Unified Visual Identity: The Power of Design Consistency

Consistency in design isn’t just about aesthetics; it’s about crafting a narrative that resonates and endures. A unified brand identity ensures that every piece of communication, from your logo to your social media posts, tells the same story. This consistency builds trust and recognition among your audience.

Actionable Takeaways:

1. Develop Brand Guidelines: Create a comprehensive brand guideline document that includes your logo, color scheme, typography, and tone of voice. Ensure everyone in your team adheres to these guidelines.
2. Audit Your Existing Materials: Regularly review all your marketing materials to ensure they align with your brand guidelines. Consistency should be maintained across all platforms.
3. Tell a Cohesive Story: Every piece of content should contribute to the overall narrative of your brand. Whether it’s a blog post, a social media update, or an email, make sure it aligns with your brand’s mission and values.

Vivid Visuals: Simplifying the Complex

Clear visuals are more than just pretty designs; they are powerful tools that simplify the complex, ensuring your message isn’t just seen but understood. In a world where attention spans are short, vivid visuals can capture attention and convey information quickly and effectively.

Actionable Takeaways:

1. Use High-Quality Images: Invest in high-quality images and graphics that reflect your brand’s identity. Avoid using stock photos that look generic or off-brand.
2. Infographics and Data Visualization: Use infographics and data visualization to present complex information in an easily digestible format. This helps your audience understand your message quickly.
3. Consistent Visual Style: Maintain a consistent visual style across all your platforms. This includes colors, fonts, and image styles that align with your brand guidelines.

Smooth Navigation: Enhancing User Experience

An intuitive experience is the cornerstone of user satisfaction, transforming passive viewers into active participants. A well-designed website or app can significantly impact how users perceive your brand and their willingness to engage with it.

Actionable Takeaways:

1. User-Friendly Website Design: Ensure your website is easy to navigate with a clear structure. Use a logical hierarchy and intuitive menus to guide users to the information they need.
2. Mobile Optimization: With a growing number of users accessing websites on mobile devices, it’s crucial to have a mobile-friendly design. Ensure your site is responsive and provides a seamless experience on all devices.
3. Accessibility: Make your website accessible to all users, including those with disabilities. This includes using alt text for images, providing transcripts for videos, and ensuring your site is navigable with a keyboard.

Iterative Excellence: The Importance of Ongoing Refinement

Ongoing refinement based on real feedback is crucial. It’s about evolving with your audience, not just for them. Iterative design ensures that your marketing strategies remain relevant and effective in a constantly changing landscape.

Actionable Takeaways:

1. Collect Feedback: Regularly collect feedback from your audience through surveys, social media, and direct interactions. Use this feedback to identify areas for improvement.
2. A/B Testing: Implement A/B testing to compare different design elements and strategies. This helps you determine what works best for your audience.
3. Continuous Improvement: Design is not a one-time task. Continuously refine and update your designs based on feedback and performance metrics.

The post Unlocking Business Growth Through Graphic Design: A Guide for Founders and Marketers appeared first on DotYeti Design.

Over the years, we’ve seen a rise in creative design tools that make graphic design accessible. But how do you go from an okay designer to an in-demand one? 

Well, you could spend your time doing low-cost graphic design, or you can hone your skills and attract quality clients. 

With that, here are some of the best (and free!) graphic design tutorials you can finish today. 

1. Figma Youtube tutorials

There are tons of tutorial marketplaces now. Udemy, Skillshare, Coursera, you name it, and they’ve got it. But this list wouldn’t be complete without paying homage to the OG tutorial platform: Youtube. 

Course description

Here, you can find SaaS tools giving tutorials. One of them is Figma, a Canva alternative that’s great for artists to start learning wireframing and design. 

The Figma Youtube tutorials are completely free for anyone. You can learn about design systems, find out how to do wireframing, and get started on using Figma’s many features. 

2. Logo Design Fundamentals 

Next, we also recommend the Logo Design Fundamentals course by Andrew Boehm on Udemy. The course is free, but you need basic design tools to start. In particular, you’ll need to get your Adobe Illustrator, Photoshop, and Reader ready at hand. 

Course description

This course will teach you some basic branding techniques and how to use color for a branded logo design. And it’s not just going to be about the ABCs of logo creation, you’re also going into an artist’s headspace when designing. 

The course spans just shy of 2 hours. But, you’ll learn about types, building vectors, and adding color to your logo!

3. Graphic Design Basics: Core Principles for Visual Design

For our next recommendation, we think you’ll like the Graphic Design Basics course by Ellen Lipton. Lipton is the director of the MFA Graphic Design program at the Maryland Institute College of Art.  

Course description

 Even if you don’t have fancy Adobe tools on your device, you can still join this class! Just use Google Slides or even Powerpoint. You’ll touch on some core principles of graphic design, like symmetry, scale, framing, grids, and hierarchy. 

The whole course just takes about 30 minutes to complete. We recommend beginner artists take some supplementary classes about typography and posters.  

4. Figma to Webflow 

This is for artists who specifically want to go into web design. This Figma to Webflow course by Webflow University. With their in-depth course, you can create and launch your own website in a day!

Course description

Ever wonder what is the nitty-gritty behind web design work? You don’t have to stay in the dark! Learn how to create a landing page that has animations and interaction effects. They’ll even teach you how to access a custom domain and launch your very own site. 

The course is a little over 6 hours long, but you’ll get an end-to-end tutorial on how to use tools like Figma, Cinema 4D, Octane, and Webflow.

5. Graphic Design Specialization by CalArts

This in-depth course Graphic Design Specialization course from Calarts lets you in on the secrets to creating a compelling brand project. 

Course description

Design isn’t just about combining elements together and calling it a day. More than that, it’s actually about finding the most cohesive way to marry different elements together. This course really gets into the details of typography, image-making, and brand design. 

There are five separate courses in their package, but you can totally watch them for free–you can even get a certificate after! The recommended pace to finish this course is 6 months.  

6. Unity and Rhythm Master Class

Are you looking for something more advanced? You can get an in-depth class from this Unity and Rhythm Master Class by Howard  Find out how to master underrated aspects of the design workflow: editing your own design process.  

Course description

This unity and rhythm master class can help bring your designs from cluttered to focused. By knowing how to integrate these two principles into your work, you can express your creativity with skill and technique. 

The course is just over 50 minutes, but we guarantee that you’ll be a better designer after. 

7. Canva Design School: Graphic Design Basics

Canva’s already a pretty intuitive platform, but you can make learning a thing from two of their Graphic Design Basics course. With this, you’ll be able to be a more effective communicator that puts your audience first. 

Course description

Even if you’re not an artistic person, you can tap into that skill with this course. You can learn the basics of color theories, find out how to emphasize designs and choose fonts that will take your projects to the next level. 

The course is just shy of 30 minutes long, but it’s highly recommended for beginners or students. 

[Bonus] How to Become a Professional (Deaf) Web Designer

One of the great things about graphic design is that it can be accessible. This web design course is specifically designed for deaf designers who want to learn web design.

This course was designed by resident Web Yeti, Marvin Velasco, who has designed over 100 clients from all over the world. 

Learn how to master UI/UX design today!

DotYeti provides the fastest and most cost-effective alternative to agencies and freelancers by providing quick turnaround times, unlimited revisions, and comprehensive services. Get to know our scalable unlimited graphic design model today. 

Share your story with us so we can create a customized plan for you.

The post The Best Graphic Design Courses Free For Beginners in 2024 appeared first on DotYeti Design.

One of the most popular design trends in 2023? The use of 3D elements in digital graphic design projects. Apart from adding a layer of dimension to your work, it’s also a vivid design choice that can engage your audience.

If you’re looking for a simple way to level up the visual complexity of your designs, then free 3D icons can do the trick. 

Add them to your design mockups, social media posts, business presentations, landing pages–and you’re set!

1. Free3DIcon

Now, here’s a simple site where you can easily find icon packs for the projects you need. Sometimes you don’t want to browse through thousands of options. With Free3DIcon, you can easily find work-related icons like documents, graphs, data, and more. 

We recommend this site if you’re working with clients in the finance, fintech, or investment sectors.

1..Vecteezy

Yes, you read that right. You can also find free and paid 3D icons on this site. Rather than logo packs, we think this site is better for artists who want to download individual icons. 

One caveat though, artists have to attribute their free downloads to the artists. You have to go Pro and pay a fee if you don’t want to attribute. The site also poses some limitations: you can’t use it for merchandise, logos, or NFTs.  

3. 3dicons

Need 3D icons fast? You can probably find what you need in this 3dicons.co. It’s an open-source site where you can download icons for free personal and commercial use. Artists are free to copy, remix, share, and redraw these icons. 

The icon library contains over 120 icons in various camera angles and color styles. Oh, and you can even plugin 3dicons on your Figma, Sketch, and XD programs. You might want to check this site often because they’ve got more open-source 3D elements in the works. 

4. icons8

UI and UX designers, you’ve got to check out icons8. You can browse through their free icons catalog, which you can then recolor and customize. Apart from that, artists can also download free illustrations, stock photos, and design tools. 

Yes, they have Figma plugins so you can access their free icons easily. 

But how do they decide which icons to put out? Their artists draw about 20 most requested icons per day. And don’t worry, because all their icon designs are made in-house–you won’t get their designs anywhere else. 

5. IconScout

Another place where you can find 3D icons and illustrations? IconScout.com! They’ve got all sorts of free and premium design assets up for grabs.  From flaticons to icon animations, you can find just what you need for your next project here. 

So far, the site has over 7.7M design assets to choose from. Users can view icons in packs or individually. 

Why You Should Consider Getting Free 3D Icons

Why download free icons instead of creating your own? Not every designer has the leisure of having time to craft 3D icons from scratch! 

You can work faster and more effectively with open-source icons.

Before using free icons though, be sure to read the terms and conditions applied by the sites and creators. Some will allow you to customize and even recolor their designs, but others have certain guidelines on whether you can use it for commercial use. 

DotYeti provides the fastest and most cost-effective alternative to agencies and freelancers. And they do so by providing quick turnaround times, unlimited revisions, and comprehensive services. 

If you want high-quality designs your customers will love, check out our scalable unlimited graphic design model today!

Share your story with us so we can create a customized plan for you.

The post Where to Download Free 3D Icons For Your Next Design appeared first on DotYeti Design.

And stick with us, because we’re recommending artists and courses from every platform. 

Like any skill, honing your graphic design ability can take time. For most designers, it can be a challenge to find workshops and classes that meet them at their level. And we agree. There won’t be one class or workshop that will be the best fit for all designers. 

Some might want to focus on working on design principles first. And others? It may be time for them to work on branding.

We considered that when coming up with this list. No matter your expertise level, our recommendations can help you take your design skills to the next level. 

On Youtube

Yes, we’re starting with the basics here. It’s a great (and free!) place to learn graphic design online.

The Futur

When it comes to the intersection between design and business, The Futur has mastered the art of creating knowledge-sharing content that empowers designers and creators to build their creative agency.

Some things you’ll learn: How to build a portfolio, present yourself to clients, and strengthen your brand.

Jesse Nyberg

We’re big believers that you don’t have to learn everything from tutorials. Sometimes, shadowing experts can be your ticket to success. Jesse Nyberg creates ‘design with me’ videos and ‘day in the life’ content to prepare you for the day-to-day of a designer. 

Some things you’ll learn: How to design custom cover art, how to diversify your income as a graphic designer, and how to find your happiness outside of work. (Now that’s relatable!)

On Udemy

Don’t skip the free courses available on Udemy too! The platform has a variety of classes for beginners and intermediate artists. 

Typography in UX/UI Design

Designers, don’t sleep on type! If you want your branding projects to take off, you need to invest some time learning how to do the basics of typography. This will come in handy when you’re going to choose font styles for any graphic design project. 

Some things you’ll learn: Aside from the basics, you’ll learn how to scale your font, and do responsive typography.

Graphic Design Bootcamps: Photoshop, Illustrator, InDesign

Need to work on your print and web design skills? This bestselling beginner course can set you up for success and help you land your first design role. 

Some things you’ll learn: How to make basic graphic design projects like e-books, posters, brochures, and business cards, set up your artist portfolio, and more! 

On Patreon

Most graphic design courses online don’t give follow-up tips and education. To be honest, it’s like a one-and-done thing. If you’re willing to shell out some money for long-term mentorship and community, then this is the place.  

Togue Studio

Get that quality training from a vetted expert! Depending on what you get, you can access anything from design freebies and templates to behind-the-scenes processes and intermediate lessons on design and business. 

Some things you’ll learn: How to design logos step-by-step in Illustrator, how to market yourself on social media, and how to strategize your design process. 

On Instagram

Is Instagram an unlikely place for you to learn graphic design online? Yes. Is it always a great way for you to learn some quick and easy tips? Also, yes. 

Lucy | Branding and Website Design 

Want to level up as a web designer? This Instagram creator should be on your priority list. 

Apart from giving you easy-to-follow graphic design templates, she also offers practical advice on how to land clients and find stock elements for your project. 

Some things you’ll learn: How to build a website product page, create a project proposal, and find the best free stock photographers. 

shaik jakir

Visual learners with short attention spans, rejoice! This Instagram page will teach you step-by-step how to use Photoshop more effectively in short snippets. 

Some things you’ll learn: How to replace color in Photoshop, how to do a billboard mockup, how to make a 3D packaging design, and more!

Other Platforms To Learn Graphic Design Online

They say you learn a lot by just watching masters at work. And there’s no better place to do that than Twitch, the livestreaming platform!

For community-based learning, you can also head on over to Discord and bond with artists from different backgrounds. You can even get feedback on your work. 

Read more: The Best Graphic Design Courses Free For Beginners in 2023

Need a creative service that won’t break the bank? 

DotYeti provides the fastest and most cost-effective alternative to agencies and freelancers by providing quick turnaround times, unlimited revisions, and comprehensive services. 

Share your story with us so we can create a customized plan for you.

The post Best Places To Learn Graphic Design Online appeared first on DotYeti Design.

Behance is an amazing platform for creatives to show off their portfolio and publish case studies of their work. More than a place to showcase your projects though, it’s also a great platform to discover and follow new artists.

So if you’re looking for some awesome eye candy, here are the best Behance graphic designer accounts we’ve seen in 2024!

1. Siang Ching

Project by Siang Ching

Siang Ching is a graphic designer and illustrator from Singapore who loves working with patterns. 

Her portfolio of work includes packaging design for Barclays’ 2012 calendar, which depicted The Year of the Dragon. Her graphic design project, “Pattern Matters” explores the way that patterns can be used to process data through tangible paper. 

2. The Acid House

Project by The Acid House

Want something bright, fun, and fresh? Manila-based has the punchy animated visuals to quench your thirst for bright and dynamic designs. 

Their most recent works play on 3D elements in candy pastel colors. But in 2021, they were responsible for Spotify Southeast Asia’s ‘You Do You’ Fall Campaign. The project expresses the different musical moments of every music lover. 

3. John David Maza

Project by John David Maza

Next, if you’re looking for a type designer for hire, consider checking out John David Maza. This Philippines-based designer reimagines Latin and Baybayin fonts into something more modern and contemporary. 

Here’s his Taklobo Baybayin typeface, which is inspired by the giant clam of the same name that can be found in the Philippines.

4. Thomas Hedger

Project by Thomas Hedger

If there’s one thing that Thomas Hedger does best, it’s create retro pop art-ish illustrations that stick with you. His work combines a certain groove and playfulness that’s refreshing and pairs well with commercial brands.

Here’s his work with OFFBLAK, a tea brand that’s got zesty branding to match their delicious products.

5. Alexander Vidal

Project by Alexander Vidal

Next, are you looking for an artist who’s got a talent for drawing nature-based patterns and wild animals? Alexander Vidal, an LA-based designer, is definitely who you’re looking for. 

He specializes in packaging, branding, and illustrations. Plus, he has worked with some publications like The Nature Conservancy Magazine, which you can see below. 

6. NiceLab Studio

Project by NiceLab Studio

Meanwhile, if you’ve got a craving for out-of-the-box design for commercial brands, here’s NiceLab Studio. They like to play with typefaces and layouts to create one-of-a-kind brand identities. 

Here’s their work with Woo House, a bakery shop. Apart from using soft yellows as the brand colors, they also created a small dough mascot with recognizable features to help make the brand stand out. 

7. Denis Gonchar

Project by Denis Gonchar

Want to bring a splash of color into your life? Here’s Denis Gonchar, a digital artist who creates realistic portraits of celebrities.

However, we’re featuring Gemstone Rings designs here, which perfectly capture the intricate details of the jewelry piece. 

8. Valentin Tkach

Project by Valentin Tkach

Ever seen static illustrations that just stop you in your tracks? That’s how it feels like looking at Istanbul-based Valentin Tkach’s work. 

With a fondness for the color red, gritty textures, and powerful framing, it’s no wonder that their work has been featured in global publications like The Atlantic, The Hollywood Reporter, and more!

This sample work is an illustration for an article from the Danish publisher, Zetland.dk.

9. Laura Normand

Project by Laura Normand

Meanwhile, if you love blobs, curves, and anything that’s rounded, Parisian Laura Normand’s works are sure to bring you joy! 

Her Surrounded by Magical Nature project sees her signature bright-colored swirls twist around static photos of models, bringing a whimsical and storybook-like quality to them. 

10. Żaneta Antosik

Project by Żaneta Antosik

Next, we have another Europe-based designer. This time, it’s Żaneta Antosik, a Polish portraits and flower artist. Her floral patterns are drawn with exquisite detail, while her portrait work captures every shade and shadow with ease. 

One of her most recent works, which features moth and dragonfly illustrations, is as intricate as her other work, but with a more vintage vibe. 

11. Lena Tokens

Project by Lena Tokens

Want another illustrator who can expertly illustrate one element after another? That’s Lena Tokens, a freelance illustrator from the Dominican Republic.  

Her work has been expos all around the world. Plus, she’s worked iwth some of the biggest digital publications. 

And her illustration for Groupe RATP encapsulates her ability to draw complex concepts with ease and playfulness. 

12. Atipus Barcelona

Project by Atipus Barcelona

Finally, lifestyle brand marketers, this might be your next graphic designer! It’s none other than Atipus Barcelona, a Spanish graphic design agency that comes up with eye-catching design solutions. 

Their work for Madrid’s Municipal Markets shows their strong understanding of the visual language as well as their client’s value proposition.

DotYeti provides the fastest and most cost-effective alternative to agencies and freelancers by providing quick turnaround times, unlimited revisions, and comprehensive services. Get to know our scalable unlimited graphic design model today. 

Share your story with us so we can create a customized plan for you.

The post [Updated] The Best Behance Graphic Designer Accounts of 2024 appeared first on DotYeti Design.

There can be plenty of reasons why you’re not getting top-notch designs. Vague instructions, too many revisions, and a mismatch in work ethic are just a few reasons.  

When it comes to graphic design collaboration, we know it can be hard to express what you need, especially when you don’t speak an artist’s language. It becomes more of a struggle when you have language and time barriers with your artist. 

We’ve been in the same boat, so we know how to make your voice heard. Make design requests easy-peasy with these expert tips. 

Get comfortable with the process

The key to streamlining graphic design workflow is knowing how things work. Whether you’re working with a freelancer or partnering up with a design agency, you’ve got to know how they run their business. 

Each artist is different–but make sure you get familiarized with where they accept design requests, what their turnover periods are, and their revision policies. Make sure you get acquainted with their protocols to make sure you don’t cross any lines. 

Read more: How DotYeti Works

Don’t rush the artists

Designers love getting instructions and feedback, but it’s a different story if you’re constantly egging them on for an update. Being too assertive to get a revision done doesn’t help either. Once you and your graphic designer have set a deadline, do everything you can to stick to that.  

Working with graphic designers means you trust them and how they handle their time. 

Give specific and actionable feedback

Design revisions are a pretty precarious stage for both parties. Usually, this is where things go south. Specific feedback allows designers to understand and process your desired outcome more quickly. Plus, you won’t have to explain multiple times to get to the final output you want.

It can be something as simple as changing colors, adding a bit of texture or shadow, or adjusting the size of an element. Whatever it is, don’t leave the designer hanging and experimenting just so you can figure out what works best.

Giving graphic design feedback is all about accurately describing an idea in your head.  

Offer decisive instructions

The key to a successful design request doesn’t start at the revision stage. It starts way earlier when you’ve just started offering instructions. Try to be as specific as possible when asking for what you want. Also, avoid giving conflicting requests. 

When you say you want something like a minimalist logo but request more design elements, that can be a bit tricky to pull off. Try to find a good way to discern when you need their design input versus when you want them to pull off a specific vision. 

Trust them more

Think you know everything about your brand? Think again. Designers will sometimes offer their piece of mind when a design direction is starting to look a little unclear. 

Try to hear them out and be open to hearing their side. They’ve worked with various brands and business owners before, so they have a pretty good idea of what they’re talking about. Who knows? This might benefit your visual identity in the long run. 

Give reasonable requests

When you’re working with graphic designers, it’s likely that you’re not their only client. That’s why it can take half a day or more to fulfill a small revision–they’re spending their time on themselves or something else. 

At the same time, always be careful about the amount of work you’re requesting for one design team. You might be dumping a ton of work projects in only a short time span–and that can be unsustainable for your team.  

Graphic design team management isn’t the easiest, but there are definitely ways you can work together to deliver amazing results. When you’re involved in a graphic design partnership, you would want to foster a solid work relationship with your artists.  

After all, creativity shines the best when it comes from joy. You want to keep your graphic design team happy…so they can make unique and attention-grabbing designs. At DotYeti, our account managers strive to provide the best experience. You can book a demo with us and learn more about how we take care of our clients and artists. 

The post How To Get The Best Quality Graphic Designs from Designers appeared first on DotYeti Design.

But we like to play it a little differently here. So today, we shine a light on some of the most talented yet underappreciated graphic designers from diverse ethnic backgrounds, showcasing their unique perspectives and creative approaches to design.

1. Art Chantry

Art Chantry is a renowned American graphic designer known for his distinctive and unconventional approach to design. However, he is best known for his work in the punk rock and grunge music scenes of the 1980s and 1990s, where he created album covers, posters, and flyers that embodied the rebellious spirit of the music. 

In fact, Chantry’s work often mixes strong imagery and experimental type, creating designs that are raw, unpolished, and full of energy. 

2. Reza Abedini

Next, Reza Abedini is an Iranian graphic designer known for his unique approach to typography and his use of Persian calligraphy in graphic design. His work often explores the intersection of traditional and contemporary elements, creating designs that are deeply rooted in Iranian culture. 

Through his work, Abedini has helped to redefine the role of graphic design in Iranian culture and has inspired a new generation of designers. 

3. Taku Satoh

On the other hand, Taku Satoh is a prominent Japanese graphic designer known for his minimalist and conceptual approach to design. His work is characterized by strong use of typography, geometric shapes, and bold colors. In fact, Satoh has worked on a wide range of projects, including identity work for major corporations, exhibition design, and packaging design. 

His style is highly minimalist but packs a punch with a strong and storied message. Because of this, has won numerous awards for his work, including the Tokyo ADC Prize and the Mainichi Design Prize. 

4. Sulki and Min

Next, Sulki and Min are a graphic design duo based in Seoul, South Korea, known for their minimalist yet thought-provoking designs. They often incorporate elements of traditional Korean culture into their work, creating designs that are both modern and rooted in tradition. 

Sulki and Min are also educators, teaching at various universities and institutions. Apart from all these, they have published several books on graphic design and typography.

5. Mathias Augustyniak and Michael Amzalag

On the other hand, Mathias Augustyniak and Michael Amzalag, collectively known as M/M, are a French graphic design duo. They are known for their innovative and unconventional approach to design, which often incorporates unexpected materials and techniques. 

After all, their work spans various fields including fashion, music, art, publishing, and more. In fact, they have collaborated with numerous high-profile clients such as Kanye West, Madonna, and Yohji Yamamoto. 

M/M’s designs often challenge traditional notions of beauty and function and have earned them numerous accolades and awards for their boundary-pushing work.

6. Lin Shaobin

On the other hand, Lin Shaobin is a Chinese graphic designer known for his minimalist and modern approach to design. His work often draws inspiration from traditional Chinese culture and calligraphy, incorporating these elements into contemporary designs. Lin’s designs are characterized by their simplicity, elegance, and use of negative space. 

In fact, one of his best-known works is an innovative Mountain Tea Song packaging project. Here, he used burnt paper to emulate the look of misty mountains in the style of traditional Chinese paintings.  

7. Eddie Opara

Next, Eddie Opara is a British-born graphic designer and a partner at Pentagram, one of the world’s leading design firms. He is known for his innovative and multidisciplinary approach to design, blending technology, typography, and storytelling. Because of his signature style, he has created powerful and engaging experiences for clients such as Samsung, Nike, and the New York Times. 

Opara’s work often incorporates cultural references and explores themes of identity and social justice. For his work, he has received numerous accolades, including the prestigious AIGA Medal in 2019.

8. Tadanori Yokoo

Meanwhile, Tadanori Yokoo is a Japanese graphic designer and artist known for his psychedelic and surreal designs. His work often incorporates bright colors, pop culture imagery, and references to traditional Japanese art and culture. In fact, his designs have been used in advertisements, album covers, and film posters, and have been exhibited in galleries and museums around the world. 

His retro designs make him one of the most exciting artists to watch out for when you’re looking for acid and surrealist visuals. Plus, they’re seriously just so colorful and interesting to look at. 

9. Fanette Mellier

Fanette Mellier is a French graphic designer known for her experimental and conceptual approach to design. She is particularly known for her work in the fields of book design and typography, where she explores the potential of these mediums to convey meaning and emotions. 

Mellier’s work often incorporates bold colors, geometric shapes, and playful typography, creating designs that are both visually striking and thought-provoking.

10. Saki Mafundikwa

Saki Mafundikwa is a Zimbabwean graphic designer, typographer, and educator. He is the founder of the Zimbabwe Institute of Vigital Arts (ZIVA), the first school of its kind in Zimbabwe, which aims to empower African designers to tell their own stories through design. This, and his advocacy to put forward African design culture, makes him one of the most famous graphic designers in his home country. 

His work is inspired by the visual traditions of Africa, and he often incorporates traditional motifs and typography into his designs. 

11. Jessica Walsh

If you’re a fan of vibrant, bold, and playful designs, Jessica Walsh is your cup of tea. She co-founded the design studio Sagmeister & Walsh, where she worked on projects for clients such as The New York Times, Adobe, and Levi’s. 

Walsh’s work often incorporates hand-drawn illustrations and experimental typography, and she is known for her use of color and her ability to create designs that are both visually striking and emotionally resonant. 

12. April Greiman

On the other hand, April Greiman is an American graphic designer and artist known for her pioneering work in digital design. She co-founded the design studio Made in Space, which was one of the first to embrace digital technology in design. 

Greiman’s work is characterized by a sense of experimentation and playfulness, often incorporating digital imagery, typography, and bold colors. Finally, she was a respected educator, teaching at several institutions.

13. Louise Fili

Next, Louise Fili is an American graphic designer known for her elegant and nostalgic designs that often draw inspiration from vintage Italian design. Her work encompasses a wide range of design projects, including book covers, packaging, and branding. 

Furthermore, Fili’s designs are characterized by their attention to detail, use of typography, and incorporation of illustration and pattern. Plus, she has received numerous awards for her work and has been inducted into the Art Directors Club Hall of Fame. 

14. Irma Boom

Meanwhile, Irma Boom is a Dutch graphic designer known for her innovative and experimental approach to book design. After all, her work often challenges traditional notions of book structure, incorporating unconventional techniques to create visually stunning designs. 

Apart from that, Boom has worked with a range of clients, including, the United Nations and the Vatican. Because of this, she is one of the most famous graphic designers in the publishing industry.

15. Sergio Membrillas

Finally, Sergio Membrillas is one of the most famous graphic designers based in Brazil. He is known for his quirky and playful designs that often incorporate hand-drawn illustrations and a bright color palette. In fact, Membrillas has worked with a variety of clients from around the world, creating designs for many branding projects. 

Besides that, his work is characterized by its humor and whimsy, making it an inspiration for many designers today. Plus, he has also won multiple awards for his design works. 

Read more: 15 Most Searched Famous Graphic Designers of 2022

And there you have it. A list of underrated graphic designers that have changed and are changing the landscape today. The graphic design industry has come a long way. After all, so many young designers are constantly pushing boundaries to evolve and expand the landscape.

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That’s why you have to lay down your expectations before you commit. You want to get your designs done quickly, but you can’t just hire a graphic designer without asking questions and getting into details.

When it comes to hiring a graphic designer, it pays to be meticulous. Here are a few things to consider before making a decision. 

1. Look at their portfolio

 A graphic designer’s portfolio is like their dating app profile. You’re supposed to know everything about their sense of style and experience on that single page. 

Not only does their portfolio tell you about their breadth of work, but it also gives you a look into how they adapt their creative style to fit their clients’. Finally, you can even look at their specialties. Whether it’s in logo and branding, animations, or layout–you can get a lot of information just by taking a glance.

Graphic Design Portfolio

2. Check their work ethic

You can tell a lot about a designer with the way they communicate with. Most freelance marketplaces have processes where designers can send in a draft before you hire their service. This will help you pick a great designer that will understand your brief and take your project to the next level.

3. Consider their services

It’s unreasonable to expect artists to be able to do everything art-related. Most graphic designers thrive on a certain niche…whether it’s logo and branding, animations, or video editing. If you’re looking for someone to design a logo for your business, look for designers who are specialized in logo and branding design.

However, if you want more animation and video editing services, you might want to look for artists who specialize in that area. Whatever the case, be sure to consider their services before you commit so it’s the right fit for your needs. 

Upwork Profile Example

4. Evaluate their design quote

Let’s face it. Good design takes money. When you’re a small business with a tight budget, it may not be the wisest decision to splurge on an expert graphic designer. Evaluate each designer’s costing quote before you commit.

Pro tip: Be sure to get quotes from multiple designers and compare prices, but don’t compromise on quality for the sake of saving a few pennies.

5. Look at their industry experience

It’s important to find a designer with experience working on projects that are similar to yours, both in scale and nature. Graphic design requires specific software proficiency, so make sure your designer is comfortable working with the software you need for the project. If you want to know more about their street cred, just head on over to their resume page. 

Graphic Designer Resume

6. Client reviews

On the other hand, don’t be afraid to look for reviews from previous clients. Your creative solutions should be the least of your worries. Checking client references will give you a good idea of the designer’s work ethic and how they handle deadlines and revisions.

7. Accessibility

Some designers are freelancers, which may be great for some projects. However, if you need someone more dedicated to your project, then you may want to look for a designer who is part of an agency. Language and cultural barriers, time zones, and other logistical factors may affect a designer’s accessibility, so make sure you choose an associate who can accommodate you in their schedule. 

With these factors in mind, you can make sure to find the right graphic designer for your project. But, if you want a more affordable and flexible option that’s great for small businesses, keep reading below. 

[Bonus] The Best Graphic Designer Alternative

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It’s definitely a tough and exhausting process to vet and communicate with potential designers. But with unlimited graphic design services, you can get access to a full creative team without having to go through an expensive and time-consuming process. For just a flat fee every month, you get a dedicated team of designers who can do social media content, landing page design, animations, and more.

                                                            DotYeti Social Media Portfolio

Read more: Why an Unlimited Graphic Design Subscription is Your Best Option for Creative Work

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To represent newfound strength, Pantone has named Viva Magenta 18-1750, as the reigning color of 2023.

Bold, rich, deep, and expressive. These are the words that capture the essence of Viva Magenta in a nutshell. Expect to find this color in various everyday items next year. From your notebooks to wall decors, to hair accessories–your whole world will be warped in magenta details in no time. 

Read on to find out more about what makes this color the right one for the new year. 

What is Viva Magenta? 

Let’s dive into the technical composition of this color first. Viva Magenta is a vibrant red with the HEX Code #BE3455. The shade can be further broken down to its RGB values, specifically: R-190, G-52, and B-85. 

And although the color looks timeless, it has only been on Pantone’s roster for three years. 

The hue is a deep red that has a bluish-red tone. It’s a dark carmine that doesn’t feel too overpowering. Instead, it symbolizes a quiet strength that only comes from organic strength and passion.

Leatrice Iseman, executive director of the Pantone Color Institute has called it an “unconventional color for an unconventional time”. 

Behind the ‘Magentaverse’

Viva Magenta has been referred to by the institute as a hybrid color. It straddles the line between a warm and cool shade; it’s a strong authoritative red but isn’t aggressive to the eye. 

In the decision process, Pantone noted a “heightened appreciation and awareness of nature represented by countless lifestyle trends.” Coming out of the pandemic, more and more people are slowly transitioning into brighter and livelier outdoor spaces. The renewed energy to travel, explore, and do sports 

Furthermore, Viva Magenta also hones inspiration from the natural world. After all, its core pigment comes from the cochineal beetle. The insect produces the carmine dye which is one of the strongest and rarest natural dyes in the world. The pigment is commonly used to add color to food, cosmetics, and textiles. 

Perhaps the biggest reason why magenta was chosen is the shift to artificial intelligence.  The metaverse provides us with a new way to express ourselves, our strength, and raw emotion–so does this color. 

As we see the development of more AI-powered technologies, it’s not surprising to see this color make an homage to the new digital world. 

How to use Viva Magenta

If you’re looking for ways to incorporate this color into your designs, Pantone has kindly provided a list of pairings for you. Just take a look at these complementary shades. 

Most of these shades are on the lighter side, with faded brown and blue undertones that work well against the vibrant crimson. These neutrals pair well with the neutral brightness of Viva Magenta, which helps add a festive and refreshing vibe to your designs. Here, the colors never overpower each other. Instead, they complement each other perfectly. 

In the world of graphic design, Viva Magenta is a good break from the pale and neutral colors that brands have been embracing. It’s a good hue to use for various 2023 graphic design trends. This includes minimalist retro revival, vibrant tropicalism, funky geometrical elements, and even in bold custom typography. 

Stand out from the crowd with this fearless bold color palette. Furthermore, you can also use color to evoke a strong consumption in your packaging solutions. 

Viva la Vida

The color red is the best color to celebrate life. Coming out of a global pandemic is a bold undertaking, and so is embracing a fun and more connected world. The fierce yet soft hue offers us strength to “weather long-term disruptive events” The strong and unconventional color is indeed a step back from the more pastel hues the institute has favored in the past. 

Pantone’s yearly announcements have been a global color authority for 24 years. They dictate much of the lifestyle trends during modern times. Especially in the construction and art world–anything that has to do with color. 

Anywhere from the beauty industry, to the fashion and interior design fields. The past year’s picks have all been derived from the natural world, such as Veri Peri. 

Pantone Color of the Year 2024: Peach Fuzz

Find out more about Peach Fuzz, the gentle peach color designated as Pantone’s Color of the Year 2024.

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The post Pantone Color of the Year 2023: Viva Magenta Explained appeared first on DotYeti Design.

As far as trends go, there’s just no way of knowing for sure what will pique the most interest. After all, even the most hyped design choices can easily phase out after a few months.

However, there are some ways to predict what kinds of design will make a splash. One of them is looking at trends outside the world of graphic design. By looking at current events and emerging patterns from various industries, you’ll get an idea of the top design styles next year. 

We’ve taken a long hard look at our surroundings. Reflected on what kinds of moments we’ve had the past year. And, after hours of research, here are the trends that we’re sure to see in 2023. 

Graphic Design Trends 2023 Edition

The defining factors of the 2020s aesthetic are the love for retro nostalgia and punk aesthetics. More and more artists are going down the unconventional road—and people love it. You can say thanks to various factors here. The long-winded pandemic, the accessibility of AI technology and art tools, as well as the resurfacing of the Y2K aesthetic. 

Whatever it is, designers aren’t holding back their expressive side. Because Gen-Zs love everything weird and funky, surrealism is going to play a huge role in typography, web design, print ads, and even packaging this year. Expect to see more expressive and unique designs that have bold concepts and even bolder colors. 

1. Celestial Tarot Aesthetic

Interest in spirituality and mysticism has existed for years, but now it’s gaining a wider audience base. The beloved subculture gained popularity for its mysterious nature. Add to that the yearning for something certain—like the rules of the universe—and it’s not surprising to see the tarot-style and art deco aesthetic hit it off with younger audiences. 

By Fuman Studio

2. Color-Rich Tropicalism

The Y2K revival is also set on bringing back joyful and bright tropicalism. This color-rich aesthetic is most commonly used in the funkadelic and afrofuturism design circles, but it’s slowly permeating the mainstream. We expect the trend to come with bright and colorful prints, bright illustrations, contrasting geometrical elements, and bold, funky typography. 

By Monga Design

3. 3D Pastel Assets

With the rise AI art tools and the rise of the metaverse also comes the mashup of various design styles. Today, it’s not uncommon to see 3D elements permeate graphic design. You can see it in how logos, type, and even other graphic design elements. You’ll most likely see this design style in tech brands, but it could very well appear in other industries.   

By Vivian Niu

4. Funky and Geometric Elements

Color is still going to be huge next year. As the retro revival continues, we’re expecting to explore more Bauhaus-inspired elements. Expect bubbles, blobs, and sharp geometric shapes in bold primary colors. As more and more brands embrace strange-shaped aspects, it’s going to be interesting how these elements will be used by both minimalist and maximalist designers.  

By Angélica Gonçalves

5. Experimental Typography

If there’s one trend that we’re guaranteed to see next year, it’s the continued boom for custom typography. More and more type designers are making their expressive fonts available for mainstream use, which is why we’re seeing an abundance of experimentype. We’re likely to see fonts with varying widths, depths, and dimensions–condensed fonts, bold fonts, distorted fonts, wavy fonts–all that jazz. Oh, and one more thing, expect to struggle reading typography next year. Most designers now favor hard-to-read type.

By Verena Michelitsch

6. Holofoil Packaging

Meanwhile, we’re seeing hints of the holo craze being brought back in retro minimalist graphic designs. While in the past holo was used as the focal point of a design, it’s now become a strong accent detail used to elevate fonts, packaging, and small collaterals like business cards. Using foil print has become a favorite for many brands to bring a subtle hint of iridescence. 

By Happy Centro

7. Era of the Aura Gradients

Hopping off the celestial tarot trend, we also expect to see the gradient play a more significant role in next year’s graphic design choices. It’s been a beloved trend for the last six months of 2022, and we expect this to pick up by wellness brands. The aura and noise element plays a huge role in online wellness culture, and it won’t be surprising to see this combined with botanical elements. 

By FiveStar Branding Agency

8. Bold Retro Illustrations

If you think the retro revival is finished, it’s not quite done yet. Right now, we’re seeing a revival of flat cartoon illustrations with retro elements–characters with gloves, huge boots, and exaggerated expressions. Think Mickey Mouse in the 50s but with illustrations but modernized. 

By Spencer Brokaw

9. Photos Galore

While photos are slowly dying off in social media–just look at the slow shift from photos to reels on Instagram–we are begging to differ. Companies are now more comfortable breaking the mold and incorporating images into their campaigns. logos, packaging, print ads–you name it. Plus, as more brands move to 3D designs, there’s definitely going to be more 

By AndWalsh

10. Edgy and Rough Aesthetics

If there’s one thing Gen-Zs are known for, it’s being chaotic and out of the box. In 2023, we expect a similar frenzied vibe in layout and design. As an ode to the Y2K cyber aesthetic, we’re expecting to see more edgy and hyper-designed posters and magazine covers. At the same time, they’re keeping the graphite texture and wireframe elements trendy. 

By MiksKS

Graphic Design Trends 2023 Roundup

And there you have it. The top graphic design trends 2023 that design agencies need to watch out for. It’s likely that we’ll see an upward trend of experimental type, more metaverse-inspired branding, and strong bold colors. As we ride the nostalgia wave, we also expect to see some retro, vintage, and art-deco designs permeate the design space. On the other end of the spectrum though, some agencies may also play with punk concepts like anti-design. 

Don’t miss out on the latest graphic design trends. If you want to bring cutting-edge designs to your brand, now you can. Collaborate with our high-caliber designers by signing up for DotYeti’s monthly services starting at $449 today!

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