Ah, free fonts. Nothing beats the satisfaction of finding the perfect font for your graphic design project. A good font can elevate your design and give it an extra layer of dimension. It can convey a new meaning or double down on a brand’s identity. 

Either way, we love all kinds of fonts! Funky, groovy, elegant, bold—each one brings its own special character to a design. 

That being said, here are the top six websites where you can download free fonts online! 

1. DaFont

This classic website is every design beginner’s dream font library. Think of it as a font archive where you can easily look up styles that would fit your project. It’s not as clean or aesthetic-looking as the other sites on the list…but it makes up for it with variety. 

They’ve got it whether it’s calligraphy, dingbats, fancy, basic script. 

We like DaFont because you’ve got over 80K fonts to choose from. Plus, with their font sections, it’s incredibly easy to index and search for fonts in the style you want. 

2. Open Foundry

If you want something more refined and modern, we recommend checking out Open Foundry. Unlike DaFont which has a wide, more general selection, you’ll find mostly basic serif and sans serif options here. 

This site is a great font discovery tool for visual designers, who want to see what the font looks like. 

The best part? The Open Foundry website is interactive, so you can actually tweak the text’s font size, kerning, and tracking!

3. Google Fonts

Speaking of interactive and user-friendly sites, here’s Google Fonts. Because of its foreign language font options and its icons and symbols file, this site is probably the most comprehensive of the list.  

This is a great resource for UX designers who can easily plugin the Material Symbols feature on Figma. 

And designers, if you ever need a refresher on your typography skills, Google works with typography experts around the world to teach you how to integrate expressive type and icons into your work.  

4. Tropical Type

Looking for display fonts free? Then Tropical Type is the place to be. It’s a must-visit site for solopreneur designers who don’t want to spend hours scrolling to find the most unique and trendy fonts around. 

Now, don’t be surprised if you see type typefaces for sale. For most fonts on the website, you do have to pay them to get access. But we did promise that this list was all about free design goods. 

If you sign up for their newsletter, they’ll send over their latest font releases and a suite of free design elements.

5. Freefaces.gallery

Simon Foster’s freefaces.gallery is a carefully curated collection of modern typefaces around the Internet. 

It doesn’t have nearly as many options as DaFont, but we’re giving it a day in the sun for just how excellent and well-crafted the whole project is. It’s a great place to look if you want a modern utilitarian type. 

6. The League of Movable Type

Want to use the same fonts as brands like Subway, 7-Eleven, Barbie, and more? There’s The League of Movable Type, an open-source font library that’s been in the business since 2009. 

The best way to describe their collection of fonts is classic, refined typefaces that would pair best with  And if you’re a true-blue typography nerd, you’ll love their newsletter. 

Finding your ideal typeface shouldn’t be a tough exercise of your surfing skills. Just check out the items from this list. You’ll be able to find and download free fonts and use them in your projects in no time.

Discover the hottest typography trends, typography do’s and don’ts, and more in our creative blog. 

DotYeti provides the fastest and most cost-effective alternative to agencies and freelancers. And they do so by providing quick turnaround times, unlimited revisions, and comprehensive services. 

If you want high-quality designs your customers will love, check out our scalable unlimited graphic design model today!

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We’re rounding up some of the most influential female type designers today and talk about their influential works.

What Do Type Designers Do?

Type designers are responsible for creating custom fonts and typefaces for use in various design projects. They work with graphic designers, marketing teams, and other creative professionals to develop fonts that align with the brand’s overall aesthetic and messaging.

The type designer’s primary goal is to create a font that is unique, legible, and visually appealing.

How Custom Type Is Created

The process of creating a custom font typically involves several stages. However, it will typically start by sketching out the basic shapes and structures of the font. Once they have a rough idea of the design, they will create digital versions of the font using specialized software.

The designer will then refine the font’s details, including the spacing between letters and the overall weight and style of the typeface.

Type designers play an essential role in the design process. Without their expertise, graphic designers would be limited to using pre-existing fonts, which can limit the creativity and uniqueness of their designs.

Interested in the power of typography in graphic design? Read about our typography articles.

7 Women Type Designers Dominating the Field

Image by storyset on Freepik

1. Sara Soskolne

One of Sara Soskolne’s most well-known typeface designs is called “Gotham” It is a sans-serif typeface that features a clean, geometric design with a large x-height and open apertures, making it easily readable in both print and digital applications.

Soskolne created this in collaboration with Tobias Frer-Jones and Jesse Ragan.

2. Laura Worthington

Laura Worthington has designed a number of popular script typefaces, such as “Adorn” and “Alana.” “Adorn” features ornate, hand-drawn letterforms that give it a whimsical, vintage feel. “Alana,” on the other hand, is a more elegant and refined script with a calligraphic touch.

3. Jessica Hische

Jessica Hische is known for her unique and playful typeface designs, such as “Buttermilk,” a fun and quirky script with lots of personality. It is a great holiday font with a whimsical concept that’s great for special events such as weddings and first birthdays.

4. Veronika Burian

Veronika Burian co-founded the type foundry TypeTogether, which has released a number of successful typefaces, including “Bree,” a versatile sans-serif typeface with a friendly, approachable design. Another popular typeface of hers is “Adelle,” a serif font that combines classic elements with modern design features.

Her works with Jose Scaglione, co-founder of Type Together, are suitable for editorial and commercial use.

5. Laura Meseguer

Laura Meseguer’s typeface designs often feature unique, hand-drawn letterforms with a lot of character. “Lavigne” is a great example of this, with its playful, curvaceous forms that give it a fun, friendly feel. “Solis” is another popular typeface of hers, featuring a bold, condensed design that is perfect for headlines and display use.

6. Alli Cunanan

Alli Cunanan is known for her bold and impactful typeface designs, such as “Ladybird” a contemporary sans-serif font with a geometric design and unique letterforms that make it stand out. “Roma Serif” is another popular typeface of hers, featuring a mix of sharp angles and soft curves for a modern renaissance look.

7. Louise Fili

Louise Fili is a renowned type designer and graphic artist known for her elegant and sophisticated typography. She has designed countless book jackets, food packaging, restaurant identities, and signage for clients such as Tiffany & Co., Good Housekeeping, and Williams-Sonoma. Her most famous work is called Marseille.

Fili’s work is heavily influenced by Italian Art Deco and her background in Italy. Her use of ornate typefaces, bold colors, and delicate illustrations give her designs a distinctively vintage feel while still remaining modern and timeless.

DotYeti provides the fastest and most cost-effective alternative to agencies and freelancers by providing quick turnaround times, unlimited revisions, and comprehensive services. Get to know our scalable unlimited graphic design model today. 

Share your story with us so we can create a customized plan for you.

The post 7 Women Type Designers You Need To Know appeared first on DotYeti Design.

Font choices are one of the biggest decisions brand strategists can make. Despite what many think, you can convey a lot about your brand with only your font combinations. So, if you’re looking to get inspired with your next visual branding project, you’re in luck. 

This article unveils the top 20 fonts you’re most likely to see this year. From geometric sans serif to groovy retro designs, there is a hell of a lot of top font trends you can choose from this year. 

• Groovy retro designs
• Variable font aesthetic
• Classic and geometric sans serif
• Wavy vintage aesthetic
• Mid-century chic
• Unique slab serifs
• Edgy and futuristic

Groovy retro designs

If there’s one thing that you can expect to see next year, it’s the flourishing of groovy and retro-inspired typefaces. Retro modern fonts are friendly for most businesses, but they work best with fashion, beauty, and apparel brands. 

Stay Kind by Sans and Sons

Peache Mango by TypeFounderStudio

These font styles are characterized by stylistic ligatures, with gentle grooves and rounded edges. Don’t be surprised to see bubbe fonts enter this trend either. Some type designers take this inspiration a step further and explore wavy, gloopy, and psychedelic shapes.  

Variable font aesthetic

If there’s one thing that type designers love this year, it’s flexibility and variance. As graphic designers are venturing into more experimental aesthetics, type is also getting more and more quirky in character. 

Flexible by Art Grootfontein

Presto by Type Juice

Variable fonts come in different weights and can be highly customizable depending on your project. It’s great for magazine editorials, brutalist aesthetics, and urban brands that want to do an unpolished and grunge look. 

Classic and geometric sans serif

Accessibility is a big thing this year. That may be why classic and geometric sans-serif fonts are coming back. This year, reading should be easy on the eyes. We expect beloved types like Avenir, Helvetica Neue, and Futura to resurface in new brands. 

Trade Gothic by Linotype

FS Me by Fontsmith

These typefaces are perfect for book covers, minimalist product packaging, and tech-related designs. They give off an uncomplicated yet polished look, whether it’s used in print or digitally. You can pair them with modern serifs for a clean and organic vibe. 

Wavy vintage aesthetic

If there’s one thing we’re going to see, it’s vintage-inspired typefaces. Some type designers take inspiration from calligraphy and create light and elegant ligatures. But for us, the wavy vintage aesthetic is a standout.  

Lostar by Riyadh Rahman

Grand Haven Font by pentagonistudio

Ethereal and dreamlike, these fonts have highly stylistic ligatures and wavy lines. Because of this, they are great to use as display fonts. Plus, their stylistic shapes perfectly complement vintage backdrops. Finally, these are great for lifestyle brands that are drawn into the celestial and dark academic aesthetic. 

Mid-century chic

Much like the classic geometric sans serif, designers who want subtle architectural lines can turn to mid-century style fonts. These designs are reminiscent of the classic American silhouette, with highly structured lines and retro proportions. 

Between Century by Adam Fathony

Layfort by Identity Letters

Mid-century fonts are versatile fonts for any niche but work best in the fields of art, architecture, and luxury. Pair it with a neutral color palette and you’ve got a perfect formula for modern industrial elegance. Finally, it’s also a good idea to mix serifs and sans serifs for a classic look.  

Unique slab serifs

On the other hand, slab serifs are a staple typography format that has blocky and thick shapes. Because of this, slab serifs typically function best as a display type. These chunky fonts are great for emphasis, especially when used in print advertising. 

Rigeko by Zealab Fonts Division

Dirk by Central Type Company

Slabs come in different forms, and the best ones have geometric or southwestern influence. Recently though, it’s become trendy to pair expressive slab serifs work with bright bubblegum aesthetics that pair well with food and retail brands. 

Edgy and futuristic 

At the same time, this trend list wouldn’t be complete without an homage to 80s intergalactic cinema. If you’re looking to add a sci-fi element to your design, these subtly futuristic fonts are for you. They’re quite chunkier than your average type, which makes them a stunning display font. 

Basilisk by Factory738

Jetlab by Swell Type

These fonts are great for editorial visuals, posters, music videos, album covers, and other grand and cinematic content. Pair them with a grainy and brutalist backdrop or Star Wars-esque visuals and you’re set to conquer the universe and beyond. 

[Bonus] Y2K Top Font Trends You’ve Got To Use This Year

Ransom Font

Collection by OnlyGFX

Meanwhile, magazine clipping cutouts are having a moment right now. The ransom font trend will take off in 2023 with brands paying homage by using magazine clippings or by using different fonts for each letter. 

Cartoon Cyber

The Bratsy Script by figuree studio

Do you remember Totally Spies or the Bratz Dolls? If you do, chances are you’ll recognize the colorful and bold cartoon look. Type designers are putting the skinny thick serifs and colored outlines back into the trend vocabulary. 

Baseball Sporty

Le Brond by Fateh Lab

Next, coming off of the renewed interest in the college varsity aesthetic, we’re sure to see slab serifs return with more of an athletic spirit. 

Liquid Metal 

Aurora Lights by Lazy Holiday Studio

Liquid metal fonts have been a staple in Y2K design. And this year, we expect to see these types of font trends continue, albeit in a bubble format so it amps up the psychedelic vibe. 

Play around with top font trends and the most up-to-date design choices of the year. Read our other trend stories and get the latest industry news. 

Read more: The 10 Most Famous Graphic Design Trends in 2023 

Read more: Top Web Design Trends To Look Out For in 2023 

DotYeti offers unlimited graphic design services at a flat fee every month. Get your website designs, social media assets, and presentations ready all in one platform. 

Sign up today and get started for as low as $449!

The post These Top Font Trends Will Be Everywhere in 2024 appeared first on DotYeti Design.

7 Elements of Typography

There are seven universal elements of typography, namely: typeface, alignment, color, contrast, consistency, white space, and hierarchy.

Typeface

A typeface is a design style that comprises a myriad of characters of varying sizes and weights. In other words, a typeface is a family of related fonts, while fonts refer to the weights, widths, and styles that constitute a typeface. They are different from fonts, which are a graphical representation of text characters.

There are 3 types of typefaces: Sans, Sans-serif, and Decorative

Alignment

Text, graphics, and images are combined and composed through the process of alignment to guarantee that there is an equal amount of room, size, and distance between each piece. For instance, readers who read from left to right will find it confusing if your text is aligned to the right.

Many UI designers use margins to make sure that their header, logo, and text body are all aligned with one another. It’s wise to consider industry norms when harmonizing your user interface.

Color

The three main components of color are value, hue, and saturation. Even for individuals with visual impairments, a smart designer will be able to balance these three elements to create writing that is appealing and easily readable. Designers frequently check this by examining the text in greyscale (without color) and making adjustments if the text contrasts with the backdrop color too darkly or too brightly.

Contrast

Contrast aids in communicating to your audience which thoughts or messages you wish to emphasize. Most designers use contrast to make a statement and break up a page by experimenting with different fonts, colors, styles, and sizes.

Consistency

Source: medium.com

Looking at this picture, you can see why it’s crucial to use the same font type throughout an informational piece—so that your audience can quickly grasp what you’re saying and start to spot patterns. A cluttered and confusing interface may be prevented by maintaining consistency throughout your fonts.

While experimenting with different levels of hierarchy is acceptable to some extent, it’s best practice to develop and adhere to a consistent hierarchy of fonts.

White space

Whitespace is the term for the empty space around elements like text or objects; it might be in the form of padding, margins, or even just a clear space. It produces a beautiful aesthetic environment and may even make words more noticeable. It is difficult to read the text in the first box down because it is pressed up against the box’s border. The text has more room and the design even appears more fashionable in the second box.

Hierarchy

And last is hierarchy. Typographic hierarchy seeks to provide a significant separation between important textual elements that should be noticed and read first and ordinary textual elements. Designers are urged to be succinct and produce typefaces that enable users to consume the necessary information in brief amounts of time in an age of short attention spans caused by social media.

Important role in design

Typography plays a major role in design as messages are communicated through visuals. Visual language creates strong emotions, conveys information, and gives meaning to the content being presented. With the right combination of typefaces and fonts, you can make your content look clean and professional.

Using typography

The typeface you choose can affect the mood of your design and give it a personality. For example, certain typefaces are more casual, while others are meant to convey sophistication. The typeface that you select for your design will influence how your audience perceives it overall.

Source

For example, Futura was designed by Paul Renner in 1927 as a modernist sans-serif letter form. this is why it’s considered one of the most influential sans-serifs ever created since then (it’s been used everywhere from album covers for rock bands like Nirvana’s Nevermind to logos for companies like Apple). It has a very distinct geometric style that makes me think “modern” when I look at it—so if I were creating something new today (like an app) that needs to look fresh and new compared to its competitors but still keep some elements from traditional designs like fonts that were available back then (think typewriters), then maybe Futura would be appropriate!

Also, typography can also be used to add personality to a project. If you’re working on an editorial piece, you might want the text to reflect the author’s voice. You can do this by using different fonts, sizes, weights, and styles throughout your work.

Impacts on messaging

Use typography to support, reinforce, and highlight the message of a project. Apart from that, you can also add emotion to a project by making careful design choices.

• Support: Use typography to provide visual support for your content, including headings and copy. For example, if you’re writing about aliens, use an alien-esque typeface or font style. At the very least, choose something that’s otherworldly and unique.
• Reinforce: Your choice of font style should reinforce what you’re trying to say with your design. Do this so your readers can absorb the information at a glance. For example, if someone is reading about aliens invading Earth then maybe use some bold typefaces or italics (or both). This will help highlight what needs highlighting without distracting from other elements on the page such as images or logos/brands
• Readability and legibility: The right typeface will make your project easier to read, more legible, and visually appealing. The wrong choice can make a project hard to understand. If you’re not careful, you could end up with a project that looks like it was designed by an amateur—or worse yet: an amateur copywriter. A good rule of thumb is to use a serif typeface for long text and reserve a sans-serif typeface for headlines.

Typography and its use weighs heavily on graphic design

In short, typography is an essential element of graphic design. You can use it to convey a message or bring personality into your work. At the same time, it’s also the arrangement and styles of type, which can affect the readability of your design. That’s why it’s important that you use the right typefaces for your project. Designers also use typography in many different ways and for varying reasons. They may use it to emphasize statements, make something readable, or create an immersive experience. When done right, typography can do a lot of heavy lifting in graphic design. So if you want to get ahead in graphic design, start by learning how this element works.

Want to learn more about typography? Looking for designers with extensive experience in using typography. Book a consultation with DotYeti and never worry about making a mistake in typography with your designs!

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And as the world picks up momentum after years of lockdowns, there’s never been a more invigorating time in graphic design. Next year promises to be full of innovative designs and classic styles that have been given a second life. It’s important to explore the top 8 graphic design trends in 2022 to prepare next year’s marketing materials.

So here are our picks for the top 8 graphic design trends in 2022!

Trend #1: Inclusiveness

This is a trend that we’ve seen pick up speed over the years. And it’ll continue gaining strength in 2022. The best designs speak to people of all cultures, backgrounds and identities. These days, people are much more likely to connect with a brand that they feel resonates with their values and celebrates them. On the other hand, design that appears insensitive will experience swift backlash. It’s important that graphic designers constantly evaluate the inclusiveness of their designs. In addition, portraying diversity also shines a good light on the company by highlighting their progressive attitudes. 

Trend #2: Motion Graphics

Motion graphics vs static ads- which one wins? Well, we can probably predict a clear winner in 2022. Motion graphics extend to GIFs, videos, cinemagraphs and animations. And studies have shown that ads with motion can rack up to 55% more engagement than static ads. In addition, 87% of marketers say that motion graphics have directly increased sales. This is because as users are scrolling through their news feed, you only have a millisecond to capture their attention. It’s part of our evolutionary behavior to notice small movements, therefore a strategically placed GIF will likely cause the user to pause and review your ad. The exciting visuals will also work to add energy to mundane topics and improve storytelling. 

Nevertheless, don’t be quick to discount static ads! If you have a simple message and CTA to communicate, then a static ad may be the most efficient way to drive traffic down the purchase funnel. 

Trend #3: Playful Typography

In 2022, we’re expecting typography to push the boundaries of expression through lettering. Playful typography, along with graphics, are an excellent way to connect with target audiences and convey a certain emotion. While classic fonts are a great way to exude elegance and professionalism, playful typography is great for brands looking to stand out from the crowd. 

Trend #4: Vibrant Maximalism

After years of lockdown, graphic designers are ready to express their creativity. And there’s no better way to do this than by going all out on color and patterns. This is an opportunity for creatives to portray their different tastes and palettes. But this doesn’t mean a careless approach and simply filling up space for the sake of it. Instead, graphic designers and marketers work closely to thoughtfully place elements to create a design that you simply cannot ignore because of its vibrant energy. This trend is about moving away from order and symmetry towards a celebration of joy and the creator economy being shaped by digital natives. 

Trend #5: Retro Nostalgia

The 90s nostalgia finds a home among Generation Z social media-savvy influencers. Using platforms such as TikTok to make viral content, they’re able to quickly shape cultural conversations. And we predict a comeback for the 90s in 2022. Things like bright color blocks, simple emojis and meme aesthetics provide a sense of familiarity and comfort. We connect with the old school look and memories of simpler times. 

Trend #6: Eco-aesthetics

Our relationship with the planet has never been more important. As we search for ways to reduce our negative impact on the environment, the products that we choose to purchase should also embody these values. A graphic design trend that we predict to continue strongly into 2022 is eco-aesthetics. That is, designs that highlight a commitment to sustainability and environmental activism. People want to know what they are using isn’t leaving behind a negative footprint. Therefore, graphic designers should try to incorporate a feeling of balance instead of overconsumption and blatant marketing in their creations. 

Trend #7: Data Visualization

Data enables us to better understand situations and how we can take action. However, data visualization is critical to getting the right information across. Furthermore, good data visualization simplifies complex information and makes it easily digestible. Therefore, empowering the reader to take action. Creative people are turning to infographics to efficiently highlight important numbers and explain their meaning. We expect data visualization to be a major trend in 2022 as we handle more and more data. 

Trend #8: Illustrations and Doodles

The illustration and doodles trend is further establishing itself as a powerful force in 2022. People are looking for character and individualism. They’re moving away from cookie-cutter brands and searching for something new and different. Illustrations and doodles are some of the most effective ways to express creativity. In particular, freeform drawings feel more authentic and less corporate. They’ve been proven to drive up engagement and improve brand recognition thanks to their joyful and charming appeal. 

Prepare for 2022 with DotYeti

2022 is fast approaching. And it’s important that you’re ready to launch your campaigns once the holidays are over. The graphic design trends of 2022 will continue to evolve and crop up in more and more marketing materials. Furthermore, having graphics that feel refreshingly on trend and part of the cultural conversation will drive significant results. If you’re looking to get on-brand on-trend graphics for 2022, DotYeti can give you the reliable creative support you deserve,

Our unlimited graphic design plans are subscription-based and come with your own dedicated creative team. This includes a dedicated designer, art director and account manager- all starting from $449/month. Easily cancel or upgrade your plan to suit your creative needs and rest assured that we’ll get your work delivered on time so you can launch your 2022 campaigns. All our designers go through rigorous training to ensure that they’re always on top of the latest trends and can anticipate what’s just around the corner.

We excited to see what 2022 holds in the creative marketing space. Life would be boring if every year was the same as the previous, so we’re grateful to be part of an industry that thrives on change and disruptive creativity.

Check out our portfolio to see the best of the best works we’ve delivered for diverse international clients.

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And the global color authority has spoken.

Read on to find out which shades will influence graphic design, fashion and art in 2022.

Pantone Colors of 2022

Pantone has selected 10 standout colors that they expect to make a splash in 2022. In addition, they’ve nominated 5 core colors that will provide timeless style. The collection covers joyful tones, soothing pastels and earthy neutrals. It’s a simultaneous celebration of playfulness and a nod towards the need for calm inside all of us. They strike a balance between the familiar and adventure, between serenity and free-spirited optimism. Because of this, Pantone’ colors for 2022 are sure to resonate with everyone. 

Designers and marketers should take note. If you’re looking to connect with your audience and capture their attention, then these 15 shades should certainly give you a significant boost.

Vibrant, bold colors

Pantone’s trend report singles out the 3 primary colors that will help your graphics make a dramatic statement. Joyful Daffodil connects us to the delight of a spring garden. Skydiver brings to mind the deep blue ocean and the thrill of adventure. Finally, the bright heat of Poinciana resembles a tropical flowering blossom. 

Graphic designers and markets should use Daffodil, Poinciana and Skydiver to highlight key messages. These vibrant colors will pop against any crisp off-white or neutral background. Although they’re not exactly primary colors, Innuendo’s tantalizing magenta and Dahlia’s dynamic purple will increase the visibility of any graphic. 

Angelic Pastels

Gossamer Pink has a light and tender touch. This blush pink hue is immediately comforting and delightful to look at. Spun Sugar evokes similar emotions. It looks crisp and refreshing but also playful at the same time. 

Graphic designers and marketers should use Gossamer Pink and Spun Sugar as accent colors to make design more airy. These shades also work well with natural shades such as woody brown. 

Nature-inspired shades

2021 was all about reconnecting with ourselves and reevaluating our relationship with Mother Nature. And we’re continuing this journey into 2022. Pantone’s nature-inspired shades are serene and soothing. For example, Glacier Lake’s calming and cooling vibe instantly appeals to people looking for a breath of fresh air. In addition, the deeper teal of Harbor Blue reflects our search for peace. Finally, the earthy Coca Mocha conveys warmth with its rich coffee brown hues. 

Graphic designers and marketers can rely on these Pantone picks to capture attention while also inspiring a connection with nature. Eco-friendly brands can use Coca Mocha and Harbor Blue to strengthen their messaging. Brands that want to tap into a cool, refreshing, spring energy need look no further than Glacier Lake. 

The Core Classics

Pantone’s 5 core classic colors of 2022 are seasonless shades that are predicted to rise in popularity next year. Snow White is clean and pure, it expresses simplicity in its most beautiful form. Moreover, Perfectly Pale’s sandy beige reminds us of a sandy beach on a faraway, tropical island. Northern Droplet is a pale grey that evokes tranquility and stillness. In particular, it brings to mind a silent winter’s morning, just before dawn. On the other hand, the power of Poppy Seed’s deep grey is a versatile color that never goes out of style. Finally, a soft green called Basil was chosen for its health and wellness connection.

The core classic colors are guaranteed to give strong support to campaigns regardless of time. Graphic designers and marketers should use Perfectly Pale and Snow White to highlight crisp, bright tones. Tech and IT brands may find the simple colors a good fit as they also correlate to innovation. In addition, Perfectly Pale and Coca Mocha create a warm and cozy feel to graphics. They can be used by brands looking to invite shoppers into their online or brick and mortar stores. Poppy Seed should be applied for a moodier feel in graphics that aim to grab attention and provoke ideas. 

Get your 2022 marketing materials with DotYeti

Graphic designers and marketers are normally the first to move when news of upcoming creative trends start making headlines. It’s important to anticipate what will be popular next year and ensure that marketing materials are ahead of the curve. This way, campaigns always feel updated and aligned with what people are looking for. The Pantone colors of 2022 will almost certainly be cropping up very early next year as brands leverage the moment to push out content that has been given the stamp of approval by the color authority. 

At DotYeti, our designers continuously stay informed on hot, trending topics of the day to create powerful graphics for our clients that significantly boost marketing results. No more boring ads that people click past because they feel outdated. Instead, receive on-brand designs that speak to the global consciousness of today and that meaningfully add to conversations that people care about. We’re already on the move to incorporate Pantone colors of 2022 into refreshed content that are delivered to clients in under 48 hours. 

Check out our pricing page to see what each of our unlimited design plans cover.

Afterwards, take a look at our portfolio where we’ve collected the best of the best design work we’ve created. 

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In this article, we’ll talk about the graphic design tips for static and layout designs that every beginner can apply right away.

What are Static Designs?

Static designs get to the point quickly. So these designs do not move, regardless of the device the person uses.  

The image does not change from one to the next like a slideshow, as it does in both flash and animated GIF banners. 

4 Types of Static Designs 

1. Social Media Graphics 

One of the most effective visuals to engage with your audience and increase brand recognition is social media graphics. 

Whether you’re a small business owner, a blogger, or even a major corporation, social media graphics are the best materials to use. Especially when it comes to establishing your presence online.

What makes Social Media Graphics Effective

A. Content Diversity

Social media is a dynamic and highly competitive platform. So in order to stand out, the image that represents your content needs to be compelling and persuasive to make it effective. 

It could be an image of a customer’s feedback, product promotions, or behind the scenes. 

Overall, playful social media graphics enhance and highlight these factors which then attract a crowd.

B. Visual Branding

Staying within the theme of your brand is essential to establishing your identity online. 

This will help your audience identify your brand right away. Since exposure to the same color themes and graphic styles helps with brands recognition.

C. People share engaging content

The job of your social media post is to speak to your audience with little to no effort. 

Accordingly, here are some tips on how to create the perfect content: 

• Create with intention 
• Keep it creative 
• Action-oriented content 
• Focus on your strengths and passions 
• Provide extremely valuable information (less “fluff”)

2. Podcast Graphics 

It may sound a bit funny, but it’s true. Before your audience even considers listening to your podcast, the first thing they will judge is your podcast graphics. 

So it doesn’t matter how great your podcast is. If your graphics aren’t striking, then they probably won’t even consider listening to it for a second. 

Ensuring that your visuals and content work together will maximize every given opportunity. As a result, striking artwork will always leave a lasting impression—even if the viewer was just browsing through.

What makes Podcast Graphics Effective

A. The simpler, the better

Designing a podcast logo or a banner is exciting. But the problem is, people tend to forget the most important factor—making sure that it’s memorable and understandable. 

When creating a podcast logo, keep in mind that too many elements in the design can be confusing to the viewer. Unnecessary elements easily overshadow the main objective. 

B. Size matters

Users view podcast graphics as tiny thumbnails more than a full image. For this reason, the design should be compatible with any size. 

3. Static Display Ads 

Static display ads are advertisements commonly seen online that do not include any moving elements. When done right, static display ads can surely establish a company’s identity online. 

A typical static display ad looks like a banner that has well-tailored content such as compelling texts, playful visuals, and a call to action.

Even until now, creative and effective static display ads have the power to showcase a brand across the internet and to millions of potential customers. So think of it as a newspaper or a billboard ad.  

What makes Static Display Ads Effective

A. Always consider the platform you’re using

When it comes to social ads, your brand isn’t just competing with your usual competitors—your brand is also competing with their social network. 

Different platforms cater to different people; posting the wrong content can either increase your brands’ popularity or totally plummet it. 

Remember, designers use static display ads to blend in to stand out! 

B. Understand who your primary and secondary market is

Static display ads are extremely versatile. Brands can easily tailor their design based on their target market. 

Designers base this information on the users’ demographics, interests, location, and language. 

4. Banner Ads 

Banner ads have got to be one of the most dominant forms of advertising it is online. 

These ads refer to the advertisement images embedded on numerous web pages with the intent to promote a product or service and it comes with a direct link to the advertiser’s website. 

Types of Banners 

A. Blog Banners 

The first thing your visitors will see is your blog banner. It’s important that blog banners serve their purpose by informing visitors about the products and services you offer. 

This way, it filters out those who are actually interested in your products and services from those who had something else in mind. 

Keep these in mind: 

• Make your visitors think that they came to the right place. The banner should be informative and welcoming. 
• The CTA is the most crucial element in the blog banner, so designers shouldn’t overlook this. What do you want your visitors to do? Make sure it’s clear from the start. 

B. Email Banner 

Email banners are promotional materials that are applied to every employee’s email. 

The elements that you should include in the email banner are a link that leads to your landing page, social media channels, contact details, and other sales platforms. 

What makes email banners effective is that you can easily build brand awareness and promote your products and services with little to no effort on your end. 

What makes Banner Ads Effective

A. Gripping designs

Banner ads have to be exceptionally impressive to attract attention. When it does, the audience will give your message an opportunity to break through.

Things like the use of custom illustrations, brand colors, and intentional text help banner ads stand out.

B. Simple designs are the way to go

Adding too many elements to your banner might make the finished product look cluttered and disorganized. Try to communicate one message about one product in one banner. 

What are Layout Designs? 

Designers interweave layout designs with other elements of graphic design. Although, these elements do not limit itself to color themes, fonts, and texture. A layout design also summarizes the principles of balance, alignment, space, and proximity. 

7 Types of Layout Designs

1. Newsletters

A newsletter is a tool used to communicate regularly with your clients by sending updates pertaining to your products, services, or business announcements directly to their email boxes. 

These messages can contain simple text alone or a template composed of images and formatted text. 

Newsletters are not necessarily used for hard-selling, the tone should sound like an update from a friend instead of an aggressive salesperson. 

What makes Newsletters Effective 

A. Informative Content

Make sure not to fill your newsletters with self-promotion. To keep your readers engaged, include informative, entertaining, and solution-driven content in your message. 

Focus on the interests of your customers. If the content satisfies them, then they are more likely to share the message on their social media platforms. 

B. Send mobile-friendly emails

In a highly digital era, there’s no doubt that a majority of email recipients will open their emails through their smartphones. 

Make it easy for them to interact with your brand by ensuring that your newsletters are mobile-friendly.

2. Business Cards 

A business card is a credit-card-sized paper card that has your name, contact details, and business details. 

Business cards are a highly personal and effective form of marketing. It provides your clients every important detail they need to know about you before sealing the deal in just a few seconds. 

Your business card should include: 

• Full Name 
• Job Title
• Business Name and Logo 
• Phone Number 
• Email Address
• Social Media Platforms 
• Business Website 

3. Flyers 

A business flyer is a form of paper advertisement that is posted, handed out in a public place, or sent via email to bring attention to a product, service, event, or any business promotion and campaign there is. 

Types of Flyers 

1. Corporate Flyers

The goal of corporate flyers is to assist in promoting the summarized products and services the company provides without it being too word-filled and overwhelming. 

Always include the logo of the company, contact information, social media platforms, and images of the relevant product or service.

2. Photo-Centric Flyers

These flyers typically consist of bright colored tones that would assist in capturing the attention of the audience while still staying in line with the company’s theme. 

A. Leaflets

Businesses make use of leaflets to advertise their products and services. They often use leaflets to let people know about new store locations, special offers like buy one get one promo, and exclusive events. 

B. Pamphlet

Pamphlets are unbound booklets that are used to provide information on a specific subject. 

They are commonly used to inform a person rather than selling something to them. These are either folded in half, in thirds, or in fourths, called a leaflet or it may consist of a few pages that are folded in half and saddle stapled at the crease to make a simple book.

The main difference between a leaflet and a pamphlet is that pamphlets have three or more pages about the company or information about the product. A leaflet on the other hand is just one single page. 

C. Brochures

A brochure is an informative paper document. It’s foldable in several ways—it could be in a template, pamphlet, or leaflet form. 

Businesses use them as promotional tools, primarily to introduce a business, product, or service while informing the prospective customers of its benefits.

Brochures can also be a set of related unfolded papers put into a pocket folder or packet. 

4. Menu Design 

The menu design is an influential element of any restaurant’s marketing plan. 

The design of the menu should be able to express the restaurant’s persona, operations, and timeless to keep your brand fresh in your regular customers and potential ones mind.

What makes Menu Designs Effective 

A. Stick with your brands’ persona

Restaurant menu designs, whether it’s for formal shops or playful ones should match the restaurant’s concept, location, and theme. 

5. Catalogs 

A catalog can be a book, e-book, or a printed magazine containing details and pictures of items currently being offered for sale. 

What makes catalogs effective for companies is that they can promote their brand whenever it’s displayed in a high-traffic area or by distributing them in supporting stores. 

Oftentimes, customers already have an idea of what they want to purchase in your shop. Although in some cases, they’ll likely find other products they want to buy when they go through a catalog before placing an order.

6. E-Commerce Graphics 

With millions of eCommerce stores on the internet today, the only way to stand out is to have breathtaking graphics that have the power to lure online shoppers in an instant.

The graphics of an eCommerce store needs to radiate in your website, advertising campaigns, and social media platforms to get a higher conversion rate.  

What makes eCommerce Graphics Effective 

A. Product and services transparency

The reason why people are hesitant to purchase a product from a store online is that, first, it’s intangible. They won’t be able to physically touch the product. 

Second, having limited graphics to sell or promote the product makes it difficult to seal the deal. 

Conservative or first-time shoppers won’t question your store if you lay out all the products and services with visuals that support each claim. 

B. Establish your brand’s reputation

Since eCommerce shopping is highly dependent on imagery, having a professionally designed website with design elements that support the products and service you offer will establish your brand’s reputation as trustworthy and reliable to the public. 

7. Thumbnail Images 

A thumbnail image is a small image that represents a larger one. Designers often use thumbnails to provide snapshots of several images in a single space. 

The term “thumbnail” was originally used to describe physical images or drawings that were miniature in size (roughly the size of a human thumbnail).

Depending on the platform, a thumbnail image should have a certain size, although there is no real definition of a thumbnails’ size:

• Google’s image search: If you create a desktop version thumbnail for Google’s image search, they recommend a size of 177 pixels. You can also use smaller thumbnails.
• Amazon: Amazon uses different thumbnail sizes for different applications. Thumbnails with a height of 200 pixels and dynamic width are used on the start page. Preview images on category pages are 150 pixels high.
• YouTube: Desktop thumbnail images on YouTube have a size of 210 x 118 pixels on the start page. This corresponds to the common 16:9 image format. For video suggestions to the right of an already running video, designers use thumbnails with a size of 168 x 94 pixels.
• Pinterest: Pinterest’s image width is 236 pixels; which is a fixed size. So the wider the screen of the viewer, the more images are displayed next to each other.

Unlimited Graphic Design with DotYeti 

Need help creating your static and layout designs? DotYeti’s got you covered!

Our teams of Creative Yetis led by professional Art Directors guarantee to set you apart from your competition on every streaming platform. Check out our portfolio and case studies to see how our fantastic design platform has helped our clients grow. 

Take a peek at our pricing page to see the best package that suits your design needs. Can’t find the perfect one? Reach out to one of our Yetis today to create a custom package—just for you.

The post Graphic Design Tips for Beginners: Static And Layout Designs  appeared first on DotYeti Design.

The world we live in today thrives on visuals. Except, not all of us know where it started. This is why in this article, we will give you an overview of how discoveries and inventions of the past helped shape the future of graphic design we know today.

But before we go further, let’s start with the most basic question—what is graphic design?

What is Graphic Design?

In short, graphic design is all about communicating through visuals. Anyone can engage and inform a group of people just by combining several elements such as text, images, colors, and shapes.

Graphic designers today use trends, behavior study, and color psychology as a basis for their art. By using this strategy, they can seamlessly attract and communicate with a targeted audience to enhance their chances of conversions. 

This is no different from the way prehistoric men used to communicate in the early years. As a way of communicating through imagery, design elements were also combined to speak on behalf of the artist.

Where it all started: Cave Paintings 

“Cueva de las Manos or Cave of the Hands is located in an isolated area in the Patagonian landscape of southern Argentina.” Image from Touropia

The history of graphic design started in 38,000 BCE, during the prehistoric era.

Studies have shown that even before the invention of graphic design tools and gadgets, humanity already has displayed a gift for communicating through art called “cave paintings.”

Cave paintings are engravings found in cave walls and ceilings that date back to the Ice Age 40,000 to 14,000 years ago. In fact, the first cave paintings found by scientists in Altamira, Spain dates back to the Stone Age. 

“The Magura Cave is one of the largest caves in Bulgaria. Prehistoric cave paintings decorate the cave walls which date back about 8000 to 4000 years ago.” Image from Touropia

These cave paintings are commonly made out of carbon black and red pigments:

• Ancient people used either burnt bones or charcoal to make carbon black pigment.
• On the other hand, they used red ochre—also known as hematite or iron oxide—to make red pigment. This is the most common chemical compound and widespread coloring tool associated with cave paintings.

Most of the paintings consist of similar subjects. For example weapons, animals, and handprints are commonly found on the wall or ceilings of caves.

Even if it may seem like the ancients used these paintings to communicate from one generation to another, it’s still unclear if they were trying to communicate with a human being or their god.

The First Writing System: Sumerian Written Language 

In the history of graphic design timeline, the next form of graphic design is the visual formation of the alphabet.

Sumerian Cuneiform. Image from Britannica

The Sumerians of Mesopotamia invented the first writing system known to man in c. 3300 to 3000 BCE called “Cuneiform.”

Due to its wedge-shaped style of writing, archaeologists derived the name Cuneiform from the Latin word ‘cuneus’ which means ‘wedge’. These wedge-like characters are made by gently pressing a reed stylus into soft clay to make word signs or pictographs. 

Cuneiform. Image from Pinterest

The Cuneiform was commonly used to record a variety of information such as personal letters, myths, stories, temple activities, and business trade. Sumerians used pictographs (or icons as we know them today) as graphic symbols to convey different messages through their resemblance to physical objects.

This goes to show that even in the early years, humans can already understand what a symbol stands for despite how complicated it may look. 

The Invention of Paper and Chinese Printing 

Woodblocks Wei Lizhong used to make a duplicate of the Diamond Sutra, the world’s oldest dated printed book. Photo: Courtesy of Wei Lizhong. Image from SCMP

Experts credit China for having the most discoveries for different types of printing methods as well as the invention of paper. 

The invention of Paper

Early Chinese paper. Image from Pinterest

Testaments and rules are just a few of the foundations that created the world we live in today. 

Humans in the early years had an urgent need to delegate important information to one another in written form—but their limited resources only allowed them to write in wooden blocks, rocks, clays, leather, silk, and bamboo.

All of these materials were useful for a time, however, they slowly became a problem—either they were too heavy or too expensive to use daily. 

It wasn’t until 105 AD when a eunuch court official in China named Ts’ai Lun (or Cai Lun) thought of inventing paper just by using scraps of old rags, tree bark, and fishing nets. 

After a few years, a Buddhist priest named Damjing brought the invention of paper to Japan and had widely scattered in different parts of Asia before it spread to the Middle East and Europe. 

First Stage of Printing: Woodblock

Woodblock printing. Image from Storymaps

The first-ever image and scripture printed came from China during the Tang Dynasty in 618-906 AD. Sui Emperor Wen-ti sent an order to print Buddist images and scripture by wooden matrices that they engraved, inked, and pressed onto a sheet of paper.

Second Stage of Printing: Movable 

Movable printing. Image from Pinterest

A Chinese artisan and engineer named Bì Shēng invented a movable type of printing in 972–1051 AD.

The movable type utilizes movable components to reproduce written elements of a document usually on paper. 

Instead of carving an entire book into one huge block, characters are now carved into small clay blocks that enabled them to save an immense amount of time. 

Thanks to Bi Sheng’s invention, printing is now easier for the people in ancient China.

Remembering Ancient Forms

Image from Frontiers Blog

In conclusion, graphic design is a dynamic and broad field.

Nevertheless, new designers don’t even know the origin of the tools and techniques they are using. 

For those who work in the creative industry, let’s not forget that all of the modern tools we have today are only made possible through the invention of paper, printing, letters, pictographs, and color pigments by artists that came before us. 

Unlimited Graphic Designs with DotYeti 

Need help creating a timeless and trendy design? DotYeti’s got you covered!

Take a peek at our pricing page to see the best package that suits your design needs. Can’t find the perfect one? Reach out to one of our Yetis today to create a custom package—just for you.  

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With the accessibility of microphones and headphones, podcasting has fast become a popular means of content creation. Nowadays, you can get a great pair of audio tools for an affordable price.

In this blog, we’ve interviewed multimedia artist and podcast editor Matt Carbonera to share his experience as an illustrator and podcast editor & producer in order to kickstart your artwork and teaser.

Matt Carbonera is currently the senior podcast editor for Gushcloud Philippines, a podcast editor and producer for RecordEditPodcast, and a video editor for Six Degrees of Influence. 

“I started off as a comic flatter taking on commissioned work on DeviantArt,” said Matt while reflecting on the start of his career. “Then I met a comic illustrator and started off coloring flats and then moved on to graphic design, branding, digital art, and product design.”

His biggest design tip?

“Start early, learn as much as you can, try as much as you can, explore as much as you can, and keep creating things!” And as a half-joke, he often advises aspiring artists (children, actually) to use their computers 24/7 in order to get curious and passionate about digital arts.

Creating a Podcast Artwork Design

“A Little Kinder” cover art by Matt

“Dare to be Dope Podcast” cover art designed by Matt

1. Conceptualizing

“Podcast cover art is usually just the name and title of the show along with a couple of design elements composed over it,” said Matt.

Professionally, there’s hardly any room for creative freedom. After all, it’s all about the clients and what they want. Your role would simply be to execute it.

“For podcast artwork, it sometimes comes solely from the vision of the client,” said Matt. “Clients sometimes already have a specific direction of where the design is going to go, what it’s going to look like, what elements will be utilized in the design, etc.”

A common struggle among graphic designers is when clients fail to communicate their ideas well. When reiterating your vision to a separate artist, it’s best to be aware of the graphic design process as well.

“But when I’m given total creative freedom, I just experiment and let the pieces figure themselves out, although it usually ends up as an amalgamation of all the unfinished drafts.”

When considering the approach to your personal podcast artwork, it’s best to take these into account:

• Industry (gaming, music, food, etc.)
• Branding
• Design pegs (symbol vs wordy centerpiece, color palette)
• Moodboard

“Browse through Behance, Pinterest, and other design groups, pages, subreddits, and other communities about design,” he adds. “Just keep yourself inspired and keep figuring out similarities in the designs, follow the trend, and try to start a trend of your own.”

2. Design Tools

“It doesn’t really matter what tools you have, it all depends on how you use it,” said Matt.

Any artist can make do with a phone, laptop, or PC. Cover art can be a lightly edited photo or an illustration from Microsoft Paint and still be as effective. After all, your cover art is only as good as your actual content, so the focus should be on reflecting your podcast’s personality.

3. Softwares Used

“I basically just use Adobe Photoshop and Illustrator. But I sketch all of the designs on paper first, so I already have a vision in mind once I start.

“Then create the first draft of the artwork as a vector in Illustrator because podcast cover arts aren’t that hard. If I like it as a vector, I keep it. But if not, I usually just refine the details I want to highlight on Photoshop.

“That includes digitally painting over it, or using photo manipulation and other editing techniques to make the final output come to life.”

Creating a Podcast Teaser

Instagram story teaser draft designed by Matt

“Matched Podcast” teaser art by Matt

1. Elements

The teaser art can be a variation of the cover art, making use of the same graphic design elements applied. The only moving element to the snippet is the sound waves.

It generally consists of the following visual elements:

• Podcast logo
• Season and episode number
• Episode title
• Voice recording 
• Other pertinent details

The snippet presented in the teaser is also entirely within your freedom to choose. Simply locate the most interesting, funniest, or most important highlight of the episode.

2. Equipment

“It’s important to invest in any good quality monitor, headphones, and speakers especially when your job is 90% about audio,” stressed Matt. 

“I have a 3-year-old Audio Technica M40x which is a great quality set. Plus, the quality is still divine after 3 years and there’s no sign of decay. Plus, it’s built like a tank and not too expensive either.”

Professional equipment isn’t at all necessary for creating a teaser. But it helps in detecting the minor details you need to clean and level in the audio.

“If I were to make any suggestions regarding the equipment I use personally to make my editing life easier?” he adds.“A Loupedeck+ is a console board for editing and it comes in customizable controls,” said Matt. “You can set it up however you want based on the software of the Adobe suite you’re using so it’s very user-friendly.

“It helped me a lot, especially with coloring and audio editing. It just makes my workflow ten times faster. It’ll take a while for you to get used to it though, but it’s not that steep of a learning curve.

Adobe Audition

3. Software Used

“For teasers, I mostly use Adobe After Effects and Premiere Pro,” said Matt. “And Photoshop for creating assets that I want to animate in After Effects.  Then I create the motion graphics parts and use Premiere Pro to sequence everything.”

“If you’re looking for a free or a cheaper alternative, there are apps on iOS that can create intricate motion graphic animation sequences using templates and other easy, drag and drop assets.“For podcast editing, you can also use Audacity. It’s pretty good and it’s free with millions of YouTube tutorials available online.”

“Same goes with Filmora, Canva, and other free-to-use software, I guess. It really depends on how you use it so it doesn’t really matter what software you go for,” he adds. 

“As long as you understand the fundamentals of how every tool and software is created and apply those principles to your output whether it be audio editing, mixing, motion graphics, or graphic design. Just keep exploring and trying stuff out by creating something you can really be proud of.”

Unlimited Graphic Designs with DotYeti 

Need help with that cover art and teaser? DotYeti’s got you covered!

Our teams of Creative Yetis led by professional art directors guarantee to set you apart from your podcasts on every streaming platform. Check out our portfolio and case studies to see how our fantastic design platform has helped our clients grow. 

Take a peek at our pricing page to see the best package that suits your design needs. Can’t find the perfect one? Reach out to one of our Yetis today to create a custom package—just for you.

The post How to Create a Compelling Podcast Cover Art and Teaser appeared first on DotYeti Design.

Typography is the major element in a design that literally speaks to your customers. If you don’t know how to use them, then you might relay a different message than you wanted to. To know more, let’s dive deeper into the meaning of font psychology and why it matters in your marketing. 

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What is Font Psychology?

Whenever you are communicating visually, it’s important to acknowledge how the public will perceive and interpret your work. There are different ways to speak to your market through designs  — you can use shapes, colors, lines, space, and even texture. All of these have the ability to evoke different emotions and perceptions. 

“Curlz MT” Image from Fontsgeek

Fonts in particular leave either a good or bad impression in the mind of an individual. For example: if you see a corporate company that uses Curlz MT as their font, what would your first impression be? Most of us might say that it looks improper for the corporate world. On the other hand, if you change the font to Bodoni instead, why does it feel like it builds more of our trust and confidence towards the brand? 

That’s what font psychology is all about — it shows the importance of typography in branding by associating a specific font style to the thoughts and emotions of the viewer. Every font has its own identity, you need to find the right one that is in line with your brand’s persona. 

Image from Pinterest

Choosing the Right Font 

The famous Gestalt Theory explains that the mind perceives visuals in six principles: closure, similarity, proximity, continuation, figure, and symmetry. This theory talks about how the human mind can see the design as a whole first before it sees the components individually. This is why each design element needs to complement each other in order for it to be successful. 

If you look at a billboard, all of the design elements work together. The texture, shape, color, and lines are perfectly in sync with each other that it’s pleasing to the eye — but if you choose a font that is inappropriate for the design, it can easily ruin the flow. 

How To Choose the Correct Font

Now we know that the importance of typography should not be overlooked, the first step is to choose a font that can relay the same tone and emotion you want the viewer to feel. There are different font selections you can choose from:

1. Serif Fonts

Image from BRIGHT HUB

Known as a traditional font — it originated back in the 15th century — serif fonts are the go-to fonts for brands that want to use a formal tone to their design. Examples of serif font styles are Times New Roman, Baskerville, and EB Garamond.

They’re known as serif fonts because of the small flick you can see at the top and bottom of the letters. It’s a popular choice for brands that want a professional tone to their image. The emotions serif fonts can provoke are trust, supremacy, and formality. 

Serif fonts are commonly used by editorial magazines, financial institutions, jewelry lines, law firms, and schools. 

2. San Serif Fonts 

Image from Kramirezbvhs

If you’re looking for a minimalist or tech-savvy font, san serif fonts are the best option for you. Unlike serif fonts, san serifs don’t have extra elements to them. It’s clean and readable style makes it a popular choice for companies that want a modern, innovative, trustworthy look as their brand. 

San serif fonts are Open Sans, Lato, Arial, and Helvetica. Major corporations like Netflix, Google, and Spotify are known to use sans serif fonts for their branding. 

3. Slab Serif Fonts 

Image from Pinterest

Slab serif fonts are similar to serif fonts but they’re bolder, larger in size, and a bit blockier than the traditional serif. These fonts are usually used to display hefty or dramatic tones that can be seen on headlines, advertisements, book covers, posters, and logos. 

Popular slab serif fonts include Memphis, Serifa, Rockwell, Arvo, and Clarendon. Companies like Sony, Volvo, Honda, 

4. Script Fonts 

Unlike the serif fonts, script fonts add more pezzaz and detail to your design. They are created to mimic a person’s handwriting to give the design a personal touch. If it’s used right, it can make your post more playful and happy or elegant and traditional — depending on what your tone is supposed to be. 

You can commonly see script fonts being used by Coca-Cola, Kellogg’s, Barbie, and Pinterest. 

5. Handwritten Fonts 

Image from Pinterest

If you’re leaning more on something informal, you might want to try handwritten fonts. They’re a fun alternative to the traditional serif fonts if you want to go for an unorthodox look for your brand. It takes both quirkiness and sophistication to the next level. Handwritten fonts are commonly used for logos, social media posts or banners, t-shirt designs, or book covers. 

Handwritten fonts vary from the following: Amatic SC, Shoreline, and Permanent Marker. 

Unlimited Designs with DotYeti 

Using the right font gives you the upper hand to choose which emotions you want your viewers to feel. Here at DotYeti, we understand how important relaying the right message to your audience is. We can help you create designs that will leave a great lasting impression on your viewers. Visit our pricing page to check which unlimited design package suits you best. 
 

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