If you’re in the business of food, then you know you need to make your content look as delicious as possible. It’s not just about being active and consistent online, it’s also about making content your audience will love. 

But if you’re working with a limited team in a small business or startup, it’s tough to always come up with quality content that will resonate with people. 

This article will offer refreshing new content ideas and strategies to level up your Instagram feed. 

Why do you need food ads?

People eat with their eyes first. And for potential first-time customers who haven’t visited your physical store (or if you don’t have a physical location in the first place), you want them to be impressed by product pictures first. 

That’s why investing in a good marketing campaign is a must. You only get a few chances to make an impression, so you want to make it count. 

Now, here are ten tasty food ad ideas for small businesses! Oh, and we’re also throwing in food ad examples from brands. 

1. Connect with artists 

The food business is inextricably linked to the creative industry. Check out how these two brands partner with other creatives to amplify their brand story and social media content. 

Kodawari

This food brand taps artists to expand their brand story, which heavily focuses on anime and Japanese pop culture. 

Kodawari stands out from other Instagram-grown brands because of its product photography, anime-inspired posts, and out-of-the-box content, such as this staged Japanese news report. 

Omsom

Now, here’s another brand that knows how to pay homage to the creative community. Omsom is a noodle brand that collaborates with Asian-American chefs to bring different flavors to their product roster. 

Not only does this give their customers more flavors to choose from, it also spotlights talented chefs in the Asian-American community. 

2. Give your audience the inside scoop 

Small food businesses, and any small establishment developing products, can foster engagement with their community with BTS content. Yes, take a video of you assembling a plate of food, packing orders, opening up your shop—anything that you do on a day-to-day basis. 

Aegyocakes

This well-loved Instagram-worthy bakery knows how to flaunt its stuff. Aside from posting photos of their decorated cakes, they also post reels showing their bakers putting the finishing touches on the cake. 

Whether it’s writing special messages or piping intricate details using frosting, they always have scrumptious videos that showcase their artistry. 

Wishbone Kitchen

If you’re thinking of starting your private chef practice, then you need to do it like Wishbone Kitchen. In the last year, she’s launched to fame because of TikToks on being a chef in the Hamptoms, where she cooks gorgeous and tasty meals for her clients. From shopping ingredients to searing steaks and cleaning up the kitchen, she shares her day with her thousands of followers.  

3. Show how to use your product

One of the best ways to encourage people to purchase your product is to show viewers how versatile it is. These two brands partner with content creators who create informational videos on how to prepare and use their products.

Fishwife

When it comes to user-generated content, you have to find people who are genuinely interested in your product. That’s not a problem for tinned fish company, Fishwife. This trendy, sustainable, and super tasty brand knows and actually appreciates its audience of fellow tinned fish lovers. 

They send over their products to creators and engage with creators who use their products in their recipes. It’s a great organic way to help your audience find ways to consume your products. 

Atare Foods

Atare Foods is another food brand that shows how consumers can actually consume their product. You don’t always know how to finish a jar of sauce in your pantry, so they’ve taken the initiative to actually show you how versatile their jars are. 

4. Embrace memes and trendy content

It’s 2024, and it’s also where you hop on trends and ride the waves of the social media algorithm. 

Wendy’s 

When it comes to making viral content, Wendy’s has the social media formula down. The fast-food chain has been making meme-worthy content for years, inspiring many other corporate social teams to follow suit on their witty content style.

Whether it’s joining in on the latest trends or engaging with the audience, Wendy’s social media content style is one you’ve got to keep an eye on. 

I Love Chamoy

If you need an example of a brand that does social listening well, just take a peek at I Love Chamoy’s page. They make use of trending audio, video formats, and meme templates on the daily. 

The best part is all of their content is tailor-fit to their product and niche—making it even more fun for the viewer to watch. 

5. Make product launches fun again

When it comes to debuting new products, you better hype yourself up. Follow these two trendy brands to learn how to nail a digital launch campaign. 

Chamberlain Coffee

This Gen-Z brand knows how to make content that vibes with its audience. But Chamberlain Coffee’s product launch doesn’t just come with cute and engaging content, they also held a giveaway!

Fly by Jing

introducing a new product is always daunting. After all, you’re not sure how well it would be received and how much money you should invest in the whole project…but Fly by Jing’s strategy is to go big and go bold!

They teased their new product with animated visualizers, explainers on the product’s ingredients, and some awesome product shots. 

Make Good Food Content with DotYeti

Now that you got these amazing food ad ideas, it’s time to get cranking on the production.

Need a partner to bring your social media content to life? DotYeti offers static graphic design, animations, and video editing services (and more) all for a flat monthly fee! As a graphic design agency with a monthly subscription model, you don’t have to worry about hidden fees!

What are you waiting for? Discover what DotYeti can do for your food brand today! Book a demo and share your design needs. 

The post 10 Food Ad Ideas for Your Instagram Page appeared first on DotYeti Design.

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However, only a handful of people can truly inspire creativity in others. Here are 15 inspiring creative influencers to look out for in 2024!

1. Lizzie Peirce 

Image from LIZZIE PEIRCE  

Lizzie Peirce is a strong woman who seeks to inspire young women to start their own creative business. She pushed the boundaries of what it means to be a business owner, a photographer, and an influencer by applying her mantra “If she can do it — I can do it” in everything she does. 

Moreover, Lizzie built her own business called “Hau Media Operations Inc.” with her fiance Chris Hau. They specialize in corporate videos that eventually changed to travel and commercial content. A few remarkable companies she worked with are Meridian Credit Union, Toyota, Northface, Mercedes Benz, Panasonic, and Canadian Tire. 

Merging her experiences as a corporate Producer/Director with her passion for Photography and Cinematography, she began creating video tutorials and tips for photography, vlogs, and short films on YouTube. She now has over 150,000 subscribers on YouTube and 115,000 followers on Instagram. 

2. Will Paterson 

Image from Will Paterson  

Will Paterson is a Logo Designer and Hand Lettering Artist that specializes in Logotype Design and Brand Identity. 

His YouTube Channel has 456,000 subscribers, proving that he is one of the most knowledgeable artists there is. Moreover, the content he produces varies from redesigning famous logos to the best graphic designs and logo design challenges. If you’re looking for a channel that has everything you need to know about logo designs and hand lettering tutorials, Will Paterson’s channel is the best option for you. 

3. The Futur 

Image from LinkedIn

Based in California, The Futur is a collection of artists on a mission to teach 1 billion people how they can make a living by doing what they love. 

One of the values they strongly believe in is that investing in a student’s education should not consist of paying for buildings, parking lots, or administrators. As a result, they created their own platform that consists of technologists, inspirational professionals, and learning designers that teach their audience skills related to content marketing, graphic design, project management, problem-solving, entrepreneurship, stress management, and strategic planning. 

Their YouTube channel has over 1 million subscribers with 51 million views since it started in 2012. 

4. Gareth David Studio 

Image from Gareth David Studio  

For graphic designers who want to enhance their skills in Photoshop, Illustrator, InDesign, and After Effects, Gareth David can help you out. Gareth has over 13 years of experience from working at over 35 design studios. If that’s not enough to impress you, he is also a mentor at Kingston University. 

Gareth’s passion to lead and create innovative designs has won the approval of a wide range of triumphant brands around the world. His channel on YouTube has over 500,000 subscribers that all enjoy his videos related to digital art, designer reviews, tips,  and tools. 

5. Paola Kassa 

Image from Paola Kassa 

Paola Kassa is a graphic designer, YouTube influencer, and blogger. On her YouTube channel, you will see videos about her art, how freelancing works, vlogs about job hunting and art school. 

She aspires to keep sharing her creativity and interest in the history of art content and designs with the world. Her YouTube channel has over 45,000 subscribers. 

6. Roy Selbach

Roy Selbach is the Co-Founder of DotYeti.com, a graphic design platform that offers unlimited design services for an affordable price. He gained 7 years’ worth of digital marketing experience from working for small and large-scale businesses in more than five different countries. His career started working as a graphic designer for Malaysia Airlines. Afterward, he became a digital transformation consultant for a real estate firm.

DotYeti has more than 100 prestigious clients worldwide like The Voice Holland, UnionBank, WeTV, Talk, and TikTok. Listen to this podcast on Spotify to learn more about how DotYeti started. 

7. Satori Graphics 

Image from  Pinterest  

Learning about the principles of graphic design is made easy with the help of Satori Graphics videos headed by Tom Cargill. Tom is an established graphic designer in the United Kingdom who specializes in logo design and brand identity projects. 

His zealous approach to graphic designs has inspired thousands of people to create and enhance their own art that gained him over 529,000 subscribers since 2014. In his YouTube Channel, you can find video tutorials about the psychology of graphic design, isometric design tutorials in Adobe Illustrator, typography, and poster designs. 

8. Femke 

Image from Femke Design  

 A product designer for Uber Eats, Femke Van Schoonhoven is a force to be reckoned with. In her YouTube Channel, she shares her experiences as a graphic designer which cover topics from user research, and UX designs to prototyping and products. 

There are several interviews, features, and talks about Femke around the web. Here are a few of them you can check out: 

• Interview with Rooki.design
• Podcast guest on Thunder Nerds  
• Speaker at JAM London 
• Blog interview on This Design Life 
• Tutorial author on Envato
• Guest blogger on Pixel Pioneers 

9. Hello, I’m Alexa 

Image from Alexa Herasimchuk  

A product designer in the tech industry in the San Francisco Bay Area, Alexa Herasimchuk is a go-getter who is committed to designing technology and experiences that can help advance technology fitted for the future. 

During her free time, Alexa creates videos that help inspire young creatives to become better designers by giving them a glimpse of what are the design systems you need to know as a UX designer and tips about the careers in the tech industry. 

10. Mike Locke 

Image from Mike Locke

Recognized as a multi-talented creative leader, Mike Locke is a successful senior UI/UX designer that specializes in various fields including visual UI design, problem-solving, user-based design principles, UX design, UX research, product development, agile scrum, and front-end development.

Mike spent 20 years mastering and developing designs, products, and web apps that have remarkable life spans. A true visionary and creative genius, Mike is a creative influencer every graphic designer should learn from. His YouTube channel has over 100,000 subscribers today. 

11. The Simple Designers 

Image from The Simple Designers 

The Simple Designers is a YouTube channel dedicated to sharing graphic design tutorials that will ignite the creative juices of every art enthusiast. They specialize in illustrations, icons, logos, and graphic design videos. 

By watching their videos, you can learn how to create and strengthen your design skills. The majority of their videos are less than 20 minutes long — which means it won’t consume much of your time. 

12. Dan Gartman 

Creative influencer, Dan Gartman, is known for his whimsical and colorful illustrations on YouTube. His fun and imaginative art have the ability to capture the attention of his viewers and he shows them how he does it on his channel. 

He combines his skills in different mediums like handmade drawings with digital art, ink graphics, tattoos, and papercrafts to create a final product that makes you feel like you’re in Wonderland. 

13. Matt Borchert 

Image from Matt Borchert

With 15 years of experience combined, Matt Borchert specializes in design and UX research. He was able to create outstanding designs for various companies throughout his years of working and gained lessons on how to improve his skills. 

On his YouTube channel, he shares tips and techniques that could potentially save a lot of time for designers who use Photoshop and Illustrator. 

14. Shawn Barry Creative 

Image from Shawn Barry Creative 

If you’re looking for a detailed step-by-step procedure on how to create outstanding graphic designs, Shawn Barry is the creative influencer for you. His YouTube channel has various selections — from beginners to advanced design theories and techniques, his videos can be used to build an indestructible foundation for your design skills. 

15. Sam Ushiro 

Image from framebridge.com

Known for her love for unicorns and donuts — Sam Ushiro is a stylist, industrial designer, and the CEO and founder of Aww, Sam!. Her blog is dedicated to making her clients’ life more colorful and fun through DIY’s and parties marked with her signature Aww, Sam! style. 

Well-known brands that partnered with her are Target, Dunkin Donuts, and Google. You can also see her site featured on Refinery29, Buzzfeed, Martha Stewart, and The Glitter Guide.

Creative Design Work for You

If there’s anything that these creatives have that credits their success, it’s that they create greatly designed profiles that stand out from the crowd. Want to help build your aesthetic for your profile or business? Then take a shot at DotYeti, one of the fastest-growing unlimited design services online. For a flat monthly fee, you can design your brand the way you want it. Visit our pricing page to learn more. 

And check out our blog for more creative ideas!

Is it possible to get a team of dedicated graphic designers at a cost less than hiring someone full time?

YES! We discovered how...

Find out more!

The post 15 Creative Influencers of 2024 to Check Out for Inspiration appeared first on DotYeti Design.

LinkedIn is one of the best places to set up a career profile and create a network of connections. The problem is it’s hard to stand out from people with brilliant experiences. To make a good impression, you need a good portfolio and a striking visual brand. 

If you want to get noticed, you have to make the most out of that empty space. This is especially true for small businesses, freelancers, and startups who want profile traffic. In this article, we’ll share some powerful banner ideas that will increase your profile clicks in no time. 

10 Best LinkedIn Banner Content Ideas and Examples

As tempting as it seems, you can’t just slap a photo on your profile and call it a day. Being meticulous about what gets shown in your profile may seem too much, but it’s not unreasonable. The more thought you put behind your brand, the better impression you’ll make. 

Here are some effective content ideas to use in your banner. 

1. Use product photos

If you want something that catches the eye immediately, turn to photos of your products. You can never go wrong with a neatly arranged photo spread of packaging or of food. Using product photos is a popular choice among businesses in the food industry, just like Dominoes.  

2. Write what you do

For self-employed contractors, you might want to write your list of services on your banner. Some people on LinkedIn find connections, but they’re also looking to hire experts in the field.  Writing your services help people get to know the full breadth of your skills. This personal services introduction template will give you the same effect.

3. Add business details

Now, if you want to convert traction into sales, you want to add relevant business details in a straightforward way. It’s a simple yet elegant-looking banner that’s a perfect introduction to your brand. You don’t have to limit yourself with contact details, you can also add opening hours just like this business LinkedIn banner template. 

4. Market your latest projects or campaigns

In the same vein, LinkedIn is also a great place to sell your projects. Published a new book recently? Opening up a franchise? These are great career developments that you may want to show off. If you want to get more traction for a campaign, it’s also a wise choice to promote it in your banner. If you want to do something similar try checking out this limited discount offer template.

5. Add your milestones

Be proud of your achievements. Most people take pride in their professional achievements–companies too. It’s not uncommon to see companies use their banner to celebrate their founding anniversary. Some even use it to show off their awards for the year, like what Amazon did in their profile. This is one of the most popular LinkedIn banner ideas for corporations. 

6. Make use of your tagline

If you want to keep it simple, add your company’s missions and vision to the mix. It’s never a bad idea to use a tagline–combine it with a photo related to your industry and some other details and you’re golden. If done right, your design can look just as elegant as this powerful slogan-oriented LinkedIn template. 

7. Show your location

A picturesque photo of your work area is a common choice for most LinkedIn users. Most prefer a wide shot of the skyline or city center, but a photo of your building lobby or facade is also a safe option. It’s a great way for you to signal where you’re based without giving too much away. This personal profile template does an excellent blend of location and business detail elements. 

8. Highlight your work

A good way to show off your company culture is to use a photo of your coworkers as a LinkedIn banner. It’s a common move to use an image at the office, of your coworkers, or of yourself while on the job. You can drop hints on your line of business by showing off items or tools related to your profession. You can use this minimalist photo template to recreate this look. 

9. Show the end goal

Meanwhile, if you want to do something that really shows off your commitment to service, use an image of what your business goals are for your customers. What do you envision your customers feeling when they get your product or service? Capture that stroke of joy in your banner design idea.

10. Inject your personality 

Whatever you do, don’t lose your creative spark. Whether it’s the color or the vibe of your chosen Linkedin banner template, you’ve got to ensure it’s you. You can mix a funky banner with custom typography like this Burger King banner. While unconventional, it perfectly channels their new brand identity. If you want something chic and unique, a template with illustration elements is the perfect way to bring spice to your banner. 

Tips To Elevate Your Design

Here is some bonus advice to make sure your banner is picture-perfect.

Use the proper format 

If you’re not savvy with graphic design, you probably won’t even think about what size your banner should be. That can be quite inefficient though. Imagine customizing a template and finding out it doesn’t fit. To save you trouble, here are the recommended dimensions by Glorify.

• Personal profile: 1584 x 396 pixels
• Company pages: 1536 x 768 pixels

Do what works for you  

Not all content ideas are for everyone. Depending on your branding, industry, and professional goals, the best LinkedIn banner ideas can look different for many people. Choose what aspect of your brand you want to feature then go from there.

Stay consistent

Whatever you do, make sure it’s within your brand’s personality and guidelines. You can try out new campaigns, but always make sure to stick to your own brand font style and color story. You reinforce your brand image the more you stay consistent in your visuals and copy. 

Want a custom LinkedIn banner that will blow your mind? Grab the chance to try out unlimited graphic design with Dotyeti for only $449 a month! You get social media banners, posts, and other marketing collateral that make your business stand out.

The post The Best LinkedIn Banner Ideas and Templates appeared first on DotYeti Design.

If there’s one thing that people love in this age, it’s quality content. With many brands fighting for a space on our screens, it can be hard to stand out. 

But, we’ve curated this list of digital creator Instagram to show you the most effective ways to start introducing your brand online. 

We’re not going to keep you waiting. Here are seven creators on Instagram you need to follow right now!

1. Sushy Glow Official

When doing Instagram marketing, you can learn a thing or two from small business owners. These bootstrappers know what they’re doing–from building their product to marketing it online. 

What you can learn

We love how Sushy Glow actually shows their process. On their page, you can see them mixing pigment and gloss or swatching their lip tints. All this helps build up brand recognition, and they also let customers know the owner personally. 

All in all, the mix of information and process is their secret sauce. 

2. Omsom

Speaking of sauces, we can all learn something from the food brand Omsom. They mainly sell noodle sauces and partner with Asian chefs to create unique flavor combinations. But we think their visual storytelling and marketing chops are also to die for.  

What you can learn

Don’t be afraid to put a little attitude in your brand voice. Omsom is unapologetically queer and Asian–and they’re not afraid to show it! Oh, and did we mention they get a little kinky with their noodle ads too? 

We just love how their bright and bold branding can be seen from their brand voice and ad campaigns. Oh, and we think they’re one of the best digital creator Instagram has to offer. 

3. Charles and Keith

If you want to see a brand that’s killing it online, then you have to check out Charles and Keith. The Singapore-based fashion brand creates immaculate seasonal campaigns and has a bright and vibrant Instagram page. 

What you can learn

They post brand collaborations, new releases, and seasonal collections in different, vibrant color palettes. Oh, and they also link products and tag creators that they’ve collaborated with. In short, they’re an awesome brand to follow if you want to learn more about how to effectively use Instagram business’ account features. 

We love how they’re not just active with posting. They’re also quite active on Instagram stories with content like ‘how to get this look. 

4. Teva

Clean, crisp, and organic. That’s how to describe Teva’s Instagram content marketing strategy. As a footwear brand, you can usually see their products featured on models on trail hikes. 

What you can learn 

Teva has a good mix of static, video, and carousel content that just fits together so well. You’ve got branded content with creators, some nice product shots, and cinematic landscape shots on a trail. All this shows the audience the functionality and diversity of their sandals. 

We like how even though their Instagram content is mostly full of earth tones, they still add a pop of color from time to time. 

5. Alysia Cole Styling

When it comes to the wedding industry, you can expect a lot of competition. That’s why it takes a really creative mind to stand out from the crowd. And one of those standouts is Alysia Cole Styling. 

What you can learn

Alysia’s account gained traction when she started giving niche style advice for brides. Think jellyfish bride or a dark academia vampire theme. Yep, you read that right! She also provides inclusive styling tips for plus-size and queer brides. 

Her amusing creativity shines through her reels, which show her expertise as a stylist and cheeky humor.   

6. Mschf

If you’re chronically online like most young people are, you’ve probably heard of the big red boots. Think Astro Boy–just huge red plastic-looking boots you can hardly style. In the past months, Mschf has capitalized on this and really brought their marketing A game. 

What you can learn

Sometimes you have to bring grunge into the picture. Do something different and shake things up. Their Instagram feed looks editorial and doesn’t put much focus on the visual aesthetic of the whole feed. 

We like how their content marketing is simple and straightforward that’s intended to draw your attention to their footwear. 

7. WeWork

WeWork is another unlikely Instagram account you should follow. While most brands that thrive on Instagram are fashion, food, and beauty brands, WeWork does bring its own flair to the table–especially with its reels.

What you can learn

We think reels are king on Instagram. WeWork has conventional static posts and also some trendy reels. Most of which talk about relatable experiences in a humorous way. 

We think WeWork’s Instagram content is a great way to balance trend jacking while also keeping your brand voice intact.  

DotYeti provides the fastest and most cost-effective alternative to agencies and freelancers by providing quick turnaround times, unlimited revisions, and comprehensive services. Get to know our scalable unlimited graphic design model today. 

Share your story with us to create a customized plan for you.

The post These Instagram Creators Know How To Do Marketing Right appeared first on DotYeti Design.

In an age where digital media is so prominent, visual communication is crucial if you want to connect with potential customers. Plus, a business won’t be able to truly take off without using branded visuals that make you instantly recognizable. This is because attention spans are decreasing. And you only have a few milliseconds for people to decide whether or not they’re interested in your product. Furthermore, it’s a way to convey important information through various formats such as static ads, GIFs and videos that will exponentially grow sales revenue. 

We’ve listed down some business elements that will be impossible without graphic design. These are the reasons why graphic design is important for businesses.

1) Logo

Getting a custom logo designed for your business will be important. Your logo is what future customers associate with your brand and it serves as a mark of your visual identity both on traditional and digital platforms. From the colors to the arrangement of graphical elements, a logo design will be important to have when starting out or when you’re looking to refresh your image. 

2) Advertisement

Advertisements are one of the main ways you can catch the attention of any customer online or offline. Aside from contemplating the placement, investing more in graphic design means that you’re getting better marketing material. This can result in better lead generation and interest in your product. 

3) Website Content

When it comes to your website, the user experience is of paramount importance. You want your website to look top quality and be easy to navigate. This way, you achieve both higher SEO ranking and better visibility among prospects. Your website content is a great way to entertain people and provide information in a concise and branded manner. This is especially true when the messaging is clear and accompanied by well-written text. Additionally, it’s a great way to direct online shoppers to purchase your product.

4) Print Collaterals

If you’re thinking of printing a brochure or catalog that will communicate plenty of data, it’s important to be strategic about how the information is presented. Graphic design is a great way of making information on print collaterals easier to understand. It’s also an opportunity to add variety and make your brand stand out. 

5) Social Media Posts

Social media is very important for businesses to capitalize on, considering that a staggering number of people use those platforms daily. It’s the most cost-effective way to reach and engage with a worldwide audience. Luckily, creating different social media posts and cross-posting them is a great way to quickly spread awareness of your brand. Nevertheless, ensuring that they stand out in the sea of online content is where quality graphic design comes in.

6) Pitch Decks

If there’s a business that you want to partner with or a client that you’ve been trying to get, the presentation that you show to them will help gain their trust. Include graphic design elements in your pitch deck to keep them interested and visually stimulated amid the discussion. Good graphics will also help them retain the information and extract the most important data. 

7) Packaging

When you’re coming up with a packaging design for your products, it’s important to set them apart from the rest of the things on the store shelf. Make yours stand out through well-designed packages and entice your consumers to choose yours over the others. Finally, know what information should be clearly displayed on the packaging. This can be things that you want your consumers to be aware of before they even use the product. For example, brand, instructions and storage. 

Conclusion

In summary, graphic design is important for businesses to effectively communicate with potential clients and establish a strong connection. Rather than leaving it behind, invest more in it. In this way you can be sure that you are maximizing all possible ways of improving your brand reputation in the minds of the public. 

Want to work with the best graphic designers today? DotYeti.com is the most creative, on-demand, and efficient graphic design platform. Reach out to one of our team members today to get started with a free 30 minute live demo!

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If you want to present yourself as a genuine person—not a client-hungry service provider—on social media, then it’s better to give your feed an organic feel.

It’s not a secret that a lot of potential clients do background checks through a person’s social media account. It’s the easiest way to get to know someone’s vibe after all. Plus, Instagram is already your business platform for your private practice.

So how do we make your personal branding shine through your personal and business account? 

This blog post is all about creating an Instagram feed that’s real and all YOU. That way, engaging with your followers would feel natural. 

Planning your post

1. Establish your subject/s

@_soobeauty’s Instagram

Ask yourself the big question: what will you be posting?

There are several angles you can take. You can post about yourself, your clients or products, your hobbies (assuming it correlates with your work), quotes you like, or about your life in general. 

Whatever you decide your followers will see, make sure that it feels real. It’s okay to not always put your best foot forward. After all, you want to ensure only relevant people would follow you.

Take Soo for example. She’s a Korean beauty blogger with her own skincare brand. In theory, she should be all about promoting how effective products are on her to ‘gain credibility’. 

But she isn’t shy to post photos of her with giant zits. Or even document her weight gain instead of weight loss which, in turn, increased her popularity.

In the end, what matters is that you stay true to yourself and your lifestyle.

2. Identify your aesthetic

@willtenny’s Instagram

You’ll hear this often and for good reason. There should always be consistency in your Instagram feed. 

From this point on, it’ll be all about your personal branding. List down adjectives you’d like to have associated with yourself then strategize on how to communicate this to your audience.

Will Tennyson‘s feed is simple. He’s a fitness YouTuber and his aesthetic is the fitness blogger aesthetic. It’s straight to the point and isn’t heavy on filters. He also doesn’t take himself too seriously all the time based on the drizzle of comedy in his posts.

Having an aesthetic doesn’t always mean that you have to go deep into any trending look like Japan in the 80s, Paris Hilton in the 2000s, gothic vampire in the Victorian era, and so on.

As an exercise, you can check out the friends, public figures, and brands you follow. Simply observe what their aesthetic is then it’s easier to decide what you like and don’t like for your feed. Afterward, you can make mood boards and list down pegs. 

3. Choose a color palette

@kyliejenner’s Instagram

This step is an exciting necessity because it’s another way to personalize your Instagram feed on a deeper level. What could be more personal than having your very own brand colors?

Then comes the time that choosing or taking photos poses a challenge just because your brand colors aren’t anywhere in the photo. On one hand, it guides you. On the other hand, it can feel constrictive.

So how many colors do you actually need?

Having at least one or two colors that are in every photo you post can help your feed look unified. But most Instagram strategists advise that you should have two to five colors in your palette.

In Kylie Jenner‘s Instagram, it may not be striking but she almost always has white or pink in every post—and that’s enough. It doesn’t have to be a specific shade like how Kylie incorporates the color white in her posts. 

4. Use or create presets

@asiyami_gold’s Instagram

Photo editing is another no-brainer skill you need to have in order to thrive in a photography platform. But editing photos individually has its pitfalls.

Sure it looks great now. But after taking a step back and looking at the bigger picture a.k.a your Instagram feed, you’ll see how it’s not going to work in the long run. Basically, it’ll give a disconnected feel. 

Making presets that work with any photo is a great way to give your posts a sense of uniformity. You don’t have to stick to it like it’s the law. You’re free to make individual adjustments to each photo so long as you don’t stray too far from your preset’s vibe.

One Instagrammer who makes use of awesome presets is Asiyami Gold. Her use of presets for all of her posts also emphasizes points two and three. 

Pinterest is a great source of presets which you can then apply to VSCO or other photo editing apps.

5. Consider planning a grid layout

@solidstarts Instagram

This last step isn’t as mandatory as the others because it kind of goes against the natural and organic feel you’re gunning for in this post. Applying a grid layout generally means that you pattern your posts e.g. photo-quote-photo, selfie-object-selfie, etc.

The pro of applying a grid layout is that it helps you establish the foundation of your feed. Anyway, you can always shirk it off if you get bored of the pattern.

Solid Starts is an account run by a team of experts who make content for parents. They educate their followers on introducing babies to real food so having posts that have more graphic designs works better for them.

To pre-plan how your posts will look, you can use third-party apps like Later and Preview. They also have a ton of features that you might find useful in running your account.

Unlimited Graphic Designs with DotYeti 

DotYeti offers not only great graphic designs for your Instagram feed but also great brand strategies. If you ever need more creative ideas for Instagram posts, we’ve got your back. 

If you’re unsure where to start with your personal branding, our art directors and Creative Yetis can help you boost your account’s overall look. Check out our portfolio and case studies to see how our awesome design platform has helped others grow. 

Visit our pricing page to see the best package that suits your design needs. And if you can’t find the right one, feel free to reach out today! Our Yetis are more than happy to create a custom package—just for you.

The post How to Create a Stunning Instagram Feed appeared first on DotYeti Design.

With the accessibility of microphones and headphones, podcasting has fast become a popular means of content creation. Nowadays, you can get a great pair of audio tools for an affordable price.

In this blog, we’ve interviewed multimedia artist and podcast editor Matt Carbonera to share his experience as an illustrator and podcast editor & producer in order to kickstart your artwork and teaser.

Matt Carbonera is currently the senior podcast editor for Gushcloud Philippines, a podcast editor and producer for RecordEditPodcast, and a video editor for Six Degrees of Influence. 

“I started off as a comic flatter taking on commissioned work on DeviantArt,” said Matt while reflecting on the start of his career. “Then I met a comic illustrator and started off coloring flats and then moved on to graphic design, branding, digital art, and product design.”

His biggest design tip?

“Start early, learn as much as you can, try as much as you can, explore as much as you can, and keep creating things!” And as a half-joke, he often advises aspiring artists (children, actually) to use their computers 24/7 in order to get curious and passionate about digital arts.

Creating a Podcast Artwork Design

“A Little Kinder” cover art by Matt

“Dare to be Dope Podcast” cover art designed by Matt

1. Conceptualizing

“Podcast cover art is usually just the name and title of the show along with a couple of design elements composed over it,” said Matt.

Professionally, there’s hardly any room for creative freedom. After all, it’s all about the clients and what they want. Your role would simply be to execute it.

“For podcast artwork, it sometimes comes solely from the vision of the client,” said Matt. “Clients sometimes already have a specific direction of where the design is going to go, what it’s going to look like, what elements will be utilized in the design, etc.”

A common struggle among graphic designers is when clients fail to communicate their ideas well. When reiterating your vision to a separate artist, it’s best to be aware of the graphic design process as well.

“But when I’m given total creative freedom, I just experiment and let the pieces figure themselves out, although it usually ends up as an amalgamation of all the unfinished drafts.”

When considering the approach to your personal podcast artwork, it’s best to take these into account:

• Industry (gaming, music, food, etc.)
• Branding
• Design pegs (symbol vs wordy centerpiece, color palette)
• Moodboard

“Browse through Behance, Pinterest, and other design groups, pages, subreddits, and other communities about design,” he adds. “Just keep yourself inspired and keep figuring out similarities in the designs, follow the trend, and try to start a trend of your own.”

2. Design Tools

“It doesn’t really matter what tools you have, it all depends on how you use it,” said Matt.

Any artist can make do with a phone, laptop, or PC. Cover art can be a lightly edited photo or an illustration from Microsoft Paint and still be as effective. After all, your cover art is only as good as your actual content, so the focus should be on reflecting your podcast’s personality.

3. Softwares Used

“I basically just use Adobe Photoshop and Illustrator. But I sketch all of the designs on paper first, so I already have a vision in mind once I start.

“Then create the first draft of the artwork as a vector in Illustrator because podcast cover arts aren’t that hard. If I like it as a vector, I keep it. But if not, I usually just refine the details I want to highlight on Photoshop.

“That includes digitally painting over it, or using photo manipulation and other editing techniques to make the final output come to life.”

Creating a Podcast Teaser

Instagram story teaser draft designed by Matt

“Matched Podcast” teaser art by Matt

1. Elements

The teaser art can be a variation of the cover art, making use of the same graphic design elements applied. The only moving element to the snippet is the sound waves.

It generally consists of the following visual elements:

• Podcast logo
• Season and episode number
• Episode title
• Voice recording 
• Other pertinent details

The snippet presented in the teaser is also entirely within your freedom to choose. Simply locate the most interesting, funniest, or most important highlight of the episode.

2. Equipment

“It’s important to invest in any good quality monitor, headphones, and speakers especially when your job is 90% about audio,” stressed Matt. 

“I have a 3-year-old Audio Technica M40x which is a great quality set. Plus, the quality is still divine after 3 years and there’s no sign of decay. Plus, it’s built like a tank and not too expensive either.”

Professional equipment isn’t at all necessary for creating a teaser. But it helps in detecting the minor details you need to clean and level in the audio.

“If I were to make any suggestions regarding the equipment I use personally to make my editing life easier?” he adds.“A Loupedeck+ is a console board for editing and it comes in customizable controls,” said Matt. “You can set it up however you want based on the software of the Adobe suite you’re using so it’s very user-friendly.

“It helped me a lot, especially with coloring and audio editing. It just makes my workflow ten times faster. It’ll take a while for you to get used to it though, but it’s not that steep of a learning curve.

Adobe Audition

3. Software Used

“For teasers, I mostly use Adobe After Effects and Premiere Pro,” said Matt. “And Photoshop for creating assets that I want to animate in After Effects.  Then I create the motion graphics parts and use Premiere Pro to sequence everything.”

“If you’re looking for a free or a cheaper alternative, there are apps on iOS that can create intricate motion graphic animation sequences using templates and other easy, drag and drop assets.“For podcast editing, you can also use Audacity. It’s pretty good and it’s free with millions of YouTube tutorials available online.”

“Same goes with Filmora, Canva, and other free-to-use software, I guess. It really depends on how you use it so it doesn’t really matter what software you go for,” he adds. 

“As long as you understand the fundamentals of how every tool and software is created and apply those principles to your output whether it be audio editing, mixing, motion graphics, or graphic design. Just keep exploring and trying stuff out by creating something you can really be proud of.”

Unlimited Graphic Designs with DotYeti 

Need help with that cover art and teaser? DotYeti’s got you covered!

Our teams of Creative Yetis led by professional art directors guarantee to set you apart from your podcasts on every streaming platform. Check out our portfolio and case studies to see how our fantastic design platform has helped our clients grow. 

Take a peek at our pricing page to see the best package that suits your design needs. Can’t find the perfect one? Reach out to one of our Yetis today to create a custom package—just for you.

The post How to Create a Compelling Podcast Cover Art and Teaser appeared first on DotYeti Design.

Top brands like GoPro, Wendy’s, Dove, Spotify, and Starbucks are all prominent names that have an established online presence and a high social media following. How did they do it? It’s simple.

Aside from posting relatable content, nearly-perfect products and services, they also used social media graphic design as a marketing tool and not just an afterthought.

In this article, we will be discussing what social media graphic design is and how to use them. 

Why does Social Media Graphic Design Matter?

If you think about it, people all over the world are using social media to communicate every day. Superior business leaders, especially marketers, should know how important and crucial it is for your products and services to be a part of the conversation. 

A strong business image online exhibits the unique persona of your brand and helps create a personal connection between your business, customers, and leads.

The more engaging it appears, the more attraction it gets. 

Creating a Social Media Design that Convert 

There are countless ways to see success on social media.

Whether it’s by the number of likes or the mind-blowing amount of shares your post got, the most important engagement of all is when the viewer actually bought the product or subscribed to the service. 

Likes and shares are great for establishing the brands’ name and identity, however, earning from it at the same time is also important.

Here are a few factors you should consider when you’re posting on social media:

1. Present a Professional Brand Image 

The image you display defines your brands’ reputation. In some cases, the first image your customers will see is your profile picture or avatar.

Just like how logos are designed to represent the entire company and brand, the profile picture or avatar you use represents your company’s page online. 

2. Never Underestimate the Power of Cover Photos 

Facebook cover photos are a branding opportunity marketers shouldn’t miss. Since we know that Facebook is one of the most used social media platforms there is, displaying a cover photo that compliments your profile image and identity is a great tactic to establish your brand online. 

Why? Because the most prominent element every Facebook Business page has is its cover photo. It literally dominates the majority of the page and naturally attracts the attention of the viewer without even trying. 

3. Business Page Layout 

The aim of a page layout is to present information in a systematic and understandable way. Although it’s not related to social media graphic design, it’s still an essential element that highlights the important information about your business without confusing your customers and potential clients. 

Every business page should implement a well-designed layout to maximize the effectiveness of the overall operation of the page.

Tips to Boost your Online Presence 

1. Know Who your Market is

No, you can’t target every market there is. Inexperienced marketers would naturally think that targeting every single market there is, is a good thing. That’s ambitious, yes for sure. But can it benefit your business? No, not at all. 

Marketers who are in the business for years know that choosing one primary target and one secondary market is the best way to sell a product or service. Knowing who your market is will give you a competitive advantage when it comes to promoting your product and designing your social media graphics.  

Benefits that comes with knowing your target market: 

• Increase return on your investment and sales
• Fully understand who your competitors really are
• Create strategies that will strengthen your brand image on social media 
• Capture the attention of your market with intentional social media graphic designs that appeal to them 

2. Content Diversity is a MUST

Posting the same content over and over again will not take you far if you’re trying to promote your brand on social media. Start with a solid social media strategy by incorporating content such as customer feedback, what happens behind the scenes, promotional materials, and other educational content that feeds the curiosity of your audience. 

Posting a variety of content with different social media graphic designs can create business opportunities for your company. Just make sure that the content you’re posting is in line with your brand’s persona and useful to your audience. 

3. Keep it Simple and Creative 

The social media graphic design you create should help you communicate your message clearly and persuade your audience to purchase your products and services over your competition.

Providing a high-quality design and content will help you attract the right audience. Make sure that it’s simple, creative, and easy to understand. Keep up with the latest trends that excite your audience and promote your product or services as the best solution to their problem. 

Unlimited Graphic Designs with DotYeti 

Creating a social media graphic design that converts can be tricky to do on your own. Here at DotYeti, we have several creative minds that can generate outstanding designs that we’re sure will help promote your business in every way possible! 

Check out our portfolio and Why Us page to see how our illustrators have delivered messages with heart time and time again. You can visit our pricing page to see which design package is just what you need.

Not sure which one to go for? Feel free to reach out to a Yeti today to plan out a custom package—just for you.

The post Social Media Graphic Design Tips for Marketers appeared first on DotYeti Design.