A high-quality graphic design portfolio helps businesses achieve key marketing targets. For instance, it adds a contemporary flair to advertisements, surpasses language barriers, and highlights the company’s creative minds. It is essentially creativity driven by purpose. But as creative trends come and go, it’s important for marketing teams to stay ahead of the curve.

Impact of Graphic Design in 2024

Think of the most iconic brands we know today.

Perhaps what springs to mind are their massive marketing campaigns that struck a chord with audiences worldwide. Graphic design is an essential part of marketing campaigns—it catapults products into the spotlight and into the center of conversations.

It can immediately put a relatively unknown brand on the radar and accelerate global sales. Not only that, it can ensure a company stays relevant. This is because engaging graphics make a company feel refreshingly modern and trendy. 

The Importance of Brand Strategy

First of all, its importance in branding strategy cannot be overstated. Graphic designers carefully think through every line, color, and logo variation. Afterward, they go through testing to make sure that they evoke the right emotions and spark the right ideas.

A product’s unique selling points can be concisely communicated in a logo alone. Think about the simplicity of Facebook, the softness of Airbnb, and the statement of the Rolling Stones logos.

Captivating graphic design can also level up omnichannel marketing campaigns. For example, a billboard that makes you look up from your work commute. Maybe a flyer that you want to read a second time. Or a social media graphic that makes you stop scrolling. Needless to say, all of them require a thoughtful creative eye. 

Above all, graphic design comes in many shapes and forms, each with its own optimized anatomy. For example, videos and animations likely need a different set of skills to master than banner ads. This is, in turn, different from a business card that needs to quickly highlight key contact information.

With all this variety, it’s clear that graphic design enriches the marketing industry. An unlimited graphic design service can be the key to unlocking all the benefits for any forward-thinking marketing, sales, or product team. 

Graphic Design for Digital Marketing

As the online world grows, the importance of graphic design in digital marketing has never been greater. 

As with everything, there are good and bad graphic designs. Bad graphic designs get lost in the sea of online content and can have negative audience responses. On the other hand, good graphic designs hit your KPI targets and exponentially grow your online presence. 

It’s critical to note that the same methods cannot be applied across all online platforms. For example, graphic designs that drive results on social media will likely not get the same response for email marketing campaigns. This is why it makes sense to dive into the details for each channel. 

1. Facebook

Facebook’s massive online reach undeniably makes it one of the most powerful tools ever created for digital marketing. There are over 4.4 billion registered users and social ad impressions are increasing 20% year on year. Therefore, the most effective marketing strategies correctly leverage the Facebook algorithm. 

Here are a few of our battle-tested tips: 

• It’s important to not overwhelm the ad with text if you want to boost engagement. Stick to the 80-20 rule: 80% graphics and 20% text. Make the text powerful and concise to spark interest.
• Make sure the caption complements the image. You can even use emojis to add character and directly evoke certain emotions. 
• Try out some motion graphics, such as videos and animations. These formats add an element of surprise and help with engagement.
• Know Facebook’s standard dimensions. This ensures that your ad is optimized across all layouts.

2. Instagram

Instagram’s user interface purposefully puts the spotlight on visual content. Above all, it’s critical that your Instagram content stands out. 

Here’s what makes a design Insta-worthy:

• Unlike Facebook, Instagram is completely dominated by visual designs over text. Eye-catching colors, high-quality resolutions, and bold creativity are your most powerful tools here.
• Ensure that any text you wish to include is not covered by the CTA button on Instagram stories.
• Curate a feed that aligns with your brand colors, aesthetic and messaging. When users first visit your profile, it’s the entire feed that takes up the visual field, not individual posts. 
• Don’t forget to include powerful hashtags to help increase brand exposure and discovery.

3. Email

It’s no longer enough to send out mass emails that feel soulless and advertising-heavy. 

Customer relationships are activated and nurtured through meaningful email content. Similarly, emails that are tailored to different target audiences produce the best results because they feel personalized. Following on from this, automated email funnels that incorporate the right content can guide a lot of high-value leads down the purchasing funnel.

But text alone can’t accomplish this. 

Graphic designs add character and energy to email marketing strategies. They can include on-brand banners, illustrations, and animated GIFs. Consequently, these all serve to better engage and connect with the reader.

Here are some strategies that we take into account when creating email marketing graphics: 

• Attention-grabbing graphic designs at the top of an email can help turn a simple click into a read.
• Illustrations and infographics help summarize key information and drive a point home.
• Banners are useful for highlighting CTA messages.

Graphic Design for Print Materials

Print design covers a huge variety. This includes T-shirts, business cards, labels, bags, posters, and menus. Forward-thinking marketers who want to expand their brand reach must eventually consider the print design. It adds a layer of personal touch to customer relationships and extends it beyond the original purchased product. 

We remember 20% of what we read and 80% of what we see. The most effective print designs can effortlessly capture attention. They do this through stunning visual appeal and communicating critical information. In conclusion, they drive results because of a perfectly balanced blend of function and creativity. 

1. Merchandise Design

Merchandise design is an excellent marketing tool. Customers can support your brand awareness strategy even when they are not using your product. When you’re carrying branded shopping bags, wearing branded clothing, or using branded gifts, you are indirectly marketing to others. 

A potential customer can be converted into a paying customer by consistently encountering your brand on a variety of different merchandise. Therefore, having thoughtfully designed merchandise can also show people that you are investing in marketing. Above all, this helps build a positive image of your brand. 

2. Packaging Design

It’s important to strike a balance between functionality and advertising with packaging design. Ultimately, it could be the final push that encourages potential customers to pick your product off the shelf.

Firstly, it must reliably hold and protect what it carries inside. Following on from this, there are a number of different materials you can choose from. Each material has varying strength, durability, texture, and cost. 

Secondly, it should communicate information that you want your customers to know before they use your product. Here you’ll have to decide how to highlight certain product information. The most important ones may include ingredients, contact information, and usage instructions. 

And lastly, it should also shine a spotlight on some of your brand’s core values. Doing so will help your customers feel connected to your story. This in turn builds loyalty. Do you have a commitment to sustainability? Are you using proprietary technology? Do you want your packaging to reflect your minimalist aesthetic? Or are you after a more vibrant look? You can show these things in your packaging design.

3. Branding and Print Design

Brochures, flyers, and posters are important ways to raise awareness about promotions or upcoming events. Furthermore, they can also be a customer’s first encounter with your brand. What key information do you want to convey? Do you want to spread awareness of limited-time discounts? Where should you place your logo? 

The most popular print designs are probably business cards. Above all, these must effectively highlight your contact information and be on-brand. You should always be proud when handing out your business card! 

Types of Graphic Design

There are many different types of graphic designs. Each of them accomplishes unique targets. Together, they form a comprehensive and cohesive creative strategy. We’ll explore the forms you may have encountered, and when you may choose to use them. 

1. Static Images

Static images are perhaps the most deceptively simple. They are often associated with traditional marketing. You’ll see static images everywhere, from billboards to flyers. Digital marketers have also cleverly leveraged static images. This is usually in the form of social media graphics and Google display banners. 

However, none of these forms are actually simple. 

It’s important to be aware of all the various factors at play. These include the target audience, standard dimensions of each design, and delivery model. Also whether you are optimizing for awareness or conversion, and the quality of the designs themselves. 

A shopping discount brochure meant for a general audience may likely be seen once. It needs to quickly communicate key information to keep the event top of mind. On the other hand, graphics for online ad campaigns can be retargeted to customers who are further down the purchasing funnel. It should still be visually stunning to stand out from all the other online content. 

In general, an effective ad should be 80% visual and 20% text. This anatomy has been proven to drive information retention. In addition, it is also a great way for designers to showcase their talent. It’s the ideal balance between communicating key information through text and using creativity to make the information stick.

2. Animated GIFs

Animated GIFs are almost always found in modern digital marketing strategies. Motion adds variety and character to the endless amount of online content we encounter every day. That may just be enough to encourage someone to stop scrolling! Therefore, it’s really no surprise that tech-savvy digital marketers increasingly tap into animated GIFs. 

Additionally, most GIFs are 5-15 seconds long and this extra time can help you convey more information compared to a static image. Nevertheless, it’s still important to choose what information you’d like to showcase. Not to mention, the most appropriate way to incorporate it. For example, an animated GIF that’s too information-heavy or one that moves too fast, will not be memorable.

3. Animations and Videos

The next level up in complexity is animations and videos. But these aren’t the boring lecture videos you may remember from school! Rather, they’re an incredibly engaging tool for digital marketers to leverage. 

The most effective videos have a catchy hook to encourage the viewer to continue watching the video and as well as a memorable outro. Moreover, summary slides with bullet points help add structure to the video and highlight key takeaways. 

Explainer videos are an important part of any marketing campaign that wants to deep dive into a particular topic. As a result, they are often found in the later stages of a campaign when the potential customer is actively researching your product before making the purchase.

Marketers can add specific information in a video and establish a personal connection with the viewer. This is also why they can also be used to build customer loyalty. For example, you can use them to communicate product updates or big company developments to customers. 

Color Psychology of Graphic Design

What is the best color for marketing? Hint: check out our infographic for the answer.

Just to be clear, the right color significantly levels up the impact of a design. On the other hand, the wrong color can have an undesirable effect. It may also result in missed marketing opportunities.

By striking the right balance, the best graphic designers expertly leverage colors to influence consumer psychology and increase conversion. 

List of Colors and Their Associated Emotions

• Red: stimulates heightened emotions such as excitement and hunger. Can also signify urgency or danger. 
• Yellow: often associated with happiness and creativity
• Orange: an invigorating color used to show affordability
• Green: the color of environmentalism, nature, and wellness
• Blue: this reliable color is used by companies who want to convey trust, security, and tech-savviness
• Purple: this rare color symbolizes royalty and luxury
• White: professionalism, science, and simplicity

Real-Life Examples of Color Psychology in Logos and Branding

Red is often used by fast food companies to encourage hunger and consumption. Think McDonald’s and Burger King. 

Orange is a solid color choice for CTA buttons. This is because of its double appeal to the happiness of yellow and the energetic punch of red. Customers know that they are clicking on a good deal! Furthermore, it subtly stands out from the crowd with its invigorating shade. This is why companies like MasterCard, Nickelodeon, and Fanta gravitate towards orange. 

Yellow logos such as Shell, Ikea, and Nikon reflect positivity and youthful energy. These companies want you to know that using their product brings happiness. 

Green is the primary color found in the logos of Spotify, Starbucks, and Whole Foods. Its association with health and wellness makes consumers feel balanced. 

Blue has proven time and time again to be a powerhouse in marketing and branding because of its association with trust. Facebook, Visa, and Intel use blue to remind customers that they are benefiting from world-class security and innovation when using their products. 

Conversion-rate Optimization

Conversion rate optimization is the process of increasing the percentage of website visitors that take a certain action. This can be buying a product, leaving contact information, or subscribing to social media channels. 

It was naturally born as tech-savvy companies became aware of the need for insights into website visitor behavior. Website analytics reveals all the touchpoints that consumers encountered. Now marketing teams knew precisely what works and what doesn’t. This was massively beneficial to teams looking to improve the conversion funnel through incredible user experience. 

How Graphic Design Optimizes the Conversion Funnel

High-quality graphic design meaningfully optimizes the conversion funnel in a variety of ways. You can also check out our infographic for a summary. 

1. First Impressions

Graphic design creates a resounding first impression on potential high-value leads or customers.

Think about the most memorable brands you’ve encountered or the most effective marketing campaigns—chances are the visuals come to mind first, before the text.

As visual creatures, we are naturally drawn towards stunning visuals. The best graphic designs resonate with us immediately when we see them. This is why they stay top of mind. 

2. Uniqueness

Graphic design helps set you apart from the competition.

The right choice of bold, invigorating colors can engage with the target audience. It encourages them to take a second look. In a content-heavy world, that second look can make a huge difference in conversion rates.

3. Credibility

It’s not by random chance that the most successful global brands have invested serious time and money into pixel-perfect graphic designs.

Potential customers take note when you’ve invested in high-quality graphic designs. This is to say, they’re more likely to feel positively towards a brand that cares about every aspect of their experience.

Sloppiness with marketing could imply sloppiness on the product side. Adding a level of professionalism to the graphic designs that carry your logo and name, encourages customers to place trust in your brand.

Conversion-driven landing pages

Graphic design has pushed the needle forward in web design. This is most evident in conversion-driven landing pages. 

Spam-like websites full of overwhelming content confuses the visitor. Furthermore, key information gets missed and the call to action gets lost. On the other hand, sleek web designs are incredibly user-friendly. Furthermore, it seamlessly presents key benefits of the product and walks them through interesting information. This can include the brand’s history, vision, and community outreach efforts. Apart from this, it can also highlight a specific call to action that is swiftly engaged. 

Web design should be regarded as a branding tool. For best practices, web design should align with the company’s brand style guide. This entails using the correct color palette and showcasing branded custom illustrations to add character. 

The best websites also have multiple communication touch points. This enables the visitor to talk with a team member through email and chat. It can encourage them to subscribe to social media channels to stay in the loop. 

Social media

Graphic design reigns king in the visual world of social media. 

Its high impact on the performance of online marketing & branding campaigns is undeniable. Better yet, their effectiveness can be quantified using data that tracks conversion rate. It’s been shown that the best graphic designs grab attention and increase click-through rates on social media ads. 

In addition, scroll-stopping creativity gets the main stage on social media platforms. However, they’re only half of the story. Additionally, it’s important to have precise targeting so that your ads are being seen by the right people. Marketers looking to capture more qualified leads should evaluate the quality of their graphic designs alongside the effectiveness of their audience targeting. 

Design Production

1. Graphic Design Freelancers

Frustrated with the exhausting search for world-class graphic designs for a reasonable price?  

You’re not alone. For decades the graphic design industry was vastly limited. 

You might have looked through some freelancer sites. It may initially appear to be the cheapest solution. However, poor quality control, pricing inconsistency, and communication issues can crop up. Freelancers can charge anywhere from $30 up to a whopping $250 per hour. Furthermore, if a design is unsatisfactory, any revisions will almost certainly warrant extra costs. Finally, trying to coordinate multiple freelancers to work on larger projects together adds unnecessary stress to your busy work schedule. 

2. Creative Agencies

And then there’s the other end of the spectrum: graphic design agencies that charge an eye-watering fee. Pricing alone puts them out of reach of many smaller businesses trying to get creative content within a reasonable budget.

They’re usually managing a high volume of design requests. You’ll be part of the queue of people waiting to get their designs or waiting to talk to an account manager. Speak to anyone working in an agency, and they’ll likely try to lower your expectations regarding deadlines. That’s because timelines are always changing as they juggle multiple marketing campaigns.

Finally, they charge high prices simply because they can. Most of their clients are legacy companies that are used to getting their designs the traditional way. By working with clients who may not be aware of more modern graphic design solutions, they’re able to keep prices up. You not likely to get your money’s worth when working with a graphic design agency. 

3. Internal Designers

Internal designers fall somewhere in between. While it may seem appealing to have an on-demand creative team that is familiar with the brand style, it’s actually much less cost-effective. First of all, salaries and computer hardware and software costs must be factored in. These are unavoidable overheads that come with maintaining an in-house team of designers.

Second, this option is much less scalable. When the creative workload decreases, you cannot quickly adjust headcount to compensate. On the other hand, when the demand for creative content increases, such as before a major marketing campaign, you’ll have to waste time recruiting and training designers.

Finally, there’s the issue of creative expression. Their work may eventually feel uninspiring after spending years working at the same company. Moreover, customers are always on the lookout for refreshing, original designs. For that you may benefit from a fresh pair of creative eyes. 

4. Unlimited Design Subscription

For many years, there was no middle ground for businesses that wanted high quality designs, seamlessly delivered on time, but could not (and should not) justify forking over huge amounts of cash. 

Unlimited graphic design services were created to fill in this gap. It is now possible to have an on-demand, affordable and efficient graphic design team that scales with your business growth. 

This type of creative partner delivers highly engaging and converting designs without any hidden fees. Their deep familiarity with creative trends supports even the most demanding of campaigns. It also drives results across multiple channels.

Their flexible model puts the power back into your hands. You can conveniently choose the most cost-effective plan that best matches your needs. And, what if those change? No worries- you’ll always be able to upgrade or cancel your plan whenever required. 

Online design work is built into their DNA. They work with clients from a variety of countries and time zones. This tech-savvy team is continually optimizing the creative process. They are making it more efficient and user-friendly. 

It’s easy to see why more and more companies around the world are turning to unlimited graphic design services to offload their creative workload. 

Here are 15 reasons why unlimited graphic design services make the most sense for entrepreneurs and teams looking to truly get the most value out of their money. 

15 Reasons Why On-Demand Unlimited Graphic Design Subscriptions Rule

1. Pricing Transparency

It’s time to say “goodbye” to hidden fees. 

With DotYeti’s monthly plans, you benefit from unlimited graphic designs and unlimited revisions for a flat rate starting from $449 per month (more discounts for longer subscriptions). We dislike unexpected charges ourselves. That’s why we’ve made it one of our core values to be upfront about pricing and what each plan covers. You’ll certainly know exactly what you’re getting and how much each month will cost. 

We’re not here to surprise you with fees. We’re here to get your creative work done in the most efficient way possible! 

2. Reliable High Quality

Our designers are professionals who go above and beyond to help bring your idea to life. We consistently outperform our competitors in terms of quality and our clients regularly compliment our creativity.

In line with that, we believe that our design skills speak volumes by action, more than words. Therefore, DotYeti’s services come with a 14-day money-back guarantee.

3. Fast Turnaround Time

We are familiar with the need for lightning fast turnaround arounds. DotYeti commits to a turnaround time of 48 hours depending on the complexity of the design brief. Therefore, no more stressing over missing a deadline. We have a clear and transparent workflow. You’ll always be kept in the loop on project status and expected delivery dates. You can depend on us to stick to agreed-upon dates so that you’ll never have to delay your important dates ever again. 

4. Unlimited Revisions

Revisions are a normal part of the design process. And we never cap your imagination by fixing a number of revision requests.

Who knows when a creative spark will hit? It’s best to work together to make sure a design hits all your marketing goals, instead of leaving a project half-finished.

As part of your unlimited graphic design plan, you’ll get unlimited revisions without any extra charges. On the contrary, when working with freelancers or agencies, you can only go so far with revisions before communication conflicts and output quality concerns arise. Such obstacles are avoided with DotYeti. 

5. Long term Growth

DotYeti strongly believes in sustainable, long-term partnerships. To us, you’re never just a number. We’re never racing to be done with your project and on to the next client. We want to learn more about your brand as you grow. We’ll know we’ve succeeded when you trust us to grow with your business, no matter where that goes. 

We don’t like to bind our clients to long-term contracts. This is because we, as graphic designers, know that creative workloads naturally change. You have the ability to pause, resume, upgrade or cancel your plan to get the perfect match for your needs. We’re ready to be your creative partner at all times and support all levels of graphic design needs. 

6. World-class Clients 

We’ve collaborated with over 100 well-known, multinational brands who rely on DotYeti to deliver on-brand, powerful, and converting designs. Furthermore, we are deeply committed to maintaining rigorous quality standards so that our designs, shown to millions of people worldwide, continue to supercharge marketing efforts. 

Aside from working with larger clients, we are truly proud of our work with smaller businesses. DotYeti offers high quality creative output for an entry level price as part of our mission to make graphic design accessible. We believe that everyone, no matter their budget and experience, should have the best creative support to bring their ideas to life.

7. Incomparable Originality & Creativity 

Your unique visual identity is what sets you apart from the competition. Therefore, they shouldn’t be passed over when a potential customer encounters them for the first time. To us, designs are more than just designs. They’re an extension of your business, and they should look for the job! 

Other alternative graphic design services work with templates. Therefore, you’ll notice this in designs that feel unimaginative. Instead of treating your request with utmost importance, you’ll get a slightly modified version of a pre-existing design that they feel is sufficient for your needs. 

Most of the time, that’s not what you’re looking for. 

DotYeti takes a more personalized approach. We specialize in original, customized designs that are specially made to power up your campaigns. Moreover, we assign a personal graphic designer for your entire project to make sure all designs are on-brand. 

Your brand story and vision are unique. Your graphic designs should be too. 

8. Versatile Graphic Design Team 

We know that marketing campaigns these days need more than one type of design. Our team of multi-talented graphic designers offers one of the most extensive portfolios in the industry.

DotYeti creates logos, graphics, web designs, videos, GIFs, banners, merchandise designs, illustrations, and much more. Furthermore, all designs are purposefully made to amplify your messaging and convert leads into customers. 

As a result, this versatility makes DotYeti a one-stop-shop for all your graphic design needs. 

• The Basic plan ($449 per month) covers simple requests such as banners, social media graphics and posters
• The Premium plan ($1,145 per month) expands to cover custom illustration, GIFs, logo & branding, merchandise design and animations 
• The Royal plan ($2,395 per month) is best suited for clients looking for a full scale on-demand creative team and includes video editing and web page design

To summarize, there is something for everyone. Here, you get to choose exactly what you need without any extra hassle. 

Instead of having to juggle multiple freelancers for each project, simply offload your entire creative production, so you can focus on what matters most.

9. Brilliant Design Pioneers

Our creative team is helmed by Art Directors and staffed by graphic designers who are most sought after for their talent and experience. 

We are proud of the high quality of our design work and the trust that our clients place in us every day. We maintain this trust by selecting only top talent graphic designers who are able to creatively interpret your ideas and put pen to paper in the most visually stunning way. 

Furthermore, DotYeti was one of the first graphic design platforms with a true online operation. All of our designers are pioneers in their own right as the new wave of digital creatives. 

Productivity and creativity are limitless and we’re building at the frontier. 

10. Built for the Future 

Investing in graphic design services has proven to be an excellent investment for startups to multinationals to e-commerce shops. That is to say, as more consumers gain Internet access, your website or social networking page is usually their first port of call when researching a product. In this highly competitive surge of businesses pushing out content, we want to help you outshine your competition through attention-grabbing designs. 

Curious to know the most effective ad anatomy for your images to always be at the top of the news feed? Wondering if GIFs will boost your engagement rates? Thinking about extending your brand exposure by creating merchandise designs? 

We love helping businesses reach greater heights as we help unleash their full creative potential. We will make sure that you’re never a step behind in the digital world.

11. Sleek Design Platform

We created our feature-rich and user-friendly design platform to deliver a streamlined creative experience. We’re very proud of our tech team. They addressed each client’s pain point and developing a proprietary platform that solves all of them. Here are a few features we’d like to highlight:

• Submit your request, receive status updates, chat with your design team and get files all in one place
• On image feedback tool that lets you show your designer exactly where you’d like revisions to be made
• Ability to add unlimited brand profiles

12. Always-On Customer Support 

We’re all about communication at DotYeti!

Whether that’s ensuring smooth communication with you, among team members dialing in from different countries, or in the designs that communicate with your target audience. 

There are always multiple ways to get in touch with our team. You can launch a chat on the platform or reach out via the chat icon on the website. Additionally, feel free to shoot us an email, talk to your Personal Yeti, or schedule meetings at the most convenient time for you. 

You’re always guaranteed to be speaking to a human—not a robot—whenever you need our support.

13. Free illustration library

Our free illustration library lets you pick and choose from over 150 world-class illustrations in 4 different styles. They’re ready to add a pop of color, character, and energy to your marketing materials!

The library has been curated by our crew of professional graphic designers. It covers the widest variety of topics, interests and categories. Thinking about a colorful illustration to promote your yoga course? Looking to spruce up your furniture sale campaign? Need an illustration to drive home a key message? Look no further. You’ll find all these designs and more in our library. We’re delighted to offer this resource for free to everyone looking for creative support.

14. Design Credits

We meant it when we said we were committed to maximum creative freedom! 

It may not make much sense for clients with smaller creative workloads to subscribe to an unlimited graphic design plan. In other words, why commit to paying for illustrations, logos, and banners when you’re unsure about when you might need them? Our design credits take care of this stress. 

Other graphic design services are rigid in their monthly subscriptions. However, we’re happy to go the extra mile by offering design credits that can be purchased now and redeemed later. Furthermore, our design credits have lifetime validity. This means you can quickly fire up creative horsepower whenever the need arises without having to worry about monthly subscriptions. Purchase discounted credit bundles and redeem them whenever you want to.

15. Perks Program

Last but not least, we’re proud to offer exclusive discounts for our favorite productivity apps. Our clients sometimes confide to their Personal Yetis about the roadblocks that they were experiencing in other areas of their business.

In response, we set out to brainstorm a list of apps that we believed would effectively help tackle these roadblocks. Afterwards, we tested out the products ourselves. Finally, the shortlisted few were chosen to feature in our perks program. We’ve even integrated them into our own workflow to help us work better together as a team. 

Conclusion

In conclusion, the possibilities for graphic design are limitless and there are many services to choose from. Most importantly, it is advisable that you invest in a high-quality graphic design service that is affordable and scales with your business growth.

Firstly, in-house teams are expensive to maintain and not scalable. Secondly, an agency doesn’t prioritize communication and they charge high fees. Finally, freelancers are certainly challenging to find and coordinate. However, collaborating with the right graphic designer frees up more time and resources so you can do what matters most. 

DotYeti is an unlimited graphic design subscription service. We’ve worked with hundreds of clients, from multinationals to startups, to level up their marketing campaigns. Needless to say, our designs are seen by millions of audiences worldwide and trusted to effectively communicate key messages. We’ve created logos, banners, videos, animations, website designs, illustrations, and much more.

Our designs are visually appealing, on-brand, and remarkably creative. Furthermore, they drive marketing results and sales. Our team works with you to ensure that every creation is aligned with your goals. 

Equally as important, clients appreciate our dedication to excellent customer service. We want to personally show you how incredibly seamless the creative journey can be. We accomplish this through productive communication and meeting all our deadlines so that you never have to worry about meeting yours. 

Exclusive Perks

Our design platform makes getting your designs a streamlined and hassle-free experience. Additionally, we’re proud to offer a Create & Accelerate program for early-stage startups, design credits, and a free illustration library.

Graphic design for marketing in 2022 is incredibly important. Investing in a graphic design team that understands all the ins and outs will meaningfully improve your marketing goals.

The post [UPDATED] The 2024 Complete Graphic Design for Marketing Guide appeared first on DotYeti Design.

For most entrepreneurs, the creative vision for their brand is encapsulated within a logo design. It’s an integral piece of your brand identity that must speak to your customers instantly. 

That’s why we know just how much small businesses need the expertise of graphic designers out there. But what happens when you just want to whip up a few samples and play around with logo ideas first? 

Well, we’ve got some fantastic Canva logo maker alternatives for you. 

Can you make logos in Canva? 

But first, what can you do on the platform? Canva has a library of logo templates for different styles and niches. You can further customize your color palette and typography for a more unique look. 

Plus, they also have a handy stock of free icons and illustrations with pre-determined combinations that you can put to good use. Finally, they also offer product mockups for your new logo.

1. DesignMatic

Want to try using AI tools in your logo creation project? DesignMatic has an easy and free logo maker that can solve that problem. Simply enter your company name, select your industry, and select from their pre-made logo templates. 

DesignMatic’s logos are customizable, but you would have to pay a nominal fee to download them in high resolution. 

2. VistaCreate

VistaCreate is another strong Canva logo maker alternative. They’re also a design platform that has a media library with over a million royalty-free images and elements you can use. Like Canva, you can choose from pre-made templates and make minor tweaks. 

They will even let you add music for the extra personal touch. You have to sign up and create an account to download your logo with VistaCreate. 

3. Snappa

When looking for a quick logo design tool, you ou also can’t go wrong with Snappa. This graphic design software helps small businesses create high-quality design projects quickly. They have plenty of design templates, stock photos, icons, vectors, and other effects. 

Snappa is free for three downloads or shares a month. You can upgrade for $15 a month to unlock unlimited downloads and a Buffer integration. 

4. Easil

Meanwhile, Easil is another free design tool you can use without any strings attached. Like other design software, Easil has a drag-and-drop system for quick and stress-free design ideation. 

They have pre-designed templates and a stock library available on the platform. Apart from that though, they also offer a design approval workflow that’s handy for big marketing teams. 

5. Adobe Express

If you’re already familiar with Adobe, then you should definitely consider creating free logos in Adobe Express. Get free templates that are ready to go after a few customizations. The best part about them is that they have a Free Plan that lets you use over 2,000 unique Adobe fonts. 

Oh, and did we mention that Adobe Express also has a mobile version? Their free logo maker is definitely a must-try for small business owners. 

6. Venngage

Want a unique logo look using an eye-catching icon? Venggage has 40,000 icons in various styles to fit your brand’s specific design niche. If you don’t have an idea of your ideal logo look, then you are free to choose from their pre-designed templates. 

Download your free logo in various formats and even share your logo project with your team members to get feedback!

7.BeFunky

Now, you’re probably more familiar with BeFunky as a photo editor tool, but you can also try BeFunky’s Graphic Designer software. Here, you can create banners, flyers, posters, social media graphics, and more. 

While they don’t have specific templates for logo creation, you can choose from their elements and logo icons.

8. Looka

Looka is another free logo maker that uses AI tech to bring your company’s logo to life. Simply input your company name and choose from their generated designs. From there, feel free to explore iterations of the design by changing colors, layout, and other elements. 

Looka’s Brand Kit subscription allows you to download more than 15 different versions of your logo, in various file formats. 

9. BrandCrowd

On the other hand, BrandCrowd is another AI-powered graphic design tool. Here, you can generate logo designs after inputting your business name. Tweak colors, text effects, and elements and you may be good to go!

BrandCrowd is great for brands that are looking for a logo with words and an icon. While you won’t be able to get super unique designs, this might be a handy tool for you to get your juices flowing. 

10. Shopify

Yes, you read that right, Shopify. They actually have a custom logo maker through Hatchful, where they have hundreds of pre-made logo designs for customizations. They have hundreds of logos for food, health, service, and the fashion industry.

Hatchful is a great tool to use if you’re already working inside Shopify’s worksites. Aside from custom logos, they also allow custom design projects for social media. 

[Bonus] DotYeti’s Subscription-Based Graphic Design Service

If you want high-quality creative work that’s outsourced to professionals, then DotYeti is your best bet. Their graphic design subscription model lets you splurge on unlimited design that’s great for businesses that are ready to scale. 

Want a unique visual identity that will separate you from the competition? You can get dedicated designers experienced with branding and logo design! 

They’re also extremely dedicated to giving you the best graphic design experience–with onboarding and account managers ready to answer your queries.

Start your limitless design journey today! Find out how you can get started with DotYeti today. 

The post The Best Canva Logo Maker Alternatives in 2024 appeared first on DotYeti Design.

Luckily, logo design inspirations can be seen everywhere. The design of your logo should be able to capture the essence of your brand. That’s because it entices your consumers to purchase your product or service. To help you find the best style that works for your business, we listed down Yeti-approved logo design inspirations. So push your creativity to the next level!

Logo Design Inspirations for Professional Businesses 

a.) Google 

Image from Business Insider 

What makes Google’s logo iconic is that it’s friendly, adaptable, and memorable. Let us break it down for you: 

1. Logotype   

Logo design inspirations can come from combining geometric forms with schoolbook letter printing. This is why Google’s logo design is playful and simple. 

2. Color 

Ruth Kedar, the creator of the Google logo, said that they ended up choosing primary colors for the letters G, O, and E. The reason being that it’s easily recognized by the public. They used a secondary color on the letter L just to show everyone that Google doesn’t follow the rules. 

3. Typography 

The graphic designers used a personalized geometric sans-serif typeface. Their logo has a lot of engineering to set them apart from the rest. 

Some may argue that Google’s logo is geometrically flawed, but it’s actually explained by graphic designer Will Patterson. According to the designer, he and his colleagues were thinking about the visual weight of the logo. For instance, they wanted all the colors to have the same perceived visual weight. That’s why they made the yellow arc slightly smaller than the rest. 

Image from 1000logos.net 

After all these years, Google has never stopped improving its brand identity through its logo designs. Google’s main page has doodles or cartoon characters. All of which are in line with specific seasons like birthdays, holidays, and acknowledgment of artists. They also include other particular influencers to make their design more appealing to the public.  

b.) Amazon 

,

Image from Pinterest 

The first logo Amazon came up with was released in 1995. It has a blue water-like background with the letter “A”  that has what looks like a river inside. There is also a caption below that says “Earth’s biggest bookstore.” 

Since the first version was developed when the digital era was just starting, their logo had poor quality. It also lacked a personal connection to their audience. Their logo has then gone through a lot of changes throughout the years. 

Image from 1000logos.net 

In 2012, they dropped all the unnecessary elements of the logo and went for a simpler look. The new design speaks well for their brand. Mostly since the arrow from “A” to “Z” means that they sell almost everything—from movies, music, groceries, and clothes. The arrow also represents the smiles on their customers’ faces who are happy with their services. 

c.) Target 

Image from Pinterest 

Target’s iconic red and white color represents their brand’s destination and achievements. In business, the circular pattern conveys positive emotions that mean unity, community, and protection. All of which best represent their brand. 

Image from 1000logos.net

In 1962, TARGET’s PR team went over 200 possible names for the store. In the end, they finally agreed to call it “TARGET.” The first logo design they thought of is, you guessed it, a red and white bull’s eye! The company’s logo ended up looking minimalistic, vibrant, and symmetrical. Plus, their typeface helped their brand become one of the most detectable symbols in US retail today. 

f.) Apple

Image from Numeric Citizen Blog 

In 1981, Steve Jobs was asked by a journalist why he chose the name Apple. Jobs answered the question simply by saying that he wanted to create a logo that is simple, powerful, and sophisticated  —  that’s it. 

Apple’s logo inspiration has a lot of theories online. From Alan Turing’s story about eating a cyanide-laced apple to commit suicide, to Adam and Eve’s story where the bitten apple symbolizes both the fall of man and immense knowledge. It also depicts apples as “The fruit of creation.” 

Image from LOGASTER 

The designer of the logo, Rob Janoff, said in an interview with Forbes that he created the logo for one main reason. And that was to get people to notice that owning an Apple computer isn’t just about buying a hard-edged metal that looks intimidating and unwelcoming. He also chose to place a bite mark on the apple so that it won’t be misinterpreted as something else. 

Janoff wanted to create a logo that symbolizes knowledge, power, and enlightenment for mankind—a bitten apple represents exactly that. 

g.) Unilever 

Image from Wikipedia 

One of the most prime logo design inspirations is Unilever’s logo. The designers took creativity to the next level by making their designs a bit more personal and transparent. They included 24 icons that each represent something important to their company. Let’s take a quick look at their meaning: 

• Ice Cream – fun and amusement
• Hand – a character that means care, need, and sensitivity
• Hair – confidence through beauty or looking good
• Lips – openness and transparency 
• Swirl – zealous about great taste and flavors.
• Fish – fresh resources and the sea.
• Clothes – promotes looking good and feeling confident. 
• Bee – speaks for their enthusiasm to find innovative ways to reduce environmental footprints
• Particles – refers to their commitment to improving their consumers’ lives
• Packaging – constantly looking for better ways to package their products that are eco-friendly and convenient for the consumers
• Transformation – positive change and transformation for the business
• Waves – cleanliness and vigor
• DNA – the genetic blueprint of human existence
• Palm Tree – the company’s utmost respect for the natural world
• Heart – health, care, and love
• Virtuous Cycle – their continuous work to lessen the waste connected to the disposal of their products
• Sun – their dedication to finding innovative ways to reduce the greenhouse gas impact of their products across the life cycles
• Dove – empowerment, freedom, and self-esteem
• Plant – their efforts to reduce environmental impact across all of their value chain
• Spark – the company’s role as a catalyst for change as they continue to enhance the lives of the people they work with around the world
• Chilli Pepper – fresh agricultural materials for production
• Spoon – their commitment to constantly enhance the nutritional quality and taste of their produce
• Bowl – amazing and healthy ingredients they use
• Flower – care and sensitivity for their consumers and nature

h.)  Marlboro

Image from 1000logos.net

Marlboro’s logo design represents the symbol of rugged individualism and masculinity that performed well for years. The font used is readable, professional, and blends well with the company’s theme. The colors in addition relay the qualities the company has — red (passion, excitement, playfulness), white (purity, cleanliness, innocence), black (seriousness, professionalism). 

Image from 1000logos.net

The design itself was amended a few times, but Marlboro’s minimalist design is still favored up to this day because of its timeless outline and confident outlook. 

Logo Design Inspirations for Young Branding (Startups)

a.) DotYeti.com 

It’s not common to see a Yeti as a brand face and that’s exactly what made DotYeti stand out with their logo. Even though yetis are supposed to be hair-raising mythological creatures, DotYeti was able to recreate this amazing creature into a warm and friendly being. 

The idea came from the co-founder of the company, Roy Selbach, who is a big fan of League of Legends. One of the playable characters in the game is also a Yeti (see image below):

Image from League of Legends

The original plan was to choose which of the three characters is more engaging: a kiwi, a panda, and a yeti. Since pandas are very common and a kiwi doesn’t seem to speak for the brand, the designer decided to use the yeti instead. The color palette is a tie-in with EOI Digital, the mother company that conceived DotYeti. 

The designer recreated a yeti that was not just cute and enchanting, but it represents the company really well — fun, versatile, and friendly. 

Despite being fairly new, the graphic design platform has over 100+ known brands that trust their services. DotYeti specializes in bringing their clients the best unlimited graphic design services for a price that is affordable for everyone. 

b.) StethoMe® 

Image from StethoMe.com 

The smiling stethoscope has an inviting appearance that can warm the heart of almost anyone. Their friendly approach helps project the company’s personality just by looking at their logo. The cartoon design is unique, professional, and it builds trust. 

StethoMe® allows you to examine yourself through medical AI algorithms (CE2274) by working together with a wireless stethoscope without leaving your house. 

c.) GROOVL1N (그루블린)

Image from GROOVL1N 

Groovl1n’s original logo design was created by Kim Won-Sik A.K.A Ravi (founder) is alluring and professional despite its simplicity. The ‘G’ in the middle represents the name of the label and the surrounding shapes are said to be goblin horns. This logo has established its online reputation with its creative and adaptable design. 

Image from KS 

Ravi from the famous South Korean boy band “VIXX” established his own hip-hop label called GROOVL1N last year. The name came from combining the words “Groove” and “Goblin” which means “wonderful people in the East.”

d.)  My Indian Closet 

Image from Janis Ancitis 

Janis Ancitis created this brilliant logo for a company that sells high-end designer clothes from India called “My Indian Closet.” Ancitis wanted to incorporate something that strongly represents India and fashion. Ancitis shaped the hangers to look like the Taj Mahal which clearly represents both elements. 

e.) Fable Skateboards

Image from Bedow.se

Founded in 2017, Fable Skateboards logo was influenced by Nordic fables that resulted in an appealing and creative design.

Skateboard culture has a huge influence on today’s fashion, music, and lingo. Its outstanding graphic designs and punk rock spirit has been around since the 1990s. Fable Skateboards made sure to incorporate that culture into their logo design. As well as their overall aesthetics to build trust and a strong bond with their customers. 

They also donate 50% of their profit to charitable causes and organizations that focus on donating skate equipment and organizations that cater as a temporary shelter for asylum seekers. 

Logo Design Inspirations for Tech Companies 

a.) PlayStation

Image from arsTECHNICA 

The letter P on top of the letter S is a complex design that Japanese artist Manabu Sakamoto created. The bright colors red, yellow, and blue are used to represent joy, honesty, trust, and passion. Also, the logo always appears before a game starts. This makes it memorable and easily instilled in the mind of the players. 

Sakamoto also designed unique logos for Sony that are original, timeless, and distinctive that unites the history of the company and it’s logo design. 

Image from OPENLAB

Abstract and surrealism illustrations are one of the most used graphic design styles in 2020. The out-of-the-box concept is a visual language represented through uneven lines, shapes, and colors. Creative geometrical forms can spark the imagination of the viewer and it’s a well-fitted design for the rising tech generation.  

b.) Vaio 

Image from Pinterest 

If you’re looking for a customer-driven logo design inspiration, take a look at Vaio’s logo. Teiyu Goto, the designer of the Vaio logo, understood their audience. Their target market is creative professionals—primarily the youth. Goto designed the Vaio logo to be visually appealing to their market. All while still incorporating a deeper meaning in their symbols. 

The design of the logo is divided into two parts. First, the “VA” is a symbol for an analog wave. Second, “IO” represents a digital binary code. 

Image from Reddit 

Analog Wavelength

Image from MPS 

Binary Code

Image from Gfycat 

The motion from the analog wavelength (left) to the binary code (right) represents the progress of Vaio’s constant innovation in their technology. Goto wanted to show the evolution of their products and how the company has been continuously improving its technology over time. 

c.) IBM 

Image from 1000 logos.net 

Minimalist fonts are effortless and straightforward. Add a few more elements and you are bound to stand out! 

International Business Machines Corporation or IBM’s iconic logo was created by Paul Rand. His work for IBM is still well known up to this day. Rand completely understood the importance of individuality in order to stand out from the competition. The bars represent a better sense of unity in the monogram and suggest a sense of movement. Their logo is widely recognized in over 170 countries around the world. 

d.) Beats by Dre

Image from Beats by Dr Dre 

Have you ever noticed that the letter ‘b’ in the logo means more than just “beats”? The ‘b’ actually represents their headphone and the circle around it is a human’s head. Logo designs can be creative like that. It may look simple at the first glance but it actually has a hidden meaning to it. 

Image from Get Vector Logo

The logo gives you a glance of the quality and identity of the product. The design itself is fresh and stylish. That’s why it still hasn’t been changed ever since its establishment in 2006.  

e.) Verizon Visible 

Image from Visible  

Millennials and Gen Z often communicate through emoticons and pictures. Visible’s graphic designer incorporated that in their logo to make their brand more engaging to the younger generation. 

The “i”s at the center only left out two dots to make a face. This way, it can show different kinds of expressions like sadness, happiness, excitement, and other playful figures.  The color scheme also indicates that the brand is dependable, trustworthy and confident. 

Image from Pentagram 

Visible, a digital wireless carrier by Verizon, understood the importance of innovation and timelessness. The design of their logo has an expressive and approachable aura to it that can easily be loved by anyone. 

Visible is a wireless provider that is designed to make phone services simple and affordable through its app. 

f.) Killed Productions 

Image from Logopond 

This logo by Sean Heisler gave life to the name of the brand by purposely typing in the letter “i” horizontally. The purpose was to make it seem like it was killed. It may not seem like much because of its directness, but it’s enough to speak loudly for the brand. 

Logo Design Inspirations for Food Brands

a.) Toblerone

Image from LOGOS-WORLD 

You can also use the birthplace of your business as an inspiration for your logo design. Toblerone’s logo highlights the location of where the company began and has never changed it since 1999. There are two important elements in this logo: first is the mountain, second is the bear in the middle.

The mountain is said to be Matterhorn in the Swiss Alps. The bear tells the story of Bern, the city where this exemplary chocolate was born. 

“Bern Flag” Image from Wikipedia 

“The hunt for the bear as depicted in the Tschachtlan chronicles”
Image from Wikipedia 

Bern is popularly known as “The City of Bears” because of Duke Berthold V of Zähringen’s vow to name the city the first animal he hunts. According to the Tschachtlanchronik (oldest Swiss illustrated chronicles), the first bear he was able to capture is a black bear; hence the black bear on the flag. Businesses in Bern also feature a bear symbol to give honor to their beloved city. 

b.) Tostitos 

Image from Stickpng 

Famous for their tortilla chips and salsa, Tostitos proudly shows that in their logo. The red dot on the letter “i” acts as a bowl of salsa and the “t”s on both sides represents two people holding their delicious chips. 

Image from 1000 logos.net

The concept of the logo didn’t change much throughout the years. In fact, the designers of Tostitos’ logo wanted to show everyone a particular message. Which was that sharing a tasty bowl of salsa and a bag of Tostitos chips can help you connect with anyone.  

c.) Baskin Robbins

Image from LOGOS-WORLD

The number “31” has always been a special number for the company and it’s perfectly hidden in their current logo. Some won’t even notice it right away. But if you’ve been a long-time Baskin Robbins fan, you would notice the sacred number right away. 

Image from 1000 logos.net 

31 stands for their 31 different flavors that got consumers really excited when it was first launched in the 1950s. The goal was for their consumers to try a new flavor each month. As a result, they were able to establish their brand. 

Even though decades have passed, they decided to keep the number 31 in their logo as a part of their brand identity. As well as to remind the world that it all started with 31 flavors to build their empire. 

Creative Logo Designs with DotYeti

Logo design inspirations can be found in various places! Which of these companies inspired you to get creative with your logo? If you have a rough idea for your logo, send us a message and we’ll help you execute your design.

We have different price packages that you can choose from to avail of our unlimited graphic design services. Feel free to visit our DotYeti Portfolio to see some of our work!  

The post 20 Astounding Logo Design Inspirations for 2024 | Yeti Approved  appeared first on DotYeti Design.

There are many designers out here today who are trying to make a name for themselves in the logo and branding industry. 

But plot twist! It’s not an easy industry to make a name for yourself especially when there are a lot of brilliant designers out there who also make powerful visuals. 

To improve your graphic design journey, we’ve listed some of the most engaging visuals that have come out from 2000 and beyond. And to the small business owners or managers reading this, maybe you can get an inspiration or two. 

Here are the 12 best logos ever made!

1. Discord

This list would only be complete with an ode to some social sites. We love the Instagram and Facebook (Meta) logo as much as the next person. 

But, we think the DIscord logo might be a little underrated.

2. FIFA World Cup 2026

When it comes to logos, we notice that the FIFA World Cup’s logos are always the most searched ones on the web. 

And we can’t blame you, they always look fleshed out and widely popular, making them one of the more cool logos out there.  

3. Spotify

Music lovers, is there anything else more satisfying than listening to music while you work? Maybe that’s why the Spotify logo (and its green color scheme) is so iconic for most of us.

4. Penguin Books

When it comes to old-school charm, Penguin shines the brightest. While the logo has gone through some redesigns, it always retained its signature penguin. 

And we think the latest version is a great way to pay homage to their history while keeping up with the times.   

5. Japan Airlines

Some of the best logos don’t need a lot of flair–just symbols. Like the Japan Airlines logo!

Apart from their color palette (which mimics the Japanese flag), we also like how the crane symbol is so recognizable. Cranes are said to symbolize peace, luck, and longevity in the country. 

It’s such a cool logo for an airline brand.

6. Dove

Simple, straightforward, and elegant. That’s the best way to describe Dove’s logo and its general brand personality. 

Their clean sleek look and soft branding make for an unforgettable brand logo. 

7. ING

More than the lion icon, we think what makes the ING logo so good is its color combination. Who would have thought that navy blue and orange would make such a striking combination? More than that though, this logo also pays homage to the company’s Dutch roots. 

For one, orange is the national color of the Netherlands. Oh, and the lion is their national symbol. 

8. Comme des Garcons

Ah, Comme des Garcons. One of the original ‘if you know, you know’ brands that have hit the mainstream. 

Don’t be surprised if you see this heart-shaped logo while walking around, it’s a beloved icon for people–even those who don’t operate in the fashion industry. 

9. Metallica

Seeing the Metallica logo is just pure nostalgia for many millennials out there. But still, we love how their edgy wordmark stood the test of time. 

Overall, it’s an awesome graphic design example of wordmarks done right.

10. Museu Moderno

Museums have some of the most creative opportunities to make a truly creative logo. And Museo Moderno truly delivered!

We love the wavy motif that carries throughout the whole logo design. Definitely, something we’d like to see more of.

11. Jollibee

There are tons of fast-food mascots out there, but Jollibee is certainly the rising star. Apart from its giant smile, we love how most of Jollibee’s branding is in the name. 

Since their mascot is literally…a jolly bee. Animal logos…genuis. 

12. Bratz

We might be seeing more Bratz soon. Coming off at the heels of the blockbuster ‘Barbie’ movie, there’s a lot of talk going on about how we’ll have a toy multiverse soon. 

But anyway, we want to pay a quick tribute to the Bratz logo. It’s big, bold, and feminine–a design trend that we’ll probably see more of this year. 

Want to know the hottest trends in logos right now? Check out our blog!

How to get the best quality logo in 2023

If you want the best, then get it from the best. Don’t let anyone else convince you otherwise. 

So if you’re looking for someone to refresh your branding, then check out DotYeti! We’re an on-demand and efficient graphic design agency that can fulfill your toughest graphic design needs. 

We don’t just invite anyone to our teams. Our brand designers are accomplished industry leaders who can turn your company brand from good to unforgettable!

Curious to know more? Book a demo with DotYeti today.

The post Top Best Logos Ever Made appeared first on DotYeti Design.

Logos are not just shapes and colors; their essence is so much more than that. If you want to design one that will make a difference in your success, here are some quick and easy tips you can do.

1. Give It Meaning and a Story

It might be tempting to jump into the design process without thinking about why it is going to be on the project in the first place. It’s always so important to start with that question: why is it essential to have a logo? For one, it has to be consistent with the look and feel of your brand.

Second, it should communicate what your brand is about and what it stands for. Third, it should be as memorable as possible.

You could also ask yourself what story you want your logo to tell. What message do you want to communicate through it?

2. Great Logos Keep It Simple

When you’re trying to come up with the perfect logo, you have to keep it as simple as possible. The more complicated it is, the harder it will be for people to recognize and remember it.

A logo that you can easily recognize is much more memorable than one that is hard to find. Simple also means that it should not be cluttered and should not have too many colors.

3. Consider Negative Space

You may have heard that simplicity is the ultimate sophistication. This is true when you’re designing a logo. To achieve this level of sophistication, you have to start learning the power of negative space. This is where your logo design should be the closest to perfection.

Negative space refers to the area around a logo without any design elements. You can design your logo with negative space, but you can also use it as a design element. The way you use it will depend on what kind of message you want to communicate.

To use negative space effectively, you have to learn how to use its power to convey your brand’s identity.

4. Use Typography Wisely

Typography is another vital element that you have to consider when designing your logo. The font you use can either make your logo look boring or stunning. This is why it’s essential to use typography in your logo wisely.

Think about the fonts you’re going to use to create a brand that people will remember and recognize. You should choose fonts that are easy to read and recognize.

When trying to achieve a memorable logo, remember that typography is not just for text. It can also be a design element on your logo that will give it further meaning.

5. Pick the Right Colors

Consider the colors you’re going to use in the design process. Colors are one of the first things people see on your logo. You will have to choose colors that are easy to read and consistent with your brand’s identity. Adobe Color is a great start to picking colors for your logo. You can also draw inspiration from yearly color trends with Pantone.

6. Make It Unique and Truly Yours

Remember that your logo doesn’t have to be unique, but it has to be uniquely yours. Sure, it’s okay if you look at the styles of other logos and use some of them to create the perfect one. But in the end, it has to be uniquely yours and not just a copy of someone else’s.

The lowdown on creating great logos

When trying to design a great logo, remember that the design process takes some time. It’s not something you will finish in the snap of a finger. But if you follow these tips, you’re sure to be headed in the right direction.

Read More: Designer Tips On How To Effectively Evolve Your Logo

Get help designing the best logo for you by hiring DotYeti.com, home of the best graphic designers for small businesses. Let our experts help you strengthen your brand’s visual identity and make you stand out from the crowd. Book a demo today to see how we can help you.

The post Tips for Designing a Great Logo appeared first on DotYeti Design.

Not only does it update their look, but it also allows them to explore their brand as the business grows and changes. This challenges brands to innovate in order to connect with a new generation of customers. 

Here are some designer-approved tips to effectively evolve your brand. 

Logo Evolution vs Logo Makeover

Before you even get started on the logo, you’ve got to figure out how big of a change you want to have. Some companies are lucky and get iconic logos from the get-go. Think Sprite or Nike. 

For the past decades, these brands relied on a simple logo refresh to capture the hearts of a new generation. That means tweaking their typography slightly or shedding off a few elements without taking too much from their original design. 

On the other hand, brands like Olive Garden, Uber, and Airbnb underwent major logo changes to reflect their new brand identity. These involve a complete makeover of their current visual identity–colors, types, and elements are pulled apart and made new. Just take a quick look at their transformations. 

Photo from UnderConsideration

Photo from UnderConsideration

Photo from UnderConsideration

So, before you start strategizing your logo evolution journey, you want to assess whether a logo refresh is sufficient to address your needs. This will make the process infinitely easier for you.   

Read More: The Ultimate Guide To A Successful Rebranding in 2023

Signs You Need To Change Your Logo

There are a couple of questions you can ask yourself to check if your brand needs some updating. Here are just some examples.

• Are you planning to appeal to a new audience? Consumers are different every generation–and GenZ isn’t quick to let things slide easily. You want a striking logo that can encapsulate your mission and values. One that can connect emotionally with a more conscious audience. 
• Is your brand still competitive in the industry? Industry standards can change easily. What works today may not be the best decision moving forward. You want to be an industry leader–not a business that lags behind. 
• Does your brand match the services you offer? As a business grows and develops, you may start to expand your services. Whether it’s putting up a location in another country or shifting your focus to another product or service, you have to ensure that your logo matches your current list of solutions. 
• Is your logo still relevant and modern? If you want to be an iconic brand in the industry, always strike while the iron’s hot. Don’t wait until your logo has aged out of the new generations. Form your strategies today to be able to keep up with the trends of the next decade or two. 
• Did your brand go through a merger and acquisition? A lot of things can happen during a merger. You might find yourself in a situation where you have to tweak your logo to distinguish it or conform to your new business model. Whatever it is, a change is needed to mark the change. 

Different companies have different reasons on why they changed their logo. Figuring out your key reason for change will help you determine what kind of details you need to change in your logo evolution. 

The Essential Logo Evolution Checklist

Whether it’s your first logo redesign or your seventh, you’ve got to be on your toes because it doesn’t get easier. That’s why we’ve compiled a list of things you need to pay attention to during the process. 

Do your research

Research and planning are crucial elements of successful logo evolution. To gather inspiration, designers can look at industry trends, competitors’ logos, and feedback from customers and stakeholders. Whatever it is–don’t lag behind future trends! Be a leader.

Decide on a color story

Old brands who have been in the business for 50 years or more can find it a bit harder to let go of their original color palette. Thankfully, that’s not the same case with younger brands. Most of them have the leeway to really change up their color palette–which makes it a great opportunity for them to explore unique color combinations to set them apart from the competition. 

Work on your logo format

Arguably one of the most important factors in logo design is the logo format. Now, you’ve got several options here that would really make or break your branding. Here are just some logo formats you might want to check out. 

• Abstract logo: Logos that only use symbols. Think Twitter, WWF, and Nike.
• Wordmark: Custom font logo that features the business name. Think Netflix, FedEx, and Wix.
• Combination logos: Logos that combine type and other abstract elements. Think Burger King, Taco Bell, and BMW.

Don’t forget your type

Even big companies sometimes feel the need to upgrade their current typeface. Albeit, most just choose a similar-looking typeface with a subtle yet elegant change. Typefaces can change the overall look of your logo, so make sure you pay attention to get what you really want. 

Consider removing elements

Most logos today have been redesigned to keep a minimalist yet adaptable look in mind. You might want to think twice before adding unnecessary shadows or elements that make the logo design feel cluttered and messy. 

Instead, focus on how you can tighten the visual story between all your crucial logo elements. 

Read more: 5 Must-Have Elements To Establish Amazing Logo Design

Read more: Tips For Designing A Great Logo

What To Avoid When During Your Logo Evolution Process

Business owners need to consider the budget and timeline of their logo evolution projects. Here are some common rookie mistakes business owners make when they go through the redesign process. 

Not being meticulous

Logo evolutions are all about detail. Whether it’s a simple logo refresh or a complete logo redesign, you have to be picky with the final result. 

When designing the new logo, it is important to update it to reflect the brand’s evolution, keep the design simple and timeless, and choose a color palette and typography that align with the brand’s new direction. 

Getting carried away by trends

Do you want something timeless that can last for decades or a trendy design that will spark interest but fade over time? Do yourself a favor and keep the microtrends away from your brand. 

Unless you put in a lot of time and effort to think of a creative and stylish logo, we suggest going for an evergreen design that you can tweak to fit your packaging, social media assets, and digital collateral needs.

Booking the wrong service

Another rookie mistake is investing in the wrong service. Admittedly, entrepreneurs have a lot of design alternatives to work with compared to before. 

For one, there are plenty of free tools that can get you AI-generated logos, but those can feel templated and mass-produced. You can also enlist the help of freelancers to give your logo a significant design change. For advanced businesses that have a sizable budget to work with, you can even work with branding agencies to get that professional look. 

However, if want a budget-friendly, you might want to consider unlimited graphic design services. Aside from logo and branding, solutions also offer social media posts and website landing page designs, which make it a perfect fit for small businesses. 

AI-generated logos by LogoAI

Read more: Why You Should Consider An Unlimited Graphic Design Service

DotYeti offers unlimited graphic design solutions for a flat monthly fee. We offer video editing, animation, landing page design, social media assets, rebranding, and more.

Sign up today and get started for as low as $449 a month!

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Read on to find out the best ways to use vector icons to your advantage. We’ll also give you a sneak peek on where to find the best vector icons in the internet.

Why Free Icons are a Must-Have for Designers

Icons are a vital component of any design. They help convey complex ideas in a simple, visually appealing way. They’re also great for improving the user experience by making it easy to navigate through your design. 

However, buying icons can quickly add up and eat into your budget. That’s where free icons come in. They’re a cost-effective way to add visual interest and functionality to your designs.

Another advantage of using free icons is that they’re often customizable. This means you can adjust their size, color, and style to fit your design needs. These small customizations can help you create a consistent look and feel throughout your design, which is important for branding.

How to Use Free Icons in Your Design

Free icons can be used for a wide range of design projects, from websites and mobile apps to posters, presentations, and social media graphics. Here are some ways you can integrate icons into your design projects. 

Website and Mobile App Design

Icons are a great way to help users navigate through your website or mobile app. For example, you can use icons to represent different categories or sections, such as home, about, contact, and services. You can also use icons to indicate specific actions or features, such as search, cart, menu, and share.

Social Media Graphics

Icons can help make your social media graphics more engaging and shareable. For instance, you can use icons to represent different social media platforms, such as Facebook, Instagram, and Twitter. You can also use icons to highlight specific content or messages, such as a discount or promotion.

Presentations

Icons can make your presentations more visually appealing and easier to follow. For example, you can use icons to illustrate data, such as charts and graphs, or to represent different topics or concepts, such as teamwork, innovation, and growth.

Posters and Flyers

DotYeti print mockup project

Icons can help make your posters and flyers more eye-catching and informative. For instance, you can use icons to illustrate the benefits or features of your product or service or to convey a specific message or idea.

Infographics

DotYeti infographic project

Icons are an essential part of creating engaging and informative infographics. You can use icons to represent different data points, such as percentages, numbers, and categories, or to illustrate different steps or processes.

Where to Find Free Icons

Free icons make design work easier, more convenient, and less time-consuming. 

Now that you know the benefits of using icons, let’s explore some of the best places to find them. 

• Flaticon. Flaticon is a website that provides a wide variety of icons that are easy to download and customize.
• Iconfinder. Iconfinder is another excellent resource for free icons. You can filter the icons by license type, making it easy to find icons that are free for commercial use.
• The Noun Project. The Noun Project has a vast collection of over 3 million icons that are created by designers from all over the world. You can download any of these icons in SVG or PNG format for free.
• Vecteezy. Vecteezy is a website that offers a large collection of icons, graphics, and other design elements.
• Iconmonstr. Iconmonstr offers a variety of monochrome icons that are available for free download in SVG and PNG formats.

Want to discover more options? Check out our free vector icons resource list.

Free icons are an essential tool for any designer on a budget. They offer a cost-effective way to add visual interest and functionality to your designs, and they’re often customizable to fit your needs.

By using free resources you can create high-quality designs without breaking the bank. So, the next time you’re working on a project, consider using free icons to help bring your vision to life.

We provide the fastest and most cost-effective alternative to agencies and freelancers by providing quick turnaround times, no limit revisions, and a comprehensive range of services. Share your story with us so we can create a customized plan for you.

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The official logo was also launched last September 2019.  During the ceremony, the country’s most recognizable structures, including the Burj Doha, the Katara Cultural Village Amphitheatre, the Souq Waqif, and the Al Zubarah Fort, projected the logo at the same time.

The logo was simultaneously shown in a total of 24 other cities. This includes London, Johannesburg, Mexico City, Mumbai, Paris, Seoul, and other major city centers.

As a designer, it’s no secret that every logo has a purpose behind it. And the FIFA World Cup 2022 Qatar Logo has a profound meaning. Let’s take a deeper dive into its connections to Qatar’s culture.

The Official Qatar 2022 World Cup Logo

The Official Emblem of the 22nd edition of the FIFA #WorldCup was unveiled today as FIFA and host country Qatar reached another major milestone on the road to the world’s greatest football showpiece.

Read more: https://t.co/QLAMYhKPWe pic.twitter.com/5QSPiwRUp0

— FIFA World Cup (@FIFAWorldCup) September 3, 2019

The official Qatar 2022 World Cup logo is a combination of Arabic calligraphy and the 2022 World Cup dates. The design is intended to represent Qatar’s maritime tradition, as well as its history of resilience.

Invoking classic Arabic calligraphy in a fresh, modern font, the typeface combines heritage with a contemporary vibe. The said typeface is based on the calligraphic style of traditional Arabic lettering. and reflects Qatar’s heritage as well as its future. The design is intended to be timeless and can be used in any context.

In addition to taking inspiration from the FIFA World Cup Trophy, the emblem’s core also used the conventional wool shawl. Shawls are a common wintertime accessory used all around the world.  This may allude to the fact that the World Cup coincides with the winter. Nevertheless, the wool shawl is an important accessory in Arab and Gulf countries. The winter outfit with regional inspiration also makes reference to the start dates of the competition and the fact that it will be the first FIFA World Cup to be held in November and December.

The emblem also uses the infinite symbol, stylized in the number 8—which is meant to symbolize the event’s “interconnected character and its resemblance to the number eight relating to the number of stadiums utilized.

Unique Arabic Calligraphy

The Arabic calligraphy on the Qatar 2022 logo used on the 2022 World Cup logo is symbolic and unique. The writing style, called Naskh (نسخ), has been used in Arabic writing since the 7th century, but it only started to appear on logos like this one. It was designed by Hassan Al-Thawadi, who created a special font just for this occasion. The shape of the letters is meant to represent an Arabian dhow boat—the national symbol of Qatar—capturing the essence of the “maritime tradition.”

World Cup Dates

The 2022 World Cup kicked off last November 20 at Al Bayt Stadium. It will finish on December 18 at Lusail Stadium in Doha. The first match took place on November 18.

According to Skysports, here are the groups playing in the 2022 FIFA World Cup:

The 2022 World Cup will begin with 32 teams in 8 groups of 4:

• Group A: Qatar, Ecuador, Senegal, Netherlands
• Group B: England, Iran, USA, Wales
• Group C: Argentina, Saudi Arabia, Mexico, Poland
• Group D: France, Australia, Denmark, Tunisia
• Group E: Spain, Costa Rica, Germany, Japan
• Group F: Belgium, Canada, Morocco, Croatia
• Group G: Brazil, Serbia, Switzerland, Cameroon
• Group H: Portugal, Ghana, Uruguay, South Korea

The group stage will last for 12 days and will feature 4 matches, During the group stage, the winners and runners-up advance to the round of 16.

Who designed the FIFA world cup 2022 logo?

The 2022 World Cup was designed by a company called Aspire. Aspire is an education and training organization established in Doha, Qatar in 1999. It has since grown to become the largest sports academy in the Middle East and North Africa region. Today, it has over 15,000 students enrolled annually at its various centers across the globe.

Executives from FIFA commissioned them to design this logo because of their experience working with top sports teams such as Manchester United and Chelsea FC (among others). They had also designed other major sporting events such as Tokyo 2020 Olympics and Formula 1 Grand Prix circuit track designs.

2022 World Cup Official Banners

The official Banners for the 2022 FIFA World Cup Qatar are identical to the logo. They are meant to be used as a secondary brand mark, mainly in social media and on partner websites.

The official banners are primarily used when communicating information about the event, such as dates and ticketing updates. Fun fact: these banners come with a gold border around them, while the logo does not have this border.

Also, note that these banners have a white and green background instead of blue like the rest of Qatar’s logos. Lastly, pay attention to how we included “Qatar 2022″ in our design—this is important because it helps differentiate between legitimate materials and fake ones!

Representing Qatar’s maritime tradition.

The design of the Qatar 2022 logo leads to the belief that it represents the country’s maritime tradition. The logo itself is inspired by a traditional sailing ship known as a dhow. A dhow is a boat used in the Gulf region for centuries to transport goods and people across the Arabian Gulf. It’s an important part of Qatari cultural heritage and history.

Designing Logos

During huge events, logos are the most important creative aspect. Worldwide shows like FIFA 2022 even hold unveiling events for the official logo. A logo is a powerful tool, especially in the world of sports. It can be used to help brand an event and showcase its unique characteristics. A well-designed logo will also have longevity, meaning it can be used for years to come so long as it remains relevant. As such, the branding and the concept must be well thought out above all else—it starts with the logo before everything else.

The same can be said for your businesses and brands. Though you may have good services and amazing products, the logo acts as the “opening ceremony” for your business. It’s the first thing your customers see–whether it’s at the storefront, on the packaging, or online. Your logo must also be well-crafted and meant to carry your company’s missions and goals. Many logos were expensive to make, but logo making shouldn’t cost you tons of money.

With Dotyeti, you can get your own graphic design team for you and your business. We have several logos in our portfolio (feel free to check them out) that have made an impact on businesses and brands worldwide. You don’t have to search for better services, the time is now! To find out more information, check out DotYeti for packages and more!

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Scroll down until the end of the list to find out the most expensive logo brand of all time

British Petroleum (BP)

The British Petroleum (BP) logo cost around $210,000,000 to make. Yup—that green and yellow flowery emblem remains as one of the most expensive logos in history. Resembling the Helios, the logo signifies the company’s desire to showcase an environmentally friendly image. They implemented the color psychology of green and yellow’s environmental approach while also shapes that may remind viewers of leaves, solidifying the eco-friendly logo design, to extensive criticism.

Pepsi (Redesign)

Costing around $1,000,000 Pepsi’s well-known logo is recognizable on a global scale because of its rivalry with Coca-Cola for supremacy in the market for sweet carbonated beverages. This backdrop Pepsi paid for wanted to maintain its original colors while modifying its brand to the current flat design trend. As a result, the red hue is more noticeable in the new Pepsi Logo.

The main goal of this logo redesign was to bring the Pepsi brand up to date with design trends, compete with Coca-Cola, and expand its global visibility. While they currently haven’t been able to beat Coca-Cola, the redesign was a great success from a design standpoint.

London 2012 Olympics

We placed the London 2012 Olympics on this—which costs them $625,000—considering it’s a one-time logo use for such a large sum. Designed by Wolff Olins in 2007, this logo was used for both the 2012 Summer Olympics and the Paralympics in London. The logo utilized a cubism art style using angular squares styled in a manner, that many were not fond of due to a lack of reminiscence to cultural or historical symbols and art.

BBC Logo (Redesign)

It’s safe to assume that English-speaking people all around the world are familiar with the British Broadcasting Company’s famous logo. Even though this logo was a success, the BBC modified its look once more in 2021, spending “tens of thousands” on a revamp. Although the precise cost of the business’s straightforward block-based logo is unclear, estimates place it around $1,800,000. The updated design, which replaces the black box backdrop with a deep grey one and just slightly modifies the lettering, has generated considerable debate. Numerous clients have complained that the business shouldn’t have spent so much money on a design that is so identical to the preceding picture. The BBC, however, remains adamant about its decision.

Accenture

The nine-digit sum of $100,000,000 was paid for the logo, which included the organization’s name, as well as its characteristics and the numerical picture at the top. The main idea was that the company is constantly working toward the future, for growth and improvement. Despite criticism directed at the logotype as well, the firm is currently successfully operating in the market and has built a solid enough reputation for its brand.

Accenture’s logo design was somewhat modified. Rotis Sans Serif Extra Bold 75 is the current standard typeface and the words “high performance” are underlined next to the lowercase version of the company name (Accenture) and the word “Delivered” and a greater-than symbol above the letter “t.”

City of Melbourne Logo

Melbourne’s official emblem has gradually grown to be recognized worldwide. It is meant to symbolize the corporate strength, vibrant, and cool metropolis that Melbourne is today because of its crisp lines and combination of the colors green and blue. Additionally, it won’t change in the future either. The logo was created in 2009 by the Landor Associates Sydney office. The City of Melbourne provided $148,000 for this outstanding effort. The logo’s design is appealing and depicts Melbourne as a fashionable, affluent city that is adjusting to the modern world. The logo is very wonderful and lively. This logo received rave reviews from everyone.

Symantec

And the most expensive logo goes to Symantec—costing a whopping amount of $1,280,000,000. A spot for the logo of a major tech company may seem like an odd choice for this list. But as designer Paul Rand once said, “Good design is good business.” And Symantec’s logo is not only good design; it’s great business. The company’s original name was “Symantec Anti-Virus.” While this name was so generic that it could have applied to any software company making anti-virus protection, its founder knew he wanted to be more than just another antivirus software maker.

Rand’s answer was simple: create something unique that would make people remember your brand over others. Rand had already done some significant work with IBM at this point and had developed a reputation as one of America’s most famous designers—so much so that when Steve Jobs later approached him about designing fonts for Apple computers (which he did), Jobs told Rand upfront how much money he would pay him per character ($100). This made Rand hesitant at first but ultimately agreed because he believed in Jobs’ vision for Apple products overall and felt they’d be worth the investment—and they were!

Branding is expensive, very expensive.

Branding is an important part of any business—and it can be extremely costly. It’s not just about the logo, but it’s also about how your company presents itself and what type of image you want to portray. Your brand will be used for different marketing purposes and can even affect the value of your product or service. For example, if you are selling high-end luxury products then having a refined look will help with sales in that case. If on the other hand, you have a fast-food restaurant then something more casual and fun might be more appropriate for branding purposes.

The cost of building a brand depends on many factors including what industry you are in, where your business operates from (which country), how big your market share is compared to competitors etc. The most expensive logos tend to belong to companies with large budgets who can afford top designers/artists working full time on their project day after day until they come up with something unique enough that will last forever (or until new management takes over).

There are a lot of things in life that can be expensive. Cars, houses, electronic devices, and so on. What we have found is that branding is one of the most expensive things out there. The brands that have been created over the years have become so successful because they knew how to spend their money wisely and get the results they wanted from their investment.

Looking to create your next top-notch logo? It doesn’t have to be this expensive! Make your design visions come true. Book a consultation with us so you can get started with your company logo. Click here to check out our package prices.

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These logos have become embedded in popular culture and continue to inspire designers and marketers around the world. Let’s take a deeper look at these 10 iconic and famous logos. 

1. Adidas

The Adidas logo, which features three stripes, was first introduced in 1967. The stripes were initially designed by the company’s founder, Adi Dassler, in the 1940s as a way to provide extra support and stability to the brand’s athletic shoes.

Of course, the logo evolved over time, with the three stripes becoming a prominent feature of Adidas’ branding. In 1971, the company introduced its now-iconic Trefoil logo, which features three stripes that converge into a single shape. 

However, in the early 1990s, Adidas decided to update its branding to reflect a more modern and streamlined aesthetic. The company introduced its current logo, which features three stripes that are tilted upwards to represent the brand’s forward momentum. 

2. Gucci

The Gucci logo features two interlocking G’s, which stand for the brand’s founder, Guccio Gucci. Gucci started his career as a porter in a luxury hotel in Paris in the early 1900s, where he was inspired by the elegant luggage carried by the hotel’s wealthy guests.

In 1921, Gucci opened his first leather goods shop in Florence, Italy, where he began producing high-quality luggage and accessories. Over time, Gucci’s designs became increasingly popular, and the brand quickly developed a reputation for luxury and sophistication.

However, in the 1960s, Gucci’s son, Aldo Gucci, began experimenting with new branding ideas. Because of this, h created the now-iconic interlocking G’s logo, which quickly became synonymous with the Gucci brand. Since then, we’ve gotten some minor tweaks on the logo. However, the two Gs still remain. 

3. Unilever

The Unilever logo features a series of icons, including a dove, a palm tree, and a series of arrows. Because the whole icon is so storied, each of these icons represents one of the company’s core values and business areas.

The Unilever logo was first introduced in 2004 as part of a rebranding effort aimed at simplifying the company’s branding and visual identity. Finally, the new logo was designed to be more modern and dynamic, while still reflecting the company’s core values and business areas.

4. Disney

The logo features the word “Disney” in a distinctive, looping font, along with a stylized image of Cinderella’s Castle, which is based on the real-life Neuschwanstein Castle in Germany.

The Disney logo has undergone several changes over the years, with the earliest version featuring the word “Disney” in a more basic font and without the castle image. In addition, the castle image was added in 1985, as part of a rebranding effort aimed at emphasizing the company’s theme park and resort business.

The Disney logo has also appeared in various colors and styles over the years. In fact, this included a rainbow-colored version used to commemorate Pride Month.

5. Starbucks

The Starbucks logo features a twin-tailed mermaid or siren. The logo was first introduced in 1971, when Starbucks was still a small, independent coffee roaster based in Seattle. The original logo featured a brown, simplified version of the siren, with no text or branding.

Over time, the logo evolved, with the siren becoming more stylized and the branding becoming more prominent. In the late 1980s, the logo was redesigned to feature a green and white color scheme, which has become synonymous with the Starbucks brand.

6. Wendy’s

Wendy’s is a fast-food chain that was founded in 1969 by Dave Thomas. The restaurant was named after his daughter, Melinda Lou “Wendy” Thomas. In fact, the original Wendy’s logo featured an illustration of a little girl with red pigtails, which was based on Dave Thomas’s daughter, Wendy.

In 1983, Wendy’s underwent a brand redesign and commissioned a new logo. The new logo featured an updated version of the little girl with red pigtails, this time wearing a more modern outfit and surrounded by a wordmark. The logo was designed by Landor Associates, a global branding and design firm.

However, In 2012, Wendy’s underwent another brand redesign and introduced a new logo. Now, the new logo features an updated version of the little girl, but this time she appears to be “holding” the wordmark. The logo refresh was led by Tesser, a brand design firm based in San Francisco.

7. Olive Garden

Olive Garden is an American chain of Italian-themed restaurants that was founded in 1982. The restaurant’s logo features a simple yet elegant design, with the words “Olive Garden” written in green text with an olive branch above it.

The olive branch is a symbol of peace, which fits with the restaurant’s Italian theme of warm hospitality and a welcoming atmosphere. Additionally, the green color of the text and olive branch represents the freshness and naturalness of the ingredients used in Olive Garden’s dishes.

Now, the original Olive Garden logo featured a more detailed olive branch, with multiple leaves and olives. However, the current logo, introduced in 2014, features a simplified olive branch with a single olive and fewer leaves.

8. Ralph Lauren

The Ralph Lauren logo features a polo player on horseback, holding a mallet and poised to hit a ball. The logo is simple, elegant, and instantly recognizable.

The story behind the logo is that it was inspired by Ralph Lauren’s love of polo. Polo is a sport that is often associated with the wealthy and the elite, and Ralph Lauren was drawn to its glamour and sophistication. He saw an opportunity to create a brand that embodied this same sense of luxury and exclusivity, and the polo player logo was born.

The logo first appeared in 1971 on the chest of a shirt in the Ralph Lauren men’s collection. Since then, it has become one of the most iconic logos in fashion. It has since been updated and refined over the years, but the basic design has remained the same.

9. IBM

IBM’s logo has evolved over time, but its most recognizable form is the one with the letters “IBM” in a horizontal striped pattern. Here’s a brief history of how the logo came to be.

In 1911, the Computing-Tabulating-Recording Company (CTR) was formed as the result of a merger between four different companies. The company produced a wide range of products, including scales, clocks, and punch-card machines.

The company changed its name to International Business Machines (IBM) in 1924. Plus, the company’s first logo featured the company’s full name in a circular pattern.

Next, in 1947, IBM’s logo was redesigned by graphic designer Paul Rand. The new logo featured the letters “IBM” in a horizontal striped pattern. Rand’s design was intended to be simple, clean, and modern. Over the years though, IBM’s logo has undergone some minor modifications, but the basic design has remained the same. 

10. BMW

The BMW logo has a fascinating history. That’s because the logo, which consists of a circle divided into four quadrants with alternating blue and white colors, is often said to represent a propeller in motion. However, this is actually a myth.

In reality, the BMW logo has its roots in the company’s origins as a manufacturer of airplane engines. In fact, the blue and white color scheme was taken from the colors of the flag of Bavaria, the German state where the company was founded. Because of this, the circular design was meant to represent a spinning propeller, which was a common symbol of aviation at the time.

In fact, the company has stated that the logo is not intended to represent a propeller or airplane, but rather the colors of Bavaria. The design has gone through several revisions over the years, but the basic circular shape and blue-and-white color scheme have remained consistent.

Famous logos have an infinitely storied past. After all, these symbols are now corporate icons, but behind each one lies a story that often goes untold.

Read more: Designer Tips On How To Effectively Evolve Your Logo

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The post The Stories Behind These 10 Iconic and Famous Logos appeared first on DotYeti Design.