It’s not an understatement to say that social media is one of the most influential platforms of our time. That’s why in 2024, it’s become a must to perform a social media marketing campaign.

Here’s the lowdown for you–traditional marketing isn’t effective anymore. If you want to get started, this is the perfect springboard to launch your first digital campaign. We’ll let you in on the steps to create your first campaign and give examples of what campaign works.  

A Step-by-Step Guide To Planning Your First Social Media Marketing Campaign

Don’t be intimidated by the numbers and the work. Here’s an easy breakdown that’s great–even if you’re not a digital marketing expert. 

1. Create your vision

Before you start your campaign, it’s important to know what you want to achieve. This will guide your decisions when you’re mapping out your campaign strategy. Here are just some of the things to consider. 

• Reach more potential customers
• Bring awareness to a brand or a cause
• Increase website traffic
• Connect with your community
• Promote a new product or service

Big Bliss Weddings IG Promotion 

Knowing your goals will help you create a targeted and effective campaign. So be sure to really zero in on specific and actionable goals. 

2. Research your target audience

It’s important to look into who you are trying to reach with your campaign. Research your target audience so you can see what platforms they are most active on, what types of content they are warm to, and what their interests and pain points are. This will help you decide on key factors such as what type of content to make and where to post them. 

Tip: Make content twice as effective by marketing it to the right platform. Instagram, TikTok, and Youtube are incredibly popular among Gen Z-ers, especially for video content. 

3. Develop your content strategy

Now, based on your goals and audience, you can create a content strategy. It’s important that at this point, you focus on creating content that works on your niche. For instance, the beauty industry responds well to influencer marketing, but it may not work as well in other niches. 

If you haven’t made a content strategy before, it’s a general outline of your content that will look something like this: 

• Frequency of posts
• Kinds of content (posts, stories, images, motion graphics, blogs, etc)
• List of platforms you will post in
• Copy you will use in the posts

It’s best to use a mix of visual and written content to keep your audience engaged. Most consumers these days respond well to high-quality images and short video content. Add to that engaging captions and hashtags and you’re sure to attract attention. 

Hashtags will make it easier for people to discover you, but by being up-to-date with trending audio, videos, and online conversations you’ll be able to get more traction both inside and outside your brand and industry.  

Tip: Invest your time to create a content calendars can schedule your social media posts in advance. This will help you create beautiful and curated content like Issy and Co’s Next Level Skin campaign and Nike’s The Code’s of Virgil Abloh campaign.

4. Interact with your audience

Think it’s over? Nope, just setting up your posts won’t cut it. You’d also need to religiously interact with your followers to raise your brand awareness. Liking reactions, replying to comments, and replying to inquiries with a video explanation are just some of the most effective ways to interact with them online. 

5. Track your performance

Your goals will dictate what kind of analytics you want to track. Use analytics tools to track the performance of your campaign and see how well it is meeting your goals. This will help you identify what is working and what may need to be adjusted. Numbers are incredibly important to hitting your goals, so be sure to always monitor your key performance indicators. 

Tip: If you’re not sure yet what content your audience responds well to, you can try to conduct A/B testing. This allows you to post two versions of your content and check which one performs better. 

6. Make adjustments accordingly

Based on the results of your campaign, make adjustments and optimizations as needed to improve the performance of your campaign. Remember: social media algorithms are constantly changing and adapting to new and trendy content. No one really knows for sure what works and doesn’t, so don’t feel discouraged if you aren’t hitting your marks as expected.

[Case Study] Social Media Marketing Campaign Examples 

Not all campaigns are the same. And that’s okay. These brands have different goals, KPIs, and strategies that make their projects a success. 

1. Rare Beauty 

Selena Gomez’s Rare Beauty brand may be a newcomer in the beauty industry, but it’s already constantly trending online. Their marketing is people-centric and focuses a lot on their global online community. 

Take their “What are you made of” campaign for instance. It focuses on Selena’s global fanbase and heavily features people of Latino and mixed Latino descent talking about their heritage, culture, and identity. To drive home the message, their captions are written in both English and Spanish so they can capture a wider audience. 

This campaign is a perfect introduction to Rare Beauty’s conscious and inclusive branding. On top of that, the brand also has the Rare Impact Fund, an initiative that supports mental health organizations in the USA. 

2. Megan Thee Stallion 

The music industry knows a thing or two about marketing their artists as well. And one of the most heartfelt and socially impactful campaigns we’ve seen in recent months comes from none other than H-Town Hottie, Megan Thee Stallion. 

Her Traumazine album campaign is a masterclass in brand activism, cross-promoting social messages with her music releases. Along with her album release, she also launched her Bad Bitches Have Bad Days Too site which is chock–full of vetted resources where black women and the LGBTQ community can seek professional help. 

It also has CTAs where you can get SMS updates. It’s the appropriate complement to her Traumazine album, which largely talks about her mental health issues following various personal events. 

Her Bad Bitches Have Bad Days Too campaign has gotten recognition from both mental health organizations and professionals.

3. Apple

Apple has a lot of amazing marketing strategies. From their hyped-up announcement releases to their physical store marketing campaigns. But one of the best and most inclusive is their annual Shot on iPhone challenge. 

Not only is this a welcome contest for budding photographers, but it’s also a great way to connect with their community through their products. Plus, it’s also likely that they’ll be getting feedback on their latest product releases. 

It’s a marketing win on both sides. Apple gets to interact with its fanbase and see how users are using their features while winning participants will get featured and paid by Apple.

Why Social Media Marketing Campaigns Work

You’ll probably have noticed what these three campaigns have in common. It’s that brands get in touch with their community. Social media marketing campaigns are most effective when you leverage this and get interactions with your brand audience. 

Not only does this increase engagement, but you’ll also get information about your customer’s values and aspirations. 

The Lowdown

Social media campaigns are not easy. With all the research, content preparation, and analytics involved…it’s definitely not something a one-man team can do. Even if you have all the free tools at your disposal. 

That’s why we recommend outsourcing some of the dirty work to agencies or freelancers who can do the job better. For instance, DotYeti offers unlimited graphic design services that are perfect for your first or next social media marketing campaign. 

Whether it’s custom illustrations, branded video content, or a simple array of social media posts, our talented yetis can make it happen. And all this comes down to a hefty monthly price that starts as low as $449. 

Sign up today and crush your next marketing campaign with DotYeti’s unlimited graphic design services!

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Here are the best social media tools for marketing right now.

It’s an open secret. If you want to succeed in your business, you’ve got to be on social media.

Not having an online presence these days is a major rookie mistake. The best businesses can drive up their revenue with a strong social media presence.

That being said, it’s not always easy to churn out content consistently. It can be difficult to balance your social media platforms on top of running a business full-time. That’s why we’ve compiled a list of social media tools for marketing.

You can also find out how to create a successful social media campaign here.

For social media content creation

Image by pikisuperstar on Freepik

1. Piktochart

For social media content management

Image by pikisuperstar on Freepik

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Click, click, click, tap everywhere. Almost everyone in the world has smartphones. It’s the most accessible, most available platform to go on the internet. And it’s become another part of our body. As if something we can’t live without. Along with this smartphone trend, comes in social media.

Can you imagine the world today without social media?

Facebook, Youtube, Twitter, Instagram, Snapchat—all of it. Social media has become part of our lives that it’s hard to imagine the future without it. With so much going on, social media allows us to stay updated with everyone’s business. It’s where we get our news (which kind of backfired), where we talk, where we post and find jobs. Only a handful of nomads can consider not living with them

Social media has seeped into our daily lives, even with marketing. It has become it’s own platform that it’s also an emerging trend of digital marketing.

Millennials Use Social Media Marketing More Often than Baby Boomers

The truth about social media use is—it is mostly used by the younger generation. And this generation is growing up. Millennials, Generation Y, the most sensitive generation to exist, whatever you call them is becoming the new age for the workforce. Basically, this generation is starting to make money, is taking over occupations, and is generating income in one way or another.

Gabriel Schools, CEO of DesignRush.com, stated that at least 30% of millennials buy products on Facebook. Facebook Marketplace is another platform for eCommerce. He also said that bigger social media platforms (i.e. Facebook, Instagram, and Pinterest) convert the most due to personalized content and a high number of users. The younger generation finds the products they want easily on this platform. They also find engagement with companies from Facebook. And are allowed to like, heart, get angry, or sad fact a post. And this built the trust they are looking for from brands that weren’t there before.

Schooloian compared them to baby boomers and concluded that the younger generation is more often on social media. That they are more likely to buy products or services they say with social media than the older generation. This could be possibly due to the techno naivety of older people. Or that baby boomers don’t find millennial marketing at all effective. But at least an estimated 30% of baby boomers still prefer social media marketing.

The survey’s key findings show that social media marketing has a direct effect on brand visibility, awareness and conversion rates. These results also reinforce the idea that the best platforms are those that are robust, ever-evolving and user-centric — such as Facebook.

Facebook, Youtube, or Instagram? Which One?

Having a lot of platforms available, it is difficult to conclude which one is best for social media marketing. Marketing experts Albinsoon and Bitner from Appalachian State University conducted research on this. They concluded that gender doesn’t affect social media marketing effectiveness. Both males and females use social media and has bought products due to social media influence. But their efforts are admittedly limited because social media trends differ each year. They used all platforms available back then: Facebook, Twitter, Instagram, and Vine. But by 2016, Vine was shut down and is no longer a usable platform for social media.

Whether to use Facebook or Instagram for social media marketing depends on trends and business goals. However, Facebook maintains its robust status for social media marketing due to it being one of the biggest networks. However, it is good to note that Generation Z and some Millennials don’t engage on ads Facebook due to its recent scandals (Cambridge Analytica, namely). The fact that Facebook uses personal data puts off certain customers. So, this further fortifies the idea that the trends for social media marketing determine its effectiveness.

In addition, millennial marketing highly depends on animation. The younger generation prefers videos and animation for social media marketing (No wonder TED Talk is trendy on Facebook). Millennials find it more engaging and more personal compared to traditional marketing strategies.

The research concluded by saying that social media marketing is becoming the most efficient way to conduct millennial marketing. And that it could take over traditional ads and marketing strategies in the future.

How Social Media Marketing Can Help Your Business

Millennial marketing also highly depends on engagement. The new generation of clients and customers use social media in order to know your business’ presence. 31% of people have stated that social media has influenced their purchases in one way or another. The rise of prominent Instagram influencers also indicates the effectiveness of social media marketing.

Though not considered a sole market, big companies use social media marketing for added revenue.
Other reasons to consider social media marketing include:

1. It personalizes your brand. Customers think that they had a personal experience when you engage with them through social media.
2. It gives your customers an avenue. Those comments have a purpose one way or another. Trolls aside, they can be a valuable empirical data to collect. It gives you an idea what your customers want.
3. It is a platform for conversion. Aside from landing pages, home pages, print ads etc. Social media can be a platform for more subscribers and paying customers. Though influencers can convince people to buy your products, most customers buy using a different platform (either physical stores or ecommerce)

Either way, those likes, comments, and hashtags serve a purpose. They fulfill the engagement your customers are looking for. It allows them to express everything they felt about you, your business, and your product. And you can use this information to your advantage.

Testimonials vs Influencers vs Celebrities—It’s Important to Stay Human

While it is easy to conclude that influencers hold the bigger straw in social media marketing, data says that’s not always the case. Between testimonials from friends, influencers, and celebrities, the highest conversion comes from testimonials. People often follow influencers and other people that relate to them. That’s why most Youtube content is seemingly spontaneous and fun. Celebrities and influencers do convert, but testimonials remain supreme compared to the other two. So, when considering social media marketing, it’s important to stay human. That way, you can simulate the friendly approach those testimonials give to your customers.

Millennial marketing is quite different from the traditional style. I guess it’s safe to say that marketing itself is evolving. And like most marketers, you should be adaptive enough in order for your market revenue to stay. Social media trends change every now and then. So while the trend is still in formation, marketers should get in the know and take advantage of it. The millennial generation is growing up fast.

Focusing on social media marketing pays off—and that’s why when you choose to do it, do it well. Get the most out of your social media marketing by choosing a platform that won’t let you down. DotYeti offers unlimited graphic design services for your every social marketing need. Sign up today and get started for as low as $449 a month!

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This may have led you to consider using it for your own business as a marketing tool. At this point, you may immediately think of creating a page. You can’t forget that there is also a Group feature and maybe just as helpful depending on your case. These two have so much information about them that it gets confusing as to what it is you really need. Let’s discuss the two so you can make a decision that will help you more in the long run.

Facebook Page vs. Facebook Group

Facebook page vs group

Definitions

A Facebook Page is the personal profile of the business, person, or organization. This means that it represents something and your branding may indicate it as well. The graphics and style elements are all consistent with what the page is promoting. It can also be a means of communication with the businesses’ customers and followers. When any Facebook user connects to the page, they can easily gain access to everything the brand posts.

A Facebook Group, on the other hand, stands more as a forum. Its purpose is more of a discussion platform and communication space for people with similar interests. The members can easily trade information and tips with each other. In this way, these discussions are a lot more casual and people are more opinionated as the group may be private and considered safe. There are usually one or more moderators that facilitate what happens in the group.

At this point, you can already notice several differences between the two such as advertising, and how the members interact with the privacy settings. All posts on a page are visible to the public and once you follow it, you can receive updates on all this. Meanwhile, groups are usually private wherein you have to be approved or invited to filter out the ones interested. There are no legitimate ads in groups though some may allow you to post promotions of your product. At the same time, Pages have paid ads and promos that can be limited to a number and demographic.

Source: https://www.google.com/url?sa=i&url=https%3A%2F%2Fneilpatel.com%2Fblog%2Fdesign-highly-effective-facebook-page%2F&psig=AOvVaw3ARUYqs_uszUph8v1-K-SD&ust=1671676654417000&source=images&cd=vfe&ved=0CBEQjhxqFwoTCLD78P7WifwCFQAAAAAdAAAAABAI

Pros and Cons

Each, of course, has its pros and cons. Facebook Pages can be created easily and posting updates are the easiest. You can also customize the look of the page and personalize the URLs which is important for your branding. There’s a lot that can be done so that followers can easily find you. Pages also allow you to easily engage with your audience and promote your products.

With groups, there’s more communication because you can use wall posts, DMs, and e-mails. The discussions you create here are a lot more personal so you’re able to market them in a more intimate way. Although the advertising isn’t direct, the network you create in the group can be stronger and it’s easier to know that they will promote your brand.

We all know that everything has drawbacks, you can’t have it all. Pages are hard to grow organically now because there are so many pages that are paid and given a lot more attention. Their current algorithm forces you to pay for banner ads and boosts in order to gain likes and get noticed. You also have to be extra careful with all your posts since everyone can immediately see it. It can also be quite a hassle to handle the messages between the owner and interested customers.

Facebook Groups are also quite a challenge. First off, it won’t give you any Insights so it can be hard to quantify your success and keep track of all that is happening. You also can’t customize a Group’s look because you don’t have access to design it and don’t have the SEO element that is accessible in Pages.

The Final Verdict

Source: https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.entrepreneur.com%2Fbusiness-news%2Fhow-to-create-a-facebook-business-page-in-7-steps%2F309107&psig=AOvVaw0DZCz5qxWfrFCG3VHaleDi&ust=1671678814402000&source=images&cd=vfe&ved=0CBEQjhxqFwoTCLjGkYLfifwCFQAAAAAdAAAAABAI

The question remains, which should your choice for your business?

It all depends on your goal.

Pages are fit for businesses that are looking to promote their product or service. The Page is where you can share how your product benefits people along with your latest promos and offers. Overall, it’s a good step if you want to improve your online marketing. The Group, on the other hand, suits those who are looking for a better discussion, along with expanding their networks. For example, if you’re starting out a sports business, it would be good to join or create a group for sports entrepreneurs.

The Page is something more formal like a shop wherein people will visit to know about your latest offerings and updates. Meanwhile, the Group is more of an informal gathering wherein people get to share their thoughts and ideas. These channels create better and long-term relationships. These won’t allow you to simply promote your brand but you can build networks who support you as you grow.

As you can see, both are very powerful and have very different effects on the user. It diversifies from a personal to a public persona but both, in the end, give you a great opportunity to interact with your audience and build your brand.

Choosing the right platform may be the key to succeeding in your enterprise. DotYeti is here to provide unlimited graphic design services to fulfill your visual needs. Sign up today to get started for as low as $449 a month!

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The carousel format is very important as it allows you to showcase 2 or more images and/or videos, and headlines through a single ad unit. It can be used by practically any business in order to achieve a plethora of digital advertising goals.

The problem with this issue in the first place is that it’s quite inconsistent. Some completely have no issue with this but for some reason, some accounts just aren’t able to show this option. No need to panic, we’re here to help you post organic photo carousels when the option isn’t available. If you’re in a rut and stuck on how to create a carousel post for your Facebook business Page, we’ve got your back!

Here are a few steps on how to do it:

First step: Create a post that’s unpublished

• Access and log into the Facebook Business Manager
• Look for the “Page Posts” in the top left menu and access it
• Click on “Published Posts’ and then “Create Post”
• Press “Carousel” and make your carousel post the way that you usually would
• Change the bullet point asking you how to use this post to “Use this post for an ad. It will also be published to the Page later” option
• Click “Create post”

Second step: Schedule the Carousel post

• Find and go to the “Ad Posts” and look in the top to find the Carousel post you just made
• Click the check mark and select it so you can schedule it for your Facebook page and you’re done

As you can see, it’s super easy and it won’t cost you anything so we hope we were able to help you solve this simple but quite annoying problem. Get those photo carousels going and boost your brand further.

Need assets to optimize your social media branding? DotYeti offers comprehensive and unlimited graphic design services to help fulfill your marketing needs. Sign up today to get started for as low as $449 a month.

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