Here are seven reasons to buck the DIY AI graphic design trend and opt for the expertise of human designers.

1. Creativity is King

Human designers offer unique creativity and originality, bringing fresh and innovative ideas to every project. Unlike AI, which generates designs based on pre-existing patterns and data, human designers think outside the box. They can infuse their work with a level of creativity that sets your brand apart from the competition. This creativity is evident in the custom designs we create for our clients, each tailored to their specific needs and vision.

2. Context Connects

Designers understand context and nuances, ensuring designs align perfectly with client needs and cultural aspects. This depth of understanding allows them to create designs that are not only visually appealing but also contextually relevant and meaningful. Human designers can interpret a client’s goals and the target audience’s preferences, making sure every design is on point.

3. Emotions Matter

Designs infused with emotional connections resonate deeply, creating a lasting impact on the audience. Human designers have the ability to tell a story and evoke emotions through their work. This emotional connection can be crucial for branding and marketing, helping to build a loyal customer base.

 Display examples of creative and original designs your team has produced.

4. Customization In Real-Time

Tailored designs based on real-time client feedback provide a highly personalized and adaptive design process. Unlike AI, which follows predefined algorithms, human designers can adapt and modify their work in response to client feedback. This collaboration results in a design that truly reflects the client’s vision and brand identity.

5. Problem-Solving

Human designers apply critical thinking and creativity to overcome complex design challenges and find unique solutions. They can identify potential issues and creatively solve problems that AI might not even recognize. This problem-solving capability is invaluable in delivering high-quality, effective designs.

6. Experience is Life

Years of refined aesthetic judgment and expertise result in visually appealing and effective designs. Experienced designers have honed their skills over time, developing a keen eye for detail and aesthetics. This expertise ensures that every design element is purposeful and contributes to the overall success of the project.

7. Ethics are Inclusive

Designs aligned with ethical standards, cultural sensitivity, and inclusivity ensure responsible and respectful creations. Human designers are aware of the ethical implications of their work and strive to create designs that are inclusive and culturally sensitive. This consideration is essential in today’s global and diverse market.

At DotYeti, our dedicated senior team of world-class designers delivers scalable and customizable designs with a fast turnaround. We provide unlimited design requests and revisions, ensuring that our clients are satisfied with the final product. 

With a fixed monthly price and no hidden fees, our on-demand design services offer a risk-free solution for businesses of all sizes, from startups to established enterprises. Trusted by brands and backed by a money-back guarantee, our creative design team is here to bring your vision to life. 

Choose DotYeti for quality design that meets your needs and exceeds your expectations.

The post The Truth About DIY AI Graphic Design: 7 Key Insights appeared first on DotYeti Design.

Unified Visual Identity: The Power of Design Consistency

Consistency in design isn’t just about aesthetics; it’s about crafting a narrative that resonates and endures. A unified brand identity ensures that every piece of communication, from your logo to your social media posts, tells the same story. This consistency builds trust and recognition among your audience.

Actionable Takeaways:

1. Develop Brand Guidelines: Create a comprehensive brand guideline document that includes your logo, color scheme, typography, and tone of voice. Ensure everyone in your team adheres to these guidelines.
2. Audit Your Existing Materials: Regularly review all your marketing materials to ensure they align with your brand guidelines. Consistency should be maintained across all platforms.
3. Tell a Cohesive Story: Every piece of content should contribute to the overall narrative of your brand. Whether it’s a blog post, a social media update, or an email, make sure it aligns with your brand’s mission and values.

Vivid Visuals: Simplifying the Complex

Clear visuals are more than just pretty designs; they are powerful tools that simplify the complex, ensuring your message isn’t just seen but understood. In a world where attention spans are short, vivid visuals can capture attention and convey information quickly and effectively.

Actionable Takeaways:

1. Use High-Quality Images: Invest in high-quality images and graphics that reflect your brand’s identity. Avoid using stock photos that look generic or off-brand.
2. Infographics and Data Visualization: Use infographics and data visualization to present complex information in an easily digestible format. This helps your audience understand your message quickly.
3. Consistent Visual Style: Maintain a consistent visual style across all your platforms. This includes colors, fonts, and image styles that align with your brand guidelines.

Smooth Navigation: Enhancing User Experience

An intuitive experience is the cornerstone of user satisfaction, transforming passive viewers into active participants. A well-designed website or app can significantly impact how users perceive your brand and their willingness to engage with it.

Actionable Takeaways:

1. User-Friendly Website Design: Ensure your website is easy to navigate with a clear structure. Use a logical hierarchy and intuitive menus to guide users to the information they need.
2. Mobile Optimization: With a growing number of users accessing websites on mobile devices, it’s crucial to have a mobile-friendly design. Ensure your site is responsive and provides a seamless experience on all devices.
3. Accessibility: Make your website accessible to all users, including those with disabilities. This includes using alt text for images, providing transcripts for videos, and ensuring your site is navigable with a keyboard.

Iterative Excellence: The Importance of Ongoing Refinement

Ongoing refinement based on real feedback is crucial. It’s about evolving with your audience, not just for them. Iterative design ensures that your marketing strategies remain relevant and effective in a constantly changing landscape.

Actionable Takeaways:

1. Collect Feedback: Regularly collect feedback from your audience through surveys, social media, and direct interactions. Use this feedback to identify areas for improvement.
2. A/B Testing: Implement A/B testing to compare different design elements and strategies. This helps you determine what works best for your audience.
3. Continuous Improvement: Design is not a one-time task. Continuously refine and update your designs based on feedback and performance metrics.

The post Unlocking Business Growth Through Graphic Design: A Guide for Founders and Marketers appeared first on DotYeti Design.

Graphic Design Trends 2024 Edition

This year’s design trends are vibrant, bold, and loud—a response to the minimalism and simplicity of previous eras. 

For one, we’re seeing the presence of more animated logos and typography, as well as the comeback of illustrations in the form of doodles. As a sort of continuation of the aura trend from last year, designers are now gravitating toward a heatmapping-type visual. 

In terms of layout and composition, we still see the influence of nostalgia and memory in brand-building. But rather than focusing on the Y2K aesthetic, designers also explore other eras, such as the retro 70s look. 

Read on below to find out more! 

1. Motion in design

The push for creative innovation has led creatives to add motion to design. Whether it’s adding subtle animations to logos or typography, brands are embracing the movement in 2024. Adding small movements to design has long been a way to foster interaction with audiences, especially in design. 

This year, brands are adopting motion in their visual identity to double down on their brand personality. Don’t believe us? Reddit’s recent rebrand has its mascot doing small movements. 

DotYeti’s animation project

This project made by our very own creative yetis feature an animated social media ad. Adding a range of motion in your social media ads is a great way to capture your audience’s attention and direct their focus to certain messages. 

2. Neon vibrancy

Image from Wise

Move over, muted and pastel color palettes. Continuing the bold (and bright) design trends of late, this year is all about that highlighter-esque look. We’re talking about brands using bright and ultra-vibrant colors to appeal to a younger, more bold audience. 

We’ve seen this trend with the Wise rebrand and YouTube’s updated color palette. 

Branding work by MarkaWorks Branding Agency

If you’re wondering what this year’s interpretation of minimalism is, it’s this. Simple, elegant, and yet bold with a pop of neon. This branding work for Bold Avenue, a lifestyle brand, is a visual you’re going to see more of this year. 

3. Pixel world

Project by Julia Dmitrievna for BlockXpo

People have designed with tech aesthetics and pixels for a while now, so it’s no surprise to see this timeless classic come back to the mainstream. This 90s nostalgia design staple is being brought back by brands that are using cyber graphics to create an aesthetic that’s both nostalgic and future-forward. 

Project by Kallan & Co, Hannu Koho, Paul Russell, Luka Appelberg, Brett King for https://www.behance.net/gallery/136478193/Sisu-DataSisu Data

Data platform company Sisu Data plays with pixels to double down on their tech solutions. We like how clean and vibrant their visual identity is. 

4. Hello, doodles

Image from WeWork

As brands find more ways to connect with their community, doodles (and illustrations) have become a way for corporations to evoke a more personal connection to their users. Freehand doodles are now all the rage in design—from branding to packaging to web design. 

These bold and cartoon doodles are often paired with other colorful elements, which you can see for yourself below. 

Branding by Le Carton Studio and Clement Petit

Looking to bring a homey vibe to your food business? Illustrations and doodles are a great way to add a little fun (or spice) to your branding. 

5. Earth-conscious ethos

Branding work by Arithmetic — Est 2004

The new generations have spoken up, and they want Earth-conscious designs. For 2024, we predict that we’ll be seeing more designers adopt a sustainable packaging philosophy. That means using more packaging made from recycled or recyclable materials with minimal addition of single-use plastic packaging. Yay for the environment!

On the other hand, we also expect brands to add more nature-inspired elements (like botanical illustrations) to their visual identity.

Branding work by PAZ MIAMOR, Mauricio Gallegos, Gas Garcia Aja

Hello, earth-conscious packaging! We’ll see a lot of brands get creative with their kraft packaging this year. From adding embossed elements to cutouts, the transition to a more sustainable packaging is going to challenge designers to come up with increasingly innovative designs. 

6. Sticker wonderland

Images from Mathilde Strauss

2024 is officially the year where we’re bringing silly back. This era is the definition of nurturing your inner child! 

After doodles, we’re thinking that stickers will be the next big aesthetic. In an era where customization is everything and where brands (see: Clio Cosmetics) offer customers stickers to personalize their items, it’s no surprise that this trend permeated the consumer beauty industry into graphic design. 

Branding work for ERNE by Veronique Lafortune, Charlaine L, Agathe Morin, SAINT URBAIN, Florence Boudier, Alex Ostroff

In case you haven’t noticed, stickers are so back this year. It’s a great way to connect with younger audiences and bring a unique look to your brand. 

7. Magazine collage aesthetic

Image from 1stAveMachine BA

So last year, we discussed how more and more brands are mixing photography with graphic design. Well, that trend is still present this year but we expect designers and artists to have a broader take on it by mixing different elements a la cut-out magazine style.

Yes, think of this as the natural progression from the Y2K aesthetic. The design philosophy is still raw, edgy, and makes a strong impression. 

Project by Perfect Bliss

For Nike’s 50th anniversary, they wanted to highlight the story of their Swoosh logo using this collage aesthetic that perfectly captures the legacy and history of their company. 

8. Geometric patterns

Project by Julian Esteban Gallego for Moviemiento

Yesteryear’s geometric trend is coming back—and it’s as colorful and as vibrant as ever. 

You’ll notice that these geometric elements will be seen more in custom brand patterns. Accompanied by bright color palettes, we foresee this trend appearing across a wide variety of artistic sectors, from the music to the book publishing industry. 

Image from Mehman Mammedov

This pictogram design project highlights different tourist spots, nature areas, and places for tourist assistance in Baku, the capital city in Azerbaijan. Recently deemed as Creative City of Design by UNESCO, this design project cleverly uses pictograms to bring together a cohesive and informational tourist campaign. 

9. Bento layout

Image from Anton Eilers

Utilitarian design is having a resurgence this year. But if you’ve been paying attention, then it’s anything but boring. 

One of the more minimalistic ways brands are incorporating this trend in the cycle is through the bento composition style. Inspired by the Japanese bento box—essentially, a lunch box—using the bento composition helps brands organize information in a neat yet artistic way. 

Image from Bolt

We think that more companies will incorporate the bento layout in their website this year. Not only does this make your website easy to navigate, it’s also a great way to give a lot of information to your viewers without overwhelming them too much.

10. Heatmap design

Image from Faustas Rimkevicius

Remember the aura and gradient trend? It’s having an update this year. 

Artists are using heatmap-inspired colors, textures, and styles to add dimension and vibrancy to their work. Yes, from the wavy and liquid patterns to the red, yellow, green, and blue color scheme, we’ll definitely be seeing more of this hypnotic and avant-garde style hit the mainstream soon. 

Project by Lam Na Ny for De Memoria

Yes, you’re seeing it right. gradients are still in. This time though, we’ll be more likely to see heatmap-like colors.

Rewind: Graphic Design Trends of 2023

DotYeti has been keeping track of the latest design trends in the world of art and graphic design. Read about our graphic design trend predictions last year. 

With DotYeti’s unlimited graphic design service, you can get the best designer for your brand, no matter what industry you’re in.  And the best part? You can access comprehensive graphic design services for a flat monthly fee! Yes, no hidden costs that can add up per revision. 

Book a demo today and let our team help find the best plan for you!

The post Graphic Design Trends of 2024, Explained appeared first on DotYeti Design.

The marketing mix is a framework that includes product, price, place, and promotion. Each element plays a critical role in shaping a brand’s success.

Getting to Know the Marketing Mix 4Ps

Image from Freepik

These marketing mix elements provide a framework for developing a successful marketing strategy. Master them, and you’ll have an easier time ideating strategies and campaigns. 

Product

It is the foundation of any marketing strategy. Marketers need to ensure that their product or service meets the needs and wants of their target audience. They need to conduct market research to understand customer preferences, behavior, and expectations. 

This data can then be used to create products that offer unique value and differentiation.

Price

Meanwhile, price is another critical element of the marketing mix. Pricing strategies can impact a brand’s perceived value and competitive advantage. 

Marketers need to determine the right price for their products, considering factors like production costs, competition, and customer demand. A well-executed pricing strategy can help businesses increase sales and profits.

Place

Next, the place also known as distribution refers to how products are made available to customers. Marketers need to identify the most effective channels to reach their target audience. This could include online marketplaces, brick-and-mortar stores, or direct-to-consumer models. 

By choosing the right distribution channels, businesses can improve their accessibility and convenience, which can translate into increased sales.

Promotion 

Finally, promotion is the element that ties the other three elements together. Promotion involves all the activities that a business undertakes to communicate with its customers and promote its products. This includes advertising, public relations, content marketing, direct marketing, and sales promotions. 

The key is to create a cohesive, integrated marketing campaign that effectively communicates the brand’s message and resonates with the target audience.

The 4Ps represent the key elements of any marketing campaign. By understanding and effectively utilizing these elements, marketers can create a compelling value proposition that resonates with their target audience and drives business growth.

Why Balancing These Marketing Mix Elements Matter

A successful balance of these marketing mix elements can help businesses increase brand awareness, generate leads, and ultimately drive sales. 

Image from Freepik

Knowing how to balance your marketing mix allows you to create a comprehensive strategy that addresses all aspects of the customer journey. By leveraging a variety of marketing tactics, you can reach customers at different touchpoints, provide them with valuable information and experiences, and ultimately, convert them into loyal advocates of your brand.

A balanced marketing mix also ensures that you’re not relying too heavily on any one tactic or channel. This can leave you vulnerable to fluctuations in the market or changes in consumer behavior. Instead, you can spread your efforts across multiple areas, making your overall strategy more resilient and adaptable to change.

Furthermore, by regularly analyzing and adjusting your marketing mix, you can stay on top of industry trends, consumer preferences, and emerging technologies, allowing you to continuously improve your strategy and stay ahead of the competition.

 In today’s rapidly-evolving marketing landscape, being able to adapt and innovate is crucial to success, and a well-balanced marketing mix provides the foundation for doing just that.

In short, mastering the art of balancing your marketing mix is essential for achieving optimal ROI, building brand awareness and loyalty, and staying ahead of the curve in a competitive marketplace.

Tips to Get the Best Marketing Strategy

To harness the power of marketing mix elements in 2024, businesses need to take a holistic approach. That means focusing on creating a cohesive marketing strategy that aligns with their business goals and objectives. Here are some tips on how to do this:

Image from Freepik

• Start with a clear understanding of your target audience. Conduct market research to identify their needs, wants, and preferences.
• Develop a unique value proposition that differentiates your products or services from the competition. This should be communicated clearly in all your marketing materials.
• Choose the right distribution channels. Consider factors like accessibility, convenience, and cost-effectiveness.
• Develop a pricing strategy that reflects the value of your products or services. This should be based on factors like production costs, competition, and customer demand.
• Create an integrated marketing campaign that incorporates all elements of the marketing mix. This should include advertising, public relations, content marketing, direct marketing, and sales promotions.
• Continuously measure and analyze the effectiveness of your marketing mix elements. Use data to make informed decisions and adjust your strategy as needed.

It’s all about understanding your target audience, creating a unique value proposition, choosing the right distribution channels, developing a pricing strategy, and creating an integrated marketing campaign. 

With a strategic and holistic approach, businesses can achieve their marketing goals and succeed in today’s competitive landscape.

Read more: How Does Unlimited Graphic Design Work?

Visit DotYeti for more creative brain food. We provide reliable marketing insights on digital design. Get to know our scalable unlimited graphic design model today! 

We provide the fastest and most cost-effective alternative to agencies and freelancers by providing quick turnaround times, no limit revisions, and a comprehensive range of services. 

Share your story with us so we can create a customized plan for you.

The post Harness the Power of Marketing Mix Elements in 2024 appeared first on DotYeti Design.

A prestigious client list, diverse portfolios, and prominence in both local and international markets—are just a few of the qualities of the most sought-after unlimited graphic design services in 2024.

Finally, if you’re looking for the best graphic design services, then you’re in the right place. In this article, we’ll talk about 5 of the top graphic design companies in 2024:

Best Unlimited Graphic Design Services in 2024

5. Penji

Penji is an on-demand graphic design service that offers unlimited graphic designs for a flat monthly rate.

Monthly Pricing

• Pro: $399/month

• Team: $499/month

• Agency: $899/month

Pros

• Full copyright ownership of final designs

Con

• May not get the full value of your subscription unless you constant require design work

• Their designers are not always available

• No phone support

• Strictly email communication only

• Only beneficial for large companies

4. Superside

Superside—formerly known as Konsus—is a subscription design service that provides design at scale for enterprises and scale-ups.

Monthly Pricing

• First level: $8,000 per month, billed annually

• Second level: $15,000 per month, billed annually

• Third level: $30,000 per month, billed annually

Pros

• Dedicated design team

• 24/7 customer support

Cons

• Very expensive

• Not suitable for SMEs with a graphic design budget

• Negative reviews regarding working conditions for graphic designers

• Designs are templated as they must process a high volume of requests

• Designs lack creativity and originality

3. 99Designs

99Designs is a design service that caters to start-ups and small businesses from around the world.

Monthly Pricing

• Bronze: US$299/month

• Silver: US$499/month

• Gold: US$899/month

• Platinum: US$1,299/month

Pros

• Full copyright ownership of final design

Con

• Communication barriers

• Basic plan subscribers are excluded from working with veteran graphic designers

• Need to shell out more money to get the best designs

• Mismatch between client’s creative vision and actual deliverable

• No free trial offered

2. ManyPixels

ManyPixels is a small start-up that started in 2017. Finally, they operate as an outsourcing firm. They connect businesses or individuals who require creative projects with designers around the world.

Monthly Pricing

• Essential: $449/month

• Advanced: $549/month

• Business: $899/month

Pros

• Good quality designs

• Cost-effective for clients on a budget

Con

• Only allowed to work with one designer at a time

• No video editing services

• Doesn’t provide copywriting services

1. DotYeti

DotYeti is the most efficient, affordable, and reliable unlimited graphic design service that transforms any idea into high-quality designs, for every industry.

Founded in 2020, DotYeti has constantly been reshaping the creative industry. They enable clients to access top-notch creative talent without the heavy costs.

In fact, DotYeti has helped marketing agencies and SMEs save an average of $38,080 and $18,038 per year respectively on unnecessary design costs. On-brand designs are delivered in lightning-fast turnaround times. Moreover, clients always have clear insight into project progress.

Finally, DotYeti is trusted by thousands of global brands such as Pomelo, WWF, and The Voice Holland. Together, they unleash full creative potential and power up marketing campaigns.

Monthly Pricing

• Basic $449/month

• Premium $1,145/month

• Royal $2,395/month

Pros

• 14-days money-back guarantee

• Design turnover in 48 hours

• Free trial

• Cancel anytime

• No contracts

Con

• No rushed projects

Unlimited Graphic Design Services with DotYeti

There are many options for you to choose from when it comes to getting designs. Different from the traditional design solutions, unlimited graphic design services in 2024 are tackling old problems head on.

At DotYeti, our diverse team of graphic designers is committed to delivering high-quality and reliable graphic designs in a short amount of time. In addition, we will help your business advance in your field and take on greater heights.

That’s why we think that in 2024, you can create the best projects for your brands with us! Whether you have only one client or have many accounts under your business, we’ll be there to help you out.

Whatever your vision for your company is, we will work with you to reach it. Visit our pricing page to get started!

The post [UPDATED] Why DotYeti is The Best Graphic Service Provider in 2024 appeared first on DotYeti Design.

>> Let’s Start Talking About Affordable & Scalable Design for You <<

However, only a handful of people can truly inspire creativity in others. Here are 15 inspiring creative influencers to look out for in 2024!

1. Lizzie Peirce 

Image from LIZZIE PEIRCE  

Lizzie Peirce is a strong woman who seeks to inspire young women to start their own creative business. She pushed the boundaries of what it means to be a business owner, a photographer, and an influencer by applying her mantra “If she can do it — I can do it” in everything she does. 

Moreover, Lizzie built her own business called “Hau Media Operations Inc.” with her fiance Chris Hau. They specialize in corporate videos that eventually changed to travel and commercial content. A few remarkable companies she worked with are Meridian Credit Union, Toyota, Northface, Mercedes Benz, Panasonic, and Canadian Tire. 

Merging her experiences as a corporate Producer/Director with her passion for Photography and Cinematography, she began creating video tutorials and tips for photography, vlogs, and short films on YouTube. She now has over 150,000 subscribers on YouTube and 115,000 followers on Instagram. 

2. Will Paterson 

Image from Will Paterson  

Will Paterson is a Logo Designer and Hand Lettering Artist that specializes in Logotype Design and Brand Identity. 

His YouTube Channel has 456,000 subscribers, proving that he is one of the most knowledgeable artists there is. Moreover, the content he produces varies from redesigning famous logos to the best graphic designs and logo design challenges. If you’re looking for a channel that has everything you need to know about logo designs and hand lettering tutorials, Will Paterson’s channel is the best option for you. 

3. The Futur 

Image from LinkedIn

Based in California, The Futur is a collection of artists on a mission to teach 1 billion people how they can make a living by doing what they love. 

One of the values they strongly believe in is that investing in a student’s education should not consist of paying for buildings, parking lots, or administrators. As a result, they created their own platform that consists of technologists, inspirational professionals, and learning designers that teach their audience skills related to content marketing, graphic design, project management, problem-solving, entrepreneurship, stress management, and strategic planning. 

Their YouTube channel has over 1 million subscribers with 51 million views since it started in 2012. 

4. Gareth David Studio 

Image from Gareth David Studio  

For graphic designers who want to enhance their skills in Photoshop, Illustrator, InDesign, and After Effects, Gareth David can help you out. Gareth has over 13 years of experience from working at over 35 design studios. If that’s not enough to impress you, he is also a mentor at Kingston University. 

Gareth’s passion to lead and create innovative designs has won the approval of a wide range of triumphant brands around the world. His channel on YouTube has over 500,000 subscribers that all enjoy his videos related to digital art, designer reviews, tips,  and tools. 

5. Paola Kassa 

Image from Paola Kassa 

Paola Kassa is a graphic designer, YouTube influencer, and blogger. On her YouTube channel, you will see videos about her art, how freelancing works, vlogs about job hunting and art school. 

She aspires to keep sharing her creativity and interest in the history of art content and designs with the world. Her YouTube channel has over 45,000 subscribers. 

6. Roy Selbach

Roy Selbach is the Co-Founder of DotYeti.com, a graphic design platform that offers unlimited design services for an affordable price. He gained 7 years’ worth of digital marketing experience from working for small and large-scale businesses in more than five different countries. His career started working as a graphic designer for Malaysia Airlines. Afterward, he became a digital transformation consultant for a real estate firm.

DotYeti has more than 100 prestigious clients worldwide like The Voice Holland, UnionBank, WeTV, Talk, and TikTok. Listen to this podcast on Spotify to learn more about how DotYeti started. 

7. Satori Graphics 

Image from  Pinterest  

Learning about the principles of graphic design is made easy with the help of Satori Graphics videos headed by Tom Cargill. Tom is an established graphic designer in the United Kingdom who specializes in logo design and brand identity projects. 

His zealous approach to graphic designs has inspired thousands of people to create and enhance their own art that gained him over 529,000 subscribers since 2014. In his YouTube Channel, you can find video tutorials about the psychology of graphic design, isometric design tutorials in Adobe Illustrator, typography, and poster designs. 

8. Femke 

Image from Femke Design  

 A product designer for Uber Eats, Femke Van Schoonhoven is a force to be reckoned with. In her YouTube Channel, she shares her experiences as a graphic designer which cover topics from user research, and UX designs to prototyping and products. 

There are several interviews, features, and talks about Femke around the web. Here are a few of them you can check out: 

• Interview with Rooki.design
• Podcast guest on Thunder Nerds  
• Speaker at JAM London 
• Blog interview on This Design Life 
• Tutorial author on Envato
• Guest blogger on Pixel Pioneers 

9. Hello, I’m Alexa 

Image from Alexa Herasimchuk  

A product designer in the tech industry in the San Francisco Bay Area, Alexa Herasimchuk is a go-getter who is committed to designing technology and experiences that can help advance technology fitted for the future. 

During her free time, Alexa creates videos that help inspire young creatives to become better designers by giving them a glimpse of what are the design systems you need to know as a UX designer and tips about the careers in the tech industry. 

10. Mike Locke 

Image from Mike Locke

Recognized as a multi-talented creative leader, Mike Locke is a successful senior UI/UX designer that specializes in various fields including visual UI design, problem-solving, user-based design principles, UX design, UX research, product development, agile scrum, and front-end development.

Mike spent 20 years mastering and developing designs, products, and web apps that have remarkable life spans. A true visionary and creative genius, Mike is a creative influencer every graphic designer should learn from. His YouTube channel has over 100,000 subscribers today. 

11. The Simple Designers 

Image from The Simple Designers 

The Simple Designers is a YouTube channel dedicated to sharing graphic design tutorials that will ignite the creative juices of every art enthusiast. They specialize in illustrations, icons, logos, and graphic design videos. 

By watching their videos, you can learn how to create and strengthen your design skills. The majority of their videos are less than 20 minutes long — which means it won’t consume much of your time. 

12. Dan Gartman 

Creative influencer, Dan Gartman, is known for his whimsical and colorful illustrations on YouTube. His fun and imaginative art have the ability to capture the attention of his viewers and he shows them how he does it on his channel. 

He combines his skills in different mediums like handmade drawings with digital art, ink graphics, tattoos, and papercrafts to create a final product that makes you feel like you’re in Wonderland. 

13. Matt Borchert 

Image from Matt Borchert

With 15 years of experience combined, Matt Borchert specializes in design and UX research. He was able to create outstanding designs for various companies throughout his years of working and gained lessons on how to improve his skills. 

On his YouTube channel, he shares tips and techniques that could potentially save a lot of time for designers who use Photoshop and Illustrator. 

14. Shawn Barry Creative 

Image from Shawn Barry Creative 

If you’re looking for a detailed step-by-step procedure on how to create outstanding graphic designs, Shawn Barry is the creative influencer for you. His YouTube channel has various selections — from beginners to advanced design theories and techniques, his videos can be used to build an indestructible foundation for your design skills. 

15. Sam Ushiro 

Image from framebridge.com

Known for her love for unicorns and donuts — Sam Ushiro is a stylist, industrial designer, and the CEO and founder of Aww, Sam!. Her blog is dedicated to making her clients’ life more colorful and fun through DIY’s and parties marked with her signature Aww, Sam! style. 

Well-known brands that partnered with her are Target, Dunkin Donuts, and Google. You can also see her site featured on Refinery29, Buzzfeed, Martha Stewart, and The Glitter Guide.

Creative Design Work for You

If there’s anything that these creatives have that credits their success, it’s that they create greatly designed profiles that stand out from the crowd. Want to help build your aesthetic for your profile or business? Then take a shot at DotYeti, one of the fastest-growing unlimited design services online. For a flat monthly fee, you can design your brand the way you want it. Visit our pricing page to learn more. 

And check out our blog for more creative ideas!

Is it possible to get a team of dedicated graphic designers at a cost less than hiring someone full time?

YES! We discovered how...

Find out more!

The post 15 Creative Influencers of 2024 to Check Out for Inspiration appeared first on DotYeti Design.

These days, the more unique, striking, and memorable the brand identity is–the easier you’ll get to reach your sales goals. What happens when you can’t keep up with the pressure to 

This year, don’t just stick to one way to get your graphic design needs to be met. You can explore hybrid approaches, more efficient ways of design collaboration, and a more systematized design pipeline. 

Freelance Designer Alternative 2024

The best graphic design alternatives to check out this 2024.

1. DIY Graphic Design Tools

As more and more businesses recognize the importance of graphic design, there are now a variety of DIY graphic design tools available. Some examples are Canva, Adobe Express, and PicMonkey. These tools are an easy-to-use interface and a wide range of templates that can help non-designers create professional-looking graphics.

While these platforms are a game-changer for some, it can be quite time-consuming to find the best templates and edit them to your liking. 

2. In-House Designers

 Companies can hire in-house designers as a freelance designer alternative. Employees can work on branding, marketing, and advertising campaigns on a full-time basis.

You won’t have to worry about things like time and availability. That being said though, in-house designers can be quite costly to some startups. Plus, when you need a variety of design work, you’d have to hire multiple people for the job. 

3. Graphic Design Studios

 Graphic design studios are a collective of designers who offer a wide range of design services, from branding and packaging to web design and social media graphics. These studios have a team of professional designers who can work on complex projects and provide a comprehensive service.

This team of professionals knows what they are doing, so expect high-quality work with smooth customer service. However, fees can add up when you work with design studios. 

4. Collaborative Design Platforms

 Some platforms like Designhill and Crowdspring allow clients to work with a community of designers, where they can request design ideas and choose the one they like best, and they only pay for the design that they select.

It’s a great alternative that gives you options without ever having to pay for a variety of designs. However, it still takes a while for you to get to the design you need. Plus, it’s not a desirable project pipeline as you’d have to screen through different applications when all you really need is a few. 

5. Design AI Tools

In recent years, several design AI tools have been developed to create custom designs for specific industries or businesses. These tools, such as Tailor Brands and Design Wizard, use machine learning to create logos, social media graphics, and other designs automatically.

It’s definitely one of the most accessible graphic design alternatives out there, but it can feel templated sometimes. There’s only so much you can do after you tweak the instructions, color, and type. 

6. Unlimited Graphic Design 

Ever wondered what it would be like if you had a gym membership…but for graphic design? This is what unlimited graphic design platforms do. You get unlimited access to designs for a flat fee every month. 

Most platforms allow you to select a design plan and from there you can access services like animations, custom illustrations, video editing, and landing page design. Their designers usually take 48 hours to complete tasks. It’s a fail-safe way to ensure you stay within budget and beat your deadlines. 

Read more: How Does Unlimited Graphic Design Work 

Factors to Consider

Not every design alternative is the same solution. You might find that one provides you with superb designs but takes too slowly and costs too much. To avoid design regrets here’s a list of factors you have to take in before you select the best fit for your project. 

Cost

Good design shouldn’t come at the expense of your operational costs. Only seek out services that fit within your budget. If a design house or individual is really impressive, then you adjust a bit. But don’t go lowballing top-notch designers either. It’s definitely a tough balancing act to find the best bang for your buck.

Design quality

The design quality is one of the indicators to know your investment is really worth it. The best designers or studios interpret your murky visual ideas into a well-organized set of design assets. Make sure you find services that can deliver the quality, aesthetic, and innovation that you’re looking for. One good way to gauge this is to take a swift glance at portfolios. 

Turnaround time

Most agencies need help with project deadlines. When it’s time to ask for help, it’s important that the help delivers. Most freelancers and studios are upfront about their turnaround times. Be sure to also check how long it takes for revisions to finish. Be aware of the design life cycle and how many drafts their designers can do. 

Design services

Depending on how big your brand is, you might need graphic design, video editing, and illustration services too. Remember: graphic design isn’t the end all be all of all designs. Most of the time, an animator can’t and shouldn’t do graphic design work. Reflect on the design assets you’d need first. 

Volume of designs

Finally, make sure you find services that can cope with your design project volume. If you plan to outsource projects, make sure you align your design volume to the actual capabilities of your design partner. 

Feeling pretty overwhelmed with your choices? This might help. 

Read more: Why an Unlimited Graphic Design Subscription is Your Best Option for Creative Work

Choosing the best service for your project means that you have to be clear on what your needs are. The better you understand the specific design assets you want, the easier it will be to select the most appropriate freelance designer alternative. 

DotYeti employs the top 5% of design talent to make sure your unlimited graphic design experience is worth your time and money. Book a demo with one of our co-founders today to learn more about this innovative design service.

The post The Best Alternatives To Hiring Freelance Graphic Designers in 2024 appeared first on DotYeti Design.

A high-quality graphic design portfolio helps businesses achieve key marketing targets. For instance, it adds a contemporary flair to advertisements, surpasses language barriers, and highlights the company’s creative minds. It is essentially creativity driven by purpose. But as creative trends come and go, it’s important for marketing teams to stay ahead of the curve.

Impact of Graphic Design in 2024

Think of the most iconic brands we know today.

Perhaps what springs to mind are their massive marketing campaigns that struck a chord with audiences worldwide. Graphic design is an essential part of marketing campaigns—it catapults products into the spotlight and into the center of conversations.

It can immediately put a relatively unknown brand on the radar and accelerate global sales. Not only that, it can ensure a company stays relevant. This is because engaging graphics make a company feel refreshingly modern and trendy. 

The Importance of Brand Strategy

First of all, its importance in branding strategy cannot be overstated. Graphic designers carefully think through every line, color, and logo variation. Afterward, they go through testing to make sure that they evoke the right emotions and spark the right ideas.

A product’s unique selling points can be concisely communicated in a logo alone. Think about the simplicity of Facebook, the softness of Airbnb, and the statement of the Rolling Stones logos.

Captivating graphic design can also level up omnichannel marketing campaigns. For example, a billboard that makes you look up from your work commute. Maybe a flyer that you want to read a second time. Or a social media graphic that makes you stop scrolling. Needless to say, all of them require a thoughtful creative eye. 

Above all, graphic design comes in many shapes and forms, each with its own optimized anatomy. For example, videos and animations likely need a different set of skills to master than banner ads. This is, in turn, different from a business card that needs to quickly highlight key contact information.

With all this variety, it’s clear that graphic design enriches the marketing industry. An unlimited graphic design service can be the key to unlocking all the benefits for any forward-thinking marketing, sales, or product team. 

Graphic Design for Digital Marketing

As the online world grows, the importance of graphic design in digital marketing has never been greater. 

As with everything, there are good and bad graphic designs. Bad graphic designs get lost in the sea of online content and can have negative audience responses. On the other hand, good graphic designs hit your KPI targets and exponentially grow your online presence. 

It’s critical to note that the same methods cannot be applied across all online platforms. For example, graphic designs that drive results on social media will likely not get the same response for email marketing campaigns. This is why it makes sense to dive into the details for each channel. 

1. Facebook

Facebook’s massive online reach undeniably makes it one of the most powerful tools ever created for digital marketing. There are over 4.4 billion registered users and social ad impressions are increasing 20% year on year. Therefore, the most effective marketing strategies correctly leverage the Facebook algorithm. 

Here are a few of our battle-tested tips: 

• It’s important to not overwhelm the ad with text if you want to boost engagement. Stick to the 80-20 rule: 80% graphics and 20% text. Make the text powerful and concise to spark interest.
• Make sure the caption complements the image. You can even use emojis to add character and directly evoke certain emotions. 
• Try out some motion graphics, such as videos and animations. These formats add an element of surprise and help with engagement.
• Know Facebook’s standard dimensions. This ensures that your ad is optimized across all layouts.

2. Instagram

Instagram’s user interface purposefully puts the spotlight on visual content. Above all, it’s critical that your Instagram content stands out. 

Here’s what makes a design Insta-worthy:

• Unlike Facebook, Instagram is completely dominated by visual designs over text. Eye-catching colors, high-quality resolutions, and bold creativity are your most powerful tools here.
• Ensure that any text you wish to include is not covered by the CTA button on Instagram stories.
• Curate a feed that aligns with your brand colors, aesthetic and messaging. When users first visit your profile, it’s the entire feed that takes up the visual field, not individual posts. 
• Don’t forget to include powerful hashtags to help increase brand exposure and discovery.

3. Email

It’s no longer enough to send out mass emails that feel soulless and advertising-heavy. 

Customer relationships are activated and nurtured through meaningful email content. Similarly, emails that are tailored to different target audiences produce the best results because they feel personalized. Following on from this, automated email funnels that incorporate the right content can guide a lot of high-value leads down the purchasing funnel.

But text alone can’t accomplish this. 

Graphic designs add character and energy to email marketing strategies. They can include on-brand banners, illustrations, and animated GIFs. Consequently, these all serve to better engage and connect with the reader.

Here are some strategies that we take into account when creating email marketing graphics: 

• Attention-grabbing graphic designs at the top of an email can help turn a simple click into a read.
• Illustrations and infographics help summarize key information and drive a point home.
• Banners are useful for highlighting CTA messages.

Graphic Design for Print Materials

Print design covers a huge variety. This includes T-shirts, business cards, labels, bags, posters, and menus. Forward-thinking marketers who want to expand their brand reach must eventually consider the print design. It adds a layer of personal touch to customer relationships and extends it beyond the original purchased product. 

We remember 20% of what we read and 80% of what we see. The most effective print designs can effortlessly capture attention. They do this through stunning visual appeal and communicating critical information. In conclusion, they drive results because of a perfectly balanced blend of function and creativity. 

1. Merchandise Design

Merchandise design is an excellent marketing tool. Customers can support your brand awareness strategy even when they are not using your product. When you’re carrying branded shopping bags, wearing branded clothing, or using branded gifts, you are indirectly marketing to others. 

A potential customer can be converted into a paying customer by consistently encountering your brand on a variety of different merchandise. Therefore, having thoughtfully designed merchandise can also show people that you are investing in marketing. Above all, this helps build a positive image of your brand. 

2. Packaging Design

It’s important to strike a balance between functionality and advertising with packaging design. Ultimately, it could be the final push that encourages potential customers to pick your product off the shelf.

Firstly, it must reliably hold and protect what it carries inside. Following on from this, there are a number of different materials you can choose from. Each material has varying strength, durability, texture, and cost. 

Secondly, it should communicate information that you want your customers to know before they use your product. Here you’ll have to decide how to highlight certain product information. The most important ones may include ingredients, contact information, and usage instructions. 

And lastly, it should also shine a spotlight on some of your brand’s core values. Doing so will help your customers feel connected to your story. This in turn builds loyalty. Do you have a commitment to sustainability? Are you using proprietary technology? Do you want your packaging to reflect your minimalist aesthetic? Or are you after a more vibrant look? You can show these things in your packaging design.

3. Branding and Print Design

Brochures, flyers, and posters are important ways to raise awareness about promotions or upcoming events. Furthermore, they can also be a customer’s first encounter with your brand. What key information do you want to convey? Do you want to spread awareness of limited-time discounts? Where should you place your logo? 

The most popular print designs are probably business cards. Above all, these must effectively highlight your contact information and be on-brand. You should always be proud when handing out your business card! 

Types of Graphic Design

There are many different types of graphic designs. Each of them accomplishes unique targets. Together, they form a comprehensive and cohesive creative strategy. We’ll explore the forms you may have encountered, and when you may choose to use them. 

1. Static Images

Static images are perhaps the most deceptively simple. They are often associated with traditional marketing. You’ll see static images everywhere, from billboards to flyers. Digital marketers have also cleverly leveraged static images. This is usually in the form of social media graphics and Google display banners. 

However, none of these forms are actually simple. 

It’s important to be aware of all the various factors at play. These include the target audience, standard dimensions of each design, and delivery model. Also whether you are optimizing for awareness or conversion, and the quality of the designs themselves. 

A shopping discount brochure meant for a general audience may likely be seen once. It needs to quickly communicate key information to keep the event top of mind. On the other hand, graphics for online ad campaigns can be retargeted to customers who are further down the purchasing funnel. It should still be visually stunning to stand out from all the other online content. 

In general, an effective ad should be 80% visual and 20% text. This anatomy has been proven to drive information retention. In addition, it is also a great way for designers to showcase their talent. It’s the ideal balance between communicating key information through text and using creativity to make the information stick.

2. Animated GIFs

Animated GIFs are almost always found in modern digital marketing strategies. Motion adds variety and character to the endless amount of online content we encounter every day. That may just be enough to encourage someone to stop scrolling! Therefore, it’s really no surprise that tech-savvy digital marketers increasingly tap into animated GIFs. 

Additionally, most GIFs are 5-15 seconds long and this extra time can help you convey more information compared to a static image. Nevertheless, it’s still important to choose what information you’d like to showcase. Not to mention, the most appropriate way to incorporate it. For example, an animated GIF that’s too information-heavy or one that moves too fast, will not be memorable.

3. Animations and Videos

The next level up in complexity is animations and videos. But these aren’t the boring lecture videos you may remember from school! Rather, they’re an incredibly engaging tool for digital marketers to leverage. 

The most effective videos have a catchy hook to encourage the viewer to continue watching the video and as well as a memorable outro. Moreover, summary slides with bullet points help add structure to the video and highlight key takeaways. 

Explainer videos are an important part of any marketing campaign that wants to deep dive into a particular topic. As a result, they are often found in the later stages of a campaign when the potential customer is actively researching your product before making the purchase.

Marketers can add specific information in a video and establish a personal connection with the viewer. This is also why they can also be used to build customer loyalty. For example, you can use them to communicate product updates or big company developments to customers. 

Color Psychology of Graphic Design

What is the best color for marketing? Hint: check out our infographic for the answer.

Just to be clear, the right color significantly levels up the impact of a design. On the other hand, the wrong color can have an undesirable effect. It may also result in missed marketing opportunities.

By striking the right balance, the best graphic designers expertly leverage colors to influence consumer psychology and increase conversion. 

List of Colors and Their Associated Emotions

• Red: stimulates heightened emotions such as excitement and hunger. Can also signify urgency or danger. 
• Yellow: often associated with happiness and creativity
• Orange: an invigorating color used to show affordability
• Green: the color of environmentalism, nature, and wellness
• Blue: this reliable color is used by companies who want to convey trust, security, and tech-savviness
• Purple: this rare color symbolizes royalty and luxury
• White: professionalism, science, and simplicity

Real-Life Examples of Color Psychology in Logos and Branding

Red is often used by fast food companies to encourage hunger and consumption. Think McDonald’s and Burger King. 

Orange is a solid color choice for CTA buttons. This is because of its double appeal to the happiness of yellow and the energetic punch of red. Customers know that they are clicking on a good deal! Furthermore, it subtly stands out from the crowd with its invigorating shade. This is why companies like MasterCard, Nickelodeon, and Fanta gravitate towards orange. 

Yellow logos such as Shell, Ikea, and Nikon reflect positivity and youthful energy. These companies want you to know that using their product brings happiness. 

Green is the primary color found in the logos of Spotify, Starbucks, and Whole Foods. Its association with health and wellness makes consumers feel balanced. 

Blue has proven time and time again to be a powerhouse in marketing and branding because of its association with trust. Facebook, Visa, and Intel use blue to remind customers that they are benefiting from world-class security and innovation when using their products. 

Conversion-rate Optimization

Conversion rate optimization is the process of increasing the percentage of website visitors that take a certain action. This can be buying a product, leaving contact information, or subscribing to social media channels. 

It was naturally born as tech-savvy companies became aware of the need for insights into website visitor behavior. Website analytics reveals all the touchpoints that consumers encountered. Now marketing teams knew precisely what works and what doesn’t. This was massively beneficial to teams looking to improve the conversion funnel through incredible user experience. 

How Graphic Design Optimizes the Conversion Funnel

High-quality graphic design meaningfully optimizes the conversion funnel in a variety of ways. You can also check out our infographic for a summary. 

1. First Impressions

Graphic design creates a resounding first impression on potential high-value leads or customers.

Think about the most memorable brands you’ve encountered or the most effective marketing campaigns—chances are the visuals come to mind first, before the text.

As visual creatures, we are naturally drawn towards stunning visuals. The best graphic designs resonate with us immediately when we see them. This is why they stay top of mind. 

2. Uniqueness

Graphic design helps set you apart from the competition.

The right choice of bold, invigorating colors can engage with the target audience. It encourages them to take a second look. In a content-heavy world, that second look can make a huge difference in conversion rates.

3. Credibility

It’s not by random chance that the most successful global brands have invested serious time and money into pixel-perfect graphic designs.

Potential customers take note when you’ve invested in high-quality graphic designs. This is to say, they’re more likely to feel positively towards a brand that cares about every aspect of their experience.

Sloppiness with marketing could imply sloppiness on the product side. Adding a level of professionalism to the graphic designs that carry your logo and name, encourages customers to place trust in your brand.

Conversion-driven landing pages

Graphic design has pushed the needle forward in web design. This is most evident in conversion-driven landing pages. 

Spam-like websites full of overwhelming content confuses the visitor. Furthermore, key information gets missed and the call to action gets lost. On the other hand, sleek web designs are incredibly user-friendly. Furthermore, it seamlessly presents key benefits of the product and walks them through interesting information. This can include the brand’s history, vision, and community outreach efforts. Apart from this, it can also highlight a specific call to action that is swiftly engaged. 

Web design should be regarded as a branding tool. For best practices, web design should align with the company’s brand style guide. This entails using the correct color palette and showcasing branded custom illustrations to add character. 

The best websites also have multiple communication touch points. This enables the visitor to talk with a team member through email and chat. It can encourage them to subscribe to social media channels to stay in the loop. 

Social media

Graphic design reigns king in the visual world of social media. 

Its high impact on the performance of online marketing & branding campaigns is undeniable. Better yet, their effectiveness can be quantified using data that tracks conversion rate. It’s been shown that the best graphic designs grab attention and increase click-through rates on social media ads. 

In addition, scroll-stopping creativity gets the main stage on social media platforms. However, they’re only half of the story. Additionally, it’s important to have precise targeting so that your ads are being seen by the right people. Marketers looking to capture more qualified leads should evaluate the quality of their graphic designs alongside the effectiveness of their audience targeting. 

Design Production

1. Graphic Design Freelancers

Frustrated with the exhausting search for world-class graphic designs for a reasonable price?  

You’re not alone. For decades the graphic design industry was vastly limited. 

You might have looked through some freelancer sites. It may initially appear to be the cheapest solution. However, poor quality control, pricing inconsistency, and communication issues can crop up. Freelancers can charge anywhere from $30 up to a whopping $250 per hour. Furthermore, if a design is unsatisfactory, any revisions will almost certainly warrant extra costs. Finally, trying to coordinate multiple freelancers to work on larger projects together adds unnecessary stress to your busy work schedule. 

2. Creative Agencies

And then there’s the other end of the spectrum: graphic design agencies that charge an eye-watering fee. Pricing alone puts them out of reach of many smaller businesses trying to get creative content within a reasonable budget.

They’re usually managing a high volume of design requests. You’ll be part of the queue of people waiting to get their designs or waiting to talk to an account manager. Speak to anyone working in an agency, and they’ll likely try to lower your expectations regarding deadlines. That’s because timelines are always changing as they juggle multiple marketing campaigns.

Finally, they charge high prices simply because they can. Most of their clients are legacy companies that are used to getting their designs the traditional way. By working with clients who may not be aware of more modern graphic design solutions, they’re able to keep prices up. You not likely to get your money’s worth when working with a graphic design agency. 

3. Internal Designers

Internal designers fall somewhere in between. While it may seem appealing to have an on-demand creative team that is familiar with the brand style, it’s actually much less cost-effective. First of all, salaries and computer hardware and software costs must be factored in. These are unavoidable overheads that come with maintaining an in-house team of designers.

Second, this option is much less scalable. When the creative workload decreases, you cannot quickly adjust headcount to compensate. On the other hand, when the demand for creative content increases, such as before a major marketing campaign, you’ll have to waste time recruiting and training designers.

Finally, there’s the issue of creative expression. Their work may eventually feel uninspiring after spending years working at the same company. Moreover, customers are always on the lookout for refreshing, original designs. For that you may benefit from a fresh pair of creative eyes. 

4. Unlimited Design Subscription

For many years, there was no middle ground for businesses that wanted high quality designs, seamlessly delivered on time, but could not (and should not) justify forking over huge amounts of cash. 

Unlimited graphic design services were created to fill in this gap. It is now possible to have an on-demand, affordable and efficient graphic design team that scales with your business growth. 

This type of creative partner delivers highly engaging and converting designs without any hidden fees. Their deep familiarity with creative trends supports even the most demanding of campaigns. It also drives results across multiple channels.

Their flexible model puts the power back into your hands. You can conveniently choose the most cost-effective plan that best matches your needs. And, what if those change? No worries- you’ll always be able to upgrade or cancel your plan whenever required. 

Online design work is built into their DNA. They work with clients from a variety of countries and time zones. This tech-savvy team is continually optimizing the creative process. They are making it more efficient and user-friendly. 

It’s easy to see why more and more companies around the world are turning to unlimited graphic design services to offload their creative workload. 

Here are 15 reasons why unlimited graphic design services make the most sense for entrepreneurs and teams looking to truly get the most value out of their money. 

15 Reasons Why On-Demand Unlimited Graphic Design Subscriptions Rule

1. Pricing Transparency

It’s time to say “goodbye” to hidden fees. 

With DotYeti’s monthly plans, you benefit from unlimited graphic designs and unlimited revisions for a flat rate starting from $449 per month (more discounts for longer subscriptions). We dislike unexpected charges ourselves. That’s why we’ve made it one of our core values to be upfront about pricing and what each plan covers. You’ll certainly know exactly what you’re getting and how much each month will cost. 

We’re not here to surprise you with fees. We’re here to get your creative work done in the most efficient way possible! 

2. Reliable High Quality

Our designers are professionals who go above and beyond to help bring your idea to life. We consistently outperform our competitors in terms of quality and our clients regularly compliment our creativity.

In line with that, we believe that our design skills speak volumes by action, more than words. Therefore, DotYeti’s services come with a 14-day money-back guarantee.

3. Fast Turnaround Time

We are familiar with the need for lightning fast turnaround arounds. DotYeti commits to a turnaround time of 48 hours depending on the complexity of the design brief. Therefore, no more stressing over missing a deadline. We have a clear and transparent workflow. You’ll always be kept in the loop on project status and expected delivery dates. You can depend on us to stick to agreed-upon dates so that you’ll never have to delay your important dates ever again. 

4. Unlimited Revisions

Revisions are a normal part of the design process. And we never cap your imagination by fixing a number of revision requests.

Who knows when a creative spark will hit? It’s best to work together to make sure a design hits all your marketing goals, instead of leaving a project half-finished.

As part of your unlimited graphic design plan, you’ll get unlimited revisions without any extra charges. On the contrary, when working with freelancers or agencies, you can only go so far with revisions before communication conflicts and output quality concerns arise. Such obstacles are avoided with DotYeti. 

5. Long term Growth

DotYeti strongly believes in sustainable, long-term partnerships. To us, you’re never just a number. We’re never racing to be done with your project and on to the next client. We want to learn more about your brand as you grow. We’ll know we’ve succeeded when you trust us to grow with your business, no matter where that goes. 

We don’t like to bind our clients to long-term contracts. This is because we, as graphic designers, know that creative workloads naturally change. You have the ability to pause, resume, upgrade or cancel your plan to get the perfect match for your needs. We’re ready to be your creative partner at all times and support all levels of graphic design needs. 

6. World-class Clients 

We’ve collaborated with over 100 well-known, multinational brands who rely on DotYeti to deliver on-brand, powerful, and converting designs. Furthermore, we are deeply committed to maintaining rigorous quality standards so that our designs, shown to millions of people worldwide, continue to supercharge marketing efforts. 

Aside from working with larger clients, we are truly proud of our work with smaller businesses. DotYeti offers high quality creative output for an entry level price as part of our mission to make graphic design accessible. We believe that everyone, no matter their budget and experience, should have the best creative support to bring their ideas to life.

7. Incomparable Originality & Creativity 

Your unique visual identity is what sets you apart from the competition. Therefore, they shouldn’t be passed over when a potential customer encounters them for the first time. To us, designs are more than just designs. They’re an extension of your business, and they should look for the job! 

Other alternative graphic design services work with templates. Therefore, you’ll notice this in designs that feel unimaginative. Instead of treating your request with utmost importance, you’ll get a slightly modified version of a pre-existing design that they feel is sufficient for your needs. 

Most of the time, that’s not what you’re looking for. 

DotYeti takes a more personalized approach. We specialize in original, customized designs that are specially made to power up your campaigns. Moreover, we assign a personal graphic designer for your entire project to make sure all designs are on-brand. 

Your brand story and vision are unique. Your graphic designs should be too. 

8. Versatile Graphic Design Team 

We know that marketing campaigns these days need more than one type of design. Our team of multi-talented graphic designers offers one of the most extensive portfolios in the industry.

DotYeti creates logos, graphics, web designs, videos, GIFs, banners, merchandise designs, illustrations, and much more. Furthermore, all designs are purposefully made to amplify your messaging and convert leads into customers. 

As a result, this versatility makes DotYeti a one-stop-shop for all your graphic design needs. 

• The Basic plan ($449 per month) covers simple requests such as banners, social media graphics and posters
• The Premium plan ($1,145 per month) expands to cover custom illustration, GIFs, logo & branding, merchandise design and animations 
• The Royal plan ($2,395 per month) is best suited for clients looking for a full scale on-demand creative team and includes video editing and web page design

To summarize, there is something for everyone. Here, you get to choose exactly what you need without any extra hassle. 

Instead of having to juggle multiple freelancers for each project, simply offload your entire creative production, so you can focus on what matters most.

9. Brilliant Design Pioneers

Our creative team is helmed by Art Directors and staffed by graphic designers who are most sought after for their talent and experience. 

We are proud of the high quality of our design work and the trust that our clients place in us every day. We maintain this trust by selecting only top talent graphic designers who are able to creatively interpret your ideas and put pen to paper in the most visually stunning way. 

Furthermore, DotYeti was one of the first graphic design platforms with a true online operation. All of our designers are pioneers in their own right as the new wave of digital creatives. 

Productivity and creativity are limitless and we’re building at the frontier. 

10. Built for the Future 

Investing in graphic design services has proven to be an excellent investment for startups to multinationals to e-commerce shops. That is to say, as more consumers gain Internet access, your website or social networking page is usually their first port of call when researching a product. In this highly competitive surge of businesses pushing out content, we want to help you outshine your competition through attention-grabbing designs. 

Curious to know the most effective ad anatomy for your images to always be at the top of the news feed? Wondering if GIFs will boost your engagement rates? Thinking about extending your brand exposure by creating merchandise designs? 

We love helping businesses reach greater heights as we help unleash their full creative potential. We will make sure that you’re never a step behind in the digital world.

11. Sleek Design Platform

We created our feature-rich and user-friendly design platform to deliver a streamlined creative experience. We’re very proud of our tech team. They addressed each client’s pain point and developing a proprietary platform that solves all of them. Here are a few features we’d like to highlight:

• Submit your request, receive status updates, chat with your design team and get files all in one place
• On image feedback tool that lets you show your designer exactly where you’d like revisions to be made
• Ability to add unlimited brand profiles

12. Always-On Customer Support 

We’re all about communication at DotYeti!

Whether that’s ensuring smooth communication with you, among team members dialing in from different countries, or in the designs that communicate with your target audience. 

There are always multiple ways to get in touch with our team. You can launch a chat on the platform or reach out via the chat icon on the website. Additionally, feel free to shoot us an email, talk to your Personal Yeti, or schedule meetings at the most convenient time for you. 

You’re always guaranteed to be speaking to a human—not a robot—whenever you need our support.

13. Free illustration library

Our free illustration library lets you pick and choose from over 150 world-class illustrations in 4 different styles. They’re ready to add a pop of color, character, and energy to your marketing materials!

The library has been curated by our crew of professional graphic designers. It covers the widest variety of topics, interests and categories. Thinking about a colorful illustration to promote your yoga course? Looking to spruce up your furniture sale campaign? Need an illustration to drive home a key message? Look no further. You’ll find all these designs and more in our library. We’re delighted to offer this resource for free to everyone looking for creative support.

14. Design Credits

We meant it when we said we were committed to maximum creative freedom! 

It may not make much sense for clients with smaller creative workloads to subscribe to an unlimited graphic design plan. In other words, why commit to paying for illustrations, logos, and banners when you’re unsure about when you might need them? Our design credits take care of this stress. 

Other graphic design services are rigid in their monthly subscriptions. However, we’re happy to go the extra mile by offering design credits that can be purchased now and redeemed later. Furthermore, our design credits have lifetime validity. This means you can quickly fire up creative horsepower whenever the need arises without having to worry about monthly subscriptions. Purchase discounted credit bundles and redeem them whenever you want to.

15. Perks Program

Last but not least, we’re proud to offer exclusive discounts for our favorite productivity apps. Our clients sometimes confide to their Personal Yetis about the roadblocks that they were experiencing in other areas of their business.

In response, we set out to brainstorm a list of apps that we believed would effectively help tackle these roadblocks. Afterwards, we tested out the products ourselves. Finally, the shortlisted few were chosen to feature in our perks program. We’ve even integrated them into our own workflow to help us work better together as a team. 

Conclusion

In conclusion, the possibilities for graphic design are limitless and there are many services to choose from. Most importantly, it is advisable that you invest in a high-quality graphic design service that is affordable and scales with your business growth.

Firstly, in-house teams are expensive to maintain and not scalable. Secondly, an agency doesn’t prioritize communication and they charge high fees. Finally, freelancers are certainly challenging to find and coordinate. However, collaborating with the right graphic designer frees up more time and resources so you can do what matters most. 

DotYeti is an unlimited graphic design subscription service. We’ve worked with hundreds of clients, from multinationals to startups, to level up their marketing campaigns. Needless to say, our designs are seen by millions of audiences worldwide and trusted to effectively communicate key messages. We’ve created logos, banners, videos, animations, website designs, illustrations, and much more.

Our designs are visually appealing, on-brand, and remarkably creative. Furthermore, they drive marketing results and sales. Our team works with you to ensure that every creation is aligned with your goals. 

Equally as important, clients appreciate our dedication to excellent customer service. We want to personally show you how incredibly seamless the creative journey can be. We accomplish this through productive communication and meeting all our deadlines so that you never have to worry about meeting yours. 

Exclusive Perks

Our design platform makes getting your designs a streamlined and hassle-free experience. Additionally, we’re proud to offer a Create & Accelerate program for early-stage startups, design credits, and a free illustration library.

Graphic design for marketing in 2022 is incredibly important. Investing in a graphic design team that understands all the ins and outs will meaningfully improve your marketing goals.

The post [UPDATED] The 2024 Complete Graphic Design for Marketing Guide appeared first on DotYeti Design.

Newsflash, writers! Writing is getting a revamp this year. Gone are the days when you have to rack your brain and come up with catchy titles, punchy one-liners, and attention-grabbing content. 

You’ve got AI software now–and for better or worse, they might be here to stay. 

So whether you’re a full-length content writer, a social media marketer, or even an up-and-coming content creator, you’ve got to brace yourselves. 

And for people who want to use AI writing assistants to their advantage, this list is a must-read. 

7. Rytr

If there’s one thing that Rytr can do, it’s to create compelling copy for your product. The platform is good at writing pain points for users and coming up with a strong call to action.

It can write content for a variety of cases, such as website copy, job descriptions, blogs, and email templates, among others. Need to sound formal, preppy, or casual? Rytr can write to up to 20 tones!

Plus, it’s also handy if you want to boost your SEO. The platform is quite adept at creating meta descriptions and generating keywords.

Price: Free and paid plans available. 

6. Anyword

If you want a paid version, on the other hand, here’s Anyword. It works similarly to other AI writing tools, helping you with writing tasks like blogs, product listings, landing page copy, and more. 

Find keyword research too hassle? They can create descriptions for your Google Search ads and craft social media ads following copywriting formulas. 

But we think what really takes the cake is their Copy Intelligence functions, which can analyze your existing content and reframe the angles to optimize your content. 

Price: They don’t have a free plan. The entry-level plan starts at $39 per month billed yearly.  

5. Hypotenuse AI

Here’s another top-notch AI writing tool that can take your marketing to the next level. One of the pitfalls of using AI writing tools is that they sometimes make up information and display it as factual. 

And…nobody wants that. Hypotenuse AI offers a Content Detective feature that helps you research up-to-date content from the web, making it easier for you to double-check information when writing blogs. 

Oh, and another thing. If you want to increase your productivity, Hypotenuse AI has a handy batch generation tool that can create product descriptions, SEO copy, and more!

Price: Hypotenuse AI doesn’t have a free plan and costs $15 a month per user. 

4. Hemingway Editor

Good writing isn’t just about telling stories. It’s also about creating beautiful sentence structures that can keep your reader engaged. And for most people, that means writing sentences of various lengths. 

Hemingway is a great tool that can help your writing to flow better. It encourages users to write in a variety of sentence lengths for maximum readability. 

If you want to make your copy simple and clean, then this tool is a must-have. 

Price: Hemingway is free to use.

3. Grammarly

Grammarly is a powerful tool that can help you quickly fix punctuation errors and grammatical mistakes. Add them to your browser extension, and they can even correct emails, social media captions, essays–anything written on your device! 

Besides screening your copy for basic grammar and punctuation errors, Grammarly is also extremely handy to make your content more powerful. Need to make things more concise? They can shorten your copy for brevity. 

Price: Grammarly has a free plan, but their Premium version costs $12 a month when billed yearly. 

2. Frase.io

Need to set up your content strategy for the next quarter? There’s Frase.io that can help you with that. Apart from being adept at brainstorming ideas, it can also help you craft outlines to refine your work. 

Plus, the platform has a built-in content analytics tool and content templates to help you optimize your work. Yes, it can even optimize existing work to boost SERP results! 

Price: The platform doesn’t have a free version and a Solo plan starts at $14.99 per month.

1. Copy.ai

Creative block happens to everyone…and it sucks! But AI tools are really great for refilling your creative juices and giving you ideas for your next project. Copy.ai, for instance, is really a solid tool that helps breathe new ideas into your marketing copy. 

We think it’s best for copywriters and social media managers who want an extra hand in creating blog sections, promotional ads, social media bios, and seasonal copy. 

Price: Copy.ai has a free plan, but their Pro plan starts at $49 per month. 

DotYeti provides the fastest and most cost-effective alternative to agencies and freelancers. And they do so by providing quick turnaround times, unlimited revisions, and comprehensive services. If you want high-quality designs your customers will love, check out our scalable unlimited graphic design model today!

Share your story with us so we can create a customized plan for you.

The post Top 7 AI Writing Tools You Should Use in 2024 (Paid and Free) appeared first on DotYeti Design.

While many paint brands chose hues of green and blue as their color of the year, Pantone went a completely different route. The famous color brand opted for a gentle peach color called Peach Fuzz (PANTONE 13-1023). 

What is Pantone’s Color of the Year? 

Courtesy of Pantone

Pantone describes the color as “a cozy and comforting hue nurturing compassion and heartfelt kindness”. The warm shade, between pink and orange, evokes messages of community and collaboration to enrich the mind, body, and soul. It’s a shade that encourages us to feel, heal, and flourish.

The hue is a romantic and clean peach tone that also has a vintage vibe.

To celebrate the announcement, Pantone partnered with Ruggable, Spoonflower, Polaroid, and other brands to release special merchandise inspired by the hue. 

They also worked with creators, who incorporated the shade into their work.

• Tsia Carson created Peach Fuzz-inspired print patterns on textile
• Bruce Anthony Marshall made a playlist for the Color of the Year 2024 celebration
• Yiying Lu created three art pieces (dumpling, peacock, milk tea) inspired by the color

More about Pantone’s Color of the Year

Courtesy of Pantone

So, why is Pantone’s announcement so important? Well for one, it influences various industries—like fashion, cosmetics, automotive and industrial design, product, packaging, multimedia design, interiors, and more! 

According to Laurie Pressman, Vice President of the Pantone Color Institute, the brand’s global color experts chose the color. The team checks out influences from all over! From movies, fashion trends, and new lifestyles to forthcoming sporting events, their color team talks about these cultural nuances to decide by the end of the year. 

The Pantone Color of the Year predictions turn 25 this year.  And some of the brand’s past colors of the year include: 

• Viva Magenta (2023)
• Very Peri (2022)
• Illuminating and Ultimate Grey (2021)
• Classic Blue (2020)

How startups and small businesses can use Peach Fuzz

Courtesy of Pantone

Pantone also released some guidelines on how to use the shade. 

For apparel and accessories

The tone is naturally inviting, something that people would want to reach out and touch. Because of that, Pantone recommends that the color shines through in suede, velvet, quilt, and furry textures. 

For interior design and home decor

Because of its soft, cozy, and inviting nature, it’s easy for Peach Fuzz to be incorporated into the home. 

For home interiors, Peach Fuzz works well as a wall color or as an accent color within a pattern. 

Hair and beauty

For hair, Peach Fuzz adds an ethereal and reflective touch to flatter a variety of undertones. Meanwhile, the shade also livens up the skin and adds warmth to the eyes, cheeks, and lips. Pair it with earthy browns and deep shades of red and purple—and you can open up a wide variety of colors. 

Nail designs using Peach Fuzz can also look romantic and innocent. 

Packaging and multimedia design

The arm tactile quality of Peach Fuzz makes it an enticing shade for packaging a variety of products. Yup, from food and beverage to cosmetics, and accessories, it gives off a vibe of delicate scents and tastes. 

If you want to amp up your packaging for the new year, consider using Peach Fuzz. As a light and airy hue, it appeals to a wide range of demographics and can be used as a hero or secondary shade to brighten up a design. 

Want a graphic design agency to incorporate meaningful color theory into your brand? DotYeti has designers who are well-versed in current design trends. If you want to bring unique designs to your business, sign up now for only $449 a month!

The post Pantone’s Color of the Year 2024 is Peach Fuzz appeared first on DotYeti Design.