusion, the possibilities for graphic design are limitless and there are many services to choose from. Most importantly, it is advisable that you invest in a high-quality graphic design service that is affordable and scales with your business growth.

Firstly, in-house teams are expensive to maintain and not scalable. Secondly, an agency doesn’t prioritize communication and they charge high fees. Finally, freelancers are certainly challenging to find and coordinate. However, collaborating with the right graphic designer frees up more time and resources so you can do what matters most. 

DotYeti is an unlimited graphic design subscription service. We’ve worked with hundreds of clients, from multinationals to startups, to level up their marketing campaigns. Needless to say, our designs are seen by millions of audiences worldwide and trusted to effectively communicate key messages. We’ve created logos, banners, videos, animations, website designs, illustrations, and much more.

Our designs are visually appealing, on-brand, and remarkably creative. Furthermore, they drive marketing results and sales. Our team works with you to ensure that every creation is aligned with your goals. 

Equally as important, clients appreciate our dedication to excellent customer service. We want to personally show you how incredibly seamless the creative journey can be. We accomplish this through productive communication and meeting all our deadlines so that you never have to worry about meeting yours. 

Exclusive Perks

Our design platform makes getting your designs a streamlined and hassle-free experience. Additionally, we’re proud to offer a Create & Accelerate program for early-stage startups, design credits, and a free illustration library.

Graphic design for marketing in 2022 is incredibly important. Investing in a graphic design team that understands all the ins and outs will meaningfully improve your marketing goals.

The post [UPDATED] The 2024 Complete Graphic Design for Marketing Guide appeared first on DotYeti Design.

To assist you in your search for the best creative partner, we’ve compiled this list of the top graphic design companies that you definitely need to know about when in Amsterdam. 

Top 5 On-Demand Graphic Design Companies

1. Creative Mules 

Creative Mules consists of a small team of creators who are passionate about bringing unique projects to life. 

Initially, the members started out as freelancers. Afterwards, they were able to merge all their talents together and grow the company to what it is today. Nevertheless, a major downside is that with such a small team, demanding tasks can be overwhelming. Furthermore, it might result in underwhelming designs. 

2. AGCS 

AGCS is a digital agency that focuses on building HTML5 banners and display advertising assets. 

Their team develops advertising campaigns that closely align with their client’s digital marketing strategies. However, their services are typically only cost-effective for brands with a daily creative workload.  In other words, SMEs that have the occasional need for marketing material will not get the most value out of AGCS. 

3. PigWorks

Founded in 2015, PigWorks is a full-service digital agency full of designers, engineers, coders, and strategists who all have a passion for all things creative. With such a wide range of talent, their prices are understandably higher than the usual graphic design company. Therefore, this could lower their appeal to a more cost-conscious client base. 

4. Design & Practice 

Design & Practice is a design agency that creates thought-provoking designs for clients in the creative, cultural, and interior sectors. They offer services such as logo creation and branding for brands that are familiar with the creative process. However, clients that need more art direction or support may find themselves a bit lost. 

5. DotYeti 

DotYeti.com is the most creative, on-demand, and efficient unlimited graphic design platform, accessible for a flat monthly fee with no hidden charges. 

They have been reshaping the creative industry since 2020 by enabling all of their clients to access only the best creative talent in a scalable business model. Their proprietary platform streamlines the creative workflow by prioritizing transparent communication, clear status updates, and providing lots of exclusive partners deals a free illustration library! 

To sum it all up 

In conclusion, the top 5 graphic design services that made it onto our Amsterdam list are professional, experienced and innovative. They’re able to reliably boost your marketing materials with creativity that keeps engagement and local trends in mind. 

Ultimately, DotYeti is the one that hits all the targets. Its subscription-based model ensures that you’re getting the most value for money. You can easily upgrade, pause or cancel your unlimited graphic design plan whenever you need to. 

Furthermore, their designers are incredibly talented. They only hire the top 5% and this shows in the highly creative designs they produce. Their designers simply feel like an extension of your own team- an on-demand workforce that you can rely on to drive your marketing goals. 

The post 5 Graphic Design Companies in Amsterdam 2024 appeared first on DotYeti Design.

The following guide will help you understand the importance of graphic design in website creation.

The Importance of Graphic Design in Website Creation

Graphic designers play a vital role in web design and development. They provide the bulk of the work required to make a website look visually appealing and be easy to navigate. They’re responsible for creating website architecture, selecting the right fonts, and planning graphic placement. It is a collaborative process that requires close cooperation between clients and designers. This helps ensure that the final output feels on brand and seamlessly nudges visitors towards a purchase by highlighting the right information at the right time.

1. Improves Your Site’s Visual Appeal

The visual appeal of a website is the first thing that catches the eye of visitors. It’s incredibly important if your website is also the main conversion point for your business. In other words, the colors, fonts, and imagery should stand out in a way that invites the visitor to learn more about your product. It should grab and hold attention. This is where graphic designers come in. They can help with creating websites that display the right visuals to captivate visitors and make them want to explore further. 

2. Enhances Brand Recognition

Your website may be the primary channel to showcase your branding. And customers want to know who they’re doing business with before proceeding with learning more about it. People must get a sense of who you are and what you do as soon as they land on your site. Therefore your website should seamlessly fit into your brand image.   A web designer will help establish an overall look and feel that conveys your brand’s core values while still creating a functional website. They use logos, fonts, and other visual elements consistent with your overall brand strategy to ensure that customers retain your brand in mind throughout all stages of the purchasing journey. 

3. Provides a Better Browsing Experience and Engagement

Have you ever found yourself feeling lost while browsing a website? It might have looked good on the surface, but it wasn’t easy to navigate. It doesn’t matter how good your web development team is at coding, unless there’s a good web design team to take care of the design aspect of it. Web designers are skilled in creating easy-to-use websites that maximize visitor engagement. The goal of good web design should not be complexity but intuitiveness. As a result, good web designers know how to intuitively incorporate your branding and deliver a fun online experience. Finally, a good website design makes it easier for users to find the information they’re looking for. A frictionless customer journey is vital to encouraging purchase. If it takes too long to locate the right information then the potential customer may become frustrated and leave. Finally, good web design makes it easier for search engines to crawl your site and understand its purpose. This means better exposure when potential visitors are searching for products or services that are similar to yours. 

4. Increases Conversion Rates

The focus of your website may be to generate leads. Whether leads are converted into sales on your website or if they sign up for a newsletter, that’s important contact information that you don’t want to lose. Therefore, how you present your brand on your website plays a critical role in  quality lead generation. Visitors to your website are unlikely to convert if they can’t find the information they need. Additionally, you want leads that are further down the purchasing funnel. The information presented on your website can be used as a qualifier to differentiate between people with intent to purchase and people who are lightly browsing.  Finally, a professionally designed website creates a sense of authority.  We are more likely to develop a positive bond with something if it’s presented well. Putting in effort helps build trust which can lead to higher conversion rates.

Conclusion

It’s easy to see why graphic design is so important in website creation. It’s important that you work with professionals who understand how to leverage the design process to meet your unique business objectives. You may already have professional designers working on your website. But if you don’t, you should seriously consider it as a smart investment. Good design may mean the difference between a successful website and an unsuccessful one. It’ll also mean the difference between high bounce rates and high engagement, resulting in higher sales revenue. 

If you need professional graphic design services, DotYeti has you covered. We provide access a graphic design platform along with unlimited designs for a flat monthly fee. Check out our solutions today!

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1. Anti-Design

The overarching principle of anti-design is that a design should resist and oppose established visual conventions, such as grids and the use of a standard typeface. It may also include experimental layouts and the renunciation of a clear hierarchy. Many designers have given up the traditional grid. Instead, they have opted to create a “rhythm” within their designs, including items that are not a conventional part of the design, such as horizontal stripes or additional boxes.

It embraces imperfection. In graphic design, this means not using the perfect font or using unusual colors. You may initially think that using an incorrect color means using the most basic and boring shades. But that’s not the case with this trend. It’s more about playing with color. The idea is to use shades not commonly used in graphic design.

2. Simplistic Symbols

You typically see them in the media, in packages, and in other common uses. The trend of minimalist symbols is not only in sporting goods and logos but also in designs. The characters are often related to a specific theme or event, reflecting cultural or historical references. They’re usually part of visual stories, where individual symbols are collected and put together to create an overall theme for a particular level. Some characters are used for specific purposes, such as a “No Smoking” symbol.

3. Vintage Designs

Vintage has been a popular trend for the past years and will continue for the upcoming year. There are a lot of reasons why this trend has been so popular. One of the most significant reasons is that consumers are looking for something more “retro” or less “digital.” Because of the “vintage” nature of this trend has become very popular with many companies because it has a solid appeal to consumers.

4. Japandi Design

Japandi design, also known as Scandinavian simplicity, is a minimalistic design approach based on the “less is more” perspective. It includes minimalism and grid-based layouts and focuses on clarity, simplicity, and ease of use.

It is a Swedish-made design style based on simplicity and minimalism, gaining popularity in the U.S. Japandi is particularly popular with tech and electronics companies and Scandinavian-inspired brands. It’s also a good option for startups, as there is not just one visual identity but a family of icons that convey different things.

5. 3D and 2D Mashup

The popularity of 3D and 2D mashups has grown significantly in recent years and will continue to do so in the upcoming year. The idea is to use 2D and 3D elements to create a unique visual identity. The goal is to achieve a high level of dimensional graphic design and a group of realism. It is not just popular with companies but also with designers. These designers are using this trend to create unique pieces that are pleasing to the eye.

Conclusion

Every year brings with it different trends in the design industry. To get ahead of the curve, you need to know what’s happening in the field. The graphic design trends in 2022 we’ve touched upon, each do not fit into the same box. It’s important to understand that these trends are meant to help designers create more visually appealing graphics that are right for their clients and their marketing campaigns.

DotYeti.com offers solutions for graphic design needs. Our team of the best graphic designers in the state can help our clients build their company’s branding style and design by simply giving an idea of the direction they want to go. If you’re looking for graphic artists near you, stop searching and book an appointment with us today.

The post 5 New Graphic Design Trends to Lookout For in 2022 appeared first on DotYeti Design.

In an age where digital media is so prominent, visual communication is crucial if you want to connect with potential customers. Plus, a business won’t be able to truly take off without using branded visuals that make you instantly recognizable. This is because attention spans are decreasing. And you only have a few milliseconds for people to decide whether or not they’re interested in your product. Furthermore, it’s a way to convey important information through various formats such as static ads, GIFs and videos that will exponentially grow sales revenue. 

We’ve listed down some business elements that will be impossible without graphic design. These are the reasons why graphic design is important for businesses.

1) Logo

Getting a custom logo designed for your business will be important. Your logo is what future customers associate with your brand and it serves as a mark of your visual identity both on traditional and digital platforms. From the colors to the arrangement of graphical elements, a logo design will be important to have when starting out or when you’re looking to refresh your image. 

2) Advertisement

Advertisements are one of the main ways you can catch the attention of any customer online or offline. Aside from contemplating the placement, investing more in graphic design means that you’re getting better marketing material. This can result in better lead generation and interest in your product. 

3) Website Content

When it comes to your website, the user experience is of paramount importance. You want your website to look top quality and be easy to navigate. This way, you achieve both higher SEO ranking and better visibility among prospects. Your website content is a great way to entertain people and provide information in a concise and branded manner. This is especially true when the messaging is clear and accompanied by well-written text. Additionally, it’s a great way to direct online shoppers to purchase your product.

4) Print Collaterals

If you’re thinking of printing a brochure or catalog that will communicate plenty of data, it’s important to be strategic about how the information is presented. Graphic design is a great way of making information on print collaterals easier to understand. It’s also an opportunity to add variety and make your brand stand out. 

5) Social Media Posts

Social media is very important for businesses to capitalize on, considering that a staggering number of people use those platforms daily. It’s the most cost-effective way to reach and engage with a worldwide audience. Luckily, creating different social media posts and cross-posting them is a great way to quickly spread awareness of your brand. Nevertheless, ensuring that they stand out in the sea of online content is where quality graphic design comes in.

6) Pitch Decks

If there’s a business that you want to partner with or a client that you’ve been trying to get, the presentation that you show to them will help gain their trust. Include graphic design elements in your pitch deck to keep them interested and visually stimulated amid the discussion. Good graphics will also help them retain the information and extract the most important data. 

7) Packaging

When you’re coming up with a packaging design for your products, it’s important to set them apart from the rest of the things on the store shelf. Make yours stand out through well-designed packages and entice your consumers to choose yours over the others. Finally, know what information should be clearly displayed on the packaging. This can be things that you want your consumers to be aware of before they even use the product. For example, brand, instructions and storage. 

Conclusion

In summary, graphic design is important for businesses to effectively communicate with potential clients and establish a strong connection. Rather than leaving it behind, invest more in it. In this way you can be sure that you are maximizing all possible ways of improving your brand reputation in the minds of the public. 

Want to work with the best graphic designers today? DotYeti.com is the most creative, on-demand, and efficient graphic design platform. Reach out to one of our team members today to get started with a free 30 minute live demo!

The post Graphic Design 101: Why is it so Important for Businesses? appeared first on DotYeti Design.

You will be able to show your capabilities through your work without saying much. Your designs and programming will demonstrate your expertise. Besides, a career in web design means that you can work from the comfort of your own home.

To work as a web designer, you must have a firm grasp of programming codes and graphic design. Aside from that, you must pay special attention to user design and experience, SEO, and be skilled with applications such as Photoshop and Illustrator.

5 Reasons Deaf People Should Consider a Web Design Career

There are many advantages to having a career in web design for the deaf. Here, we will focus on five of them.

You Can Communicate Through Social Media and Email

In most cases, you won’t need to be in the office to do your work. You can even work at home in the early stages of your career. In time, you may be able to work from a different location.

This means that you can connect with clients and employers through email and social media. You can also communicate with your team online. As long as you have access to the Internet, you can get your work done.

You Can Make Money Working From Home

If you enjoy working from home, you will make good money working as a web designer. A typical web designer makes between $30,000 and $60,000 annually, depending on how much experience you have as well as how many clients you’re managing.

An excellent way to improve your career is to work on your projects and sell them. This wayуоu will be able to make money with your side project as well.

It’s a Creative Career

If you plan to design a website for a client, you will be able to turn their ideas into a reality. You must be able to listen to them and be able to figure out what they want. You must also have the technical skills to make practical solutions. A good web designer should be able to think outside the box and look for ways to make the best solutions.

You Can Be Your Own Boss

Another benefit to being a web designer is being your own boss. This means that you can choose your own projects and have much more flexibility in your schedule.

Work in a Rapidly Growing Industry

Every company needs a website, and because websites grow out of date quickly, most of them also need a web designer or developer to keep their sites looking modern. The U.S. Bureau of Labor Statistics in its Occupational Outlook Handbook states that employment for web designers and developers, combined into one category, is expected to grow by 13% over the next decade, which is much faster than average.

Conclusion

As you can see, there are many reasons why deaf people should consider a career in web design. It’s a very flexible career that gives you the chance to work from home. You can also make money with it. In the end, you can be your own boss. With your talent and hard work, you can go to the top of your field.

If you’re an aspiring individual with hearing loss, then look no further. Here at DotYeti.com, we’ve designed the ultimate beginner’s guide on how deaf people can become professional web designers. It’s a web design online course exclusively for deaf people. By the end, you’ll have mastered the complete set of skills that professional web and graphic designers use every day to create beautiful, functional websites for their clients. Take 100% control of your future as a professional (deaf) web designer by taking our course today!

You can also reach out to us today and we’ll help you get started with the appropriate course.

The post Reasons Deaf People Should Consider a Web Design Career appeared first on DotYeti Design.

But, hold on! Here’s what you need to know about investing in them. 

1. What Kind of NFTs Are There?

First and foremost, you should be aware that there are several different types of NFTs.

Some are not on the blockchain, though. These are known as “intrinsic tokens.” They’re primarily used in e-commerce, particularly in the gaming sector.

Then there’s the BAT, the Ethereum-based token used by the Brave Browser. The “basic attention token” is a sort of currency that users earn by viewing ads and paying attention to content. Like many other cryptocurrencies, its value directly depends on the number of people using the platform.

Other NFTs can be used for games. These are known as “non-fungible token assets.” The most famous one is probably CryptoKitties, a game in which users buy, collect, breed, and trade digital cats.

In fact, it’s the most profitable non-fungible token game in the world right now.

2. NFT Advantages and Disadvantages

One of the advantages of NFTs is that they are especially useful in games and virtual reality programs. These assets are easy to deploy and can be done so in a matter of minutes. A creator can develop the asset and put it up for sale immediately. For instance, you can hire someone to design an asset, or do it yourself and immediately put it up for sale. This token can then easily be traded with other individuals.

On the flip side, one of the most prominent disadvantages of NFTs is that they can be challenging to buy. Buying an NFT is kind of like purchasing a license to use digital content. Considering the fact that there are thousands of NFTs to sort through, it’s easy to get overwhelmed when trying to find the one you want.

In addition, there is the fact that NFTs are not bound by supply and demand. For example, the very popular CryptoKitties has no objective way of pricing the in-game cats. There’s no way of knowing how much a CryptoKitty is “worth” unless you create one yourself.

Of course, this also allows for a higher profit margin for NFT game creators.

3. Should You Invest in NFTs?

In short, we recommend that you only invest in NFTs if you’re interested in gaming or want to get in on the early stages of an up and coming industry.

However, if you’re looking for an excellent way to earn crypto, we recommend that you consider investing in high-quality ICOs instead.

The crypto market is pretty volatile—in fact, it’s incredibly volatile. While an NFT may serve as a way for you to earn money, you need to remember that this is not always a reliable way to make money in the long term. As always, having a diverse investment portfolio is the best hedge against market swings. 

Conclusion

Investing in NFTs is risky—but we’re not saying that you should avoid investing in NFTs. That’s because any form of investment carries a certain level of risk. Regardless of whether your money is in the stock market or in NFTs. Nevertheless, the rule of thumb is to only invest the amount of money that you’re willing to lose. With how things are going, we recommend that you give NFTs a shot should you be  interested in them. Keep in mind that there are many types of NFTs out there, so spend time doing your research to see what fits your needs perfectly.

DotYeti offers unlimited graphic designs for a flat monthly fee, without any hidden charges. Our plans are scalable, flexible and affordable. In fact, we’re also the world’s first unlimited graphic design service that offers an NFT category! So if you are looking to build your own NFT collection, reach out to us today. 

The post 3 Incredible Things to Know About NFTs Before Investing in Them appeared first on DotYeti Design.

UX design is one of the most sought-after careers in the creative industry. It takes a specific skill set to execute this on a professional level—especially the backend work like coding. 

But designing, on the other hand, only takes creativity and heart. And that’s where our web design course can help you the most!

DotYeti made this web design course especially for individuals with hearing loss who wish to enter the UX Design industry. But is also accessible by everyone through the provided subtitles.

So if you want to take your first step towards becoming a web designer, DotYeti has the perfect streamlined and comprehensive roadmap for you.

Your New Instructor: Marvin Velasco

Marvin Velasco is DotYeti’s Senior UX Designer. He graduated from one of the top-ranking universities in the Philippines with a Degree in Bachelor of Applied Deaf Studies specialized in Computer Graphic Arts and Technology. 

He lost his hearing at a young age; which only encouraged him further to pursue visual arts as a career. 

His knowledge in design stems from years of experience and his passion for communication and self-expression.

One of the websites he designed is for a marketing agency EOI Digital. He has also worked with local brand giants like Jollibee and Greenwich as well as other international clients through his work in DotYeti.

What You’ll Learn from this Course from DotYeti

Marvin will be walking you through the basics of web design in industry-standard software applications. Particularly in Sketch and InVision.

There are 4 major topics discussed in this course: 

• How to use the most popular features of Sketch and InVision
• Creating wireframes
• Designing highly converting web pages
• How to design your own website

It also covers topics from Marvin’s own professional experience like leveraging hearing loss to your advantage, aligning with clients, and debriefing your projects in a constructive manner.

Course’s Outline and What it Covers in Each Lesson

The course has a total of 36 videos for students to learn from. To give you a clearer idea of the course contents, here’s a sneak peek of the syllabus:

• Introduction to Sketch: All about the nifty, powerful design tool Sketch and how it’s used to design beautiful web pages.
• Why pros use Sketch: Why are forward-thinking web designers breaking up with Photoshop and moving on with Sketch?
• Software tools: Set up layer grids, navigate layers, create vector shapes, do freehand drawings, and mask images using software tools.
• How to design a style: Using shapes, colors, contrast, shadows, blur, and text to create a style that is true to the client’s brand.
• Finalizing and preparing your design: What to look out for when it’s time to export a layer with the image, text, background, and logo.
• Syncing to InVision: Steps to follow when syncing your artboard to InVision.
• Introduction to InVision: InVision is used to create prototypes of responsive designs for desktops, mobile apps, and iPads.
• Why pros use InVision: Does it have something to do with its amazing ability in testing responsive designs for different screen sizes?
• Sync from Sketch to InVision: How to use a certain plugin to safely sync from Sketch to InVision.
• How to create a new prototype and use different modes: This includes build, preview, comment, and inspect.
• Web desktop functions: Create dropdown menus, fix headers and footers, and more.
• Mobile functions: Add gestures and transitions, create a hamburger menu, view prototypes, and more.

This is only a summary of the topics covered in the course. For more information about the course, tune in to our socials for announcements!

The End Result: You’ll Become a Professional Web Designer!

As the world moves more into digital forms of communication, there is an increased need for people who can create professional websites. 

By learning to design a website, you will be able to help businesses advertise online, build a portfolio of work, and create a personal brand. 

There are many ways to achieve success as a professional website designer, but they all require hard work and dedication. And when you’ve got your portfolio and brand, it’s time to turn that into an amazing career!

Unlimited Opportunities with DotYeti

DotYeti is an unlimited graphic design agency that offers companies of all sizes an on-demand team of graphic designers. Complete with an art director, and an account manager all without the hefty expenses of hiring in-house. 

You can be part of a vibrant community of creatives who care about your professional and individual growth with us. If you’re looking for careers in the creative industry, check out our careers page today!

The post Web Design Course for People with Hearing Loss: Become a Professional UX Designer! appeared first on DotYeti Design.

>> Let’s Start Talking About Affordable & Scalable Design for You <<

Seeing that the production of the show took almost 5 years to complete, you can expect the character illustrations—and backstories—to be amazing. The main storyline of the show is set in the twin cities of Piltover and Zaun, and revolves around a handful of iconic champions!

Read on to see the 8 champions that form the main cast of Arcane:

1. Vi

Most of us know Vi as the Piltover Enforcer and Caitlyn’s partner topside. However, we were never sure of her relation to Jinx before Riot design director Greg “Ghostcrawler” Street silenced rumors about the pair in 2017.

Riot Games has been notorious for developing game lore that is vague, which made religious champion story followers restless. In Jinx’s 2013 release, players noticed that her in-game splash art background mirrored a ruined version of Vi’s. This little easter egg caused quite the stir for a time, but since Arcane’s release—it was all worth it.

In the show itself, Vi kept her essence of being a hot-headed, no-nonsense, and impulsive character that does right in what she believes in. Apart from that, she is seen to be protective of Jinx. If you’ve seen the trailer, you’re en route to a journey that finds Vi in an undercity search for her estranged sister (and the origin of a pair of Atlas Gauntlets).

2. Jinx

Jinx is an all-time fan favorite for League of Legends players worldwide. She’s even the face of their mobile counterpart, Wild Rift.

Much like her sister Vi, Jinx is an impulsive character. Their main difference is unlike Vi, who somehow became an enforcer in Piltover—Jinx grew up to be a manic criminal in Zaun with no regard for consequences whatsoever. 

Her story in Arcane sees her grapple with what she’s becoming and the conflict of holding her sister close to heart. We know Jinx as a chaotic force equipped with the deadliest weapons that come with the loudest noises and even more colorful explosions. 

But what really has people curious about her character is, ‘how did she go crazy?’

3. Caitlyn

Caitlyn is the would-be Sheriff of Piltover. We’re saying this because Arcane explores Caitlyn’s life before taking responsibility to protect the citizens of Piltover. Fans want to see how Caitlyn copes with how her wealthy and influential parents contribute to the welfare of the city (and how it led to her more hands-on career choices in life).

Much like her character in-game, Caitlyn is a determined and intelligent investigator. Apart from that, she’s also extremely efficient with a rifle. 

Prior to watching the show, longtime fans are also aware that her partner-in-law is Vi. It’s good to note that the pair will be spending a lot of time together on the show to shed more light on their good cop/bad cop relationship.

4. Ekko

Ekko is the latest champion released on this list, but his character helped tie plenty of loose ends. Much like Vi and Jinx, Ekko grew up in Zaun and saw the world differently from those living in Piltover. The boy grew up as a skilled tinkerer and innovator, much like Jinx.

In the show, we see a glimpse of what Ekko’s childhood was like. We also got to see how he stood out from the rest of those that grew up in Zaun. The Boy Who Shattered Time earned himself a lot of hype for his performance in Arcane.

5. Jayce

Jayce is seen in Arcane as a modest and humble inventor, intent on improving life through the use of magic. Before he took his mantle as Piltover’s Defender, the show gives us an idea through the eyes of the man behind the hammer.

Arcane shows us what Jayce had to go through to convince such a conventional city that it needed further innovation. While his methods may come off as extreme, he was able to achieve greatness with a little help from higher powers and a good friend. 

With the tools he needed, Jayce went on a mission to clean Piltover through discovery, invention, and progress.

6. Heimerdinger

Heimerdinger is known both in-game and in Arcane as one of Piltover’s most esteemed and brilliant inventors. However, there is quite the difference in how eccentric the professor is in-game compared to that of the show.

While Heimerdinger maintains his stance on how knowledge should be shared, his Arcane counterpart also believes in the dangers it could present. Arcane shows us how this yordle tries to guide a young Jayce on the dangers of handling magic for the use of all—even if it was for the intent to improve lives.

7. Viktor

Viktor was a pleasant surprise to Arcane’s casting, noting that he was not seen as much in the trailers like Ekko. Most of us know of him as a machine that feels indifference towards humanity’s flaws in the name of ‘glorious evolution’.

Arcane brought us an understanding of Viktor’s issues with human weakness. Viktor has the drive to bring humankind to its full potential. Some would say that he has a similar yet slanted view on how Jayce sees progress. Before we could ever explore his transformation from man to machine, Arcane leaned on Viktor’s humanity more.

Watching the show gives you a glimpse of when Viktor could feel, when emotions were heavier to him than results. This character coined one of the best quotes in the series “In pursuit of great, we failed to do good.“

Viktor in Arcane is melancholic, reflective, and determined to improve life for those under hardships like him.

8. Singed

He is an alchemist equipped with unrivaled intelligence and questionable convictions on pushing boundaries between life and death. Singed plays a pivotal role in Arcane, despite not getting as much screen time as the prior characters.

Similar to his actual in-game lore, Singed used to be a revered scientist in Piltover. However, a superior did not approve of his unethical approaches towards science. He put himself in exile and found a home in the undercity of Zaun, free to experiment on any specimen.

Design Services by a Champion

While the above-mentioned champions chose to dominate the silver screen, one League of Legends champion chose a different path… 

Instead of plunging further into warfare with Nunu, Willump chose to pursue his passion—that being unlimited graphic designs! He now provides top-notch graphic design services to countries all over the world.

Curious about his story? You can read all about it here.
 

Is it possible to get a team of dedicated graphic designers at a cost less than hiring someone full time?

YES! We discovered how...

Find out more!

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