Unified Visual Identity: The Power of Design Consistency

Consistency in design isn’t just about aesthetics; it’s about crafting a narrative that resonates and endures. A unified brand identity ensures that every piece of communication, from your logo to your social media posts, tells the same story. This consistency builds trust and recognition among your audience.

Actionable Takeaways:

1. Develop Brand Guidelines: Create a comprehensive brand guideline document that includes your logo, color scheme, typography, and tone of voice. Ensure everyone in your team adheres to these guidelines.
2. Audit Your Existing Materials: Regularly review all your marketing materials to ensure they align with your brand guidelines. Consistency should be maintained across all platforms.
3. Tell a Cohesive Story: Every piece of content should contribute to the overall narrative of your brand. Whether it’s a blog post, a social media update, or an email, make sure it aligns with your brand’s mission and values.

Vivid Visuals: Simplifying the Complex

Clear visuals are more than just pretty designs; they are powerful tools that simplify the complex, ensuring your message isn’t just seen but understood. In a world where attention spans are short, vivid visuals can capture attention and convey information quickly and effectively.

Actionable Takeaways:

1. Use High-Quality Images: Invest in high-quality images and graphics that reflect your brand’s identity. Avoid using stock photos that look generic or off-brand.
2. Infographics and Data Visualization: Use infographics and data visualization to present complex information in an easily digestible format. This helps your audience understand your message quickly.
3. Consistent Visual Style: Maintain a consistent visual style across all your platforms. This includes colors, fonts, and image styles that align with your brand guidelines.

Smooth Navigation: Enhancing User Experience

An intuitive experience is the cornerstone of user satisfaction, transforming passive viewers into active participants. A well-designed website or app can significantly impact how users perceive your brand and their willingness to engage with it.

Actionable Takeaways:

1. User-Friendly Website Design: Ensure your website is easy to navigate with a clear structure. Use a logical hierarchy and intuitive menus to guide users to the information they need.
2. Mobile Optimization: With a growing number of users accessing websites on mobile devices, it’s crucial to have a mobile-friendly design. Ensure your site is responsive and provides a seamless experience on all devices.
3. Accessibility: Make your website accessible to all users, including those with disabilities. This includes using alt text for images, providing transcripts for videos, and ensuring your site is navigable with a keyboard.

Iterative Excellence: The Importance of Ongoing Refinement

Ongoing refinement based on real feedback is crucial. It’s about evolving with your audience, not just for them. Iterative design ensures that your marketing strategies remain relevant and effective in a constantly changing landscape.

Actionable Takeaways:

1. Collect Feedback: Regularly collect feedback from your audience through surveys, social media, and direct interactions. Use this feedback to identify areas for improvement.
2. A/B Testing: Implement A/B testing to compare different design elements and strategies. This helps you determine what works best for your audience.
3. Continuous Improvement: Design is not a one-time task. Continuously refine and update your designs based on feedback and performance metrics.

The post Unlocking Business Growth Through Graphic Design: A Guide for Founders and Marketers appeared first on DotYeti Design.

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However, only a handful of people can truly inspire creativity in others. Here are 15 inspiring creative influencers to look out for in 2024!

1. Lizzie Peirce 

Image from LIZZIE PEIRCE  

Lizzie Peirce is a strong woman who seeks to inspire young women to start their own creative business. She pushed the boundaries of what it means to be a business owner, a photographer, and an influencer by applying her mantra “If she can do it — I can do it” in everything she does. 

Moreover, Lizzie built her own business called “Hau Media Operations Inc.” with her fiance Chris Hau. They specialize in corporate videos that eventually changed to travel and commercial content. A few remarkable companies she worked with are Meridian Credit Union, Toyota, Northface, Mercedes Benz, Panasonic, and Canadian Tire. 

Merging her experiences as a corporate Producer/Director with her passion for Photography and Cinematography, she began creating video tutorials and tips for photography, vlogs, and short films on YouTube. She now has over 150,000 subscribers on YouTube and 115,000 followers on Instagram. 

2. Will Paterson 

Image from Will Paterson  

Will Paterson is a Logo Designer and Hand Lettering Artist that specializes in Logotype Design and Brand Identity. 

His YouTube Channel has 456,000 subscribers, proving that he is one of the most knowledgeable artists there is. Moreover, the content he produces varies from redesigning famous logos to the best graphic designs and logo design challenges. If you’re looking for a channel that has everything you need to know about logo designs and hand lettering tutorials, Will Paterson’s channel is the best option for you. 

3. The Futur 

Image from LinkedIn

Based in California, The Futur is a collection of artists on a mission to teach 1 billion people how they can make a living by doing what they love. 

One of the values they strongly believe in is that investing in a student’s education should not consist of paying for buildings, parking lots, or administrators. As a result, they created their own platform that consists of technologists, inspirational professionals, and learning designers that teach their audience skills related to content marketing, graphic design, project management, problem-solving, entrepreneurship, stress management, and strategic planning. 

Their YouTube channel has over 1 million subscribers with 51 million views since it started in 2012. 

4. Gareth David Studio 

Image from Gareth David Studio  

For graphic designers who want to enhance their skills in Photoshop, Illustrator, InDesign, and After Effects, Gareth David can help you out. Gareth has over 13 years of experience from working at over 35 design studios. If that’s not enough to impress you, he is also a mentor at Kingston University. 

Gareth’s passion to lead and create innovative designs has won the approval of a wide range of triumphant brands around the world. His channel on YouTube has over 500,000 subscribers that all enjoy his videos related to digital art, designer reviews, tips,  and tools. 

5. Paola Kassa 

Image from Paola Kassa 

Paola Kassa is a graphic designer, YouTube influencer, and blogger. On her YouTube channel, you will see videos about her art, how freelancing works, vlogs about job hunting and art school. 

She aspires to keep sharing her creativity and interest in the history of art content and designs with the world. Her YouTube channel has over 45,000 subscribers. 

6. Roy Selbach

Roy Selbach is the Co-Founder of DotYeti.com, a graphic design platform that offers unlimited design services for an affordable price. He gained 7 years’ worth of digital marketing experience from working for small and large-scale businesses in more than five different countries. His career started working as a graphic designer for Malaysia Airlines. Afterward, he became a digital transformation consultant for a real estate firm.

DotYeti has more than 100 prestigious clients worldwide like The Voice Holland, UnionBank, WeTV, Talk, and TikTok. Listen to this podcast on Spotify to learn more about how DotYeti started. 

7. Satori Graphics 

Image from  Pinterest  

Learning about the principles of graphic design is made easy with the help of Satori Graphics videos headed by Tom Cargill. Tom is an established graphic designer in the United Kingdom who specializes in logo design and brand identity projects. 

His zealous approach to graphic designs has inspired thousands of people to create and enhance their own art that gained him over 529,000 subscribers since 2014. In his YouTube Channel, you can find video tutorials about the psychology of graphic design, isometric design tutorials in Adobe Illustrator, typography, and poster designs. 

8. Femke 

Image from Femke Design  

 A product designer for Uber Eats, Femke Van Schoonhoven is a force to be reckoned with. In her YouTube Channel, she shares her experiences as a graphic designer which cover topics from user research, and UX designs to prototyping and products. 

There are several interviews, features, and talks about Femke around the web. Here are a few of them you can check out: 

• Interview with Rooki.design
• Podcast guest on Thunder Nerds  
• Speaker at JAM London 
• Blog interview on This Design Life 
• Tutorial author on Envato
• Guest blogger on Pixel Pioneers 

9. Hello, I’m Alexa 

Image from Alexa Herasimchuk  

A product designer in the tech industry in the San Francisco Bay Area, Alexa Herasimchuk is a go-getter who is committed to designing technology and experiences that can help advance technology fitted for the future. 

During her free time, Alexa creates videos that help inspire young creatives to become better designers by giving them a glimpse of what are the design systems you need to know as a UX designer and tips about the careers in the tech industry. 

10. Mike Locke 

Image from Mike Locke

Recognized as a multi-talented creative leader, Mike Locke is a successful senior UI/UX designer that specializes in various fields including visual UI design, problem-solving, user-based design principles, UX design, UX research, product development, agile scrum, and front-end development.

Mike spent 20 years mastering and developing designs, products, and web apps that have remarkable life spans. A true visionary and creative genius, Mike is a creative influencer every graphic designer should learn from. His YouTube channel has over 100,000 subscribers today. 

11. The Simple Designers 

Image from The Simple Designers 

The Simple Designers is a YouTube channel dedicated to sharing graphic design tutorials that will ignite the creative juices of every art enthusiast. They specialize in illustrations, icons, logos, and graphic design videos. 

By watching their videos, you can learn how to create and strengthen your design skills. The majority of their videos are less than 20 minutes long — which means it won’t consume much of your time. 

12. Dan Gartman 

Creative influencer, Dan Gartman, is known for his whimsical and colorful illustrations on YouTube. His fun and imaginative art have the ability to capture the attention of his viewers and he shows them how he does it on his channel. 

He combines his skills in different mediums like handmade drawings with digital art, ink graphics, tattoos, and papercrafts to create a final product that makes you feel like you’re in Wonderland. 

13. Matt Borchert 

Image from Matt Borchert

With 15 years of experience combined, Matt Borchert specializes in design and UX research. He was able to create outstanding designs for various companies throughout his years of working and gained lessons on how to improve his skills. 

On his YouTube channel, he shares tips and techniques that could potentially save a lot of time for designers who use Photoshop and Illustrator. 

14. Shawn Barry Creative 

Image from Shawn Barry Creative 

If you’re looking for a detailed step-by-step procedure on how to create outstanding graphic designs, Shawn Barry is the creative influencer for you. His YouTube channel has various selections — from beginners to advanced design theories and techniques, his videos can be used to build an indestructible foundation for your design skills. 

15. Sam Ushiro 

Image from framebridge.com

Known for her love for unicorns and donuts — Sam Ushiro is a stylist, industrial designer, and the CEO and founder of Aww, Sam!. Her blog is dedicated to making her clients’ life more colorful and fun through DIY’s and parties marked with her signature Aww, Sam! style. 

Well-known brands that partnered with her are Target, Dunkin Donuts, and Google. You can also see her site featured on Refinery29, Buzzfeed, Martha Stewart, and The Glitter Guide.

Creative Design Work for You

If there’s anything that these creatives have that credits their success, it’s that they create greatly designed profiles that stand out from the crowd. Want to help build your aesthetic for your profile or business? Then take a shot at DotYeti, one of the fastest-growing unlimited design services online. For a flat monthly fee, you can design your brand the way you want it. Visit our pricing page to learn more. 

And check out our blog for more creative ideas!

Is it possible to get a team of dedicated graphic designers at a cost less than hiring someone full time?

YES! We discovered how...

Find out more!

The post 15 Creative Influencers of 2024 to Check Out for Inspiration appeared first on DotYeti Design.

A high-quality graphic design portfolio helps businesses achieve key marketing targets. For instance, it adds a contemporary flair to advertisements, surpasses language barriers, and highlights the company’s creative minds. It is essentially creativity driven by purpose. But as creative trends come and go, it’s important for marketing teams to stay ahead of the curve.

Impact of Graphic Design in 2024

Think of the most iconic brands we know today.

Perhaps what springs to mind are their massive marketing campaigns that struck a chord with audiences worldwide. Graphic design is an essential part of marketing campaigns—it catapults products into the spotlight and into the center of conversations.

It can immediately put a relatively unknown brand on the radar and accelerate global sales. Not only that, it can ensure a company stays relevant. This is because engaging graphics make a company feel refreshingly modern and trendy. 

The Importance of Brand Strategy

First of all, its importance in branding strategy cannot be overstated. Graphic designers carefully think through every line, color, and logo variation. Afterward, they go through testing to make sure that they evoke the right emotions and spark the right ideas.

A product’s unique selling points can be concisely communicated in a logo alone. Think about the simplicity of Facebook, the softness of Airbnb, and the statement of the Rolling Stones logos.

Captivating graphic design can also level up omnichannel marketing campaigns. For example, a billboard that makes you look up from your work commute. Maybe a flyer that you want to read a second time. Or a social media graphic that makes you stop scrolling. Needless to say, all of them require a thoughtful creative eye. 

Above all, graphic design comes in many shapes and forms, each with its own optimized anatomy. For example, videos and animations likely need a different set of skills to master than banner ads. This is, in turn, different from a business card that needs to quickly highlight key contact information.

With all this variety, it’s clear that graphic design enriches the marketing industry. An unlimited graphic design service can be the key to unlocking all the benefits for any forward-thinking marketing, sales, or product team. 

Graphic Design for Digital Marketing

As the online world grows, the importance of graphic design in digital marketing has never been greater. 

As with everything, there are good and bad graphic designs. Bad graphic designs get lost in the sea of online content and can have negative audience responses. On the other hand, good graphic designs hit your KPI targets and exponentially grow your online presence. 

It’s critical to note that the same methods cannot be applied across all online platforms. For example, graphic designs that drive results on social media will likely not get the same response for email marketing campaigns. This is why it makes sense to dive into the details for each channel. 

1. Facebook

Facebook’s massive online reach undeniably makes it one of the most powerful tools ever created for digital marketing. There are over 4.4 billion registered users and social ad impressions are increasing 20% year on year. Therefore, the most effective marketing strategies correctly leverage the Facebook algorithm. 

Here are a few of our battle-tested tips: 

• It’s important to not overwhelm the ad with text if you want to boost engagement. Stick to the 80-20 rule: 80% graphics and 20% text. Make the text powerful and concise to spark interest.
• Make sure the caption complements the image. You can even use emojis to add character and directly evoke certain emotions. 
• Try out some motion graphics, such as videos and animations. These formats add an element of surprise and help with engagement.
• Know Facebook’s standard dimensions. This ensures that your ad is optimized across all layouts.

2. Instagram

Instagram’s user interface purposefully puts the spotlight on visual content. Above all, it’s critical that your Instagram content stands out. 

Here’s what makes a design Insta-worthy:

• Unlike Facebook, Instagram is completely dominated by visual designs over text. Eye-catching colors, high-quality resolutions, and bold creativity are your most powerful tools here.
• Ensure that any text you wish to include is not covered by the CTA button on Instagram stories.
• Curate a feed that aligns with your brand colors, aesthetic and messaging. When users first visit your profile, it’s the entire feed that takes up the visual field, not individual posts. 
• Don’t forget to include powerful hashtags to help increase brand exposure and discovery.

3. Email

It’s no longer enough to send out mass emails that feel soulless and advertising-heavy. 

Customer relationships are activated and nurtured through meaningful email content. Similarly, emails that are tailored to different target audiences produce the best results because they feel personalized. Following on from this, automated email funnels that incorporate the right content can guide a lot of high-value leads down the purchasing funnel.

But text alone can’t accomplish this. 

Graphic designs add character and energy to email marketing strategies. They can include on-brand banners, illustrations, and animated GIFs. Consequently, these all serve to better engage and connect with the reader.

Here are some strategies that we take into account when creating email marketing graphics: 

• Attention-grabbing graphic designs at the top of an email can help turn a simple click into a read.
• Illustrations and infographics help summarize key information and drive a point home.
• Banners are useful for highlighting CTA messages.

Graphic Design for Print Materials

Print design covers a huge variety. This includes T-shirts, business cards, labels, bags, posters, and menus. Forward-thinking marketers who want to expand their brand reach must eventually consider the print design. It adds a layer of personal touch to customer relationships and extends it beyond the original purchased product. 

We remember 20% of what we read and 80% of what we see. The most effective print designs can effortlessly capture attention. They do this through stunning visual appeal and communicating critical information. In conclusion, they drive results because of a perfectly balanced blend of function and creativity. 

1. Merchandise Design

Merchandise design is an excellent marketing tool. Customers can support your brand awareness strategy even when they are not using your product. When you’re carrying branded shopping bags, wearing branded clothing, or using branded gifts, you are indirectly marketing to others. 

A potential customer can be converted into a paying customer by consistently encountering your brand on a variety of different merchandise. Therefore, having thoughtfully designed merchandise can also show people that you are investing in marketing. Above all, this helps build a positive image of your brand. 

2. Packaging Design

It’s important to strike a balance between functionality and advertising with packaging design. Ultimately, it could be the final push that encourages potential customers to pick your product off the shelf.

Firstly, it must reliably hold and protect what it carries inside. Following on from this, there are a number of different materials you can choose from. Each material has varying strength, durability, texture, and cost. 

Secondly, it should communicate information that you want your customers to know before they use your product. Here you’ll have to decide how to highlight certain product information. The most important ones may include ingredients, contact information, and usage instructions. 

And lastly, it should also shine a spotlight on some of your brand’s core values. Doing so will help your customers feel connected to your story. This in turn builds loyalty. Do you have a commitment to sustainability? Are you using proprietary technology? Do you want your packaging to reflect your minimalist aesthetic? Or are you after a more vibrant look? You can show these things in your packaging design.

3. Branding and Print Design

Brochures, flyers, and posters are important ways to raise awareness about promotions or upcoming events. Furthermore, they can also be a customer’s first encounter with your brand. What key information do you want to convey? Do you want to spread awareness of limited-time discounts? Where should you place your logo? 

The most popular print designs are probably business cards. Above all, these must effectively highlight your contact information and be on-brand. You should always be proud when handing out your business card! 

Types of Graphic Design

There are many different types of graphic designs. Each of them accomplishes unique targets. Together, they form a comprehensive and cohesive creative strategy. We’ll explore the forms you may have encountered, and when you may choose to use them. 

1. Static Images

Static images are perhaps the most deceptively simple. They are often associated with traditional marketing. You’ll see static images everywhere, from billboards to flyers. Digital marketers have also cleverly leveraged static images. This is usually in the form of social media graphics and Google display banners. 

However, none of these forms are actually simple. 

It’s important to be aware of all the various factors at play. These include the target audience, standard dimensions of each design, and delivery model. Also whether you are optimizing for awareness or conversion, and the quality of the designs themselves. 

A shopping discount brochure meant for a general audience may likely be seen once. It needs to quickly communicate key information to keep the event top of mind. On the other hand, graphics for online ad campaigns can be retargeted to customers who are further down the purchasing funnel. It should still be visually stunning to stand out from all the other online content. 

In general, an effective ad should be 80% visual and 20% text. This anatomy has been proven to drive information retention. In addition, it is also a great way for designers to showcase their talent. It’s the ideal balance between communicating key information through text and using creativity to make the information stick.

2. Animated GIFs

Animated GIFs are almost always found in modern digital marketing strategies. Motion adds variety and character to the endless amount of online content we encounter every day. That may just be enough to encourage someone to stop scrolling! Therefore, it’s really no surprise that tech-savvy digital marketers increasingly tap into animated GIFs. 

Additionally, most GIFs are 5-15 seconds long and this extra time can help you convey more information compared to a static image. Nevertheless, it’s still important to choose what information you’d like to showcase. Not to mention, the most appropriate way to incorporate it. For example, an animated GIF that’s too information-heavy or one that moves too fast, will not be memorable.

3. Animations and Videos

The next level up in complexity is animations and videos. But these aren’t the boring lecture videos you may remember from school! Rather, they’re an incredibly engaging tool for digital marketers to leverage. 

The most effective videos have a catchy hook to encourage the viewer to continue watching the video and as well as a memorable outro. Moreover, summary slides with bullet points help add structure to the video and highlight key takeaways. 

Explainer videos are an important part of any marketing campaign that wants to deep dive into a particular topic. As a result, they are often found in the later stages of a campaign when the potential customer is actively researching your product before making the purchase.

Marketers can add specific information in a video and establish a personal connection with the viewer. This is also why they can also be used to build customer loyalty. For example, you can use them to communicate product updates or big company developments to customers. 

Color Psychology of Graphic Design

What is the best color for marketing? Hint: check out our infographic for the answer.

Just to be clear, the right color significantly levels up the impact of a design. On the other hand, the wrong color can have an undesirable effect. It may also result in missed marketing opportunities.

By striking the right balance, the best graphic designers expertly leverage colors to influence consumer psychology and increase conversion. 

List of Colors and Their Associated Emotions

• Red: stimulates heightened emotions such as excitement and hunger. Can also signify urgency or danger. 
• Yellow: often associated with happiness and creativity
• Orange: an invigorating color used to show affordability
• Green: the color of environmentalism, nature, and wellness
• Blue: this reliable color is used by companies who want to convey trust, security, and tech-savviness
• Purple: this rare color symbolizes royalty and luxury
• White: professionalism, science, and simplicity

Real-Life Examples of Color Psychology in Logos and Branding

Red is often used by fast food companies to encourage hunger and consumption. Think McDonald’s and Burger King. 

Orange is a solid color choice for CTA buttons. This is because of its double appeal to the happiness of yellow and the energetic punch of red. Customers know that they are clicking on a good deal! Furthermore, it subtly stands out from the crowd with its invigorating shade. This is why companies like MasterCard, Nickelodeon, and Fanta gravitate towards orange. 

Yellow logos such as Shell, Ikea, and Nikon reflect positivity and youthful energy. These companies want you to know that using their product brings happiness. 

Green is the primary color found in the logos of Spotify, Starbucks, and Whole Foods. Its association with health and wellness makes consumers feel balanced. 

Blue has proven time and time again to be a powerhouse in marketing and branding because of its association with trust. Facebook, Visa, and Intel use blue to remind customers that they are benefiting from world-class security and innovation when using their products. 

Conversion-rate Optimization

Conversion rate optimization is the process of increasing the percentage of website visitors that take a certain action. This can be buying a product, leaving contact information, or subscribing to social media channels. 

It was naturally born as tech-savvy companies became aware of the need for insights into website visitor behavior. Website analytics reveals all the touchpoints that consumers encountered. Now marketing teams knew precisely what works and what doesn’t. This was massively beneficial to teams looking to improve the conversion funnel through incredible user experience. 

How Graphic Design Optimizes the Conversion Funnel

High-quality graphic design meaningfully optimizes the conversion funnel in a variety of ways. You can also check out our infographic for a summary. 

1. First Impressions

Graphic design creates a resounding first impression on potential high-value leads or customers.

Think about the most memorable brands you’ve encountered or the most effective marketing campaigns—chances are the visuals come to mind first, before the text.

As visual creatures, we are naturally drawn towards stunning visuals. The best graphic designs resonate with us immediately when we see them. This is why they stay top of mind. 

2. Uniqueness

Graphic design helps set you apart from the competition.

The right choice of bold, invigorating colors can engage with the target audience. It encourages them to take a second look. In a content-heavy world, that second look can make a huge difference in conversion rates.

3. Credibility

It’s not by random chance that the most successful global brands have invested serious time and money into pixel-perfect graphic designs.

Potential customers take note when you’ve invested in high-quality graphic designs. This is to say, they’re more likely to feel positively towards a brand that cares about every aspect of their experience.

Sloppiness with marketing could imply sloppiness on the product side. Adding a level of professionalism to the graphic designs that carry your logo and name, encourages customers to place trust in your brand.

Conversion-driven landing pages

Graphic design has pushed the needle forward in web design. This is most evident in conversion-driven landing pages. 

Spam-like websites full of overwhelming content confuses the visitor. Furthermore, key information gets missed and the call to action gets lost. On the other hand, sleek web designs are incredibly user-friendly. Furthermore, it seamlessly presents key benefits of the product and walks them through interesting information. This can include the brand’s history, vision, and community outreach efforts. Apart from this, it can also highlight a specific call to action that is swiftly engaged. 

Web design should be regarded as a branding tool. For best practices, web design should align with the company’s brand style guide. This entails using the correct color palette and showcasing branded custom illustrations to add character. 

The best websites also have multiple communication touch points. This enables the visitor to talk with a team member through email and chat. It can encourage them to subscribe to social media channels to stay in the loop. 

Social media

Graphic design reigns king in the visual world of social media. 

Its high impact on the performance of online marketing & branding campaigns is undeniable. Better yet, their effectiveness can be quantified using data that tracks conversion rate. It’s been shown that the best graphic designs grab attention and increase click-through rates on social media ads. 

In addition, scroll-stopping creativity gets the main stage on social media platforms. However, they’re only half of the story. Additionally, it’s important to have precise targeting so that your ads are being seen by the right people. Marketers looking to capture more qualified leads should evaluate the quality of their graphic designs alongside the effectiveness of their audience targeting. 

Design Production

1. Graphic Design Freelancers

Frustrated with the exhausting search for world-class graphic designs for a reasonable price?  

You’re not alone. For decades the graphic design industry was vastly limited. 

You might have looked through some freelancer sites. It may initially appear to be the cheapest solution. However, poor quality control, pricing inconsistency, and communication issues can crop up. Freelancers can charge anywhere from $30 up to a whopping $250 per hour. Furthermore, if a design is unsatisfactory, any revisions will almost certainly warrant extra costs. Finally, trying to coordinate multiple freelancers to work on larger projects together adds unnecessary stress to your busy work schedule. 

2. Creative Agencies

And then there’s the other end of the spectrum: graphic design agencies that charge an eye-watering fee. Pricing alone puts them out of reach of many smaller businesses trying to get creative content within a reasonable budget.

They’re usually managing a high volume of design requests. You’ll be part of the queue of people waiting to get their designs or waiting to talk to an account manager. Speak to anyone working in an agency, and they’ll likely try to lower your expectations regarding deadlines. That’s because timelines are always changing as they juggle multiple marketing campaigns.

Finally, they charge high prices simply because they can. Most of their clients are legacy companies that are used to getting their designs the traditional way. By working with clients who may not be aware of more modern graphic design solutions, they’re able to keep prices up. You not likely to get your money’s worth when working with a graphic design agency. 

3. Internal Designers

Internal designers fall somewhere in between. While it may seem appealing to have an on-demand creative team that is familiar with the brand style, it’s actually much less cost-effective. First of all, salaries and computer hardware and software costs must be factored in. These are unavoidable overheads that come with maintaining an in-house team of designers.

Second, this option is much less scalable. When the creative workload decreases, you cannot quickly adjust headcount to compensate. On the other hand, when the demand for creative content increases, such as before a major marketing campaign, you’ll have to waste time recruiting and training designers.

Finally, there’s the issue of creative expression. Their work may eventually feel uninspiring after spending years working at the same company. Moreover, customers are always on the lookout for refreshing, original designs. For that you may benefit from a fresh pair of creative eyes. 

4. Unlimited Design Subscription

For many years, there was no middle ground for businesses that wanted high quality designs, seamlessly delivered on time, but could not (and should not) justify forking over huge amounts of cash. 

Unlimited graphic design services were created to fill in this gap. It is now possible to have an on-demand, affordable and efficient graphic design team that scales with your business growth. 

This type of creative partner delivers highly engaging and converting designs without any hidden fees. Their deep familiarity with creative trends supports even the most demanding of campaigns. It also drives results across multiple channels.

Their flexible model puts the power back into your hands. You can conveniently choose the most cost-effective plan that best matches your needs. And, what if those change? No worries- you’ll always be able to upgrade or cancel your plan whenever required. 

Online design work is built into their DNA. They work with clients from a variety of countries and time zones. This tech-savvy team is continually optimizing the creative process. They are making it more efficient and user-friendly. 

It’s easy to see why more and more companies around the world are turning to unlimited graphic design services to offload their creative workload. 

Here are 15 reasons why unlimited graphic design services make the most sense for entrepreneurs and teams looking to truly get the most value out of their money. 

15 Reasons Why On-Demand Unlimited Graphic Design Subscriptions Rule

1. Pricing Transparency

It’s time to say “goodbye” to hidden fees. 

With DotYeti’s monthly plans, you benefit from unlimited graphic designs and unlimited revisions for a flat rate starting from $449 per month (more discounts for longer subscriptions). We dislike unexpected charges ourselves. That’s why we’ve made it one of our core values to be upfront about pricing and what each plan covers. You’ll certainly know exactly what you’re getting and how much each month will cost. 

We’re not here to surprise you with fees. We’re here to get your creative work done in the most efficient way possible! 

2. Reliable High Quality

Our designers are professionals who go above and beyond to help bring your idea to life. We consistently outperform our competitors in terms of quality and our clients regularly compliment our creativity.

In line with that, we believe that our design skills speak volumes by action, more than words. Therefore, DotYeti’s services come with a 14-day money-back guarantee.

3. Fast Turnaround Time

We are familiar with the need for lightning fast turnaround arounds. DotYeti commits to a turnaround time of 48 hours depending on the complexity of the design brief. Therefore, no more stressing over missing a deadline. We have a clear and transparent workflow. You’ll always be kept in the loop on project status and expected delivery dates. You can depend on us to stick to agreed-upon dates so that you’ll never have to delay your important dates ever again. 

4. Unlimited Revisions

Revisions are a normal part of the design process. And we never cap your imagination by fixing a number of revision requests.

Who knows when a creative spark will hit? It’s best to work together to make sure a design hits all your marketing goals, instead of leaving a project half-finished.

As part of your unlimited graphic design plan, you’ll get unlimited revisions without any extra charges. On the contrary, when working with freelancers or agencies, you can only go so far with revisions before communication conflicts and output quality concerns arise. Such obstacles are avoided with DotYeti. 

5. Long term Growth

DotYeti strongly believes in sustainable, long-term partnerships. To us, you’re never just a number. We’re never racing to be done with your project and on to the next client. We want to learn more about your brand as you grow. We’ll know we’ve succeeded when you trust us to grow with your business, no matter where that goes. 

We don’t like to bind our clients to long-term contracts. This is because we, as graphic designers, know that creative workloads naturally change. You have the ability to pause, resume, upgrade or cancel your plan to get the perfect match for your needs. We’re ready to be your creative partner at all times and support all levels of graphic design needs. 

6. World-class Clients 

We’ve collaborated with over 100 well-known, multinational brands who rely on DotYeti to deliver on-brand, powerful, and converting designs. Furthermore, we are deeply committed to maintaining rigorous quality standards so that our designs, shown to millions of people worldwide, continue to supercharge marketing efforts. 

Aside from working with larger clients, we are truly proud of our work with smaller businesses. DotYeti offers high quality creative output for an entry level price as part of our mission to make graphic design accessible. We believe that everyone, no matter their budget and experience, should have the best creative support to bring their ideas to life.

7. Incomparable Originality & Creativity 

Your unique visual identity is what sets you apart from the competition. Therefore, they shouldn’t be passed over when a potential customer encounters them for the first time. To us, designs are more than just designs. They’re an extension of your business, and they should look for the job! 

Other alternative graphic design services work with templates. Therefore, you’ll notice this in designs that feel unimaginative. Instead of treating your request with utmost importance, you’ll get a slightly modified version of a pre-existing design that they feel is sufficient for your needs. 

Most of the time, that’s not what you’re looking for. 

DotYeti takes a more personalized approach. We specialize in original, customized designs that are specially made to power up your campaigns. Moreover, we assign a personal graphic designer for your entire project to make sure all designs are on-brand. 

Your brand story and vision are unique. Your graphic designs should be too. 

8. Versatile Graphic Design Team 

We know that marketing campaigns these days need more than one type of design. Our team of multi-talented graphic designers offers one of the most extensive portfolios in the industry.

DotYeti creates logos, graphics, web designs, videos, GIFs, banners, merchandise designs, illustrations, and much more. Furthermore, all designs are purposefully made to amplify your messaging and convert leads into customers. 

As a result, this versatility makes DotYeti a one-stop-shop for all your graphic design needs. 

• The Basic plan ($449 per month) covers simple requests such as banners, social media graphics and posters
• The Premium plan ($1,145 per month) expands to cover custom illustration, GIFs, logo & branding, merchandise design and animations 
• The Royal plan ($2,395 per month) is best suited for clients looking for a full scale on-demand creative team and includes video editing and web page design

To summarize, there is something for everyone. Here, you get to choose exactly what you need without any extra hassle. 

Instead of having to juggle multiple freelancers for each project, simply offload your entire creative production, so you can focus on what matters most.

9. Brilliant Design Pioneers

Our creative team is helmed by Art Directors and staffed by graphic designers who are most sought after for their talent and experience. 

We are proud of the high quality of our design work and the trust that our clients place in us every day. We maintain this trust by selecting only top talent graphic designers who are able to creatively interpret your ideas and put pen to paper in the most visually stunning way. 

Furthermore, DotYeti was one of the first graphic design platforms with a true online operation. All of our designers are pioneers in their own right as the new wave of digital creatives. 

Productivity and creativity are limitless and we’re building at the frontier. 

10. Built for the Future 

Investing in graphic design services has proven to be an excellent investment for startups to multinationals to e-commerce shops. That is to say, as more consumers gain Internet access, your website or social networking page is usually their first port of call when researching a product. In this highly competitive surge of businesses pushing out content, we want to help you outshine your competition through attention-grabbing designs. 

Curious to know the most effective ad anatomy for your images to always be at the top of the news feed? Wondering if GIFs will boost your engagement rates? Thinking about extending your brand exposure by creating merchandise designs? 

We love helping businesses reach greater heights as we help unleash their full creative potential. We will make sure that you’re never a step behind in the digital world.

11. Sleek Design Platform

We created our feature-rich and user-friendly design platform to deliver a streamlined creative experience. We’re very proud of our tech team. They addressed each client’s pain point and developing a proprietary platform that solves all of them. Here are a few features we’d like to highlight:

• Submit your request, receive status updates, chat with your design team and get files all in one place
• On image feedback tool that lets you show your designer exactly where you’d like revisions to be made
• Ability to add unlimited brand profiles

12. Always-On Customer Support 

We’re all about communication at DotYeti!

Whether that’s ensuring smooth communication with you, among team members dialing in from different countries, or in the designs that communicate with your target audience. 

There are always multiple ways to get in touch with our team. You can launch a chat on the platform or reach out via the chat icon on the website. Additionally, feel free to shoot us an email, talk to your Personal Yeti, or schedule meetings at the most convenient time for you. 

You’re always guaranteed to be speaking to a human—not a robot—whenever you need our support.

13. Free illustration library

Our free illustration library lets you pick and choose from over 150 world-class illustrations in 4 different styles. They’re ready to add a pop of color, character, and energy to your marketing materials!

The library has been curated by our crew of professional graphic designers. It covers the widest variety of topics, interests and categories. Thinking about a colorful illustration to promote your yoga course? Looking to spruce up your furniture sale campaign? Need an illustration to drive home a key message? Look no further. You’ll find all these designs and more in our library. We’re delighted to offer this resource for free to everyone looking for creative support.

14. Design Credits

We meant it when we said we were committed to maximum creative freedom! 

It may not make much sense for clients with smaller creative workloads to subscribe to an unlimited graphic design plan. In other words, why commit to paying for illustrations, logos, and banners when you’re unsure about when you might need them? Our design credits take care of this stress. 

Other graphic design services are rigid in their monthly subscriptions. However, we’re happy to go the extra mile by offering design credits that can be purchased now and redeemed later. Furthermore, our design credits have lifetime validity. This means you can quickly fire up creative horsepower whenever the need arises without having to worry about monthly subscriptions. Purchase discounted credit bundles and redeem them whenever you want to.

15. Perks Program

Last but not least, we’re proud to offer exclusive discounts for our favorite productivity apps. Our clients sometimes confide to their Personal Yetis about the roadblocks that they were experiencing in other areas of their business.

In response, we set out to brainstorm a list of apps that we believed would effectively help tackle these roadblocks. Afterwards, we tested out the products ourselves. Finally, the shortlisted few were chosen to feature in our perks program. We’ve even integrated them into our own workflow to help us work better together as a team. 

Conclusion

In conclusion, the possibilities for graphic design are limitless and there are many services to choose from. Most importantly, it is advisable that you invest in a high-quality graphic design service that is affordable and scales with your business growth.

Firstly, in-house teams are expensive to maintain and not scalable. Secondly, an agency doesn’t prioritize communication and they charge high fees. Finally, freelancers are certainly challenging to find and coordinate. However, collaborating with the right graphic designer frees up more time and resources so you can do what matters most. 

DotYeti is an unlimited graphic design subscription service. We’ve worked with hundreds of clients, from multinationals to startups, to level up their marketing campaigns. Needless to say, our designs are seen by millions of audiences worldwide and trusted to effectively communicate key messages. We’ve created logos, banners, videos, animations, website designs, illustrations, and much more.

Our designs are visually appealing, on-brand, and remarkably creative. Furthermore, they drive marketing results and sales. Our team works with you to ensure that every creation is aligned with your goals. 

Equally as important, clients appreciate our dedication to excellent customer service. We want to personally show you how incredibly seamless the creative journey can be. We accomplish this through productive communication and meeting all our deadlines so that you never have to worry about meeting yours. 

Exclusive Perks

Our design platform makes getting your designs a streamlined and hassle-free experience. Additionally, we’re proud to offer a Create & Accelerate program for early-stage startups, design credits, and a free illustration library.

Graphic design for marketing in 2022 is incredibly important. Investing in a graphic design team that understands all the ins and outs will meaningfully improve your marketing goals.

The post [UPDATED] The 2024 Complete Graphic Design for Marketing Guide appeared first on DotYeti Design.

Your graphic design name should also consider who your ideal clients will be. The graphic design company name you choose will affect the businesses or people you will attract, so you pick wisely. In general, here are key factors to consider when deciding on your name for a graphic design company:

• Universality. The graphic design name should make sense across various languages. If you choose a graphic design company name that only caters to a niche market or group. In that case, you might miss out on business opportunities with foreign clients that don’t understand your graphic design name.
• Easy to pronounce. You want your name for a graphic design company to be easy to find and remember. While it may be tempting to choose a unique name, you shouldn’t select a tongue twister that many might get wrong. Your graphic design company name should be easy breezy to pronounce to leave small room for error. Choosing a complicated name might divert a client to another similar company.
• Non-specific. If your goal is to expand your graphic design company in the future, you should ensure that your name isn’t too specific. This allows you to introduce other products or services down the line without causing any confusion. Thus, your graphic design name should leave some room to be diverse.

If you want a catchy graphic design company name, you should choose a name that’s original, memorable, and fresh. As you come up with the perfect graphic design name for your company, you shouldn’t be afraid to inject a little fun into it. Graphic design companies around the world

How can you make your graphic design company name fun? You can use alliteration to make the name easy to remember. For example, Coca-Cola is an easily identifiable company name because the letter used is connected.

Using acronyms can also be effective in making your graphic design name impressionable. If you want your name as the graphic design company name, you should make it an acronym, so it’s easy to remember. People would remember JDC better than Jane Doe Creatives.

If you’re looking for more ideas, here are excellent names for graphic design companies to get inspired:

• Alpha Graphic
• Accent Media
• Apple Press
• Artistice
• Belugalabs
• Birdworks
• Brainshine
• Build A Vision
• Build It Better
• Click Here, Inc.
• Colart
• Crafted Logo
• Creative Bloq
• Creative Juice
• Dashing Designs
• Demo Graphics
• Design Duty
• Design Fairy
• Design Mama
• Designocracy
• Digital Zone
• Element Five
• E11EVEN
• Fast Imaging
• Fish Eye
• Font Hearts
• Go Graphic
• Go For Graphic
• Good On Paper
• Good Time Design
• Gotcha Graphics
• Graphic Center
• Graphic Concepts
• Graphic D Design
• Graphica
• Graphics Superstar
• Graphicology
• Graphicsmith
• Graphizine
• Hex Hackers
• Ideas on Purpose
• Idiom Interactive
• Impress Ink
• Influence Graphics
• Innovative Impressions
• Just Designs
• Lens Designs
• Limitless
• Logo By Design
• Logo Love
• Logo Made Easy
• Look Alive
• Make a Meme
• Monographatic
• Nicer Collective
• Nth Degree
• Oh Ok Creative
• On Demand Graphics
• Picturation
• Pixel Bytes
• Photostratus
• Point Five Designs
• PrintMe Design
• Scalability
• Sgraphic Design
• Signographics
• Simply Graphic
• SureDesign
• Tank Design
• The Design Boutique
• The Illuminators
• The Logo Company
• The Print Shop
• Think Farm
• Thrive 3D
• Unexpected Graphics
• Urban Graphics
• Vector Me
• Villa Graphics
• Web Fundaments

The graphic design company name ideas are quirky yet very impressionable. You can choose among theme options or develop a unique yet easy-to-remember name of your own. Because you’re in the creative space, don’t be afraid to add a little sparkle to your graphic design name.

DotYeti is an excellent example of a graphic design company that’s fun and easy to remember. Equipped with the best graphic designers and an accessible flat monthly fee, DotYeti is the most reliable, affordable, and efficient graphic design service platform. Sign up for an account now for your creative needs!

Sources:
https://www.shopify.com/tools/business-name-generator/graphic-design
https://www.topmybrand.com/business-names/graphic-design-business-names/
https://brandongaille.com/52-good-ideas-for-graphic-design-company-names/
https://namesfrog.com/graphic-design-company-names/

The post [Updated] Excellent Names for Graphic Design Companies 2024 appeared first on DotYeti Design.

Inboxes aren’t just a black hole of emails you know. When done right, an email campaign can help you create brand awareness and retain interest.

If you don’t already have a newsletter, then here are just some reasons why companies use them:

• Product launches and promo deal reminders
• More personalized campaigns and targeted ads
• Release community-first content and product updates

Aside from making your customers feel like a part of a community, it can also be a smart marketing move you can leverage for profit. 

Here are five newsletter ideas that won’t disappoint. 

1. Free resources and guides

 Everybody loves getting stuff for free–and what better way to deliver them than through their inbox! Offer free guides and resources to your customers–whether it’s a free marketing report, some graphics for their phone wallpaper, or even a branded content calendar. 

These things are small and relatively low-effort projects, but they can go a long way. 

We like this idea because this can be anything from an aesthetically pleasing wallpaper to a heavily researched consumer report on a certain niche. Just do what works for you!

2. Spotlight teams and company culture

If you really want to build a community, you want to make sure that you’re keeping everyone in the loop. And that’s why introducing your core team members to your audience matters. 

Not only will this strengthen your company culture, but you can also use this campaign to strengthen relations with your customers. 

Use this and other team introduction newsletter ideas for a more personal and laid-back marketing approach.  

3. Tips to best use your product

Don’t let your potential leads get cold. They might not be ready to buy your product now, but they might be interested after three months. 

That’s why you have to invest in creating content that gives extra information on how to best use your product, when to use it, and other tips to boost your product’s value. 

This is where user-generated content usually comes in. But we think simple blog articles or short infographics can do the trick. 

4. User case studies and user-generated content.

You want to show that your brand can create value. What better way to do that than by writing case studies? Show your audience how your customer has transformed their work processes with their new tool–or how they leveled up their make-up game with the latest lip oil. 

For this, you can ask your customers to create testimonial videos. 

If there’s one thing that works today, it’s influencing. Don’t be afraid to let your community do some of the marketing for your product. 

5. New product launch announcements

It takes hard work to bring a new product to market. Why don’t you make it worthwhile with an email marketing campaign that captures your audience’s interest? 

You can offer promos early to subscribers and even tease a BTS of how the new product was made. Build community interest and awareness so that when your product launches, it’s more than just hype. 

We know this tip isn’t for everyone–not everyone creates new products regularly. You can substitute this for seasonal promos and holiday deals. 

How to create the best newsletter visuals

Newsletters aren’t all created equal. The best ones have great content and an awesome visual look. If you’re looking for a balanced mix of aesthetic layout design and informative content, check out DotYeti! 

DotYeti provides the fastest and most cost-effective alternative to agencies and freelancers by providing quick turnaround times, unlimited revisions, and comprehensive services. Get to know our scalable unlimited graphic design model today. 

Share your story with us to create a customized plan for you.

The post 5 Newsletter Ideas To Boost Your Marketing appeared first on DotYeti Design.

Shifting to a more sustainable business alternative is no longer a matter of preference or good PR anymore. The public’s opinion and changes in government legislation play a big role in today’s fast-paced era. Going green is becoming a major defining factor in your company’s commercial viability. 

Even though going green is hardly the priority of most business owners, having an eco approach to your business comes with several benefits. Earth Day 2024 is the perfect reminder of why you should consider and implement sustainable alternatives for daily operations. 

How does a business benefit from going green?

1. Reduced costs and capital

Through upcycling, you can save up a ton of money when procuring needed materials to create your products. If you can find a supplier of recycled materials that you need, it can help reduce the money you spend on acquiring new materials.  A great example of this is Chop Value. By collecting used chopsticks from restaurants for free, they’re able to create quality furniture.

2. Increased competitive advantage

Going green can highly improve your brand image, leading customers to recommend your business to others who share the same passion. Something as simple as being cruelty-free could help your business go a long way. But being mindful of the environment is more than just a trend and strategy. The effects it yields are very real.

3. Appeal to a rapidly emerging market

People who are newly dedicated to sustainable living often struggle to look for alternatives to non-eco-friendly products they’ve been used to all their life. This presents a lot of opportunities for entrepreneurs to innovate and cater to their needs.

4. Attract more investors

Local governments, banks, and crowdfunding contributors are highly supportive of eco-friendly businesses. Garnering investments, donations, and sponsorships can also be easier for them.  It also makes it easier to form partnerships with other businesses and foster a genuine relationship with communities. 

5. Being a step ahead of regulations

The cries of activists are finally heard by the people in power. Certain limitations are being imposed in different countries and long-running companies are finding it hard to adapt. It may be because their factory machinery does not live up to current standards or the operational changes are too drastic to change overnight. 

How going green impacts your employees

1. High employee morale

It’s not only consumers who demand ethical green purchases. It’s also proven that people prefer working for a sustainable business because it aligns with their values and advocacy. They’re keener to perform their best at work knowing that their job has a lasting impact. It also doesn’t hurt to know that they’ll be working for an environmentally conscious company.

2. Healthier work environment

Having a workforce of like-minded people can create a positive company culture. But it doesn’t mean you should filter who you hire. Having a diverse group of people in your workforce can help spread the word and the benefits of your actions. Your employees bring home the impact you make at work.

10 ways to green your business  

1. Recycle your electronics

Companies often upgrade their machinery and the computers used by employees among other electronics. Instead of disposing of them because they look ancient, you can consider taking them to a recycler or donating it. This will prevent recyclable materials from ending up in landfills.

2. Work from home

If your employees can do their jobs at home, you should consider giving them the option of working from home. This reduces your billing energy footprint. It also provides work opportunities for people abroad, giving you a culturally diverse workforce. Or at least consider a three to four-day office week if it’s impossible to completely work from home.

3. Paperless billing

This works both for your company’s bills and the bills you give out to your customers. To lessen the consumption of paper, having bills and receipts sent via email or text is a good way to lessen paper wastes. 

4. Buy recycled paper

Buying recycled paper for your business needs adds to your sustainable aesthetic. It also helps that you recycle your paper by printing on both sides and only printing necessary documents. To re-recycle the paper, it’s best not to crumple them up and throw them in the bin. You can have a paper drive in the office so you can donate it once it piles up.

5. Partner with eco-friendly suppliers

You can strengthen your impact by teaming up with like-minded business owners. This also allows you to learn more from others, as you are only just starting to go green for your business. People working towards the same goal are eager to share their knowledge and pull each other one up, not drag each other down to have a higher advantage.

6. Carpooling programs for employees

Ridesharing has been common among travel apps for years because it’s cheaper than booking your own Uber and more comfortable than commuting on public transportation. And if you can afford to provide them a company carpooling service, it can also make your employees feel very well cared for.

7. Reduce water usage

Having a small sign in the restroom reminding employees and yourself to lessen water usage goes a long way. This concept not only applies to water usage but to other things as well like closing lights whenever leaving a room empty. This fosters healthy habits into your employees daily.

8. Veer away from single-use products

If you’re in the F&B industry, it’s better to give consumers the option to refuse cutlery or chopsticks. You can also apply this at the office by not buying single-use office supplies and educating employees on alternative options to lessen wastes. For example, you can provide a seminar to encourage women to shift from using tampons to using menstrual cups.

9. Use eco-friendly packagings for your products

Going for recycled packaging is a great way to show consumers that you’re an environmentally conscious business. Instead of custom boxes and bags, why not reuse cardboard discarded from supermarkets? There are also a lot of alternatives to bubble wrap available now such as green wraps.

10. Incorporate sustainability and nature into team-building activities

It’s been mentioned throughout the article to educate employees through signs and several rules. But it can be difficult for them to adapt immediately especially if your employees weren’t passionate about sustainability before you decided to go green. Embedding them with a genuine appreciation for nature can help them embody the views you want to instill. Something as simple as taking them up for hiking as a team-building exercise can remind them what the habit changes are for.

How many years does it take to decompose a landfill?

To motivate you and your employees further, here’s some additional information that can help you strengthen your focus on sustainability. It’s also important to note that landfill conditions also play a big role in the rate of decomposition.

1. Plastic waste

It’s hard to eliminate plastic from the industry because of its promised convenience. It’s portable and its single-use aspect is convenient for light travel. But the convenience we enjoy makes the environment suffer. It takes anywhere from ten to a thousand years for plastic bags to decompose.

2. Paper waste

Fortunately, paper is more commonly and easily recycled. But for the pieces of paper that end up in landfills, it takes approximately two to six weeks in a landfill for it to decompose. But if landfill conditions are just crisp enough to preserve paper, it can take decades for it to eventually decompose.

3. Aluminum cans

As metal wastes, aluminum cans are also widely recycled around the world. But left to their own devices, they take up to eighty to a hundred years to completely decompose in landfills. 

4. Styrofoam

Styrofoam doesn’t biodegrade at all. If that material gets trampled and buried in a landfill, it’s there to stay forever. Styrofoam will only ever leave this world through incineration under extremely high temperatures.

5. Cardboard

Cardboard takes only two months to decompose. Which makes it the preferred material for packaging across the board. It can also be repurposed numerous times before it ends up in a landfill to finally decompose. 

Unlimited Graphic Designs with DotYeti

Have you committed to making the change for your business? Spread the word about your big leap with us.

Here at DotYeti, we provide meaningful and gorgeous graphics that will communicate your message flawlessly. Take a look at our portfolio and case studies to see how our design yetis helped companies be seen and be heard. 

With our design subscription service, you can cut down on your graphic design costs, too. Visit our pricing page to see which design package is just right for you as you take on big leaps for a more sustainable business. Don’t see the right package you need? Reach out to a Yeti today to arrange a custom package—just for you.

The post Earth Day 2024: 10 Ways Your Business Can Go Green After the Pandemic  appeared first on DotYeti Design.

Learn how this built-in Meta tool can reach more audience and achieve your business goals.

What is Meta Ads Manager?

Meta Ads Manager is a platform that helps businesses manage their Facebook and Instagram ads. It’s a powerful tool that allows businesses to manage their ad campaigns and track their performance. With Meta Ads Manager, businesses can target their audience based on their interests, behaviors, demographics, and more.

Here’s just a sneak peek at the full capabilities of this platform.

Meta Business Suite. This feature lets businesses manage multiple Facebook Pages and ad accounts. This is particularly useful for agencies that manage multiple brands.

Audience Manager. Meanwhile, this tool allows businesses to create and manage custom audiences for their ad campaigns. Custom audiences can be created based on various criteria, such as website visitors, email subscribers, and more.

Meta Pixel. With Pixel, businesses can track conversions, optimize their ad targeting, and get valuable insights into their audience’s behavior. You can add a tracking code to a business’s website to track user behavior and check how your campaigns are doing.

Meta Manager. On the other hand, this tool streamlines advertising efforts and improves their overall performance. It allows team collaboration; businesses can assign roles and permissions to team members, share ad accounts, and collaborate on ad campaigns.

Creative Hub. This hub helps businesses to create and preview ads before launching their campaigns. With Creative Hub, businesses can experiment with different ad formats, such as carousel ads or video ads, and see how they will look on different devices

Boosted posts vs Meta ads

If you’re a newbie to the whole ad platform, here’s a couple of things you need to know.

Many small business owners confuse Facebook Ads with Boosted Posts, but there are significant differences between the two. Boosted Posts are designed to reach more people who are already following your page or who have interacted with your content in the past.

Facebook Ads, on the other hand, are more targeted and can reach a broader audience, including people who are not following your page.

Boosted Posts are great for promoting a specific post, product, or event to your existing audience. It’s an effective way to increase engagement and visibility. However, if you want to reach a broader audience and generate leads, then Facebook Ads are a better option.

If you want more tips to boost your social media presence, read our social media marketing campaign guide here.

How To Set Up Your First Ad Campaign

There are a lot of obstacles when it comes to planning your very first ad campaign. But here are some helpful guideposts to make sure you

1. Define Your Objectives

The first step in creating an effective ad campaign is to define your objectives. What do you want to achieve with your ads? Do you want to generate leads, increase website traffic, or promote your brand?

Once you have a clear objective in mind, you can create an ad campaign that is tailored to achieve that.

2. Target Your Audience

One of the biggest advantages of using Meta Ads Manager is the ability to target your audience with precision. You can target people based on their interests, behaviors, demographics, and more.

This means that you can show your ads to the people who are most likely to be interested in your products or services.

3. Create Eye-catching Ads

Your ads need to stand out from the crowd. There’s a lot of competition out there, and if your ads don’t catch people’s attention, they will simply scroll past them.

Use high-quality images, videos, and copy that capture your audience’s attention.

4. Test and Optimize

Once you’ve created your ad campaign, it’s important to test different ad formats, targeting options, and messaging to see what works best. Use the insights provided by Meta Ads Manager to optimize your campaigns for better results.

For example, you might try testing different ad formats, such as carousel ads versus single image ads, or different targeting options, such as targeting people based on their interests versus their behaviors.

By testing and optimizing your campaigns, you can improve their performance and get better results.

5. Monitor Performance

Finally, it’s important to keep an eye on the performance of your ad campaigns. Use the data provided by Meta Ads Manager to make informed decisions and adjust your campaigns accordingly.

For example, if you notice that your cost per click is high, you might adjust your targeting or your ad copy to improve your click-through rate.

By monitoring your campaigns and making adjustments as needed, you can ensure that you’re getting the most out of your ad spend.

DotYeti provides the fastest and most cost-effective alternative to agencies and freelancers by providing quick turnaround times, unlimited revisions, and comprehensive services. Get to know our scalable unlimited graphic design model today. 

Share your story with us so we can create a customized plan for you.

The post How To Use Meta Ads Manager for Small Businesses appeared first on DotYeti Design.

So how do you ensure your graphics hits all the right notes? Here are the top 10 tips you should consider for your next event:

Determine the practical details first.
Before you focus on creating epic graphic design for events, you need to keep things practical. How much can you afford for marketing collaterals? Can you print hard copies, or should you stick to virtual collaterals instead?

Keep your audience in mind.
Your event graphic design should be tailored to the people you want to attend. If you’re inviting students, your graphic design for events should be fun, catchy, and appealing. The design should be more refined and theme-focused if it’s a formal office dinner.

Focus on the type of your event graphic design.
Typography is the key to compelling graphic design for events. Your marketing collaterals are made to draw attention, and you need to choose the right font type that fits the nature of your event.

Play with the right color scheme.
Colors reflect your brand image and convey your core values. Colors can influence your audience’s emotions, so you should choose the colors that best fit your event’s theme and branding.

Use photos to help people visualize your event.
A picture paints a thousand words and can help people visualize the nature of your event. With suitable images, you don’t have to explain everything. You can use illustrations, icons, or relatable photos to get people’s attention.

Use dividers and ribbons to separate elements. If you don’t want to include a striking photo in your design, take advantage of the transforming effect of ribbons, banners, and dividers. If you have a lot of information in your graphic design for events, using these dividers makes the content more digestible to viewers.

Use powerful storytelling to excite the audience.
If you want to captivate your audience through design, you should be careful with the copy written in the material. You should use suspense to keep the audience at the edge of their seat. You may also detail the value of this event to showcase why it’s worth attending.

Be consistent.
The world won’t show up to your event after you’ve developed a single event graphic design. You should persevere in sharing your marketing collaterals online. It’s vital that you continuously share updates on the event and produce more materials to sustain the buzz around the event.

Book your printers in advance.
If you’re printing flyers or tarpaulins, you should book your printers as early as possible. While some suppliers can print your materials last minute, you can save yourself a lot of money and stress by planning ahead. Moreover, you can assess each printer’s quality before mass production if you take the time to find a suitable partner that’s within your budget.

Keep it simple.
While considering all these event graphic design tips, you shouldn’t go overboard by adding too many things at once. While your goal is to excite your audience, you don’t want to overwhelm them. The key is to keep things simple but ensure all pertinent details are included.

These top 10 graphic design tips can help you create compelling materials for your next event. If you want your designs to stand out, you should let professionals from DotYeti.com take care of it for you. DotYeti is the most creative, on-demand, efficient graphic design platform, accessible for a flat monthly fee, and has the best graphic designers. Book a free demo with us now!

Sources:
https://design.tutsplus.com/articles/10-top-tips-for-creating-awesome-event-flyers–cms-25378
https://alltimedesign.com/how-to-create-event-graphic-design-8-easy-tips/
https://www.vfairs.com/10-tips-to-design-infographics-for-your-virtual-event/

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99designs is a design service enabling you to get professional graphic design services through two methods: by either working directly with a designer or starting a contest so you can pick your preferred design. They promise high quality design through fast communication with top-notch designers. With a money back guarantee and low affordable prices, this has been attractive to many customers.

But as with anything that is too good to be true, there are certainly many cons to those pros. And it hasn’t all been effective for some. There are many reasons for this, and you can review those through customer testimonials.

What customers are saying about 99designs

There are many review websites that tackled the numerous issues of 99designs. And they have listed reasonable factors to look at when considering (or avoiding) graphic design services. We took the liberty of listing down many testimonials from customers, both good and bad, so you can decide what you think is best for you.

The Good

99Designs have impressed some customers. Looking through their positive testimonials, you can see why customers keep coming back.

The Platform

Image via 99designs

You know what they say, ‘A good platform never hurt no one’.

Good UI/UX design for your platform would convince a customer to stay. Making sure it is easy to submit design requests, clear and safe payment methods, and fast-loading website will ensure your customers will keep coming back. Customers seem to love 99Design’s platform for two good reasons: convenience, and accessibility. These two alone convinces people to stay. And that is something noteworthy.

Choices and Options

Image via 99designs

Another good thing that 99designs did is to provide choices. By providing many options, customers feel empowered by enabling them to customize the service and to receive the right design they requested. This also enables them to feel that they paid the right service as they aren’t stuck on one channel. 99designs offers 2 options, either direct communication through one designer, or holding a bidding contest and the customer can select their favorite design. Giving many options have always been a part of graphic design services, but this is just one factor in a multifactorial service system.

Service options are great for the customer but internally this may cause some issues (as seen in other testimonials) but we will look at and study those later.

Affordability

Image via 99designs

If the customer felt the price was reasonable for the service they got, expect customers to return. 99Designs promises an affordable pricing for graphic design services with money back guarantee and no hidden charges. So, it’s undeniable that some customer will feel satisfied with the service.

The Bad

Not all testimonials were clauses of satisfaction. Some customers and designers who worked with 99Designs have flavorful comments to say about the service.

Originality

Image via reselleratings

Original graphic designs are non-negotiables. Whatever types of requests are sent through, graphic designs should be original based on the brief. Stolen or copied graphic design is a no-no and must be addressed. If a designer tends to copy another designer’s work, that is reflective of the company he or she is working for.

Customer Liability

Image via resellerratings

While it is great that you have the option to put designs up for a bid, having to judge over 50+ designs would place the liability on you. There is no way for you to objectively judge if the design works best for your branding or for your audience. So, some customers walked away feeling satisfied, not knowing they are carrying work created by an amateur. They also possibly avoided and missed out works that have been created by professionals. A system that places the liability on the customer makes a difficult graphic design service overall.

Poor Services

Image via resellerratings

No matter how good the design, poor service will always stick with the customer. A good platform prioritizes good customer service above all else because word-of-mouth acts as a positive marketing for the company. And there is no better way to get this aside from providing excellent customer service.

Inefficient Communications

Image via resellerratings

Making a customer send emails back and forth reduces customer satisfaction and ratings (as seen in this picture). As part of providing good customer services, contacting the service company and its designers should be easy, especially if you need revisions and modifications. Or have issues about payment concerns.

Lack of Art Direction

Image via resellerratings

Design needs art direction. That’s why we have art directors. And most of the time, these art directors assist designers in understanding what a client needs; any lack of direction is palpable if the multiple designs miss the marks of any request. Furthermore, customers shouldn’t have to settle with designs they ‘weren’t in love with’. That is why there are revisions and art directors to help with that.

What to look for when considering graphic design services

Considering all the testimonials from former customers, a good graphic design service should have:

• Great performing platform
• Customizable options
• Affordable, reasonable prices
• A great set of designers and teams
• Original, creative works
• Good services and communications
• And customer assurance

To summarize in one-word, graphic design services should be reliable. They can be counted on for every aspect from the moment you enter the service into getting results you want. Their process must curate to each customer’s needs so that they can get the perfect design you are looking for without so much trouble. Good ideas can get the job done, but a great direction can take you to where you want to be.

Where to get good graphic design services

If you want options, you should check our website. We offer graphic design services starting at $399 monthly, and you can upgrade your services depending on what you and your business needs. How do we compare in relation to other graphic design services? Take a look at the table below:

Image via dotyeti

For an affordable price, you will be working with a highly trained set of designers selected by art directors through extensive training. With a scalable workflow process and unlimited revisions, our subscription plans are created so you can be sure that the designs you are the designs you actually want. No more back and forth communications, no biddings, no complicated processes, just you and your ideas being worked on. Good ideas must never remain in concept, allow DotYeti to make your ideas into a reality.

Our packages comes in three forms: Basic, Premium, and Royal. These packages are scalable and optional depending on what you think works for you.

Still not convinced? Try our services! We have a 14-day money back guarantee. Experience the DotYeti way of graphic design so you can discover how a good graphic design service should be. With an easy-to-work on platform, reasonable prices, easy communications, and great services, you can expect nothing else but creative and original works tailored to your creative ideas. Collaborate with highly trained designers, available at your service.

The post 99Designs Better Alternative for Graphic Design appeared first on DotYeti Design.

As we are swimming deeper into the digital age, visuals play an important part in any marketing strategy. It helps reel in customers, attract the right leads, and build your brand’s reputation, making it a crucial point in any strategy.

For this reason, many business leaders work with reputable marketers and graphic artists to create powerful and effective visuals to help build their marketing strategy.

Types of Visuals Your Marketing Strategy Needs

1. Owned Visuals

Owned visuals are created by or for your brand. It could be an image of your brand, product, or service. It is unique, and it is owned by your brand. This also includes your logo, which is one thing that can help you stand out from your competitors. It should be simple and memorable.

These are the visuals that you have complete ownership over. It’s something you created, allowing you to control what’s being said on your brand’s social media accounts and website. You can then continue to share your own stories with visuals that you control.

Seeing as these are your own, it’s worth working with a credible graphic artist to ensure that your images are 100% yours and fits your brand.

2. Earned Visuals

Earned visuals are created by someone else, where you take advantage of reposting images on your website, blog, or social media accounts. Most of the time, it’s created by audiences, not you—and it can be used for free. These are visuals that are not created exclusively for your brand but are images that are created from something else.

This is a great way to build a visual marketing strategy, as you don’t have to pay for these images. You can simply repost it on your website and social media accounts, leveraging the goodwill of the creator of the image.

3. Paid Visuals

You have to pay for these visuals, as it was created by a third-party or customized for your brand by a third party.

These are important to have as part of your marketing strategy as you have visibility and ownership over everything that’s being said on your brand’s social media accounts, website, and other forms of digital communication.

Depending on the type of visual you want and budget, you can either create it yourself or pay a third-party to get the print and design you want.

The Bottom Line: Be Mindful of Your Content’s Visuals For Better Marketing Impact and Results

When it comes to your marketing strategy, visuals are an important factor that you should have on hand. It’s important to create and have a workflow to keep your visuals current, so you can update and repurpose them if needed.

When you create your marketing strategy, make sure you outline the visuals you need to have, by type. Then, you can begin your search for these visuals, whether it’s through your brand’s research or working with a graphic artist.

How Can We Help You?

If you’re looking for visuals made by fantastic graphic artists, you’ve come to the right place.

DotYeti.com offers an on-demand and efficient graphic design platform with an affordable flat monthly fee. This way, you’ll have access to visual tools that can elevate your brand. Check us out today!

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