We can all agree that 2020’s a year we’re happy to leave behind.

Now that we’re in 2021, it’s time to bounce back and push forward to making things better. That can mean abandoning bad habits, building good ones, or starting the business you always said you would. It can also mean getting the help you really need – i.e. hiring a marketing agency.

With everyone mostly in the confines of their home, online businesses have boomed. In fact, ecommerce sales were up 104% in June 2020, compared to June 2019. If your business performed well last 2020, then now’s the perfect time to ramp things up on the front end of your business. And the best way to do that is to get help from the marketing experts themselves. 

5 reasons why you should hire a Marketing Agency in 2021

1. Freshen up your marketing strategy

Gain a fresh set of eyes to look into your business. If you’re confident in the value your business provides but find it difficult to reach more people that will benefit from it, then it may be time to rethink your marketing strategy. Working with a marketing agency will get you the perspective of experts so that you can create a rock solid foundation for everything related to marketing. That can mean creating new marketing materials for a more consistent look and feel across your business or it can mean using new channels to reach a wider audience. Either way, it depends on what kind of business you’re running so it’s best to consult a marketing agency to see what your business really needs.

2. More time to do what’s important

Outsource your marketing efforts to free up time. Marketing is an important part of any business. But as a business owner, sometimes it may not be your forte and that’s okay! When you hire a marketing agency, it will free up your valuable time so you can focus on what you do best whether that’s making executive decisions in the boardroom or developing an app. 

3. Save up on costs 

Hiring a marketing agency will not only save up time but also money. Working with a marketing agency is a cost efficient way to create tangible results within a specific time frame. Yes, you’ll be spending money initially but compared to having a dedicated marketing team, you’ll be saving more in the long run when you factor in salaries, benefits, health care, and even marketing tools. Hiring a marketing agency removes all of these additional costs and will make it easier for you to manage budgets. 

4. Get more creative ideas

Outsource creativity for original ideas and concepts. Outsourcing your marketing efforts means also outsourcing creativity. It’s expensive both on time and money to generate creative ideas that capture attention and spread the word about your business. Hire a marketing agency and leave that to the professionals. 

5. Set yourself up for the future

Start early and get ahead of the pack. Investing in solid marketing efforts in the early stages of your business will only set it up for future success. Start now so 2021 can be the year your business reaches new heights. It can only get better from here and if you hire a marketing agency, you’re setting yourself up for the future.

Own 2021

2021 is a chance for people and businesses to bounce back even stronger. Now more than ever is the time to collaborate with each other to create meaningful efforts that drive real change.  

However, if you think marketing agencies aren’t best suited to your needs, you might want to consider using a subscription-based platform. DotYeti offers unlimited graphic design services for your every digital marketing need. Whether it’s videos, animations, custom illustrations, landing pages, presentations, and more. Sign up today and get started for as low as $449 a month!

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Ad Library aims to bring transparency to how advertisements run on Facebook. By making the information public, the community can help regulate social media ads.

What comes as a surprise with this feature is that can be accessed by anyone, not just Facebook users. This allows digital ad information transparency regardless if you have Facebook or not. By allowing access to this data, Facebook indirectly brings a possible game changer for digital marketing and digital advertising strategies.

Ad Library Anatomy: Breaking Down All the Information You Have Access To

When you search for companies, digital ads, or keywords in Ad Library, you can see multiple information about these companies that were previously unavailable in Facebook.

Take for example this search for Ayala Land Inc, a real estate arm of Ayala Corporation and the largest property developer in the Philippines. The Page Transparency window on the right lists their page creation date, page name changes and page manager location.

Scrolling down would give you a list of ads the company run. Active and inactive ads, the launch dates, ad details, and a go-to link are seen within this part. You also have the option to filter location on top, which is useful global or multinational companies.

Clicking the three dots on the upper right corner of an ad allows you to report an ad for any false news or offensive content it contains. This is useful to help discontinue the spread of false information through the use of social media ads.

Below an ad, you can click “See Ad Details.”. The next page shows you other information regarding the company and its ad content.

“Why Am I Seeing This Ad?” on Sponsored Ads Added Details

Along with this feature, sponsored social media ads on Facebook has a feature called “Why am I seeing this ad?” as a disclaimer as to why ads are appearing in the timeline in the first place. Though this feature has been there for a while, there is new transparent digital ad information added to this feature.

Digital ad details would show you why the ad appeared on your profile. It allows you to know who their target audience is and what topics these ads concern themselves with and whether this ad concerns you in the first place.

These can be accessed through desktops, laptops, mobile phones, and tablets allowing access across all devices. The transparency of ad information extends power through Facebook users and non-users to help regulate online digital ad content and social media ads to assure it can be put to good use. Once Facebook Ad Library goes global, it would allow people all over the world to have information on ad spending and other stuff.

Although the feature stemmed from a series of political issues and turmoil, the feature expanded the possibilities of digital advertising strategies.

How Facebook Ad Library Can Expand Your Digital Advertising Strategy

There have been concerns from advertisers regarding this new ad policy that this could lead to plagiarism regarding their copies. As reported by Tech Crunch, Facebook is ‘expanding researchers and developers’ access to Ad Library API’. People with Facebook developer accounts have software access that could review data trends as long as they have verified profiles. The identity verification process allows Facebook to control the abuse of terms of service. In addition, Facebook promises to limit access to this API to avoid other data abuse similar to Cambridge Analytica. However, the details of the limits aren’t described in detail. If a user is determined to be abusive with the use of Ad Library, access could be revoked altogether.

The available digital ad data would allow online marketers to research and follow trends of other companies. Digital marketers could see what social media ads actually work reducing the need for a trial-and-error campaign.

By showing inactive ads, researchers can determine what campaigns have been dropped altogether due to costs and poor conversion. They could also gather common advertising trends that companies do to see the content that works and what saturates the market the most.

Frank Watching stated that by having these data available, you can either see how you can stick out against your competitors or see how you can improve yours for your target audience.

The Facebook Ad Library Effect

The Facebook Ad Library is an ambitious project and could redirect how digital ads and social media ads work in the future. By having data transparency on Facebook, social responsibility and data responsibility have been magnified for both big and small companies.

Although this tool helps Facebook weed irresponsible ads, it indirectly becomes a tool for online markets and digital advertising strategies. When data gathering and researching, consider the Ad Library as an essential tool to cater to your target audience, along with other digital marketing tools like Google Trends.

Finally, marketers and social media enthusiasts should use the Ad Library for its initial purpose. By extending the power to the people, Facebook Ad Library’s success will ultimately end up with the masses. Its success could determine digital marketing stagnancy or saturation. But nevertheless, it is undeniable that digital marketing is evolving through social media ads.

Need some creative Facebook ads to break through your audience? DotYeti offers unlimited graphic design services for your every design need. From videos, custom illustrations, animation, landing pages, and ads, and more. Sign up today and get started for only $449 a month!

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Zero Trust Maturity Model

Zero Trust Maturity Model

Its main difference is that it isn’t like the former security models which allow access with certain parameters. Rather, the Zero Trust model immediately assumes that all traffic entering the network is untrusted and therefore, needs verification. This is able to lessen the likelihood of breaches and also prevent hackers from entering the networks.

Research Goal

The goal of the research was to find a way wherein businesses may let go of the Trust but Verify the principle and make use of the Zero Trust Principle. This is done in order to keep information security and cyber security safe. It was found that Zero Trust has concepts and measures related to the principles of the Zero Trust Architecture design. The measures showed that there are further concrete cybersecurity solutions that may still be done.

Cybersecurity Maturity Models

It was also observed to see whether existing cybersecurity maturity models morph into a zero trust maturity model. It was seen that there were eight maturity models found that can adapt to this. These models have characteristics that were reused in the creation of the Zero Trust Maturity Model. Based on the business size, its infrastructure and the strategies of its IT management would not be applicable. This is based on the inspection of specific capabilities and controls and even entire focus areas.

Objective Measurement

They also decided to see if it was possible to be objective in measuring the maturity of businesses in the Zero Trust Focus Area Maturity Model. From there, you see that all the controls are rephrased to yes or no questions. You may also give a Not Applicable answer for controls that are not available within the business. Through the use of yes or no answers in the assessment and by providing all the cybersecurity controls using the same mass, you are able to create an objective representation of the cybersecurity state of the enterprise.

Zero Trust Maturity Model Assessment

In order for a business to improve its cybersecurity, then may go through the Zero Trust Maturity Model Assessment. Upon finishing this assessment, it may be analyzed to see how much of Zero Trust implementation is happening within the company. From there, the enterprise may be able to define the controls that need to be taken. You can take specific steps to create a plan for improving cybersecurity maturity in the Zero Trust Principle.

Zero Trust Society

Conclusion

It is now shown how the Zero Trust Maturity Model can truly emerge as an effective and powerful solution. Cyber attacks are prevented in a much better way. Despite cyber criminals getting better and more in-depth at targeting your data in the network, this model can truly provide you optimal protection for your enterprise.

DotYeti offers comprehensive graphic design services to all enterprises. Get strong visual branding and compact brand identity just by requesting your design needs. Sign up today and get started for as low as $449 a month!

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