Print Archives - DotYeti Design - Graphic Design https://www.dotyeti.com/blog/category/print/ Flat Rate Graphic Design Subscription For Businesses Sat, 20 Jan 2024 15:39:05 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.5 Top Comic Book Artists in 2024 https://www.dotyeti.com/blog/top-comic-book-artists-in-2021/ Tue, 26 Dec 2023 01:50:08 +0000 https://www.dotyeti.com/?p=29542 It doesn’t matter if you’re new to the world of comic books or if you’re a lifelong reader—you can’t deny that there is something special about the characters and the art itself that reels you in! The top comic book artists in 2024 can tap into this wonder. Their life lessons, told through the eyes […]

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It doesn’t matter if you’re new to the world of comic books or if you’re a lifelong reader—you can’t deny that there is something special about the characters and the art itself that reels you in! The top comic book artists in 2024 can tap into this wonder. Their life lessons, told through the eyes of their characters, shape us and stay with us for life. 

 

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People often praise comic books for either the character development or the writing style. In some cases people resonate with both. Therefore, if you want to know who ranks highest among the greats, we’ve listed down the top 5 comic book artists you definitely need to watch out for. 

 

Top 5 Comic Book Artists in 2024

 

1. Jack Kirby

Known as the King of Comics, Jack Kirby is a popular self-taught comic book artist, writer and editor. Numerous classic characters in the Marvel and DC universe can thank him for their creation. In fact, he’s regarded by many as the most influential creator of all time. 

Throughout the years, Jack Kirby’s passion for comics influenced future generations of artists and readers. His ability to draw out of this world characters combined with his amazing storytelling continues to be legendary. 

 

2. Will Eisner 

Will Eisner is the creator of well-known comics such as The Spirit and Contract With God. Highly regarded as a great artist and an absolutely incredible storyteller, Will Eisner’s comics continue to engage readers across. generations

Will Eisner was a pioneer in many ways. He was one of the first to play around with panels so they looked like windows of an apartment building. Additionally, he designed the title to act as an edge, and a brilliant storytelling tool. All of this barely scratches the volume of his work. 

 

3. Neal Adams

Oftentimes, comic book illustrations are described as cartoony and unrealistic. However, Neal Adams changed the industry with his realistic illustration style.

His work from the late Silver and Early Bronze ages of comic books, influenced today’s art styles. Furthermore, the expressions of his characters were something comic readers hadn’t seen before. Some say his shading helped pave the way for illustrations that look almost 3D. 

 

4. Carl Barks

Carl Barks—known for his Disney comic books—is the artist we can all thank for Donald Duck’s family. His most important contribution is Scrooge McDuck.

Although his style is Disney-inspired, Barks’ contributions to stories and overall storytelling are out of this world. He influenced future comics, films,  and even has an asteroid named after him! 

 

5. Harvey Kurtzman

Harvey Kurtzman is best known for being the creator of Mad Magazine. However, outside of his works on satire and parody, he is an absolutely remarkable comic book illustrator.

He leans towards a minimalist artistic style where everything is broken down to the absolute essentials. As a result, he has maintained a unique storytelling style over the years. 

Read more: 15 Graphic Designers You Need to Know in 2024

 

Custom Comic Illustrations

If you’re looking to get incredible illustrations delivered for an affordable price, then we’ve got great news! 

DotYeti’s team of professional graphic designers can nail any design you want! They already have over 150 custom illustrations that you can use in their FREE illustration library. Additionally, their unlimited graphic design plans cover illustrations. It’s important to consider adding illustrations to your creative assets because of their attention-grabbing ability. They add a burst of color and character to ensure that your campaigns get seen before anyone else’s.

More and more companies are realizing the power of illustrations in branding and conversion. DotYeti blends knowledge of current trends with the legacy of the greatest illustrators to create stunning designs that drive results. 

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[UPDATED] The 2024 Complete Graphic Design for Marketing Guide https://www.dotyeti.com/blog/the-complete-graphic-design-for-marketing-guide-updated/ Thu, 21 Dec 2023 08:23:33 +0000 https://www.dotyeti.com/?p=28861 Every team understands the importance of graphic design for marketing. Graphic design is the art of communicating a message using visual content.  It has a huge impact on brand awareness and conversion. This is why entrepreneurs and key decision-makers know that graphic design and business are inseparable. Graphic designers blend typography, photography, illustrations, motion graphics, […]

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Every team understands the importance of graphic design for marketing. Graphic design is the art of communicating a message using visual content.  It has a huge impact on brand awareness and conversion. This is why entrepreneurs and key decision-makers know that graphic design and business are inseparable. Graphic designers blend typography, photography, illustrations, motion graphics, and page layout techniques to meet specific goals. Taken together, this optimizes user experience and results in higher conversion. 

A high-quality graphic design portfolio helps businesses achieve key marketing targets. For instance, it adds a contemporary flair to advertisements, surpasses language barriers, and highlights the company’s creative minds. It is essentially creativity driven by purpose. But as creative trends come and go, it’s important for marketing teams to stay ahead of the curve.

 

Impact of Graphic Design in 2024

Think of the most iconic brands we know today.

Perhaps what springs to mind are their massive marketing campaigns that struck a chord with audiences worldwide. Graphic design is an essential part of marketing campaigns—it catapults products into the spotlight and into the center of conversations.

It can immediately put a relatively unknown brand on the radar and accelerate global sales. Not only that, it can ensure a company stays relevant. This is because engaging graphics make a company feel refreshingly modern and trendy. 

 

The Importance of Brand Strategy

First of all, its importance in branding strategy cannot be overstated. Graphic designers carefully think through every line, color, and logo variation. Afterward, they go through testing to make sure that they evoke the right emotions and spark the right ideas.

A product’s unique selling points can be concisely communicated in a logo alone. Think about the simplicity of Facebook, the softness of Airbnb, and the statement of the Rolling Stones logos.

Captivating graphic design can also level up omnichannel marketing campaigns. For example, a billboard that makes you look up from your work commute. Maybe a flyer that you want to read a second time. Or a social media graphic that makes you stop scrolling. Needless to say, all of them require a thoughtful creative eye. 

Above all, graphic design comes in many shapes and forms, each with its own optimized anatomy. For example, videos and animations likely need a different set of skills to master than banner ads. This is, in turn, different from a business card that needs to quickly highlight key contact information.

With all this variety, it’s clear that graphic design enriches the marketing industry. An unlimited graphic design service can be the key to unlocking all the benefits for any forward-thinking marketing, sales, or product team. 

 

Graphic Design for Digital Marketing

As the online world grows, the importance of graphic design in digital marketing has never been greater. 

As with everything, there are good and bad graphic designs. Bad graphic designs get lost in the sea of online content and can have negative audience responses. On the other hand, good graphic designs hit your KPI targets and exponentially grow your online presence. 

It’s critical to note that the same methods cannot be applied across all online platforms. For example, graphic designs that drive results on social media will likely not get the same response for email marketing campaigns. This is why it makes sense to dive into the details for each channel. 

 

1. Facebook

Facebook’s massive online reach undeniably makes it one of the most powerful tools ever created for digital marketing. There are over 4.4 billion registered users and social ad impressions are increasing 20% year on year. Therefore, the most effective marketing strategies correctly leverage the Facebook algorithm. 

Here are a few of our battle-tested tips: 

  • It’s important to not overwhelm the ad with text if you want to boost engagement. Stick to the 80-20 rule: 80% graphics and 20% text. Make the text powerful and concise to spark interest.
  • Make sure the caption complements the image. You can even use emojis to add character and directly evoke certain emotions. 
  • Try out some motion graphics, such as videos and animations. These formats add an element of surprise and help with engagement.
  • Know Facebook’s standard dimensions. This ensures that your ad is optimized across all layouts.

 

2. Instagram

Instagram’s user interface purposefully puts the spotlight on visual content. Above all, it’s critical that your Instagram content stands out

Here’s what makes a design Insta-worthy:

  • Unlike Facebook, Instagram is completely dominated by visual designs over text. Eye-catching colors, high-quality resolutions, and bold creativity are your most powerful tools here.
  • Ensure that any text you wish to include is not covered by the CTA button on Instagram stories.
  • Curate a feed that aligns with your brand colors, aesthetic and messaging. When users first visit your profile, it’s the entire feed that takes up the visual field, not individual posts. 
  • Don’t forget to include powerful hashtags to help increase brand exposure and discovery.

3. Email

It’s no longer enough to send out mass emails that feel soulless and advertising-heavy. 

Customer relationships are activated and nurtured through meaningful email content. Similarly, emails that are tailored to different target audiences produce the best results because they feel personalized. Following on from this, automated email funnels that incorporate the right content can guide a lot of high-value leads down the purchasing funnel.

But text alone can’t accomplish this. 

Graphic designs add character and energy to email marketing strategies. They can include on-brand banners, illustrations, and animated GIFs. Consequently, these all serve to better engage and connect with the reader.

Here are some strategies that we take into account when creating email marketing graphics

  • Attention-grabbing graphic designs at the top of an email can help turn a simple click into a read.
  • Illustrations and infographics help summarize key information and drive a point home.
  • Banners are useful for highlighting CTA messages.

 

Graphic Design for Print Materials

Print design covers a huge variety. This includes T-shirts, business cards, labels, bags, posters, and menus. Forward-thinking marketers who want to expand their brand reach must eventually consider the print design. It adds a layer of personal touch to customer relationships and extends it beyond the original purchased product. 

We remember 20% of what we read and 80% of what we see. The most effective print designs can effortlessly capture attention. They do this through stunning visual appeal and communicating critical information. In conclusion, they drive results because of a perfectly balanced blend of function and creativity. 

1. Merchandise Design

Merchandise design is an excellent marketing tool. Customers can support your brand awareness strategy even when they are not using your product. When you’re carrying branded shopping bags, wearing branded clothing, or using branded gifts, you are indirectly marketing to others. 

A potential customer can be converted into a paying customer by consistently encountering your brand on a variety of different merchandise. Therefore, having thoughtfully designed merchandise can also show people that you are investing in marketing. Above all, this helps build a positive image of your brand

2. Packaging Design

It’s important to strike a balance between functionality and advertising with packaging design. Ultimately, it could be the final push that encourages potential customers to pick your product off the shelf.

Firstly, it must reliably hold and protect what it carries inside. Following on from this, there are a number of different materials you can choose from. Each material has varying strength, durability, texture, and cost. 

Secondly, it should communicate information that you want your customers to know before they use your product. Here you’ll have to decide how to highlight certain product information. The most important ones may include ingredients, contact information, and usage instructions. 

And lastly, it should also shine a spotlight on some of your brand’s core values. Doing so will help your customers feel connected to your story. This in turn builds loyalty. Do you have a commitment to sustainability? Are you using proprietary technology? Do you want your packaging to reflect your minimalist aesthetic? Or are you after a more vibrant look? You can show these things in your packaging design.

3. Branding and Print Design

Brochures, flyers, and posters are important ways to raise awareness about promotions or upcoming events. Furthermore, they can also be a customer’s first encounter with your brand. What key information do you want to convey? Do you want to spread awareness of limited-time discounts? Where should you place your logo? 

The most popular print designs are probably business cards. Above all, these must effectively highlight your contact information and be on-brand. You should always be proud when handing out your business card! 

 

Types of Graphic Design

There are many different types of graphic designs. Each of them accomplishes unique targets. Together, they form a comprehensive and cohesive creative strategy. We’ll explore the forms you may have encountered, and when you may choose to use them. 

 

1. Static Images

Static images are perhaps the most deceptively simple. They are often associated with traditional marketing. You’ll see static images everywhere, from billboards to flyers. Digital marketers have also cleverly leveraged static images. This is usually in the form of social media graphics and Google display banners. 

However, none of these forms are actually simple. 

It’s important to be aware of all the various factors at play. These include the target audience, standard dimensions of each design, and delivery model. Also whether you are optimizing for awareness or conversion, and the quality of the designs themselves. 

A shopping discount brochure meant for a general audience may likely be seen once. It needs to quickly communicate key information to keep the event top of mind. On the other hand, graphics for online ad campaigns can be retargeted to customers who are further down the purchasing funnel. It should still be visually stunning to stand out from all the other online content. 

In general, an effective ad should be 80% visual and 20% text. This anatomy has been proven to drive information retention. In addition, it is also a great way for designers to showcase their talent. It’s the ideal balance between communicating key information through text and using creativity to make the information stick.

 

2. Animated GIFs

Animated GIFs are almost always found in modern digital marketing strategies. Motion adds variety and character to the endless amount of online content we encounter every day. That may just be enough to encourage someone to stop scrolling! Therefore, it’s really no surprise that tech-savvy digital marketers increasingly tap into animated GIFs. 

Additionally, most GIFs are 5-15 seconds long and this extra time can help you convey more information compared to a static image. Nevertheless, it’s still important to choose what information you’d like to showcase. Not to mention, the most appropriate way to incorporate it. For example, an animated GIF that’s too information-heavy or one that moves too fast, will not be memorable.

 

3. Animations and Videos

The next level up in complexity is animations and videos. But these aren’t the boring lecture videos you may remember from school! Rather, they’re an incredibly engaging tool for digital marketers to leverage. 

The most effective videos have a catchy hook to encourage the viewer to continue watching the video and as well as a memorable outro. Moreover, summary slides with bullet points help add structure to the video and highlight key takeaways. 

Explainer videos are an important part of any marketing campaign that wants to deep dive into a particular topic. As a result, they are often found in the later stages of a campaign when the potential customer is actively researching your product before making the purchase.

Marketers can add specific information in a video and establish a personal connection with the viewer. This is also why they can also be used to build customer loyalty. For example, you can use them to communicate product updates or big company developments to customers. 

 

Color Psychology of Graphic Design

What is the best color for marketing? Hint: check out our infographic for the answer.

Just to be clear, the right color significantly levels up the impact of a design. On the other hand, the wrong color can have an undesirable effect. It may also result in missed marketing opportunities.

By striking the right balance, the best graphic designers expertly leverage colors to influence consumer psychology and increase conversion. 

 

List of Colors and Their Associated Emotions

  • Red: stimulates heightened emotions such as excitement and hunger. Can also signify urgency or danger. 
  • Yellow: often associated with happiness and creativity
  • Orange: an invigorating color used to show affordability
  • Green: the color of environmentalism, nature, and wellness
  • Blue: this reliable color is used by companies who want to convey trust, security, and tech-savviness
  • Purple: this rare color symbolizes royalty and luxury
  • White: professionalism, science, and simplicity

Real-Life Examples of Color Psychology in Logos and Branding

Red is often used by fast food companies to encourage hunger and consumption. Think McDonald’s and Burger King

Orange is a solid color choice for CTA buttons. This is because of its double appeal to the happiness of yellow and the energetic punch of red. Customers know that they are clicking on a good deal! Furthermore, it subtly stands out from the crowd with its invigorating shade. This is why companies like MasterCard, Nickelodeon, and Fanta gravitate towards orange. 

Yellow logos such as Shell, Ikea, and Nikon reflect positivity and youthful energy. These companies want you to know that using their product brings happiness. 

Green is the primary color found in the logos of Spotify, Starbucks, and Whole Foods. Its association with health and wellness makes consumers feel balanced. 

Blue has proven time and time again to be a powerhouse in marketing and branding because of its association with trust. Facebook, Visa, and Intel use blue to remind customers that they are benefiting from world-class security and innovation when using their products. 

 

Conversion-rate Optimization

Conversion rate optimization is the process of increasing the percentage of website visitors that take a certain action. This can be buying a product, leaving contact information, or subscribing to social media channels. 

It was naturally born as tech-savvy companies became aware of the need for insights into website visitor behavior. Website analytics reveals all the touchpoints that consumers encountered. Now marketing teams knew precisely what works and what doesn’t. This was massively beneficial to teams looking to improve the conversion funnel through incredible user experience. 

 

How Graphic Design Optimizes the Conversion Funnel

High-quality graphic design meaningfully optimizes the conversion funnel in a variety of ways. You can also check out our infographic for a summary. 

 

1. First Impressions

Graphic design creates a resounding first impression on potential high-value leads or customers.

Think about the most memorable brands you’ve encountered or the most effective marketing campaigns—chances are the visuals come to mind first, before the text.

As visual creatures, we are naturally drawn towards stunning visuals. The best graphic designs resonate with us immediately when we see them. This is why they stay top of mind. 

 

2. Uniqueness

Graphic design helps set you apart from the competition.

The right choice of bold, invigorating colors can engage with the target audience. It encourages them to take a second look. In a content-heavy world, that second look can make a huge difference in conversion rates.

 

3. Credibility

It’s not by random chance that the most successful global brands have invested serious time and money into pixel-perfect graphic designs.

Potential customers take note when you’ve invested in high-quality graphic designs. This is to say, they’re more likely to feel positively towards a brand that cares about every aspect of their experience.

Sloppiness with marketing could imply sloppiness on the product side. Adding a level of professionalism to the graphic designs that carry your logo and name, encourages customers to place trust in your brand.

 

Conversion-driven landing pages

Graphic design has pushed the needle forward in web design. This is most evident in conversion-driven landing pages. 

Spam-like websites full of overwhelming content confuses the visitor. Furthermore, key information gets missed and the call to action gets lost. On the other hand, sleek web designs are incredibly user-friendly. Furthermore, it seamlessly presents key benefits of the product and walks them through interesting information. This can include the brand’s history, vision, and community outreach efforts. Apart from this, it can also highlight a specific call to action that is swiftly engaged. 

Web design should be regarded as a branding tool. For best practices, web design should align with the company’s brand style guide. This entails using the correct color palette and showcasing branded custom illustrations to add character. 

The best websites also have multiple communication touch points. This enables the visitor to talk with a team member through email and chat. It can encourage them to subscribe to social media channels to stay in the loop. 

 

Social media

Graphic design reigns king in the visual world of social media. 

Its high impact on the performance of online marketing & branding campaigns is undeniable. Better yet, their effectiveness can be quantified using data that tracks conversion rate. It’s been shown that the best graphic designs grab attention and increase click-through rates on social media ads. 

In addition, scroll-stopping creativity gets the main stage on social media platforms. However, they’re only half of the story. Additionally, it’s important to have precise targeting so that your ads are being seen by the right people. Marketers looking to capture more qualified leads should evaluate the quality of their graphic designs alongside the effectiveness of their audience targeting. 

 

Design Production

1. Graphic Design Freelancers

Frustrated with the exhausting search for world-class graphic designs for a reasonable price?  

You’re not alone. For decades the graphic design industry was vastly limited. 

You might have looked through some freelancer sites. It may initially appear to be the cheapest solution. However, poor quality control, pricing inconsistency, and communication issues can crop up. Freelancers can charge anywhere from $30 up to a whopping $250 per hour. Furthermore, if a design is unsatisfactory, any revisions will almost certainly warrant extra costs. Finally, trying to coordinate multiple freelancers to work on larger projects together adds unnecessary stress to your busy work schedule. 

 

2. Creative Agencies

And then there’s the other end of the spectrum: graphic design agencies that charge an eye-watering fee. Pricing alone puts them out of reach of many smaller businesses trying to get creative content within a reasonable budget.

They’re usually managing a high volume of design requests. You’ll be part of the queue of people waiting to get their designs or waiting to talk to an account manager. Speak to anyone working in an agency, and they’ll likely try to lower your expectations regarding deadlines. That’s because timelines are always changing as they juggle multiple marketing campaigns.

Finally, they charge high prices simply because they can. Most of their clients are legacy companies that are used to getting their designs the traditional way. By working with clients who may not be aware of more modern graphic design solutions, they’re able to keep prices up. You not likely to get your money’s worth when working with a graphic design agency. 

 

3. Internal Designers

Internal designers fall somewhere in between. While it may seem appealing to have an on-demand creative team that is familiar with the brand style, it’s actually much less cost-effective. First of all, salaries and computer hardware and software costs must be factored in. These are unavoidable overheads that come with maintaining an in-house team of designers.

Second, this option is much less scalable. When the creative workload decreases, you cannot quickly adjust headcount to compensate. On the other hand, when the demand for creative content increases, such as before a major marketing campaign, you’ll have to waste time recruiting and training designers.

Finally, there’s the issue of creative expression. Their work may eventually feel uninspiring after spending years working at the same company. Moreover, customers are always on the lookout for refreshing, original designs. For that you may benefit from a fresh pair of creative eyes. 

 

4. Unlimited Design Subscription

For many years, there was no middle ground for businesses that wanted high quality designs, seamlessly delivered on time, but could not (and should not) justify forking over huge amounts of cash. 

Unlimited graphic design services were created to fill in this gap. It is now possible to have an on-demand, affordable and efficient graphic design team that scales with your business growth. 

This type of creative partner delivers highly engaging and converting designs without any hidden fees. Their deep familiarity with creative trends supports even the most demanding of campaigns. It also drives results across multiple channels.

Their flexible model puts the power back into your hands. You can conveniently choose the most cost-effective plan that best matches your needs. And, what if those change? No worries- you’ll always be able to upgrade or cancel your plan whenever required. 

Online design work is built into their DNA. They work with clients from a variety of countries and time zones. This tech-savvy team is continually optimizing the creative process. They are making it more efficient and user-friendly. 

It’s easy to see why more and more companies around the world are turning to unlimited graphic design services to offload their creative workload. 

Here are 15 reasons why unlimited graphic design services make the most sense for entrepreneurs and teams looking to truly get the most value out of their money. 

 

15 Reasons Why On-Demand Unlimited Graphic Design Subscriptions Rule

1. Pricing Transparency

It’s time to say “goodbye” to hidden fees. 

With DotYeti’s monthly plans, you benefit from unlimited graphic designs and unlimited revisions for a flat rate starting from $449 per month (more discounts for longer subscriptions). We dislike unexpected charges ourselves. That’s why we’ve made it one of our core values to be upfront about pricing and what each plan covers. You’ll certainly know exactly what you’re getting and how much each month will cost. 

We’re not here to surprise you with fees. We’re here to get your creative work done in the most efficient way possible! 

 

2. Reliable High Quality

Our designers are professionals who go above and beyond to help bring your idea to life. We consistently outperform our competitors in terms of quality and our clients regularly compliment our creativity.

In line with that, we believe that our design skills speak volumes by action, more than words. Therefore, DotYeti’s services come with a 14-day money-back guarantee.

 

3. Fast Turnaround Time

We are familiar with the need for lightning fast turnaround arounds. DotYeti commits to a turnaround time of 48 hours depending on the complexity of the design brief. Therefore, no more stressing over missing a deadline. We have a clear and transparent workflow. You’ll always be kept in the loop on project status and expected delivery dates. You can depend on us to stick to agreed-upon dates so that you’ll never have to delay your important dates ever again. 

 

4. Unlimited Revisions

Revisions are a normal part of the design process. And we never cap your imagination by fixing a number of revision requests.

Who knows when a creative spark will hit? It’s best to work together to make sure a design hits all your marketing goals, instead of leaving a project half-finished.

As part of your unlimited graphic design plan, you’ll get unlimited revisions without any extra charges. On the contrary, when working with freelancers or agencies, you can only go so far with revisions before communication conflicts and output quality concerns arise. Such obstacles are avoided with DotYeti. 

 

5. Long term Growth

DotYeti strongly believes in sustainable, long-term partnerships. To us, you’re never just a number. We’re never racing to be done with your project and on to the next client. We want to learn more about your brand as you grow. We’ll know we’ve succeeded when you trust us to grow with your business, no matter where that goes

We don’t like to bind our clients to long-term contracts. This is because we, as graphic designers, know that creative workloads naturally change. You have the ability to pause, resume, upgrade or cancel your plan to get the perfect match for your needs. We’re ready to be your creative partner at all times and support all levels of graphic design needs. 

 

6. World-class Clients 

We’ve collaborated with over 100 well-known, multinational brands who rely on DotYeti to deliver on-brand, powerful, and converting designs. Furthermore, we are deeply committed to maintaining rigorous quality standards so that our designs, shown to millions of people worldwide, continue to supercharge marketing efforts. 

Aside from working with larger clients, we are truly proud of our work with smaller businesses. DotYeti offers high quality creative output for an entry level price as part of our mission to make graphic design accessible. We believe that everyone, no matter their budget and experience, should have the best creative support to bring their ideas to life.

 

7. Incomparable Originality & Creativity 

Your unique visual identity is what sets you apart from the competition. Therefore, they shouldn’t be passed over when a potential customer encounters them for the first time. To us, designs are more than just designs. They’re an extension of your business, and they should look for the job! 

Other alternative graphic design services work with templates. Therefore, you’ll notice this in designs that feel unimaginative. Instead of treating your request with utmost importance, you’ll get a slightly modified version of a pre-existing design that they feel is sufficient for your needs. 

Most of the time, that’s not what you’re looking for. 

DotYeti takes a more personalized approach. We specialize in original, customized designs that are specially made to power up your campaigns. Moreover, we assign a personal graphic designer for your entire project to make sure all designs are on-brand. 

Your brand story and vision are unique. Your graphic designs should be too. 

 

8. Versatile Graphic Design Team 

We know that marketing campaigns these days need more than one type of design. Our team of multi-talented graphic designers offers one of the most extensive portfolios in the industry.

DotYeti creates logos, graphics, web designs, videos, GIFs, banners, merchandise designs, illustrations, and much more. Furthermore, all designs are purposefully made to amplify your messaging and convert leads into customers. 

As a result, this versatility makes DotYeti a one-stop-shop for all your graphic design needs. 

  • The Basic plan ($449 per month) covers simple requests such as banners, social media graphics and posters
  • The Premium plan ($1,145 per month) expands to cover custom illustration, GIFs, logo & branding, merchandise design and animations 
  • The Royal plan ($2,395 per month) is best suited for clients looking for a full scale on-demand creative team and includes video editing and web page design

To summarize, there is something for everyone. Here, you get to choose exactly what you need without any extra hassle. 

Instead of having to juggle multiple freelancers for each project, simply offload your entire creative production, so you can focus on what matters most.

9. Brilliant Design Pioneers

Our creative team is helmed by Art Directors and staffed by graphic designers who are most sought after for their talent and experience. 

We are proud of the high quality of our design work and the trust that our clients place in us every day. We maintain this trust by selecting only top talent graphic designers who are able to creatively interpret your ideas and put pen to paper in the most visually stunning way. 

Furthermore, DotYeti was one of the first graphic design platforms with a true online operation. All of our designers are pioneers in their own right as the new wave of digital creatives. 

Productivity and creativity are limitless and we’re building at the frontier. 

 

10. Built for the Future 

Investing in graphic design services has proven to be an excellent investment for startups to multinationals to e-commerce shops. That is to say, as more consumers gain Internet access, your website or social networking page is usually their first port of call when researching a product. In this highly competitive surge of businesses pushing out content, we want to help you outshine your competition through attention-grabbing designs. 

Curious to know the most effective ad anatomy for your images to always be at the top of the news feed? Wondering if GIFs will boost your engagement rates? Thinking about extending your brand exposure by creating merchandise designs? 

We love helping businesses reach greater heights as we help unleash their full creative potential. We will make sure that you’re never a step behind in the digital world.

 

11. Sleek Design Platform

We created our feature-rich and user-friendly design platform to deliver a streamlined creative experience. We’re very proud of our tech team. They addressed each client’s pain point and developing a proprietary platform that solves all of them. Here are a few features we’d like to highlight:

  • Submit your request, receive status updates, chat with your design team and get files all in one place
  • On image feedback tool that lets you show your designer exactly where you’d like revisions to be made
  • Ability to add unlimited brand profiles

 

12. Always-On Customer Support 

We’re all about communication at DotYeti!

Whether that’s ensuring smooth communication with you, among team members dialing in from different countries, or in the designs that communicate with your target audience. 

There are always multiple ways to get in touch with our team. You can launch a chat on the platform or reach out via the chat icon on the website. Additionally, feel free to shoot us an email, talk to your Personal Yeti, or schedule meetings at the most convenient time for you. 

You’re always guaranteed to be speaking to a human—not a robot—whenever you need our support.

13. Free illustration library

Our free illustration library lets you pick and choose from over 150 world-class illustrations in 4 different styles. They’re ready to add a pop of color, character, and energy to your marketing materials!

The library has been curated by our crew of professional graphic designers. It covers the widest variety of topics, interests and categories. Thinking about a colorful illustration to promote your yoga course? Looking to spruce up your furniture sale campaign? Need an illustration to drive home a key message? Look no further. You’ll find all these designs and more in our library. We’re delighted to offer this resource for free to everyone looking for creative support.

 

14. Design Credits

We meant it when we said we were committed to maximum creative freedom! 

It may not make much sense for clients with smaller creative workloads to subscribe to an unlimited graphic design plan. In other words, why commit to paying for illustrations, logos, and banners when you’re unsure about when you might need them? Our design credits take care of this stress. 

Other graphic design services are rigid in their monthly subscriptions. However, we’re happy to go the extra mile by offering design credits that can be purchased now and redeemed later. Furthermore, our design credits have lifetime validity. This means you can quickly fire up creative horsepower whenever the need arises without having to worry about monthly subscriptions. Purchase discounted credit bundles and redeem them whenever you want to.

 

15. Perks Program

Last but not least, we’re proud to offer exclusive discounts for our favorite productivity apps. Our clients sometimes confide to their Personal Yetis about the roadblocks that they were experiencing in other areas of their business.

In response, we set out to brainstorm a list of apps that we believed would effectively help tackle these roadblocks. Afterwards, we tested out the products ourselves. Finally, the shortlisted few were chosen to feature in our perks program. We’ve even integrated them into our own workflow to help us work better together as a team. 

 

Conclusion

In conclusion, the possibilities for graphic design are limitless and there are many services to choose from. Most importantly, it is advisable that you invest in a high-quality graphic design service that is affordable and scales with your business growth.

Firstly, in-house teams are expensive to maintain and not scalable. Secondly, an agency doesn’t prioritize communication and they charge high fees. Finally, freelancers are certainly challenging to find and coordinate. However, collaborating with the right graphic designer frees up more time and resources so you can do what matters most. 

DotYeti is an unlimited graphic design subscription service. We’ve worked with hundreds of clients, from multinationals to startups, to level up their marketing campaigns. Needless to say, our designs are seen by millions of audiences worldwide and trusted to effectively communicate key messages. We’ve created logos, banners, videos, animations, website designs, illustrations, and much more.

Our designs are visually appealing, on-brand, and remarkably creative. Furthermore, they drive marketing results and sales. Our team works with you to ensure that every creation is aligned with your goals. 

Equally as important, clients appreciate our dedication to excellent customer service. We want to personally show you how incredibly seamless the creative journey can be. We accomplish this through productive communication and meeting all our deadlines so that you never have to worry about meeting yours. 

Exclusive Perks

Our design platform makes getting your designs a streamlined and hassle-free experience. Additionally, we’re proud to offer a Create & Accelerate program for early-stage startups, design credits, and a free illustration library.

Graphic design for marketing in 2022 is incredibly important. Investing in a graphic design team that understands all the ins and outs will meaningfully improve your marketing goals.

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Graphic Design 101: Why is it so Important for Businesses? https://www.dotyeti.com/blog/graphic-design-important-business/ Thu, 03 Feb 2022 04:46:39 +0000 https://www.dotyeti.com/?p=30768 In the busy business world, many people may minimize the significance of certain tools in order to save time or money. Graphic design is one aspect that does not get the attention in deserves. In other words, most entrepreneurs and business leaders may deem it optional. Yet, that is far from the truth. In fact, […]

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In the busy business world, many people may minimize the significance of certain tools in order to save time or money. Graphic design is one aspect that does not get the attention in deserves. In other words, most entrepreneurs and business leaders may deem it optional. Yet, that is far from the truth. In fact, graphic design is important for businesses in many ways. The investment that you spend on graphic design will pay you back many times over. 

In an age where digital media is so prominent, visual communication is crucial if you want to connect with potential customers. Plus, a business won’t be able to truly take off without using branded visuals that make you instantly recognizable. This is because attention spans are decreasing. And you only have a few milliseconds for people to decide whether or not they’re interested in your product. Furthermore, it’s a way to convey important information through various formats such as static ads, GIFs and videos that will exponentially grow sales revenue. 

We’ve listed down some business elements that will be impossible without graphic design. These are the reasons why graphic design is important for businesses.

1) Logo

Getting a custom logo designed for your business will be important. Your logo is what future customers associate with your brand and it serves as a mark of your visual identity both on traditional and digital platforms. From the colors to the arrangement of graphical elements, a logo design will be important to have when starting out or when you’re looking to refresh your image. 

2) Advertisement

Advertisements are one of the main ways you can catch the attention of any customer online or offline. Aside from contemplating the placement, investing more in graphic design means that you’re getting better marketing material. This can result in better lead generation and interest in your product. 

3) Website Content

When it comes to your website, the user experience is of paramount importance. You want your website to look top quality and be easy to navigate. This way, you achieve both higher SEO ranking and better visibility among prospects. Your website content is a great way to entertain people and provide information in a concise and branded manner. This is especially true when the messaging is clear and accompanied by well-written text. Additionally, it’s a great way to direct online shoppers to purchase your product.

4) Print Collaterals

If you’re thinking of printing a brochure or catalog that will communicate plenty of data, it’s important to be strategic about how the information is presented. Graphic design is a great way of making information on print collaterals easier to understand. It’s also an opportunity to add variety and make your brand stand out. 

5) Social Media Posts

Social media is very important for businesses to capitalize on, considering that a staggering number of people use those platforms daily. It’s the most cost-effective way to reach and engage with a worldwide audience. Luckily, creating different social media posts and cross-posting them is a great way to quickly spread awareness of your brand. Nevertheless, ensuring that they stand out in the sea of online content is where quality graphic design comes in.

6) Pitch Decks

If there’s a business that you want to partner with or a client that you’ve been trying to get, the presentation that you show to them will help gain their trust. Include graphic design elements in your pitch deck to keep them interested and visually stimulated amid the discussion. Good graphics will also help them retain the information and extract the most important data. 

7) Packaging

When you’re coming up with a packaging design for your products, it’s important to set them apart from the rest of the things on the store shelf. Make yours stand out through well-designed packages and entice your consumers to choose yours over the others. Finally, know what information should be clearly displayed on the packaging. This can be things that you want your consumers to be aware of before they even use the product. For example, brand, instructions and storage. 

Conclusion

In summary, graphic design is important for businesses to effectively communicate with potential clients and establish a strong connection. Rather than leaving it behind, invest more in it. In this way you can be sure that you are maximizing all possible ways of improving your brand reputation in the minds of the public. 

Want to work with the best graphic designers today? DotYeti.com is the most creative, on-demand, and efficient graphic design platform. Reach out to one of our team members today to get started with a free 30 minute live demo!

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Introducing our Perks Program | DotYeti.com https://www.dotyeti.com/blog/introducing-our-perks-program-dotyeti-com/ Thu, 19 Aug 2021 09:02:47 +0000 https://www.dotyeti.com/?p=28167 If you’re already an existing client then you may have noticed a new tab appear on your platform dashboard called “Perks”(and if you’re not, then why haven’t you signed up?)—it showcases our perks program. We take pride in helping to level up marketing & branding campaigns worldwide with our style of inspired creativity.  But we […]

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If you’re already an existing client then you may have noticed a new tab appear on your platform dashboard called “Perks”(and if you’re not, then why haven’t you signed up?)—it showcases our perks program.

We take pride in helping to level up marketing & branding campaigns worldwide with our style of inspired creativity. 

But we wanted to give a more meaningful experience to our loyal customers that went beyond graphic design. And we knew that we could do more to support workplace productivity

And so, began our search far and wide for the best-in-class productivity apps that would help you work just the way you’ve always envisioned. 

Our team shortlisted apps, tested them out ourselves, and engaged their leadership team in discussions. All to ensure we were getting you the most exclusive benefits

Then, we selected the cream of the crop to be a part of our perks program. 

Our customers come from a variety of industries and represent companies of all sizes. Everywhere from startups to multinationals and so we’ve chosen our partners with this fact in mind. 

The goal of the perks program was to ensure that we were giving everyone something that they could take and implement in their own teams. And if you’ve been looking for the best tools to improve workplace productivity, then you’ve come to the right place. 

In this article, we’ll spotlight a few of the perks we’re currently offering. If you see anything that piques your interest, reach out to a DotYeti team member today and they’ll help you get started. 

 

Perks Program Spotlight

 

1. SamCart

Perks Program - DY Blog

 

SamCart is the world’s first and only eCommerce site for digital products

They’ve pioneered this industry by connecting the supply of digital products such as e-books, online courses, and subscription sites to global demand. 

The platform offers an efficient solution to deliver your content in front of millions of website visitors, boost conversion, maximize customer value and seamlessly run your online business. 

 

Features

  • Unique page for every product with a drag and drop page builder
  • Boost sales with 1-click upsells, automated subscription recovery and order bumps
  • Automate dozens of tasks and get insights with detailed reporting 

 

2. Oribi

Perks Program - DY Blog

Think of Oribi as the sleeker alternative to Google Analytics

Instead of wasting time building funnels and trying to understand endless reports, quickly get actionable insights into website data minus all the hassle

By drawing your attention to what matters most, Oribi helps you better understand data and then turns data into a results-driven strategy.

Features

  • Track and compare multiple campaigns and update events dynamically
  • Understand what conversion funnels are working on and optimize 
  • Evaluate how each channel contributes to your goals to better invest your resources

 

3. Active Campaign 

Perks Program - DY Blog

More than just email automation! 

Activate your entire customer experience with ActiveCampaign’s email marketing, marketing automation, and CRM tools. Precisely target the right prospects, nurture the relationship by providing tailored advice, and provide well-timed calls to action to grow your business. 

Features

  • Personalized email marketing empowers to send messages targeted to each contact’s interests
  • Automate your marketing with email series and simple workflows to free up more time
  • A CRM with email and sales automation keeps all your customer data organized in one platform to better manage pipelines and update deals

 

Unlimited Graphic Design

At DotYeti, our diverse team of graphic designers is committed to delivering high-quality and reliable graphic designs in a short amount of time. We will help your business advance in your field and take on greater heights. 

Whatever your vision for your company is, we will work with you to reach it. Visit our pricing page to get started! 

 

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History of Graphic Design: A Not-Boring Simplified Version Explained by Yetis https://www.dotyeti.com/blog/history-of-graphic-design-a-not-boring-simplified-version-explained-by-yetis/ Mon, 28 Jun 2021 03:56:54 +0000 https://www.dotyeti.com/?p=26124 The history of graphic design may sound boring to some but piques the interest of others to not only see the art but to also understand its origin. These people would agree that the history of graphic design is worth tackling—even in the modern era. The world we live in today thrives on visuals. Except, not […]

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The history of graphic design may sound boring to some but piques the interest of others to not only see the art but to also understand its origin. These people would agree that the history of graphic design is worth tackling—even in the modern era.

The world we live in today thrives on visuals. Except, not all of us know where it started. This is why in this article, we will give you an overview of how discoveries and inventions of the past helped shape the future of graphic design we know today.

But before we go further, let’s start with the most basic question—what is graphic design?

 

What is Graphic Design?

 

In short, graphic design is all about communicating through visuals. Anyone can engage and inform a group of people just by combining several elements such as text, images, colors, and shapes.

Graphic designers today use trends, behavior study, and color psychology as a basis for their art. By using this strategy, they can seamlessly attract and communicate with a targeted audience to enhance their chances of conversions. 

This is no different from the way prehistoric men used to communicate in the early years. As a way of communicating through imagery, design elements were also combined to speak on behalf of the artist.

 

Where it all started: Cave Paintings 

“Cueva de las Manos or Cave of the Hands is located in an isolated area in the Patagonian landscape of southern Argentina.” Image from Touropia

 

The history of graphic design started in 38,000 BCE, during the prehistoric era.

Studies have shown that even before the invention of graphic design tools and gadgets, humanity already has displayed a gift for communicating through art called “cave paintings.”

Cave paintings are engravings found in cave walls and ceilings that date back to the Ice Age 40,000 to 14,000 years ago. In fact, the first cave paintings found by scientists in Altamira, Spain dates back to the Stone Age. 

 

“The Magura Cave is one of the largest caves in Bulgaria. Prehistoric cave paintings decorate the cave walls which date back about 8000 to 4000 years ago.” Image from Touropia

 

These cave paintings are commonly made out of carbon black and red pigments:

  • Ancient people used either burnt bones or charcoal to make carbon black pigment.
  • On the other hand, they used red ochre—also known as hematite or iron oxide—to make red pigment. This is the most common chemical compound and widespread coloring tool associated with cave paintings.

Most of the paintings consist of similar subjects. For example weapons, animals, and handprints are commonly found on the wall or ceilings of caves.

Even if it may seem like the ancients used these paintings to communicate from one generation to another, it’s still unclear if they were trying to communicate with a human being or their god.

 

 

The First Writing System: Sumerian Written Language 

In the history of graphic design timeline, the next form of graphic design is the visual formation of the alphabet.

Sumerian Cuneiform. Image from Britannica

 

The Sumerians of Mesopotamia invented the first writing system known to man in c. 3300 to 3000 BCE called Cuneiform.”

Due to its wedge-shaped style of writing, archaeologists derived the name Cuneiform from the Latin wordcuneus’ which means ‘wedge’. These wedge-like characters are made by gently pressing a reed stylus into soft clay to make word signs or pictographs. 

 

Cuneiform. Image from Pinterest

 

 

The Cuneiform was commonly used to record a variety of information such as personal letters, myths, stories, temple activities, and business trade. Sumerians used pictographs (or icons as we know them today) as graphic symbols to convey different messages through their resemblance to physical objects.

This goes to show that even in the early years, humans can already understand what a symbol stands for despite how complicated it may look. 

 

The Invention of Paper and Chinese Printing 

Woodblocks Wei Lizhong used to make a duplicate of the Diamond Sutra, the world’s oldest dated printed book. Photo: Courtesy of Wei Lizhong. Image from SCMP

 

Experts credit China for having the most discoveries for different types of printing methods as well as the invention of paper. 

 

 

The invention of Paper

Early Chinese paper. Image from Pinterest

 

Testaments and rules are just a few of the foundations that created the world we live in today. 

Humans in the early years had an urgent need to delegate important information to one another in written form—but their limited resources only allowed them to write in wooden blocks, rocks, clays, leather, silk, and bamboo.

All of these materials were useful for a time, however, they slowly became a problem—either they were too heavy or too expensive to use daily. 

It wasn’t until 105 AD when a eunuch court official in China named Ts’ai Lun (or Cai Lun) thought of inventing paper just by using scraps of old rags, tree bark, and fishing nets. 

After a few years, a Buddhist priest named Damjing brought the invention of paper to Japan and had widely scattered in different parts of Asia before it spread to the Middle East and Europe. 

 

First Stage of Printing: Woodblock

Woodblock printing. Image from Storymaps

 

The first-ever image and scripture printed came from China during the Tang Dynasty in 618-906 AD. Sui Emperor Wen-ti sent an order to print Buddist images and scripture by wooden matrices that they engraved, inked, and pressed onto a sheet of paper.

Second Stage of Printing: Movable 

Movable printing. Image from Pinterest

 

A Chinese artisan and engineer named Bì Shēng invented a movable type of printing in 972–1051 AD.

The movable type utilizes movable components to reproduce written elements of a document usually on paper. 

Instead of carving an entire book into one huge block, characters are now carved into small clay blocks that enabled them to save an immense amount of time. 

Thanks to Bi Sheng’s invention, printing is now easier for the people in ancient China.

 

Remembering Ancient Forms

Image from Frontiers Blog

 

In conclusion, graphic design is a dynamic and broad field.

Nevertheless, new designers don’t even know the origin of the tools and techniques they are using. 

For those who work in the creative industry, let’s not forget that all of the modern tools we have today are only made possible through the invention of paper, printing, letters, pictographs, and color pigments by artists that came before us. 

 

Unlimited Graphic Designs with DotYeti 

Need help creating a timeless and trendy design? DotYeti’s got you covered!

Take a peek at our pricing page to see the best package that suits your design needs. Can’t find the perfect one? Reach out to one of our Yetis today to create a custom package—just for you.  

 

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Why an Unlimited Graphic Design Service is Important for Small and Medium Enterprises https://www.dotyeti.com/blog/why-graphic-design-is-important-for-smes/ Thu, 10 Dec 2020 07:38:05 +0000 https://www.dotyeti.com/?p=17465 In order to help your business perform better, investing in graphic design is important. With the rise of a highly techy generation, presenting your brand through striking graphic visuals is essential to keep your market interested in your business.  Communicating through images and symbols have been around since ancient times and it is still the […]

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In order to help your business perform better, investing in graphic design is important. With the rise of a highly techy generation, presenting your brand through striking graphic visuals is essential to keep your market interested in your business. 

Communicating through images and symbols have been around since ancient times and it is still the best method to relay information in a way the brain can easily process. For small and medium enterprises, we know that spending on professionally done graphic designs may not be a priority now, but these reasons might make you think otherwise

 

5 Reasons Why Graphic Design is Important for SMEs

1. Increase Your Sales

Why Graphic Design is Important

Eye-catching designs are extremely persuasive. Have you ever bought an item that has a cute packaging even though you don’t need it? That’s how great graphic designs can work in your favor. 

To make your audience stop and look at what you’re offering, your visuals should be powerful enough to spark interest in them and eventually persuade them to buy. This is one of the reasons why graphic design is important. If you don’t have great graphic design elements, your products or services won’t stand a chance against businesses that market their products through creative collaterals. 

 

2. Graphic Designs Can Impress Them With One Glance 

Why Graphic Design is Important for SME

Whether potential customers see your social media post, product packaging, or online ad, you only have one chance to impress them. First impressions are important if you want to win over new customers. 

Remember that we live in a highly digital world. Businesses are competitive and in order for you to successfully advance your business, start focusing more on how you can connect with your audience creatively. 

Do you know what makes your target market excited? With graphic designs, you can be as imaginative and engaging as you can with your ads to influence your relationship with them.  

 

 

3. Graphic Designs Can Convey Important Messages 

Why Graphic Design is Important

Experienced graphic designers know that it’s important that unique graphic designs should speak for themselves. Major factors like the color scheme and typography used are elements that shouldn’t be overlooked. 

Color

If you want your brand to look happy, pastel colors like yellow, pink, violet, and peach can portray that. Understanding the psychology of colors is the key to make a positive emotional impact on your consumers. 

Lettering

Typography also plays a huge role in setting the theme of your brand. If you want to make an important statement, using bold letters can set the tone of your post as something urgent. The typography used greatly affects the tone of the message you want to convey, almost as much as the message itself. 

 

4. Graphic Designs Can Engage With Your Audience

Why Graphic Design is Important for SME

Why do you think small and medium industries like bars, dental offices, gyms, and legal offices spend thousands to release heart-warming or comedic advertisements online? Sometimes, some of them don’t even make sense! The trick is they know who their market is and what pleases them. It’s easy for these brands to say that their products are the best, but what makes them stand out is how they engage with their audience. 

It’s important to understand that creative graphic designs are more than just aesthetics, they represent your brand to the public. For you to establish the name of your business, you need to have designs that people will feel like they can relate to and trust. 

 

5. Pay More Now, Pay Less Later

Why Graphic Design is Important for SME

Don’t even think about paying for non-professional graphic designs — you might spend more than you imagined. Professional graphic designers spent years mastering their craft. This will assure you that they know what they’re doing. 

Properly executed graphic designs are meant to last for decades. If the graphic designs are really good, then you might not even need to pay for design services in the next 5-10 years. 

Take Toblerone’s logo for example. It has been the same since the company was established in 1999! The planning and execution of Toblerone’s logo are perfect. It’s timeless, clear, and unique. Only professional designers will be able to execute designs that have the ability to tell the history of the company and last for decades. 

Unlimited Design with DotYeti 

At DotYeti, we want to help you grow your business. Our talented designers have the ability to make your business’ story come to life through creative and professionally done graphic designs for a price that suits your budget! Feel free to visit our pricing page to start working with us. 

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#Throwback: 2020 Graphic Design Trends that will and won’t Make it to 2021 https://www.dotyeti.com/blog/graphic-design-trends-2020-that-will-and-wont-make-it-to-2021/ Tue, 01 Dec 2020 12:26:23 +0000 https://www.dotyeti.com/?p=17081 Graphic design has enabled creatives to experiment and explore the digital art world for the longest time. And in 2020, it still takes the cake as one of the top industries that stays relevant. Even with the challenges 2020 brought upon us all, graphic designers still took this opportunity to boost and reinvent graphic design […]

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Graphic design has enabled creatives to experiment and explore the digital art world for the longest time. And in 2020, it still takes the cake as one of the top industries that stays relevant. Even with the challenges 2020 brought upon us all, graphic designers still took this opportunity to boost and reinvent graphic design trends despite these ungodly times. 

With this new normal, businesses around the world are using unorthodox designs to communicate their message to the online world. Here are 5 graphic design trends that will make it to the year 2021.

 

#ComeThrough: 5 Graphic Design Trends from 2020 that will Rule 2021

 

1. Three-Dimensional Animation

3D Animation Example - Disney Ad - Graphic Design Trends

Image from MickeyBlog.com

The 3D trend has reached its peak last 2019 and continues to grow this year. Advertising agencies and cartoon studios like Disney, Pixar, and DreamWorks are taking advantage of this trend by creating informative and heart-warming animated commercials and films that appeal to the public especially to the younger generation. 

Some popular animated movies and series are Over the Moon, The Willoughbys, Coco, and Inside Out play a big role in making this graphic trend popular. With 2021 approaching, we think it’ll be a long time til’ this trend fades away. 

 

2. Customized Illustrations 

This trend won’t go anytime soon as they are the go-to style by creatives to generate collaterals that are unique and authentic.  If you’re looking for innovative ways to present your brand while making sure that you’re the only one using them, customized illustrations are the way to go. 

 

3. Gradients 

BTS Album Cover - Graphic Design Trends

Image from Big Hit Entertainment

Mixing different colors can never go out of style. This is due to the fact that gradients can catch the viewers’ attention right away it has the power to literally make anything stand out. It can be used as a photo background, logo, food packaging, website layout, even as phone wallpapers.

Popular K-pop groups like  TWICE, BLACKPINK, BIG BANG, and BTS use gradients in their album covers. Moreover, Instagram also proudly utilizes gradient colors as a part of their branding this 2020  and they even ropped Facebook Messenger with it! 

 

4. Trendy Typography

Typography - Graphic Design Trends

a.) Retro Style Fonts

Even though it’s 2020, retro-inspired fonts can still be seen often due to their iconic bright colors and eye-catching bold elements that can add character and life to any design. We’re pretty sure that retro style will be around for more years to come.

b.) Minimalist Fonts

Despite their easy, straightforward, and effortless design, minimalist fonts are popular amongst creatives because of its timeless design. Graphic designers took on the “Less is more” trend and started producing designs that are not as visually exuberant but still have a powerful impact on the readers. 

c.) Handwritten Fonts

Custom handwritten fonts are typically used by those who are going for a personal and friendly approach to the public. You can see these fonts used by bloggers, online shops, and illustrators. There is no doubt that this style will continue to evolve in the years to come. 

Creatives are going crazy with this trend by adding their own imaginative take to it by layering fonts, adding lines and shapes to make type-only images more appealing. It is also said that in 2021, animated typography designs will be one of the newest trendsetters. 

 

 

5. Fantasy-like Illustrations

Fantasy Illustration Graphic Design Trends

Abstract and surrealism illustrations featuring characters with uneven proportions have made their way to being one of the most used styles this year. It’s a daring style for brands that are going for an out-of-the-box approach with their marketing, but creative leaders are breaking the rules through visual metaphors to push creativity and art to the next level. 

 

#SashayAway: 3 Outdated Graphic Design Trends that won’t Make it in 2021 

1. One-Dimensional Designs 

Let’s admit it. If you stumble upon a website that has a dull theme, some of us would veer away from it because it’s underwhelming. Flat designs used to be a trend back when it was led by Microsoft, but the world we live in now is a highly advanced and technical generation. Nobody would pay attention to a page that lacks interaction with the viewer. 

 

2. Sliders 

Some critics would argue that sliders are confusing and that they slow down the site speed which has a great effect on the conversion rates. On the other hand,  some say that it has an engaging factor to the viewer and it can present all the visuals immediately. No matter which side you’re on,  the bottom line is, only a few websites use sliders these days. Don’t be surprised if you won’t see much of them in 2021. 

 

3. Stock Photo Overload

Stock photos aren’t that bad. High quality photos for a cheap price? This is a great option for people who are looking for ways to save money. The problem with stock photos is that it’s impersonal and it lacks connection to the readers. You might even see the same image being used by a different company! That’s why business leaders prefer hiring a photographer instead of purchasing stock photos online.

 

Unlimited Design with DotYeti

At DotYeti, our goal is to create original, profound, and jaw-dropping designs for you. Our multi-talented designers are always updated with the latest trends to ensure that you will always be at the top of your game. Check out our DotYeti portfolio to see what we’ve got! Feel free to read more interesting content in our blog

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Why an Unlimited Graphic Design Service is an Important Investment for Digital Agencies https://www.dotyeti.com/blog/unlimited-graphic-design-important-investment-for-digital-agencies/ Wed, 25 Nov 2020 14:16:50 +0000 https://www.dotyeti.com/?p=16873 We all know why graphic design is important in the digital marketing industry. Any brilliant marketer can tell you that marketing collaterals need great design to perform well. But as the world of marketing is transitioning to the digital landscape, just how much time and manpower will your agency have left dedicated to awesome graphic […]

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We all know why graphic design is important in the digital marketing industry. Any brilliant marketer can tell you that marketing collaterals need great design to perform well.

But as the world of marketing is transitioning to the digital landscape, just how much time and manpower will your agency have left dedicated to awesome graphic design?

In order to keep up with client work as well as your company’s own branding, you’re going to need help on that end. Luckily, unlimited graphic design services are made available online. Here are a good few reasons why investing in platforms like this could help your digital agency in the long run.

 

5 Compelling Reasons Why Unlimited Graphic Design Services can Work Wonders for a Digital Agency

1. Efficient Creative Content Production

It takes time and a whole lot of creativity to produce amazing content. Sure, you can hire someone dedicated to this job role alone. But having one person or two in charge of multiple accounts will definitely burn them out of their creativity. Hiring a team? That’s going to cost you.

Subscribing to an unlimited graphic design package assures you that all of your creative design needs are always met. Creative content production is constant, fast, and is backed by a team for the price of hiring one person. 

 

2. Quick Campaign Aid

Campaigns need great design work for effective marketing collaterals. For the campaign to speak well for the business, the design has to be in-line with the company’s goal. But with so much planning and copywriting to do for many of these campaigns, you might find yourself wanting some outside help for graphics. 

Now you might be thinking, ‘how about a freelancer?’ Well, undoubtedly there are great graphic design freelancers out there. But admittedly, they may not know how to align great design with the goal you have in mind. 

Luckily, unlimited graphic design packages will connect you to multi-talented graphic designers and art directors that are masters in their field and have an eye on what your campaign goals are. They will help you produce a design that will effectively help you drive the traffic you need for your campaign.

 

3. Meet Client Deadlines and Expectations

Local and international businesses are now maximizing their opportunity to promote their products and services online. That just means more opportunity for you. But with more opportunities comes more work. And more requests. And more deadlines. Oh, and yes, more graphic design. 

Having an unlimited design service can lighten the workload and prevent these requests from piling up.

 

4. Build your Company’s Own Branding

Aside from working on creative requests from your clients, graphic design subscriptions can also help make your own brand’s marketing collaterals for you to promote on your social media platforms, which could help attract more clients and strengthen your brand.

 

5. Save on Business Costs 

Hiring your own graphic designer costs a lot of money. Not to mention you would have to commit to their services for a longer period of time. With subscriptions, you can have graphic design services for just a month or two. Absolutely no commitments. It’s totally up to you if you want to continue or not.

It all sounds too good to be true, but services like this really do exist! In case you didn’t know, here are the common services that you can expect from an unlimited design service.

 

5 In-Demand Services Offered by Unlimited Graphic Design Platforms

1. Social Media Posts

Social media marketing is the easiest way to interact with your customers through messages, images, and videos that are engaging and informable. Graphic design services can do a wide range of social media post edits from images to animated gifs and the like.

 

2. Animation and Video Editing

Producing video campaigns can boost lead generation by 66%. This is why videos make great campaigns. But admit it, they’re a lot of work. You can cut production time in half by outsourcing the post-production of it all to design services.

 

3. Logo Creation

Logos look simple to do, but conceptualizing them is a lot tougher than people think. If you have clients starting out and are in need of an awesome logo, you can ask for assistance from a graphic design service. These services are no stranger to the task.

 

4. Flyers, Banners, and Custom Illustrations  

These persuasive collaterals are playful images that are presented in either simple or bold-colored imagery. It’s just the industry standard that graphic design services be able to provide these.

 

5. Presentations

Graphic design platforms are not just limited to marketing collateral. Personalized business presentations for you or your clients are also a service they provide to strategically and professionally bring your ideas to life.

 

Unlimited Graphic Design at DotYeti

DotYeti.com is one of the fastest-growing unlimited design subscription platforms that offer services on all things graphic design. The platform is easy to use and offers all of the in-demand services at the fraction of the cost. With a flat monthly fee, you can choose a package that well suits the company’s creative work needs. Check out our pricing page to help jumpstart your work with us.   

The post Why an Unlimited Graphic Design Service is an Important Investment for Digital Agencies appeared first on DotYeti Design.

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