A high-quality graphic design portfolio helps businesses achieve key marketing targets. For instance, it adds a contemporary flair to advertisements, surpasses language barriers, and highlights the company’s creative minds. It is essentially creativity driven by purpose. But as creative trends come and go, it’s important for marketing teams to stay ahead of the curve.

Impact of Graphic Design in 2024

Think of the most iconic brands we know today.

Perhaps what springs to mind are their massive marketing campaigns that struck a chord with audiences worldwide. Graphic design is an essential part of marketing campaigns—it catapults products into the spotlight and into the center of conversations.

It can immediately put a relatively unknown brand on the radar and accelerate global sales. Not only that, it can ensure a company stays relevant. This is because engaging graphics make a company feel refreshingly modern and trendy. 

The Importance of Brand Strategy

First of all, its importance in branding strategy cannot be overstated. Graphic designers carefully think through every line, color, and logo variation. Afterward, they go through testing to make sure that they evoke the right emotions and spark the right ideas.

A product’s unique selling points can be concisely communicated in a logo alone. Think about the simplicity of Facebook, the softness of Airbnb, and the statement of the Rolling Stones logos.

Captivating graphic design can also level up omnichannel marketing campaigns. For example, a billboard that makes you look up from your work commute. Maybe a flyer that you want to read a second time. Or a social media graphic that makes you stop scrolling. Needless to say, all of them require a thoughtful creative eye. 

Above all, graphic design comes in many shapes and forms, each with its own optimized anatomy. For example, videos and animations likely need a different set of skills to master than banner ads. This is, in turn, different from a business card that needs to quickly highlight key contact information.

With all this variety, it’s clear that graphic design enriches the marketing industry. An unlimited graphic design service can be the key to unlocking all the benefits for any forward-thinking marketing, sales, or product team. 

Graphic Design for Digital Marketing

As the online world grows, the importance of graphic design in digital marketing has never been greater. 

As with everything, there are good and bad graphic designs. Bad graphic designs get lost in the sea of online content and can have negative audience responses. On the other hand, good graphic designs hit your KPI targets and exponentially grow your online presence. 

It’s critical to note that the same methods cannot be applied across all online platforms. For example, graphic designs that drive results on social media will likely not get the same response for email marketing campaigns. This is why it makes sense to dive into the details for each channel. 

1. Facebook

Facebook’s massive online reach undeniably makes it one of the most powerful tools ever created for digital marketing. There are over 4.4 billion registered users and social ad impressions are increasing 20% year on year. Therefore, the most effective marketing strategies correctly leverage the Facebook algorithm. 

Here are a few of our battle-tested tips: 

• It’s important to not overwhelm the ad with text if you want to boost engagement. Stick to the 80-20 rule: 80% graphics and 20% text. Make the text powerful and concise to spark interest.
• Make sure the caption complements the image. You can even use emojis to add character and directly evoke certain emotions. 
• Try out some motion graphics, such as videos and animations. These formats add an element of surprise and help with engagement.
• Know Facebook’s standard dimensions. This ensures that your ad is optimized across all layouts.

2. Instagram

Instagram’s user interface purposefully puts the spotlight on visual content. Above all, it’s critical that your Instagram content stands out. 

Here’s what makes a design Insta-worthy:

• Unlike Facebook, Instagram is completely dominated by visual designs over text. Eye-catching colors, high-quality resolutions, and bold creativity are your most powerful tools here.
• Ensure that any text you wish to include is not covered by the CTA button on Instagram stories.
• Curate a feed that aligns with your brand colors, aesthetic and messaging. When users first visit your profile, it’s the entire feed that takes up the visual field, not individual posts. 
• Don’t forget to include powerful hashtags to help increase brand exposure and discovery.

3. Email

It’s no longer enough to send out mass emails that feel soulless and advertising-heavy. 

Customer relationships are activated and nurtured through meaningful email content. Similarly, emails that are tailored to different target audiences produce the best results because they feel personalized. Following on from this, automated email funnels that incorporate the right content can guide a lot of high-value leads down the purchasing funnel.

But text alone can’t accomplish this. 

Graphic designs add character and energy to email marketing strategies. They can include on-brand banners, illustrations, and animated GIFs. Consequently, these all serve to better engage and connect with the reader.

Here are some strategies that we take into account when creating email marketing graphics: 

• Attention-grabbing graphic designs at the top of an email can help turn a simple click into a read.
• Illustrations and infographics help summarize key information and drive a point home.
• Banners are useful for highlighting CTA messages.

Graphic Design for Print Materials

Print design covers a huge variety. This includes T-shirts, business cards, labels, bags, posters, and menus. Forward-thinking marketers who want to expand their brand reach must eventually consider the print design. It adds a layer of personal touch to customer relationships and extends it beyond the original purchased product. 

We remember 20% of what we read and 80% of what we see. The most effective print designs can effortlessly capture attention. They do this through stunning visual appeal and communicating critical information. In conclusion, they drive results because of a perfectly balanced blend of function and creativity. 

1. Merchandise Design

Merchandise design is an excellent marketing tool. Customers can support your brand awareness strategy even when they are not using your product. When you’re carrying branded shopping bags, wearing branded clothing, or using branded gifts, you are indirectly marketing to others. 

A potential customer can be converted into a paying customer by consistently encountering your brand on a variety of different merchandise. Therefore, having thoughtfully designed merchandise can also show people that you are investing in marketing. Above all, this helps build a positive image of your brand. 

2. Packaging Design

It’s important to strike a balance between functionality and advertising with packaging design. Ultimately, it could be the final push that encourages potential customers to pick your product off the shelf.

Firstly, it must reliably hold and protect what it carries inside. Following on from this, there are a number of different materials you can choose from. Each material has varying strength, durability, texture, and cost. 

Secondly, it should communicate information that you want your customers to know before they use your product. Here you’ll have to decide how to highlight certain product information. The most important ones may include ingredients, contact information, and usage instructions. 

And lastly, it should also shine a spotlight on some of your brand’s core values. Doing so will help your customers feel connected to your story. This in turn builds loyalty. Do you have a commitment to sustainability? Are you using proprietary technology? Do you want your packaging to reflect your minimalist aesthetic? Or are you after a more vibrant look? You can show these things in your packaging design.

3. Branding and Print Design

Brochures, flyers, and posters are important ways to raise awareness about promotions or upcoming events. Furthermore, they can also be a customer’s first encounter with your brand. What key information do you want to convey? Do you want to spread awareness of limited-time discounts? Where should you place your logo? 

The most popular print designs are probably business cards. Above all, these must effectively highlight your contact information and be on-brand. You should always be proud when handing out your business card! 

Types of Graphic Design

There are many different types of graphic designs. Each of them accomplishes unique targets. Together, they form a comprehensive and cohesive creative strategy. We’ll explore the forms you may have encountered, and when you may choose to use them. 

1. Static Images

Static images are perhaps the most deceptively simple. They are often associated with traditional marketing. You’ll see static images everywhere, from billboards to flyers. Digital marketers have also cleverly leveraged static images. This is usually in the form of social media graphics and Google display banners. 

However, none of these forms are actually simple. 

It’s important to be aware of all the various factors at play. These include the target audience, standard dimensions of each design, and delivery model. Also whether you are optimizing for awareness or conversion, and the quality of the designs themselves. 

A shopping discount brochure meant for a general audience may likely be seen once. It needs to quickly communicate key information to keep the event top of mind. On the other hand, graphics for online ad campaigns can be retargeted to customers who are further down the purchasing funnel. It should still be visually stunning to stand out from all the other online content. 

In general, an effective ad should be 80% visual and 20% text. This anatomy has been proven to drive information retention. In addition, it is also a great way for designers to showcase their talent. It’s the ideal balance between communicating key information through text and using creativity to make the information stick.

2. Animated GIFs

Animated GIFs are almost always found in modern digital marketing strategies. Motion adds variety and character to the endless amount of online content we encounter every day. That may just be enough to encourage someone to stop scrolling! Therefore, it’s really no surprise that tech-savvy digital marketers increasingly tap into animated GIFs. 

Additionally, most GIFs are 5-15 seconds long and this extra time can help you convey more information compared to a static image. Nevertheless, it’s still important to choose what information you’d like to showcase. Not to mention, the most appropriate way to incorporate it. For example, an animated GIF that’s too information-heavy or one that moves too fast, will not be memorable.

3. Animations and Videos

The next level up in complexity is animations and videos. But these aren’t the boring lecture videos you may remember from school! Rather, they’re an incredibly engaging tool for digital marketers to leverage. 

The most effective videos have a catchy hook to encourage the viewer to continue watching the video and as well as a memorable outro. Moreover, summary slides with bullet points help add structure to the video and highlight key takeaways. 

Explainer videos are an important part of any marketing campaign that wants to deep dive into a particular topic. As a result, they are often found in the later stages of a campaign when the potential customer is actively researching your product before making the purchase.

Marketers can add specific information in a video and establish a personal connection with the viewer. This is also why they can also be used to build customer loyalty. For example, you can use them to communicate product updates or big company developments to customers. 

Color Psychology of Graphic Design

What is the best color for marketing? Hint: check out our infographic for the answer.

Just to be clear, the right color significantly levels up the impact of a design. On the other hand, the wrong color can have an undesirable effect. It may also result in missed marketing opportunities.

By striking the right balance, the best graphic designers expertly leverage colors to influence consumer psychology and increase conversion. 

List of Colors and Their Associated Emotions

• Red: stimulates heightened emotions such as excitement and hunger. Can also signify urgency or danger. 
• Yellow: often associated with happiness and creativity
• Orange: an invigorating color used to show affordability
• Green: the color of environmentalism, nature, and wellness
• Blue: this reliable color is used by companies who want to convey trust, security, and tech-savviness
• Purple: this rare color symbolizes royalty and luxury
• White: professionalism, science, and simplicity

Real-Life Examples of Color Psychology in Logos and Branding

Red is often used by fast food companies to encourage hunger and consumption. Think McDonald’s and Burger King. 

Orange is a solid color choice for CTA buttons. This is because of its double appeal to the happiness of yellow and the energetic punch of red. Customers know that they are clicking on a good deal! Furthermore, it subtly stands out from the crowd with its invigorating shade. This is why companies like MasterCard, Nickelodeon, and Fanta gravitate towards orange. 

Yellow logos such as Shell, Ikea, and Nikon reflect positivity and youthful energy. These companies want you to know that using their product brings happiness. 

Green is the primary color found in the logos of Spotify, Starbucks, and Whole Foods. Its association with health and wellness makes consumers feel balanced. 

Blue has proven time and time again to be a powerhouse in marketing and branding because of its association with trust. Facebook, Visa, and Intel use blue to remind customers that they are benefiting from world-class security and innovation when using their products. 

Conversion-rate Optimization

Conversion rate optimization is the process of increasing the percentage of website visitors that take a certain action. This can be buying a product, leaving contact information, or subscribing to social media channels. 

It was naturally born as tech-savvy companies became aware of the need for insights into website visitor behavior. Website analytics reveals all the touchpoints that consumers encountered. Now marketing teams knew precisely what works and what doesn’t. This was massively beneficial to teams looking to improve the conversion funnel through incredible user experience. 

How Graphic Design Optimizes the Conversion Funnel

High-quality graphic design meaningfully optimizes the conversion funnel in a variety of ways. You can also check out our infographic for a summary. 

1. First Impressions

Graphic design creates a resounding first impression on potential high-value leads or customers.

Think about the most memorable brands you’ve encountered or the most effective marketing campaigns—chances are the visuals come to mind first, before the text.

As visual creatures, we are naturally drawn towards stunning visuals. The best graphic designs resonate with us immediately when we see them. This is why they stay top of mind. 

2. Uniqueness

Graphic design helps set you apart from the competition.

The right choice of bold, invigorating colors can engage with the target audience. It encourages them to take a second look. In a content-heavy world, that second look can make a huge difference in conversion rates.

3. Credibility

It’s not by random chance that the most successful global brands have invested serious time and money into pixel-perfect graphic designs.

Potential customers take note when you’ve invested in high-quality graphic designs. This is to say, they’re more likely to feel positively towards a brand that cares about every aspect of their experience.

Sloppiness with marketing could imply sloppiness on the product side. Adding a level of professionalism to the graphic designs that carry your logo and name, encourages customers to place trust in your brand.

Conversion-driven landing pages

Graphic design has pushed the needle forward in web design. This is most evident in conversion-driven landing pages. 

Spam-like websites full of overwhelming content confuses the visitor. Furthermore, key information gets missed and the call to action gets lost. On the other hand, sleek web designs are incredibly user-friendly. Furthermore, it seamlessly presents key benefits of the product and walks them through interesting information. This can include the brand’s history, vision, and community outreach efforts. Apart from this, it can also highlight a specific call to action that is swiftly engaged. 

Web design should be regarded as a branding tool. For best practices, web design should align with the company’s brand style guide. This entails using the correct color palette and showcasing branded custom illustrations to add character. 

The best websites also have multiple communication touch points. This enables the visitor to talk with a team member through email and chat. It can encourage them to subscribe to social media channels to stay in the loop. 

Social media

Graphic design reigns king in the visual world of social media. 

Its high impact on the performance of online marketing & branding campaigns is undeniable. Better yet, their effectiveness can be quantified using data that tracks conversion rate. It’s been shown that the best graphic designs grab attention and increase click-through rates on social media ads. 

In addition, scroll-stopping creativity gets the main stage on social media platforms. However, they’re only half of the story. Additionally, it’s important to have precise targeting so that your ads are being seen by the right people. Marketers looking to capture more qualified leads should evaluate the quality of their graphic designs alongside the effectiveness of their audience targeting. 

Design Production

1. Graphic Design Freelancers

Frustrated with the exhausting search for world-class graphic designs for a reasonable price?  

You’re not alone. For decades the graphic design industry was vastly limited. 

You might have looked through some freelancer sites. It may initially appear to be the cheapest solution. However, poor quality control, pricing inconsistency, and communication issues can crop up. Freelancers can charge anywhere from $30 up to a whopping $250 per hour. Furthermore, if a design is unsatisfactory, any revisions will almost certainly warrant extra costs. Finally, trying to coordinate multiple freelancers to work on larger projects together adds unnecessary stress to your busy work schedule. 

2. Creative Agencies

And then there’s the other end of the spectrum: graphic design agencies that charge an eye-watering fee. Pricing alone puts them out of reach of many smaller businesses trying to get creative content within a reasonable budget.

They’re usually managing a high volume of design requests. You’ll be part of the queue of people waiting to get their designs or waiting to talk to an account manager. Speak to anyone working in an agency, and they’ll likely try to lower your expectations regarding deadlines. That’s because timelines are always changing as they juggle multiple marketing campaigns.

Finally, they charge high prices simply because they can. Most of their clients are legacy companies that are used to getting their designs the traditional way. By working with clients who may not be aware of more modern graphic design solutions, they’re able to keep prices up. You not likely to get your money’s worth when working with a graphic design agency. 

3. Internal Designers

Internal designers fall somewhere in between. While it may seem appealing to have an on-demand creative team that is familiar with the brand style, it’s actually much less cost-effective. First of all, salaries and computer hardware and software costs must be factored in. These are unavoidable overheads that come with maintaining an in-house team of designers.

Second, this option is much less scalable. When the creative workload decreases, you cannot quickly adjust headcount to compensate. On the other hand, when the demand for creative content increases, such as before a major marketing campaign, you’ll have to waste time recruiting and training designers.

Finally, there’s the issue of creative expression. Their work may eventually feel uninspiring after spending years working at the same company. Moreover, customers are always on the lookout for refreshing, original designs. For that you may benefit from a fresh pair of creative eyes. 

4. Unlimited Design Subscription

For many years, there was no middle ground for businesses that wanted high quality designs, seamlessly delivered on time, but could not (and should not) justify forking over huge amounts of cash. 

Unlimited graphic design services were created to fill in this gap. It is now possible to have an on-demand, affordable and efficient graphic design team that scales with your business growth. 

This type of creative partner delivers highly engaging and converting designs without any hidden fees. Their deep familiarity with creative trends supports even the most demanding of campaigns. It also drives results across multiple channels.

Their flexible model puts the power back into your hands. You can conveniently choose the most cost-effective plan that best matches your needs. And, what if those change? No worries- you’ll always be able to upgrade or cancel your plan whenever required. 

Online design work is built into their DNA. They work with clients from a variety of countries and time zones. This tech-savvy team is continually optimizing the creative process. They are making it more efficient and user-friendly. 

It’s easy to see why more and more companies around the world are turning to unlimited graphic design services to offload their creative workload. 

Here are 15 reasons why unlimited graphic design services make the most sense for entrepreneurs and teams looking to truly get the most value out of their money. 

15 Reasons Why On-Demand Unlimited Graphic Design Subscriptions Rule

1. Pricing Transparency

It’s time to say “goodbye” to hidden fees. 

With DotYeti’s monthly plans, you benefit from unlimited graphic designs and unlimited revisions for a flat rate starting from $449 per month (more discounts for longer subscriptions). We dislike unexpected charges ourselves. That’s why we’ve made it one of our core values to be upfront about pricing and what each plan covers. You’ll certainly know exactly what you’re getting and how much each month will cost. 

We’re not here to surprise you with fees. We’re here to get your creative work done in the most efficient way possible! 

2. Reliable High Quality

Our designers are professionals who go above and beyond to help bring your idea to life. We consistently outperform our competitors in terms of quality and our clients regularly compliment our creativity.

In line with that, we believe that our design skills speak volumes by action, more than words. Therefore, DotYeti’s services come with a 14-day money-back guarantee.

3. Fast Turnaround Time

We are familiar with the need for lightning fast turnaround arounds. DotYeti commits to a turnaround time of 48 hours depending on the complexity of the design brief. Therefore, no more stressing over missing a deadline. We have a clear and transparent workflow. You’ll always be kept in the loop on project status and expected delivery dates. You can depend on us to stick to agreed-upon dates so that you’ll never have to delay your important dates ever again. 

4. Unlimited Revisions

Revisions are a normal part of the design process. And we never cap your imagination by fixing a number of revision requests.

Who knows when a creative spark will hit? It’s best to work together to make sure a design hits all your marketing goals, instead of leaving a project half-finished.

As part of your unlimited graphic design plan, you’ll get unlimited revisions without any extra charges. On the contrary, when working with freelancers or agencies, you can only go so far with revisions before communication conflicts and output quality concerns arise. Such obstacles are avoided with DotYeti. 

5. Long term Growth

DotYeti strongly believes in sustainable, long-term partnerships. To us, you’re never just a number. We’re never racing to be done with your project and on to the next client. We want to learn more about your brand as you grow. We’ll know we’ve succeeded when you trust us to grow with your business, no matter where that goes. 

We don’t like to bind our clients to long-term contracts. This is because we, as graphic designers, know that creative workloads naturally change. You have the ability to pause, resume, upgrade or cancel your plan to get the perfect match for your needs. We’re ready to be your creative partner at all times and support all levels of graphic design needs. 

6. World-class Clients 

We’ve collaborated with over 100 well-known, multinational brands who rely on DotYeti to deliver on-brand, powerful, and converting designs. Furthermore, we are deeply committed to maintaining rigorous quality standards so that our designs, shown to millions of people worldwide, continue to supercharge marketing efforts. 

Aside from working with larger clients, we are truly proud of our work with smaller businesses. DotYeti offers high quality creative output for an entry level price as part of our mission to make graphic design accessible. We believe that everyone, no matter their budget and experience, should have the best creative support to bring their ideas to life.

7. Incomparable Originality & Creativity 

Your unique visual identity is what sets you apart from the competition. Therefore, they shouldn’t be passed over when a potential customer encounters them for the first time. To us, designs are more than just designs. They’re an extension of your business, and they should look for the job! 

Other alternative graphic design services work with templates. Therefore, you’ll notice this in designs that feel unimaginative. Instead of treating your request with utmost importance, you’ll get a slightly modified version of a pre-existing design that they feel is sufficient for your needs. 

Most of the time, that’s not what you’re looking for. 

DotYeti takes a more personalized approach. We specialize in original, customized designs that are specially made to power up your campaigns. Moreover, we assign a personal graphic designer for your entire project to make sure all designs are on-brand. 

Your brand story and vision are unique. Your graphic designs should be too. 

8. Versatile Graphic Design Team 

We know that marketing campaigns these days need more than one type of design. Our team of multi-talented graphic designers offers one of the most extensive portfolios in the industry.

DotYeti creates logos, graphics, web designs, videos, GIFs, banners, merchandise designs, illustrations, and much more. Furthermore, all designs are purposefully made to amplify your messaging and convert leads into customers. 

As a result, this versatility makes DotYeti a one-stop-shop for all your graphic design needs. 

• The Basic plan ($449 per month) covers simple requests such as banners, social media graphics and posters
• The Premium plan ($1,145 per month) expands to cover custom illustration, GIFs, logo & branding, merchandise design and animations 
• The Royal plan ($2,395 per month) is best suited for clients looking for a full scale on-demand creative team and includes video editing and web page design

To summarize, there is something for everyone. Here, you get to choose exactly what you need without any extra hassle. 

Instead of having to juggle multiple freelancers for each project, simply offload your entire creative production, so you can focus on what matters most.

9. Brilliant Design Pioneers

Our creative team is helmed by Art Directors and staffed by graphic designers who are most sought after for their talent and experience. 

We are proud of the high quality of our design work and the trust that our clients place in us every day. We maintain this trust by selecting only top talent graphic designers who are able to creatively interpret your ideas and put pen to paper in the most visually stunning way. 

Furthermore, DotYeti was one of the first graphic design platforms with a true online operation. All of our designers are pioneers in their own right as the new wave of digital creatives. 

Productivity and creativity are limitless and we’re building at the frontier. 

10. Built for the Future 

Investing in graphic design services has proven to be an excellent investment for startups to multinationals to e-commerce shops. That is to say, as more consumers gain Internet access, your website or social networking page is usually their first port of call when researching a product. In this highly competitive surge of businesses pushing out content, we want to help you outshine your competition through attention-grabbing designs. 

Curious to know the most effective ad anatomy for your images to always be at the top of the news feed? Wondering if GIFs will boost your engagement rates? Thinking about extending your brand exposure by creating merchandise designs? 

We love helping businesses reach greater heights as we help unleash their full creative potential. We will make sure that you’re never a step behind in the digital world.

11. Sleek Design Platform

We created our feature-rich and user-friendly design platform to deliver a streamlined creative experience. We’re very proud of our tech team. They addressed each client’s pain point and developing a proprietary platform that solves all of them. Here are a few features we’d like to highlight:

• Submit your request, receive status updates, chat with your design team and get files all in one place
• On image feedback tool that lets you show your designer exactly where you’d like revisions to be made
• Ability to add unlimited brand profiles

12. Always-On Customer Support 

We’re all about communication at DotYeti!

Whether that’s ensuring smooth communication with you, among team members dialing in from different countries, or in the designs that communicate with your target audience. 

There are always multiple ways to get in touch with our team. You can launch a chat on the platform or reach out via the chat icon on the website. Additionally, feel free to shoot us an email, talk to your Personal Yeti, or schedule meetings at the most convenient time for you. 

You’re always guaranteed to be speaking to a human—not a robot—whenever you need our support.

13. Free illustration library

Our free illustration library lets you pick and choose from over 150 world-class illustrations in 4 different styles. They’re ready to add a pop of color, character, and energy to your marketing materials!

The library has been curated by our crew of professional graphic designers. It covers the widest variety of topics, interests and categories. Thinking about a colorful illustration to promote your yoga course? Looking to spruce up your furniture sale campaign? Need an illustration to drive home a key message? Look no further. You’ll find all these designs and more in our library. We’re delighted to offer this resource for free to everyone looking for creative support.

14. Design Credits

We meant it when we said we were committed to maximum creative freedom! 

It may not make much sense for clients with smaller creative workloads to subscribe to an unlimited graphic design plan. In other words, why commit to paying for illustrations, logos, and banners when you’re unsure about when you might need them? Our design credits take care of this stress. 

Other graphic design services are rigid in their monthly subscriptions. However, we’re happy to go the extra mile by offering design credits that can be purchased now and redeemed later. Furthermore, our design credits have lifetime validity. This means you can quickly fire up creative horsepower whenever the need arises without having to worry about monthly subscriptions. Purchase discounted credit bundles and redeem them whenever you want to.

15. Perks Program

Last but not least, we’re proud to offer exclusive discounts for our favorite productivity apps. Our clients sometimes confide to their Personal Yetis about the roadblocks that they were experiencing in other areas of their business.

In response, we set out to brainstorm a list of apps that we believed would effectively help tackle these roadblocks. Afterwards, we tested out the products ourselves. Finally, the shortlisted few were chosen to feature in our perks program. We’ve even integrated them into our own workflow to help us work better together as a team. 

Conclusion

In conclusion, the possibilities for graphic design are limitless and there are many services to choose from. Most importantly, it is advisable that you invest in a high-quality graphic design service that is affordable and scales with your business growth.

Firstly, in-house teams are expensive to maintain and not scalable. Secondly, an agency doesn’t prioritize communication and they charge high fees. Finally, freelancers are certainly challenging to find and coordinate. However, collaborating with the right graphic designer frees up more time and resources so you can do what matters most. 

DotYeti is an unlimited graphic design subscription service. We’ve worked with hundreds of clients, from multinationals to startups, to level up their marketing campaigns. Needless to say, our designs are seen by millions of audiences worldwide and trusted to effectively communicate key messages. We’ve created logos, banners, videos, animations, website designs, illustrations, and much more.

Our designs are visually appealing, on-brand, and remarkably creative. Furthermore, they drive marketing results and sales. Our team works with you to ensure that every creation is aligned with your goals. 

Equally as important, clients appreciate our dedication to excellent customer service. We want to personally show you how incredibly seamless the creative journey can be. We accomplish this through productive communication and meeting all our deadlines so that you never have to worry about meeting yours. 

Exclusive Perks

Our design platform makes getting your designs a streamlined and hassle-free experience. Additionally, we’re proud to offer a Create & Accelerate program for early-stage startups, design credits, and a free illustration library.

Graphic design for marketing in 2022 is incredibly important. Investing in a graphic design team that understands all the ins and outs will meaningfully improve your marketing goals.

The post [UPDATED] The 2024 Complete Graphic Design for Marketing Guide appeared first on DotYeti Design.

Shifting to a more sustainable business alternative is no longer a matter of preference or good PR anymore. The public’s opinion and changes in government legislation play a big role in today’s fast-paced era. Going green is becoming a major defining factor in your company’s commercial viability. 

Even though going green is hardly the priority of most business owners, having an eco approach to your business comes with several benefits. Earth Day 2024 is the perfect reminder of why you should consider and implement sustainable alternatives for daily operations. 

How does a business benefit from going green?

1. Reduced costs and capital

Through upcycling, you can save up a ton of money when procuring needed materials to create your products. If you can find a supplier of recycled materials that you need, it can help reduce the money you spend on acquiring new materials.  A great example of this is Chop Value. By collecting used chopsticks from restaurants for free, they’re able to create quality furniture.

2. Increased competitive advantage

Going green can highly improve your brand image, leading customers to recommend your business to others who share the same passion. Something as simple as being cruelty-free could help your business go a long way. But being mindful of the environment is more than just a trend and strategy. The effects it yields are very real.

3. Appeal to a rapidly emerging market

People who are newly dedicated to sustainable living often struggle to look for alternatives to non-eco-friendly products they’ve been used to all their life. This presents a lot of opportunities for entrepreneurs to innovate and cater to their needs.

4. Attract more investors

Local governments, banks, and crowdfunding contributors are highly supportive of eco-friendly businesses. Garnering investments, donations, and sponsorships can also be easier for them.  It also makes it easier to form partnerships with other businesses and foster a genuine relationship with communities. 

5. Being a step ahead of regulations

The cries of activists are finally heard by the people in power. Certain limitations are being imposed in different countries and long-running companies are finding it hard to adapt. It may be because their factory machinery does not live up to current standards or the operational changes are too drastic to change overnight. 

How going green impacts your employees

1. High employee morale

It’s not only consumers who demand ethical green purchases. It’s also proven that people prefer working for a sustainable business because it aligns with their values and advocacy. They’re keener to perform their best at work knowing that their job has a lasting impact. It also doesn’t hurt to know that they’ll be working for an environmentally conscious company.

2. Healthier work environment

Having a workforce of like-minded people can create a positive company culture. But it doesn’t mean you should filter who you hire. Having a diverse group of people in your workforce can help spread the word and the benefits of your actions. Your employees bring home the impact you make at work.

10 ways to green your business  

1. Recycle your electronics

Companies often upgrade their machinery and the computers used by employees among other electronics. Instead of disposing of them because they look ancient, you can consider taking them to a recycler or donating it. This will prevent recyclable materials from ending up in landfills.

2. Work from home

If your employees can do their jobs at home, you should consider giving them the option of working from home. This reduces your billing energy footprint. It also provides work opportunities for people abroad, giving you a culturally diverse workforce. Or at least consider a three to four-day office week if it’s impossible to completely work from home.

3. Paperless billing

This works both for your company’s bills and the bills you give out to your customers. To lessen the consumption of paper, having bills and receipts sent via email or text is a good way to lessen paper wastes. 

4. Buy recycled paper

Buying recycled paper for your business needs adds to your sustainable aesthetic. It also helps that you recycle your paper by printing on both sides and only printing necessary documents. To re-recycle the paper, it’s best not to crumple them up and throw them in the bin. You can have a paper drive in the office so you can donate it once it piles up.

5. Partner with eco-friendly suppliers

You can strengthen your impact by teaming up with like-minded business owners. This also allows you to learn more from others, as you are only just starting to go green for your business. People working towards the same goal are eager to share their knowledge and pull each other one up, not drag each other down to have a higher advantage.

6. Carpooling programs for employees

Ridesharing has been common among travel apps for years because it’s cheaper than booking your own Uber and more comfortable than commuting on public transportation. And if you can afford to provide them a company carpooling service, it can also make your employees feel very well cared for.

7. Reduce water usage

Having a small sign in the restroom reminding employees and yourself to lessen water usage goes a long way. This concept not only applies to water usage but to other things as well like closing lights whenever leaving a room empty. This fosters healthy habits into your employees daily.

8. Veer away from single-use products

If you’re in the F&B industry, it’s better to give consumers the option to refuse cutlery or chopsticks. You can also apply this at the office by not buying single-use office supplies and educating employees on alternative options to lessen wastes. For example, you can provide a seminar to encourage women to shift from using tampons to using menstrual cups.

9. Use eco-friendly packagings for your products

Going for recycled packaging is a great way to show consumers that you’re an environmentally conscious business. Instead of custom boxes and bags, why not reuse cardboard discarded from supermarkets? There are also a lot of alternatives to bubble wrap available now such as green wraps.

10. Incorporate sustainability and nature into team-building activities

It’s been mentioned throughout the article to educate employees through signs and several rules. But it can be difficult for them to adapt immediately especially if your employees weren’t passionate about sustainability before you decided to go green. Embedding them with a genuine appreciation for nature can help them embody the views you want to instill. Something as simple as taking them up for hiking as a team-building exercise can remind them what the habit changes are for.

How many years does it take to decompose a landfill?

To motivate you and your employees further, here’s some additional information that can help you strengthen your focus on sustainability. It’s also important to note that landfill conditions also play a big role in the rate of decomposition.

1. Plastic waste

It’s hard to eliminate plastic from the industry because of its promised convenience. It’s portable and its single-use aspect is convenient for light travel. But the convenience we enjoy makes the environment suffer. It takes anywhere from ten to a thousand years for plastic bags to decompose.

2. Paper waste

Fortunately, paper is more commonly and easily recycled. But for the pieces of paper that end up in landfills, it takes approximately two to six weeks in a landfill for it to decompose. But if landfill conditions are just crisp enough to preserve paper, it can take decades for it to eventually decompose.

3. Aluminum cans

As metal wastes, aluminum cans are also widely recycled around the world. But left to their own devices, they take up to eighty to a hundred years to completely decompose in landfills. 

4. Styrofoam

Styrofoam doesn’t biodegrade at all. If that material gets trampled and buried in a landfill, it’s there to stay forever. Styrofoam will only ever leave this world through incineration under extremely high temperatures.

5. Cardboard

Cardboard takes only two months to decompose. Which makes it the preferred material for packaging across the board. It can also be repurposed numerous times before it ends up in a landfill to finally decompose. 

Unlimited Graphic Designs with DotYeti

Have you committed to making the change for your business? Spread the word about your big leap with us.

Here at DotYeti, we provide meaningful and gorgeous graphics that will communicate your message flawlessly. Take a look at our portfolio and case studies to see how our design yetis helped companies be seen and be heard. 

With our design subscription service, you can cut down on your graphic design costs, too. Visit our pricing page to see which design package is just right for you as you take on big leaps for a more sustainable business. Don’t see the right package you need? Reach out to a Yeti today to arrange a custom package—just for you.

The post Earth Day 2024: 10 Ways Your Business Can Go Green After the Pandemic  appeared first on DotYeti Design.

If you’re one of the many business owners that haven’t had your packaging updated in years, or at all, it’s crucial to know what’s going on in the industry.

It’s also important to note that businesses that do use the newest trends will be more likely to stand out in the marketplace and will most likely see a positive impact on their sales. So, what are the latest trends that you should keep up with?

The Lowdown on Different Package Design Trends in 2022

1. Bolder and Creative Fonts

In the past few years, the minimalist trend has been all over the packaging scene. It’s been nice, but we’re looking forward to bolder, more creative fonts that show off the brand’s personality.

This trend is all about making an impact with the font, not just letting it sit in the background. You’ll want to make sure your font is eye-catching, without being too loud or distracting. The font you choose should also be versatile enough to work with other colors, and not add to any visual confusion.

2. Transparent Packaging

Have you ever bought a product and wondered what’s inside? It’s a curiosity we all have at some point. This curiosity can be a huge competitive advantage for a business that uses transparent packaging, as it allows a product to speak for itself.

For this packaging trend to be successful, you’ll have to make sure your product is put together in a way that makes sense visually. The product should still be able to sell itself, especially since it’s also a great way to get in touch with your brand’s personality.

For example, you can use transparency to create your own unique “windows” and “doors” within the packaging. Transparency is extraordinary, and a great way to bring a product to life and make it more touchable.

3. Secure Packaging

The more the digitalization of our world progresses, the more consumers are doing their shopping online. Cyber theft is a problem that’s growing every year and more businesses are focusing on making their products more secure.

Packaging that can be damaged or easily opened is no longer as effective as it used to be. Consumers like to see that companies take security seriously, and will most likely avoid products that aren’t secure.

With the rise of online shopping like Shopee, there’s also an increased need for fragile packaging. Products that can break upon impact will be more likely to be damaged and will then need to be packaged accordingly.

4. Humorous Packaging

While people will always connect with brands that speak to them, we’re looking forward to more humorous packaging. Packaging that gets to the point and lets the consumer know exactly what the product does will be successful.

While you’ll still need to combine a humorous look with the necessary information, humor is a great way to connect with a consumer on a personal level. This is a trend that’s going to be successful in all areas of packaging, not just consumer products.

The Bottom Line: The Role of Your Packaging Design in Your Success and Sales

Having updated packaging is an investment that can make a huge difference when it comes to your success and sales in 2022. Make sure your product and packaging bring your brand to life, and that they do justice to your ideas. 

How Can We Help You?

If you’re looking for visuals made by fantastic graphic artists, you’ve come to the right place.

DotYeti.com offers an on-demand and efficient graphic design platform with an affordable flat monthly fee. This way, you’ll have access to visual tools that can elevate your brand. Check us out today!

The post Putting the Spotlight on Design Trends this 2022 appeared first on DotYeti Design.

When it comes to graphic design, it’s important to understand that there are many different categories. And each type has its own unique techniques and uses. Suppose you are a company seeking dedicated design services covering a variety of types.

In that case, we can help you understand the different types of graphic design so that you can choose the best one for your business. 

1. Visual Identity

As a brand, you need to create a specific identity so that people can immediately recognize you. It is a way to differentiate your brand from others using visual elements. Graphic designers are crucial in this regard. This is because they help create your unique visual identity using color palettes, typography, logos, and imagery.

Finally, your graphic designer must develop a brand guideline to ensure all corporate materials remain on brand. 

2. Marketing and Advertising

Marketing and advertising graphic design is the most common services that a company might require. This type of graphic design requires thorough communication between the business and the designer to pull off an effective marketing and advertising campaign.

You both need to discuss your target market needs, and then translate them into the best design. An effective marketing and advertising graphic design can communicate, engage, and convert audiences, regardless of the medium.

3. UI Design

User Interface (UI) design is all about crafting the look of mobile, desktop, and web interfaces. UI design focuses on the user’s visual experience and the design of on-screen graphic elements like buttons, menus, micro-interactions, and more. While the user interface should be backed up by UI developers, the UI designer’s role is crucial.

They help create an easy-to-understand navigation experience for the user.

4. Packaging

Packaging design is another way of communicating directly with your customers. It is a valuable marketing tool that can also tell a brand identity and story. A packaging designer must create print-ready packaging while thinking about the information they want to display.

Your packaging designer must also lead the design process from beginning to end, giving concept ideas, design direction, and a hands-on execution process to produce compelling and attention-grabbing packaging for your product.  

5. Motion Graphics

Motion graphics requires expertise in audio, video, and special effects. It communicates concepts to the target audience in the form of video or animation. It would also help if the designer has strong knowledge of coding and 3D modeling, as motion graphics is more complicated than the other types of design.

This type of graphic design is considered a highly effective marketing technique, especially with the popularity of video content advertising. 

Conclusion

There are many opportunities to explore the different types of graphic design. Using all the different types enables you to fully activate marketing channels and build an excellent brand reputation. Understanding the different types of graphic design will also help you find the suitable service you need for your brand to convey spot-on messaging through visual communication. 

Looking for an unlimited graphic design service to help you create different types of engaging graphics? Our creative team comprises of artists, illustrators, animators and UI designers. Together, they ensure that all your creative needs are reliably covered. We’ve worked with hundreds of iconic companies and startups to design incredible marketing assets.

Get in touch with us today to see how we can help!

The post Graphic Design 101: Understanding Different Types of Graphic Design appeared first on DotYeti Design.

And the global color authority has spoken.

Read on to find out which shades will influence graphic design, fashion and art in 2022.

Pantone Colors of 2022

Pantone has selected 10 standout colors that they expect to make a splash in 2022. In addition, they’ve nominated 5 core colors that will provide timeless style. The collection covers joyful tones, soothing pastels and earthy neutrals. It’s a simultaneous celebration of playfulness and a nod towards the need for calm inside all of us. They strike a balance between the familiar and adventure, between serenity and free-spirited optimism. Because of this, Pantone’ colors for 2022 are sure to resonate with everyone. 

Designers and marketers should take note. If you’re looking to connect with your audience and capture their attention, then these 15 shades should certainly give you a significant boost.

Vibrant, bold colors

Pantone’s trend report singles out the 3 primary colors that will help your graphics make a dramatic statement. Joyful Daffodil connects us to the delight of a spring garden. Skydiver brings to mind the deep blue ocean and the thrill of adventure. Finally, the bright heat of Poinciana resembles a tropical flowering blossom. 

Graphic designers and markets should use Daffodil, Poinciana and Skydiver to highlight key messages. These vibrant colors will pop against any crisp off-white or neutral background. Although they’re not exactly primary colors, Innuendo’s tantalizing magenta and Dahlia’s dynamic purple will increase the visibility of any graphic. 

Angelic Pastels

Gossamer Pink has a light and tender touch. This blush pink hue is immediately comforting and delightful to look at. Spun Sugar evokes similar emotions. It looks crisp and refreshing but also playful at the same time. 

Graphic designers and marketers should use Gossamer Pink and Spun Sugar as accent colors to make design more airy. These shades also work well with natural shades such as woody brown. 

Nature-inspired shades

2021 was all about reconnecting with ourselves and reevaluating our relationship with Mother Nature. And we’re continuing this journey into 2022. Pantone’s nature-inspired shades are serene and soothing. For example, Glacier Lake’s calming and cooling vibe instantly appeals to people looking for a breath of fresh air. In addition, the deeper teal of Harbor Blue reflects our search for peace. Finally, the earthy Coca Mocha conveys warmth with its rich coffee brown hues. 

Graphic designers and marketers can rely on these Pantone picks to capture attention while also inspiring a connection with nature. Eco-friendly brands can use Coca Mocha and Harbor Blue to strengthen their messaging. Brands that want to tap into a cool, refreshing, spring energy need look no further than Glacier Lake. 

The Core Classics

Pantone’s 5 core classic colors of 2022 are seasonless shades that are predicted to rise in popularity next year. Snow White is clean and pure, it expresses simplicity in its most beautiful form. Moreover, Perfectly Pale’s sandy beige reminds us of a sandy beach on a faraway, tropical island. Northern Droplet is a pale grey that evokes tranquility and stillness. In particular, it brings to mind a silent winter’s morning, just before dawn. On the other hand, the power of Poppy Seed’s deep grey is a versatile color that never goes out of style. Finally, a soft green called Basil was chosen for its health and wellness connection.

The core classic colors are guaranteed to give strong support to campaigns regardless of time. Graphic designers and marketers should use Perfectly Pale and Snow White to highlight crisp, bright tones. Tech and IT brands may find the simple colors a good fit as they also correlate to innovation. In addition, Perfectly Pale and Coca Mocha create a warm and cozy feel to graphics. They can be used by brands looking to invite shoppers into their online or brick and mortar stores. Poppy Seed should be applied for a moodier feel in graphics that aim to grab attention and provoke ideas. 

Get your 2022 marketing materials with DotYeti

Graphic designers and marketers are normally the first to move when news of upcoming creative trends start making headlines. It’s important to anticipate what will be popular next year and ensure that marketing materials are ahead of the curve. This way, campaigns always feel updated and aligned with what people are looking for. The Pantone colors of 2022 will almost certainly be cropping up very early next year as brands leverage the moment to push out content that has been given the stamp of approval by the color authority. 

At DotYeti, our designers continuously stay informed on hot, trending topics of the day to create powerful graphics for our clients that significantly boost marketing results. No more boring ads that people click past because they feel outdated. Instead, receive on-brand designs that speak to the global consciousness of today and that meaningfully add to conversations that people care about. We’re already on the move to incorporate Pantone colors of 2022 into refreshed content that are delivered to clients in under 48 hours. 

Check out our pricing page to see what each of our unlimited design plans cover.

Afterwards, take a look at our portfolio where we’ve collected the best of the best design work we’ve created. 

Is it possible to get a team of dedicated graphic designers at a cost less than hiring someone full time?

YES! We discovered how...

Find out more!

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In this article, we’ll talk about the graphic design tips for static and layout designs that every beginner can apply right away.

What are Static Designs?

Static designs get to the point quickly. So these designs do not move, regardless of the device the person uses.  

The image does not change from one to the next like a slideshow, as it does in both flash and animated GIF banners. 

4 Types of Static Designs 

1. Social Media Graphics 

One of the most effective visuals to engage with your audience and increase brand recognition is social media graphics. 

Whether you’re a small business owner, a blogger, or even a major corporation, social media graphics are the best materials to use. Especially when it comes to establishing your presence online.

What makes Social Media Graphics Effective

A. Content Diversity

Social media is a dynamic and highly competitive platform. So in order to stand out, the image that represents your content needs to be compelling and persuasive to make it effective. 

It could be an image of a customer’s feedback, product promotions, or behind the scenes. 

Overall, playful social media graphics enhance and highlight these factors which then attract a crowd.

B. Visual Branding

Staying within the theme of your brand is essential to establishing your identity online. 

This will help your audience identify your brand right away. Since exposure to the same color themes and graphic styles helps with brands recognition.

C. People share engaging content

The job of your social media post is to speak to your audience with little to no effort. 

Accordingly, here are some tips on how to create the perfect content: 

• Create with intention 
• Keep it creative 
• Action-oriented content 
• Focus on your strengths and passions 
• Provide extremely valuable information (less “fluff”)

2. Podcast Graphics 

It may sound a bit funny, but it’s true. Before your audience even considers listening to your podcast, the first thing they will judge is your podcast graphics. 

So it doesn’t matter how great your podcast is. If your graphics aren’t striking, then they probably won’t even consider listening to it for a second. 

Ensuring that your visuals and content work together will maximize every given opportunity. As a result, striking artwork will always leave a lasting impression—even if the viewer was just browsing through.

What makes Podcast Graphics Effective

A. The simpler, the better

Designing a podcast logo or a banner is exciting. But the problem is, people tend to forget the most important factor—making sure that it’s memorable and understandable. 

When creating a podcast logo, keep in mind that too many elements in the design can be confusing to the viewer. Unnecessary elements easily overshadow the main objective. 

B. Size matters

Users view podcast graphics as tiny thumbnails more than a full image. For this reason, the design should be compatible with any size. 

3. Static Display Ads 

Static display ads are advertisements commonly seen online that do not include any moving elements. When done right, static display ads can surely establish a company’s identity online. 

A typical static display ad looks like a banner that has well-tailored content such as compelling texts, playful visuals, and a call to action.

Even until now, creative and effective static display ads have the power to showcase a brand across the internet and to millions of potential customers. So think of it as a newspaper or a billboard ad.  

What makes Static Display Ads Effective

A. Always consider the platform you’re using

When it comes to social ads, your brand isn’t just competing with your usual competitors—your brand is also competing with their social network. 

Different platforms cater to different people; posting the wrong content can either increase your brands’ popularity or totally plummet it. 

Remember, designers use static display ads to blend in to stand out! 

B. Understand who your primary and secondary market is

Static display ads are extremely versatile. Brands can easily tailor their design based on their target market. 

Designers base this information on the users’ demographics, interests, location, and language. 

4. Banner Ads 

Banner ads have got to be one of the most dominant forms of advertising it is online. 

These ads refer to the advertisement images embedded on numerous web pages with the intent to promote a product or service and it comes with a direct link to the advertiser’s website. 

Types of Banners 

A. Blog Banners 

The first thing your visitors will see is your blog banner. It’s important that blog banners serve their purpose by informing visitors about the products and services you offer. 

This way, it filters out those who are actually interested in your products and services from those who had something else in mind. 

Keep these in mind: 

• Make your visitors think that they came to the right place. The banner should be informative and welcoming. 
• The CTA is the most crucial element in the blog banner, so designers shouldn’t overlook this. What do you want your visitors to do? Make sure it’s clear from the start. 

B. Email Banner 

Email banners are promotional materials that are applied to every employee’s email. 

The elements that you should include in the email banner are a link that leads to your landing page, social media channels, contact details, and other sales platforms. 

What makes email banners effective is that you can easily build brand awareness and promote your products and services with little to no effort on your end. 

What makes Banner Ads Effective

A. Gripping designs

Banner ads have to be exceptionally impressive to attract attention. When it does, the audience will give your message an opportunity to break through.

Things like the use of custom illustrations, brand colors, and intentional text help banner ads stand out.

B. Simple designs are the way to go

Adding too many elements to your banner might make the finished product look cluttered and disorganized. Try to communicate one message about one product in one banner. 

What are Layout Designs? 

Designers interweave layout designs with other elements of graphic design. Although, these elements do not limit itself to color themes, fonts, and texture. A layout design also summarizes the principles of balance, alignment, space, and proximity. 

7 Types of Layout Designs

1. Newsletters

A newsletter is a tool used to communicate regularly with your clients by sending updates pertaining to your products, services, or business announcements directly to their email boxes. 

These messages can contain simple text alone or a template composed of images and formatted text. 

Newsletters are not necessarily used for hard-selling, the tone should sound like an update from a friend instead of an aggressive salesperson. 

What makes Newsletters Effective 

A. Informative Content

Make sure not to fill your newsletters with self-promotion. To keep your readers engaged, include informative, entertaining, and solution-driven content in your message. 

Focus on the interests of your customers. If the content satisfies them, then they are more likely to share the message on their social media platforms. 

B. Send mobile-friendly emails

In a highly digital era, there’s no doubt that a majority of email recipients will open their emails through their smartphones. 

Make it easy for them to interact with your brand by ensuring that your newsletters are mobile-friendly.

2. Business Cards 

A business card is a credit-card-sized paper card that has your name, contact details, and business details. 

Business cards are a highly personal and effective form of marketing. It provides your clients every important detail they need to know about you before sealing the deal in just a few seconds. 

Your business card should include: 

• Full Name 
• Job Title
• Business Name and Logo 
• Phone Number 
• Email Address
• Social Media Platforms 
• Business Website 

3. Flyers 

A business flyer is a form of paper advertisement that is posted, handed out in a public place, or sent via email to bring attention to a product, service, event, or any business promotion and campaign there is. 

Types of Flyers 

1. Corporate Flyers

The goal of corporate flyers is to assist in promoting the summarized products and services the company provides without it being too word-filled and overwhelming. 

Always include the logo of the company, contact information, social media platforms, and images of the relevant product or service.

2. Photo-Centric Flyers

These flyers typically consist of bright colored tones that would assist in capturing the attention of the audience while still staying in line with the company’s theme. 

A. Leaflets

Businesses make use of leaflets to advertise their products and services. They often use leaflets to let people know about new store locations, special offers like buy one get one promo, and exclusive events. 

B. Pamphlet

Pamphlets are unbound booklets that are used to provide information on a specific subject. 

They are commonly used to inform a person rather than selling something to them. These are either folded in half, in thirds, or in fourths, called a leaflet or it may consist of a few pages that are folded in half and saddle stapled at the crease to make a simple book.

The main difference between a leaflet and a pamphlet is that pamphlets have three or more pages about the company or information about the product. A leaflet on the other hand is just one single page. 

C. Brochures

A brochure is an informative paper document. It’s foldable in several ways—it could be in a template, pamphlet, or leaflet form. 

Businesses use them as promotional tools, primarily to introduce a business, product, or service while informing the prospective customers of its benefits.

Brochures can also be a set of related unfolded papers put into a pocket folder or packet. 

4. Menu Design 

The menu design is an influential element of any restaurant’s marketing plan. 

The design of the menu should be able to express the restaurant’s persona, operations, and timeless to keep your brand fresh in your regular customers and potential ones mind.

What makes Menu Designs Effective 

A. Stick with your brands’ persona

Restaurant menu designs, whether it’s for formal shops or playful ones should match the restaurant’s concept, location, and theme. 

5. Catalogs 

A catalog can be a book, e-book, or a printed magazine containing details and pictures of items currently being offered for sale. 

What makes catalogs effective for companies is that they can promote their brand whenever it’s displayed in a high-traffic area or by distributing them in supporting stores. 

Oftentimes, customers already have an idea of what they want to purchase in your shop. Although in some cases, they’ll likely find other products they want to buy when they go through a catalog before placing an order.

6. E-Commerce Graphics 

With millions of eCommerce stores on the internet today, the only way to stand out is to have breathtaking graphics that have the power to lure online shoppers in an instant.

The graphics of an eCommerce store needs to radiate in your website, advertising campaigns, and social media platforms to get a higher conversion rate.  

What makes eCommerce Graphics Effective 

A. Product and services transparency

The reason why people are hesitant to purchase a product from a store online is that, first, it’s intangible. They won’t be able to physically touch the product. 

Second, having limited graphics to sell or promote the product makes it difficult to seal the deal. 

Conservative or first-time shoppers won’t question your store if you lay out all the products and services with visuals that support each claim. 

B. Establish your brand’s reputation

Since eCommerce shopping is highly dependent on imagery, having a professionally designed website with design elements that support the products and service you offer will establish your brand’s reputation as trustworthy and reliable to the public. 

7. Thumbnail Images 

A thumbnail image is a small image that represents a larger one. Designers often use thumbnails to provide snapshots of several images in a single space. 

The term “thumbnail” was originally used to describe physical images or drawings that were miniature in size (roughly the size of a human thumbnail).

Depending on the platform, a thumbnail image should have a certain size, although there is no real definition of a thumbnails’ size:

• Google’s image search: If you create a desktop version thumbnail for Google’s image search, they recommend a size of 177 pixels. You can also use smaller thumbnails.
• Amazon: Amazon uses different thumbnail sizes for different applications. Thumbnails with a height of 200 pixels and dynamic width are used on the start page. Preview images on category pages are 150 pixels high.
• YouTube: Desktop thumbnail images on YouTube have a size of 210 x 118 pixels on the start page. This corresponds to the common 16:9 image format. For video suggestions to the right of an already running video, designers use thumbnails with a size of 168 x 94 pixels.
• Pinterest: Pinterest’s image width is 236 pixels; which is a fixed size. So the wider the screen of the viewer, the more images are displayed next to each other.

Unlimited Graphic Design with DotYeti 

Need help creating your static and layout designs? DotYeti’s got you covered!

Our teams of Creative Yetis led by professional Art Directors guarantee to set you apart from your competition on every streaming platform. Check out our portfolio and case studies to see how our fantastic design platform has helped our clients grow. 

Take a peek at our pricing page to see the best package that suits your design needs. Can’t find the perfect one? Reach out to one of our Yetis today to create a custom package—just for you.

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The world we live in today thrives on visuals. Except, not all of us know where it started. This is why in this article, we will give you an overview of how discoveries and inventions of the past helped shape the future of graphic design we know today.

But before we go further, let’s start with the most basic question—what is graphic design?

What is Graphic Design?

In short, graphic design is all about communicating through visuals. Anyone can engage and inform a group of people just by combining several elements such as text, images, colors, and shapes.

Graphic designers today use trends, behavior study, and color psychology as a basis for their art. By using this strategy, they can seamlessly attract and communicate with a targeted audience to enhance their chances of conversions. 

This is no different from the way prehistoric men used to communicate in the early years. As a way of communicating through imagery, design elements were also combined to speak on behalf of the artist.

Where it all started: Cave Paintings 

“Cueva de las Manos or Cave of the Hands is located in an isolated area in the Patagonian landscape of southern Argentina.” Image from Touropia

The history of graphic design started in 38,000 BCE, during the prehistoric era.

Studies have shown that even before the invention of graphic design tools and gadgets, humanity already has displayed a gift for communicating through art called “cave paintings.”

Cave paintings are engravings found in cave walls and ceilings that date back to the Ice Age 40,000 to 14,000 years ago. In fact, the first cave paintings found by scientists in Altamira, Spain dates back to the Stone Age. 

“The Magura Cave is one of the largest caves in Bulgaria. Prehistoric cave paintings decorate the cave walls which date back about 8000 to 4000 years ago.” Image from Touropia

These cave paintings are commonly made out of carbon black and red pigments:

• Ancient people used either burnt bones or charcoal to make carbon black pigment.
• On the other hand, they used red ochre—also known as hematite or iron oxide—to make red pigment. This is the most common chemical compound and widespread coloring tool associated with cave paintings.

Most of the paintings consist of similar subjects. For example weapons, animals, and handprints are commonly found on the wall or ceilings of caves.

Even if it may seem like the ancients used these paintings to communicate from one generation to another, it’s still unclear if they were trying to communicate with a human being or their god.

The First Writing System: Sumerian Written Language 

In the history of graphic design timeline, the next form of graphic design is the visual formation of the alphabet.

Sumerian Cuneiform. Image from Britannica

The Sumerians of Mesopotamia invented the first writing system known to man in c. 3300 to 3000 BCE called “Cuneiform.”

Due to its wedge-shaped style of writing, archaeologists derived the name Cuneiform from the Latin word ‘cuneus’ which means ‘wedge’. These wedge-like characters are made by gently pressing a reed stylus into soft clay to make word signs or pictographs. 

Cuneiform. Image from Pinterest

The Cuneiform was commonly used to record a variety of information such as personal letters, myths, stories, temple activities, and business trade. Sumerians used pictographs (or icons as we know them today) as graphic symbols to convey different messages through their resemblance to physical objects.

This goes to show that even in the early years, humans can already understand what a symbol stands for despite how complicated it may look. 

The Invention of Paper and Chinese Printing 

Woodblocks Wei Lizhong used to make a duplicate of the Diamond Sutra, the world’s oldest dated printed book. Photo: Courtesy of Wei Lizhong. Image from SCMP

Experts credit China for having the most discoveries for different types of printing methods as well as the invention of paper. 

The invention of Paper

Early Chinese paper. Image from Pinterest

Testaments and rules are just a few of the foundations that created the world we live in today. 

Humans in the early years had an urgent need to delegate important information to one another in written form—but their limited resources only allowed them to write in wooden blocks, rocks, clays, leather, silk, and bamboo.

All of these materials were useful for a time, however, they slowly became a problem—either they were too heavy or too expensive to use daily. 

It wasn’t until 105 AD when a eunuch court official in China named Ts’ai Lun (or Cai Lun) thought of inventing paper just by using scraps of old rags, tree bark, and fishing nets. 

After a few years, a Buddhist priest named Damjing brought the invention of paper to Japan and had widely scattered in different parts of Asia before it spread to the Middle East and Europe. 

First Stage of Printing: Woodblock

Woodblock printing. Image from Storymaps

The first-ever image and scripture printed came from China during the Tang Dynasty in 618-906 AD. Sui Emperor Wen-ti sent an order to print Buddist images and scripture by wooden matrices that they engraved, inked, and pressed onto a sheet of paper.

Second Stage of Printing: Movable 

Movable printing. Image from Pinterest

A Chinese artisan and engineer named Bì Shēng invented a movable type of printing in 972–1051 AD.

The movable type utilizes movable components to reproduce written elements of a document usually on paper. 

Instead of carving an entire book into one huge block, characters are now carved into small clay blocks that enabled them to save an immense amount of time. 

Thanks to Bi Sheng’s invention, printing is now easier for the people in ancient China.

Remembering Ancient Forms

Image from Frontiers Blog

In conclusion, graphic design is a dynamic and broad field.

Nevertheless, new designers don’t even know the origin of the tools and techniques they are using. 

For those who work in the creative industry, let’s not forget that all of the modern tools we have today are only made possible through the invention of paper, printing, letters, pictographs, and color pigments by artists that came before us. 

Unlimited Graphic Designs with DotYeti 

Need help creating a timeless and trendy design? DotYeti’s got you covered!

Take a peek at our pricing page to see the best package that suits your design needs. Can’t find the perfect one? Reach out to one of our Yetis today to create a custom package—just for you.  

The post History of Graphic Design: A Not-Boring Simplified Version Explained by Yetis appeared first on DotYeti Design.

With the accessibility of microphones and headphones, podcasting has fast become a popular means of content creation. Nowadays, you can get a great pair of audio tools for an affordable price.

In this blog, we’ve interviewed multimedia artist and podcast editor Matt Carbonera to share his experience as an illustrator and podcast editor & producer in order to kickstart your artwork and teaser.

Matt Carbonera is currently the senior podcast editor for Gushcloud Philippines, a podcast editor and producer for RecordEditPodcast, and a video editor for Six Degrees of Influence. 

“I started off as a comic flatter taking on commissioned work on DeviantArt,” said Matt while reflecting on the start of his career. “Then I met a comic illustrator and started off coloring flats and then moved on to graphic design, branding, digital art, and product design.”

His biggest design tip?

“Start early, learn as much as you can, try as much as you can, explore as much as you can, and keep creating things!” And as a half-joke, he often advises aspiring artists (children, actually) to use their computers 24/7 in order to get curious and passionate about digital arts.

Creating a Podcast Artwork Design

“A Little Kinder” cover art by Matt

“Dare to be Dope Podcast” cover art designed by Matt

1. Conceptualizing

“Podcast cover art is usually just the name and title of the show along with a couple of design elements composed over it,” said Matt.

Professionally, there’s hardly any room for creative freedom. After all, it’s all about the clients and what they want. Your role would simply be to execute it.

“For podcast artwork, it sometimes comes solely from the vision of the client,” said Matt. “Clients sometimes already have a specific direction of where the design is going to go, what it’s going to look like, what elements will be utilized in the design, etc.”

A common struggle among graphic designers is when clients fail to communicate their ideas well. When reiterating your vision to a separate artist, it’s best to be aware of the graphic design process as well.

“But when I’m given total creative freedom, I just experiment and let the pieces figure themselves out, although it usually ends up as an amalgamation of all the unfinished drafts.”

When considering the approach to your personal podcast artwork, it’s best to take these into account:

• Industry (gaming, music, food, etc.)
• Branding
• Design pegs (symbol vs wordy centerpiece, color palette)
• Moodboard

“Browse through Behance, Pinterest, and other design groups, pages, subreddits, and other communities about design,” he adds. “Just keep yourself inspired and keep figuring out similarities in the designs, follow the trend, and try to start a trend of your own.”

2. Design Tools

“It doesn’t really matter what tools you have, it all depends on how you use it,” said Matt.

Any artist can make do with a phone, laptop, or PC. Cover art can be a lightly edited photo or an illustration from Microsoft Paint and still be as effective. After all, your cover art is only as good as your actual content, so the focus should be on reflecting your podcast’s personality.

3. Softwares Used

“I basically just use Adobe Photoshop and Illustrator. But I sketch all of the designs on paper first, so I already have a vision in mind once I start.

“Then create the first draft of the artwork as a vector in Illustrator because podcast cover arts aren’t that hard. If I like it as a vector, I keep it. But if not, I usually just refine the details I want to highlight on Photoshop.

“That includes digitally painting over it, or using photo manipulation and other editing techniques to make the final output come to life.”

Creating a Podcast Teaser

Instagram story teaser draft designed by Matt

“Matched Podcast” teaser art by Matt

1. Elements

The teaser art can be a variation of the cover art, making use of the same graphic design elements applied. The only moving element to the snippet is the sound waves.

It generally consists of the following visual elements:

• Podcast logo
• Season and episode number
• Episode title
• Voice recording 
• Other pertinent details

The snippet presented in the teaser is also entirely within your freedom to choose. Simply locate the most interesting, funniest, or most important highlight of the episode.

2. Equipment

“It’s important to invest in any good quality monitor, headphones, and speakers especially when your job is 90% about audio,” stressed Matt. 

“I have a 3-year-old Audio Technica M40x which is a great quality set. Plus, the quality is still divine after 3 years and there’s no sign of decay. Plus, it’s built like a tank and not too expensive either.”

Professional equipment isn’t at all necessary for creating a teaser. But it helps in detecting the minor details you need to clean and level in the audio.

“If I were to make any suggestions regarding the equipment I use personally to make my editing life easier?” he adds.“A Loupedeck+ is a console board for editing and it comes in customizable controls,” said Matt. “You can set it up however you want based on the software of the Adobe suite you’re using so it’s very user-friendly.

“It helped me a lot, especially with coloring and audio editing. It just makes my workflow ten times faster. It’ll take a while for you to get used to it though, but it’s not that steep of a learning curve.

Adobe Audition

3. Software Used

“For teasers, I mostly use Adobe After Effects and Premiere Pro,” said Matt. “And Photoshop for creating assets that I want to animate in After Effects.  Then I create the motion graphics parts and use Premiere Pro to sequence everything.”

“If you’re looking for a free or a cheaper alternative, there are apps on iOS that can create intricate motion graphic animation sequences using templates and other easy, drag and drop assets.“For podcast editing, you can also use Audacity. It’s pretty good and it’s free with millions of YouTube tutorials available online.”

“Same goes with Filmora, Canva, and other free-to-use software, I guess. It really depends on how you use it so it doesn’t really matter what software you go for,” he adds. 

“As long as you understand the fundamentals of how every tool and software is created and apply those principles to your output whether it be audio editing, mixing, motion graphics, or graphic design. Just keep exploring and trying stuff out by creating something you can really be proud of.”

Unlimited Graphic Designs with DotYeti 

Need help with that cover art and teaser? DotYeti’s got you covered!

Our teams of Creative Yetis led by professional art directors guarantee to set you apart from your podcasts on every streaming platform. Check out our portfolio and case studies to see how our fantastic design platform has helped our clients grow. 

Take a peek at our pricing page to see the best package that suits your design needs. Can’t find the perfect one? Reach out to one of our Yetis today to create a custom package—just for you.

The post How to Create a Compelling Podcast Cover Art and Teaser appeared first on DotYeti Design.

Nowadays, packaging design is just as interesting as the product itself. After all, research shows that 74% of 18-25-year olds are likely to share an image of product packaging through social media; which is a highly effective way of increasing brand exposure. 

But before you get lost in visualizing how your packaging will properly represent your brand, make sure that these factors don’t get lost along the way: 

Main Functions of Packaging and Packaging Design

1. Protection

The main purpose of packaging a product is to protect it from external forces. So a company should never sacrifice practicality and sturdiness for fashion. 

Having packaging design that can be stackable, or in the case of tubes or bottles, and easily arrangeable is always key to great packaging. Fenty Beauty’s way of making sure their lipsticks and other products don’t make a scattered mess in a beauty bag received a lot of praise and attention. 

Another example of not sacrificing practicality for fashion was when Louis Vuitton refused to follow the trend of designing trunks with a domed lid. This was so that rainwater would glide off easily. But this structural design made it hard to store trunks in trains so he decided to get creative with the materials used instead.

2. Information

Never take this aspect for granted, especially if yours is a hygiene product. Remember bathroom reading? 

Label readers are still a thing. So it’s okay to jampack your packaging with info not just about the product, but also a little about the company. This is a great way to express buyers, and label readers, more about your branding and company’s personality.

Of course, it’s also necessary to include all the necessary information on the packaging unless you want to personally experience McDonald’s coffee case. If not, then be sure to include everything from instructions, ingredients, nutrition facts, factory address, product ID, shelf-life, warnings and precautions, etc.

3. Differentiation

The whole point of putting effort into packaging design is so that buyers can immediately tell your product apart from competition. It has to be innovative in order to stand out and the key to do that is by having your own branding.

A great example of this is when Coconut Bliss decided to rebrand their whole packaging and logo design to suit their personality better.

Although buyers get that their previous shtick was supposed to be premium decadence—along with every other ice cream brand on the market—they decided to shirk that image away and instead opt for something bolder in terms of design. And it worked!

4. Attraction

It all boils down to attracting buyers to get them to finally buy the product. And what usually sells it is the overall message your branding imparts—aside from product quality and price. 

The design and the materials used in product packaging can convey the values and the advocacies upheld by your brand. 

Modern-day consumers pay close attention to companies since they have the luxury to choose from different manufacturers of the same product. Therefore, people will consistently buy from a company whose ideals align with theirs. 

So how can you make your packaging design reflect your brand values?

Boosting Brand Awareness Through Packaging Design

1. What does your company advocate for? 

The passion and drive of the top management can be seen through their company values and social responsibility. More than just striving to earn a hefty income, each modern-day company is working towards something. It’s what your brand stands for—what it wants to change in society. 

One of DotYeti’s company values is joy. So in our virtual offices, our CEOs and creative heads fulfill that by removing the stress and anxiety that comes with labels and authority. Ours is a friendly and casual workplace where everyone is treated as an equal.

But it can also go beyond the workplace. Some examples of advocacies include:

• LGBTQIA+ rights
• Cultural diversity
• Climate change
• Awareness for specific illnesses
• Conservation and animal rights
• Education
• Global hunger and poverty
• Et cetera

2. Incorporate your message into the graphic design

The easiest way to gather attention for your brand is to have it be accompanied by loud and easily identifiable graphic design and illustration. Colors, fonts, illustrations and strong symbolism is a great way to differentiate your products from the bunch.

Having rainbow packaging to commemorate pride month is a good example if your brand advocates for LGBTQIA+ rights. Including other information such as how customers are aiding your cause through purchasing products, websites that can use donations, or a brief bio about your brand is also a great touch.

3. Be resourceful with the materials used and its structure

Using sustainable materials for your packaging in itself is already a great way to tell customers about your brand. If you’re curious about how your business can go green outside of resourceful packaging design, you can read our blog post here.

But it doesn’t have to be limited to green efforts. Having packaging that can be repurposed as children’s toys is also a genius idea. It’s all a matter of being creative enough to make it obvious for both adults and children. 

Whatever approach you choose to take for the materials used in packaging design is okay as long as it sends the right message and doesn’t leave a heaping carbon footprint. It’s best to stay on the safe side—unless you want activists giving you a bad rep for not thinking about the consequences your packaging might have on the environment.

Unlimited Graphic Designs with DotYeti 

Need a strong packaging design to boost your brand? DotYeti can help you with that and more.

Our Creative Yetis are dedicated to bringing you fresh and diverse ideas to fully set you apart from the competition. Check out our portfolio and case studies to see how our fantastic design platform has helped our clients grow. 

Visit our pricing page to find the best package that suits your design needs. Can’t find the perfect one? Reach out to one of our Yetis today to create a custom package—just for you.

The post Importance of Packaging Design in Boosting Brand Awareness  appeared first on DotYeti Design.

Communicating through images and symbols have been around since ancient times and it is still the best method to relay information in a way the brain can easily process. For small and medium enterprises, we know that spending on professionally done graphic designs may not be a priority now, but these reasons might make you think otherwise

5 Reasons Why Graphic Design is Important for SMEs

1. Increase Your Sales

Eye-catching designs are extremely persuasive. Have you ever bought an item that has a cute packaging even though you don’t need it? That’s how great graphic designs can work in your favor. 

To make your audience stop and look at what you’re offering, your visuals should be powerful enough to spark interest in them and eventually persuade them to buy. This is one of the reasons why graphic design is important. If you don’t have great graphic design elements, your products or services won’t stand a chance against businesses that market their products through creative collaterals. 

2. Graphic Designs Can Impress Them With One Glance 

Whether potential customers see your social media post, product packaging, or online ad, you only have one chance to impress them. First impressions are important if you want to win over new customers. 

Remember that we live in a highly digital world. Businesses are competitive and in order for you to successfully advance your business, start focusing more on how you can connect with your audience creatively. 

Do you know what makes your target market excited? With graphic designs, you can be as imaginative and engaging as you can with your ads to influence your relationship with them.  

3. Graphic Designs Can Convey Important Messages 

Experienced graphic designers know that it’s important that unique graphic designs should speak for themselves. Major factors like the color scheme and typography used are elements that shouldn’t be overlooked. 

Color

If you want your brand to look happy, pastel colors like yellow, pink, violet, and peach can portray that. Understanding the psychology of colors is the key to make a positive emotional impact on your consumers. 

Lettering

Typography also plays a huge role in setting the theme of your brand. If you want to make an important statement, using bold letters can set the tone of your post as something urgent. The typography used greatly affects the tone of the message you want to convey, almost as much as the message itself. 

4. Graphic Designs Can Engage With Your Audience

Why do you think small and medium industries like bars, dental offices, gyms, and legal offices spend thousands to release heart-warming or comedic advertisements online? Sometimes, some of them don’t even make sense! The trick is they know who their market is and what pleases them. It’s easy for these brands to say that their products are the best, but what makes them stand out is how they engage with their audience. 

It’s important to understand that creative graphic designs are more than just aesthetics, they represent your brand to the public. For you to establish the name of your business, you need to have designs that people will feel like they can relate to and trust. 

5. Pay More Now, Pay Less Later

Don’t even think about paying for non-professional graphic designs — you might spend more than you imagined. Professional graphic designers spent years mastering their craft. This will assure you that they know what they’re doing. 

Properly executed graphic designs are meant to last for decades. If the graphic designs are really good, then you might not even need to pay for design services in the next 5-10 years. 

Take Toblerone’s logo for example. It has been the same since the company was established in 1999! The planning and execution of Toblerone’s logo are perfect. It’s timeless, clear, and unique. Only professional designers will be able to execute designs that have the ability to tell the history of the company and last for decades. 

Unlimited Design with DotYeti 

At DotYeti, we want to help you grow your business. Our talented designers have the ability to make your business’ story come to life through creative and professionally done graphic designs for a price that suits your budget! Feel free to visit our pricing page to start working with us. 

The post Why an Unlimited Graphic Design Service is Important for Small and Medium Enterprises appeared first on DotYeti Design.