Here are seven reasons to buck the DIY AI graphic design trend and opt for the expertise of human designers.

1. Creativity is King

Human designers offer unique creativity and originality, bringing fresh and innovative ideas to every project. Unlike AI, which generates designs based on pre-existing patterns and data, human designers think outside the box. They can infuse their work with a level of creativity that sets your brand apart from the competition. This creativity is evident in the custom designs we create for our clients, each tailored to their specific needs and vision.

2. Context Connects

Designers understand context and nuances, ensuring designs align perfectly with client needs and cultural aspects. This depth of understanding allows them to create designs that are not only visually appealing but also contextually relevant and meaningful. Human designers can interpret a client’s goals and the target audience’s preferences, making sure every design is on point.

3. Emotions Matter

Designs infused with emotional connections resonate deeply, creating a lasting impact on the audience. Human designers have the ability to tell a story and evoke emotions through their work. This emotional connection can be crucial for branding and marketing, helping to build a loyal customer base.

 Display examples of creative and original designs your team has produced.

4. Customization In Real-Time

Tailored designs based on real-time client feedback provide a highly personalized and adaptive design process. Unlike AI, which follows predefined algorithms, human designers can adapt and modify their work in response to client feedback. This collaboration results in a design that truly reflects the client’s vision and brand identity.

5. Problem-Solving

Human designers apply critical thinking and creativity to overcome complex design challenges and find unique solutions. They can identify potential issues and creatively solve problems that AI might not even recognize. This problem-solving capability is invaluable in delivering high-quality, effective designs.

6. Experience is Life

Years of refined aesthetic judgment and expertise result in visually appealing and effective designs. Experienced designers have honed their skills over time, developing a keen eye for detail and aesthetics. This expertise ensures that every design element is purposeful and contributes to the overall success of the project.

7. Ethics are Inclusive

Designs aligned with ethical standards, cultural sensitivity, and inclusivity ensure responsible and respectful creations. Human designers are aware of the ethical implications of their work and strive to create designs that are inclusive and culturally sensitive. This consideration is essential in today’s global and diverse market.

At DotYeti, our dedicated senior team of world-class designers delivers scalable and customizable designs with a fast turnaround. We provide unlimited design requests and revisions, ensuring that our clients are satisfied with the final product. 

With a fixed monthly price and no hidden fees, our on-demand design services offer a risk-free solution for businesses of all sizes, from startups to established enterprises. Trusted by brands and backed by a money-back guarantee, our creative design team is here to bring your vision to life. 

Choose DotYeti for quality design that meets your needs and exceeds your expectations.

The post The Truth About DIY AI Graphic Design: 7 Key Insights appeared first on DotYeti Design.

Unified Visual Identity: The Power of Design Consistency

Consistency in design isn’t just about aesthetics; it’s about crafting a narrative that resonates and endures. A unified brand identity ensures that every piece of communication, from your logo to your social media posts, tells the same story. This consistency builds trust and recognition among your audience.

Actionable Takeaways:

1. Develop Brand Guidelines: Create a comprehensive brand guideline document that includes your logo, color scheme, typography, and tone of voice. Ensure everyone in your team adheres to these guidelines.
2. Audit Your Existing Materials: Regularly review all your marketing materials to ensure they align with your brand guidelines. Consistency should be maintained across all platforms.
3. Tell a Cohesive Story: Every piece of content should contribute to the overall narrative of your brand. Whether it’s a blog post, a social media update, or an email, make sure it aligns with your brand’s mission and values.

Vivid Visuals: Simplifying the Complex

Clear visuals are more than just pretty designs; they are powerful tools that simplify the complex, ensuring your message isn’t just seen but understood. In a world where attention spans are short, vivid visuals can capture attention and convey information quickly and effectively.

Actionable Takeaways:

1. Use High-Quality Images: Invest in high-quality images and graphics that reflect your brand’s identity. Avoid using stock photos that look generic or off-brand.
2. Infographics and Data Visualization: Use infographics and data visualization to present complex information in an easily digestible format. This helps your audience understand your message quickly.
3. Consistent Visual Style: Maintain a consistent visual style across all your platforms. This includes colors, fonts, and image styles that align with your brand guidelines.

Smooth Navigation: Enhancing User Experience

An intuitive experience is the cornerstone of user satisfaction, transforming passive viewers into active participants. A well-designed website or app can significantly impact how users perceive your brand and their willingness to engage with it.

Actionable Takeaways:

1. User-Friendly Website Design: Ensure your website is easy to navigate with a clear structure. Use a logical hierarchy and intuitive menus to guide users to the information they need.
2. Mobile Optimization: With a growing number of users accessing websites on mobile devices, it’s crucial to have a mobile-friendly design. Ensure your site is responsive and provides a seamless experience on all devices.
3. Accessibility: Make your website accessible to all users, including those with disabilities. This includes using alt text for images, providing transcripts for videos, and ensuring your site is navigable with a keyboard.

Iterative Excellence: The Importance of Ongoing Refinement

Ongoing refinement based on real feedback is crucial. It’s about evolving with your audience, not just for them. Iterative design ensures that your marketing strategies remain relevant and effective in a constantly changing landscape.

Actionable Takeaways:

1. Collect Feedback: Regularly collect feedback from your audience through surveys, social media, and direct interactions. Use this feedback to identify areas for improvement.
2. A/B Testing: Implement A/B testing to compare different design elements and strategies. This helps you determine what works best for your audience.
3. Continuous Improvement: Design is not a one-time task. Continuously refine and update your designs based on feedback and performance metrics.

The post Unlocking Business Growth Through Graphic Design: A Guide for Founders and Marketers appeared first on DotYeti Design.

If you’re in the business of food, then you know you need to make your content look as delicious as possible. It’s not just about being active and consistent online, it’s also about making content your audience will love. 

But if you’re working with a limited team in a small business or startup, it’s tough to always come up with quality content that will resonate with people. 

This article will offer refreshing new content ideas and strategies to level up your Instagram feed. 

Why do you need food ads?

People eat with their eyes first. And for potential first-time customers who haven’t visited your physical store (or if you don’t have a physical location in the first place), you want them to be impressed by product pictures first. 

That’s why investing in a good marketing campaign is a must. You only get a few chances to make an impression, so you want to make it count. 

Now, here are ten tasty food ad ideas for small businesses! Oh, and we’re also throwing in food ad examples from brands. 

1. Connect with artists 

The food business is inextricably linked to the creative industry. Check out how these two brands partner with other creatives to amplify their brand story and social media content. 

Kodawari

This food brand taps artists to expand their brand story, which heavily focuses on anime and Japanese pop culture. 

Kodawari stands out from other Instagram-grown brands because of its product photography, anime-inspired posts, and out-of-the-box content, such as this staged Japanese news report. 

Omsom

Now, here’s another brand that knows how to pay homage to the creative community. Omsom is a noodle brand that collaborates with Asian-American chefs to bring different flavors to their product roster. 

Not only does this give their customers more flavors to choose from, it also spotlights talented chefs in the Asian-American community. 

2. Give your audience the inside scoop 

Small food businesses, and any small establishment developing products, can foster engagement with their community with BTS content. Yes, take a video of you assembling a plate of food, packing orders, opening up your shop—anything that you do on a day-to-day basis. 

Aegyocakes

This well-loved Instagram-worthy bakery knows how to flaunt its stuff. Aside from posting photos of their decorated cakes, they also post reels showing their bakers putting the finishing touches on the cake. 

Whether it’s writing special messages or piping intricate details using frosting, they always have scrumptious videos that showcase their artistry. 

Wishbone Kitchen

If you’re thinking of starting your private chef practice, then you need to do it like Wishbone Kitchen. In the last year, she’s launched to fame because of TikToks on being a chef in the Hamptoms, where she cooks gorgeous and tasty meals for her clients. From shopping ingredients to searing steaks and cleaning up the kitchen, she shares her day with her thousands of followers.  

3. Show how to use your product

One of the best ways to encourage people to purchase your product is to show viewers how versatile it is. These two brands partner with content creators who create informational videos on how to prepare and use their products.

Fishwife

When it comes to user-generated content, you have to find people who are genuinely interested in your product. That’s not a problem for tinned fish company, Fishwife. This trendy, sustainable, and super tasty brand knows and actually appreciates its audience of fellow tinned fish lovers. 

They send over their products to creators and engage with creators who use their products in their recipes. It’s a great organic way to help your audience find ways to consume your products. 

Atare Foods

Atare Foods is another food brand that shows how consumers can actually consume their product. You don’t always know how to finish a jar of sauce in your pantry, so they’ve taken the initiative to actually show you how versatile their jars are. 

4. Embrace memes and trendy content

It’s 2024, and it’s also where you hop on trends and ride the waves of the social media algorithm. 

Wendy’s 

When it comes to making viral content, Wendy’s has the social media formula down. The fast-food chain has been making meme-worthy content for years, inspiring many other corporate social teams to follow suit on their witty content style.

Whether it’s joining in on the latest trends or engaging with the audience, Wendy’s social media content style is one you’ve got to keep an eye on. 

I Love Chamoy

If you need an example of a brand that does social listening well, just take a peek at I Love Chamoy’s page. They make use of trending audio, video formats, and meme templates on the daily. 

The best part is all of their content is tailor-fit to their product and niche—making it even more fun for the viewer to watch. 

5. Make product launches fun again

When it comes to debuting new products, you better hype yourself up. Follow these two trendy brands to learn how to nail a digital launch campaign. 

Chamberlain Coffee

This Gen-Z brand knows how to make content that vibes with its audience. But Chamberlain Coffee’s product launch doesn’t just come with cute and engaging content, they also held a giveaway!

Fly by Jing

introducing a new product is always daunting. After all, you’re not sure how well it would be received and how much money you should invest in the whole project…but Fly by Jing’s strategy is to go big and go bold!

They teased their new product with animated visualizers, explainers on the product’s ingredients, and some awesome product shots. 

Make Good Food Content with DotYeti

Now that you got these amazing food ad ideas, it’s time to get cranking on the production.

Need a partner to bring your social media content to life? DotYeti offers static graphic design, animations, and video editing services (and more) all for a flat monthly fee! As a graphic design agency with a monthly subscription model, you don’t have to worry about hidden fees!

What are you waiting for? Discover what DotYeti can do for your food brand today! Book a demo and share your design needs. 

The post 10 Food Ad Ideas for Your Instagram Page appeared first on DotYeti Design.

Are you thinking of starting your own food business? Then you’d be competing with hundreds of cafes, catering services, personal chefs, and bakeries on the market. 

But don’t let that stop you! You can carve your own niche in the industry and stand out with your unique products and services, strong marketing campaigns, stellar customer service, and a solid visual identity. 

If you want your brand to create a strong impression, the best way to get started is to craft your brand identity.

In this article, we’re sharing the standout indie food brand logos we’ve seen around. 

1. Fly by Jing

From Fly by Jing

You’ve never seen (or tasted) chili oil quite like Fly By Jing’s. This woman-owned brand, inspired by the flavors of Chengdu, boasts a strong and personal branding that’s unapologetically Asian-American. 

Now, Fly By Jing’s logo is a simple custom wordmark. But don’t let that fool you, because the rest of their visual identity is anything but plain. Besides their strong brand colors, they also have stellar food visuals that are vibrant and bold. 

To drive home their brand story, they even include a short spiel in all their chili oil jars. 

2. Roll’d

From The Thrills

We’re keeping the ball rolling with the next item on the list, Vietnamese food joint Roll’d. This Australia-based brand also uses expressive typography to drive home the message of the brand. 

Apart from that, pay attention to the bright red font color. It immediately catches your attention and whets your appetite. 

3. Plenty

From Behance

This food brand’s look may seem simple at first glance, but this minimalist logo packs a visual punch. Veering away from the usual ‘organic’ and ‘natural aesthetic (aka the farms visual), this brand takes a fast-food approach to its branding work. 

So aside from a bold typeface, it’s bright colors like purple, yellow, and green that reign supreme in this visual identity. 

4. Goshen Coffee

From Toky

If there’s anything you need to know about Goshen Coffee it’s that their branding stays true to their name. Goshen, which is a combination of the words Good Shit Energy, is a master at maximalism. 

With bold typography, bright color palettes, and some funk-inspired elements, it’s the perfect branding design for an exciting brand.

5. Felicidad Bakery

From Behance

It seems only right that a brand called Felicidad has a smiling winky face as a logo. 

While most of the logos we’ve seen so far are wordmarks, Felicidad pushes the envelope by adding a small yet charming detail to their logo.

6. Baogr

From Behance

Expressive typography is still in baby! What better way to introduce a novel food concept than to do it in a vibrant and modern way?

This brand’s glowy color palette is a fusion of Asian and Western creative influences that all meld together in one giant bright brand personality. 

7. Gulp

From Tais Kahatt

Are silly illustrations back? Yes, there are. If you’ve ever had a bowl of food so good you just felt the urge to tip a bowl over your mouth and swallow it in one big gulp…the Gulp logo is right up your alley.

The brand identity is heavily inspired by street food imagery and evokes the raw feeling you get when you’re hungry.

8. Soma Brewing

From Behance

Plenty of beer brands don’t go for the modern look. Soma Brewing goes ahead of the curve with a contrasting color palette, and statement chunky retro font. 

The simplicity in their design choices is as refreshing as their beer flavors, that’s for sure. 

9. Peasy

From Behance

If you love puns and peas, you’ll love Peasy. This vegan food brand is crazily thorough about its creative direction.

With many puns, witty one-liners, and a retro font, you can see how in tune this brand is with their core values and brand personality. 

10. Komero

From Behance

Ready-to-eat meal startup Komero is more than just disrupting the healthy food business. They’re also bringing some much-needed boldness to their food packaging. 

As you can see, their big and bold logotype is written across all their products

DotYeti Branding Services for Food Brands

At DotYeti, we’ve partnered with hundreds of clients to craft the best logos ever for their brand. Collaborate with our global team of designers to fulfill your creative vision. 

We offer comprehensive graphic design services for a flat monthly fee. Book a demo now and discover our unlimited graphic design model.

The post Best Logos Ever for Food Brands appeared first on DotYeti Design.

Some people may say that you should focus all your energies on promoting yourself on digital marketing. But, we disagree with that, kind of. 

While social media strategy and online awareness are important, don’t underestimate the power of the humble flyer. 

Yes, those things you see being handed out on the street, attached to your online order, and in the mail—they can help you get leads!

The key? To have an eye-catching design that would make your food irresistible to customers! So, without further ado, here are 7 flyer design ideas for your small restaurant business.

1. Make it look scrumptious

Image by M.I Mazedul

You know what they say about the color red—it satiates the appetite. This flyer design template has a bold red background with minimal pictures of their products to keep you focused on the food. 

We like that there’s a hero picture at the center to really get your attention. The supplementary images below give additional information without throwing the layout of the whole flyer out of balance. 

All in all, this is a good template to follow when you’re introducing your brand.

2. Do things outside of the box

Image from Freepik

Whether it’s a pop or color, a striking geographical element, or a bold expressive font—there are countless ways you can spice up your restaurant flyer design. 

We wanted to highlight this flyer design because of its geometric and abstract elements that are rarely seen in physical flyer design. 

In this case, the brand identity of the restaurant shines just as much as their product. 

3. Keep it short and sweet

Image from FreePSDFlyer

The best flyers are those with short and sweet messages. Just take a look at this bar promotional flyer for Happy Hour.

It’s a no-frills flyer design where the most important information (the event, the timeline, the price, the location, etc.) is all displayed in various font sizes according to importance. 

4. The importance of text hierarchy

Image by Tarek Ahmed

Speaking of degrees of importance, here’s another flyer that masters the importance of text hierarchy well. The most pertinent information is in bigger or more dressy fonts, while less important details, such as descriptions of the food, are in smaller, body text. 

If you’re looking to promote certain products for a limited time, we recommend using this template. 

5. Experiment with the layout

Finally, feel free to look at different ways of presenting your information. Running a new bakery or a small cafe? You might want to give your customers a chance to get to know the items you’re selling. 

In that case, this flyer template is a great example of getting the best use out of a limited space. 

And there you have it! Five flyer design ideas that small food businesses can use for their next printed flyers. 

DotYeti as Your Partner In Flyer Graphic Design

DotYeti is available for your flyer design needs. We’ve worked with F&B brands to craft their menus, social media content, and other graphic design needs. 

Want to pair your awesome brand message with striking visual excellence? Check out DotYeti’s scalable graphic design plans. 

No matter what kind of flyer design you need, their creative teams can whip up something unique and exciting just for you. Book a demo and transform your small restaurant or cafe business today!

The post Flyer Design Ideas for Restaurant and Cafe Owners appeared first on DotYeti Design.

Graphic Design Trends 2024 Edition

This year’s design trends are vibrant, bold, and loud—a response to the minimalism and simplicity of previous eras. 

For one, we’re seeing the presence of more animated logos and typography, as well as the comeback of illustrations in the form of doodles. As a sort of continuation of the aura trend from last year, designers are now gravitating toward a heatmapping-type visual. 

In terms of layout and composition, we still see the influence of nostalgia and memory in brand-building. But rather than focusing on the Y2K aesthetic, designers also explore other eras, such as the retro 70s look. 

Read on below to find out more! 

1. Motion in design

The push for creative innovation has led creatives to add motion to design. Whether it’s adding subtle animations to logos or typography, brands are embracing the movement in 2024. Adding small movements to design has long been a way to foster interaction with audiences, especially in design. 

This year, brands are adopting motion in their visual identity to double down on their brand personality. Don’t believe us? Reddit’s recent rebrand has its mascot doing small movements. 

DotYeti’s animation project

This project made by our very own creative yetis feature an animated social media ad. Adding a range of motion in your social media ads is a great way to capture your audience’s attention and direct their focus to certain messages. 

2. Neon vibrancy

Image from Wise

Move over, muted and pastel color palettes. Continuing the bold (and bright) design trends of late, this year is all about that highlighter-esque look. We’re talking about brands using bright and ultra-vibrant colors to appeal to a younger, more bold audience. 

We’ve seen this trend with the Wise rebrand and YouTube’s updated color palette. 

Branding work by MarkaWorks Branding Agency

If you’re wondering what this year’s interpretation of minimalism is, it’s this. Simple, elegant, and yet bold with a pop of neon. This branding work for Bold Avenue, a lifestyle brand, is a visual you’re going to see more of this year. 

3. Pixel world

Project by Julia Dmitrievna for BlockXpo

People have designed with tech aesthetics and pixels for a while now, so it’s no surprise to see this timeless classic come back to the mainstream. This 90s nostalgia design staple is being brought back by brands that are using cyber graphics to create an aesthetic that’s both nostalgic and future-forward. 

Project by Kallan & Co, Hannu Koho, Paul Russell, Luka Appelberg, Brett King for https://www.behance.net/gallery/136478193/Sisu-DataSisu Data

Data platform company Sisu Data plays with pixels to double down on their tech solutions. We like how clean and vibrant their visual identity is. 

4. Hello, doodles

Image from WeWork

As brands find more ways to connect with their community, doodles (and illustrations) have become a way for corporations to evoke a more personal connection to their users. Freehand doodles are now all the rage in design—from branding to packaging to web design. 

These bold and cartoon doodles are often paired with other colorful elements, which you can see for yourself below. 

Branding by Le Carton Studio and Clement Petit

Looking to bring a homey vibe to your food business? Illustrations and doodles are a great way to add a little fun (or spice) to your branding. 

5. Earth-conscious ethos

Branding work by Arithmetic — Est 2004

The new generations have spoken up, and they want Earth-conscious designs. For 2024, we predict that we’ll be seeing more designers adopt a sustainable packaging philosophy. That means using more packaging made from recycled or recyclable materials with minimal addition of single-use plastic packaging. Yay for the environment!

On the other hand, we also expect brands to add more nature-inspired elements (like botanical illustrations) to their visual identity.

Branding work by PAZ MIAMOR, Mauricio Gallegos, Gas Garcia Aja

Hello, earth-conscious packaging! We’ll see a lot of brands get creative with their kraft packaging this year. From adding embossed elements to cutouts, the transition to a more sustainable packaging is going to challenge designers to come up with increasingly innovative designs. 

6. Sticker wonderland

Images from Mathilde Strauss

2024 is officially the year where we’re bringing silly back. This era is the definition of nurturing your inner child! 

After doodles, we’re thinking that stickers will be the next big aesthetic. In an era where customization is everything and where brands (see: Clio Cosmetics) offer customers stickers to personalize their items, it’s no surprise that this trend permeated the consumer beauty industry into graphic design. 

Branding work for ERNE by Veronique Lafortune, Charlaine L, Agathe Morin, SAINT URBAIN, Florence Boudier, Alex Ostroff

In case you haven’t noticed, stickers are so back this year. It’s a great way to connect with younger audiences and bring a unique look to your brand. 

7. Magazine collage aesthetic

Image from 1stAveMachine BA

So last year, we discussed how more and more brands are mixing photography with graphic design. Well, that trend is still present this year but we expect designers and artists to have a broader take on it by mixing different elements a la cut-out magazine style.

Yes, think of this as the natural progression from the Y2K aesthetic. The design philosophy is still raw, edgy, and makes a strong impression. 

Project by Perfect Bliss

For Nike’s 50th anniversary, they wanted to highlight the story of their Swoosh logo using this collage aesthetic that perfectly captures the legacy and history of their company. 

8. Geometric patterns

Project by Julian Esteban Gallego for Moviemiento

Yesteryear’s geometric trend is coming back—and it’s as colorful and as vibrant as ever. 

You’ll notice that these geometric elements will be seen more in custom brand patterns. Accompanied by bright color palettes, we foresee this trend appearing across a wide variety of artistic sectors, from the music to the book publishing industry. 

Image from Mehman Mammedov

This pictogram design project highlights different tourist spots, nature areas, and places for tourist assistance in Baku, the capital city in Azerbaijan. Recently deemed as Creative City of Design by UNESCO, this design project cleverly uses pictograms to bring together a cohesive and informational tourist campaign. 

9. Bento layout

Image from Anton Eilers

Utilitarian design is having a resurgence this year. But if you’ve been paying attention, then it’s anything but boring. 

One of the more minimalistic ways brands are incorporating this trend in the cycle is through the bento composition style. Inspired by the Japanese bento box—essentially, a lunch box—using the bento composition helps brands organize information in a neat yet artistic way. 

Image from Bolt

We think that more companies will incorporate the bento layout in their website this year. Not only does this make your website easy to navigate, it’s also a great way to give a lot of information to your viewers without overwhelming them too much.

10. Heatmap design

Image from Faustas Rimkevicius

Remember the aura and gradient trend? It’s having an update this year. 

Artists are using heatmap-inspired colors, textures, and styles to add dimension and vibrancy to their work. Yes, from the wavy and liquid patterns to the red, yellow, green, and blue color scheme, we’ll definitely be seeing more of this hypnotic and avant-garde style hit the mainstream soon. 

Project by Lam Na Ny for De Memoria

Yes, you’re seeing it right. gradients are still in. This time though, we’ll be more likely to see heatmap-like colors.

Rewind: Graphic Design Trends of 2023

DotYeti has been keeping track of the latest design trends in the world of art and graphic design. Read about our graphic design trend predictions last year. 

With DotYeti’s unlimited graphic design service, you can get the best designer for your brand, no matter what industry you’re in.  And the best part? You can access comprehensive graphic design services for a flat monthly fee! Yes, no hidden costs that can add up per revision. 

Book a demo today and let our team help find the best plan for you!

The post Graphic Design Trends of 2024, Explained appeared first on DotYeti Design.

The marketing mix is a framework that includes product, price, place, and promotion. Each element plays a critical role in shaping a brand’s success.

Getting to Know the Marketing Mix 4Ps

Image from Freepik

These marketing mix elements provide a framework for developing a successful marketing strategy. Master them, and you’ll have an easier time ideating strategies and campaigns. 

Product

It is the foundation of any marketing strategy. Marketers need to ensure that their product or service meets the needs and wants of their target audience. They need to conduct market research to understand customer preferences, behavior, and expectations. 

This data can then be used to create products that offer unique value and differentiation.

Price

Meanwhile, price is another critical element of the marketing mix. Pricing strategies can impact a brand’s perceived value and competitive advantage. 

Marketers need to determine the right price for their products, considering factors like production costs, competition, and customer demand. A well-executed pricing strategy can help businesses increase sales and profits.

Place

Next, the place also known as distribution refers to how products are made available to customers. Marketers need to identify the most effective channels to reach their target audience. This could include online marketplaces, brick-and-mortar stores, or direct-to-consumer models. 

By choosing the right distribution channels, businesses can improve their accessibility and convenience, which can translate into increased sales.

Promotion 

Finally, promotion is the element that ties the other three elements together. Promotion involves all the activities that a business undertakes to communicate with its customers and promote its products. This includes advertising, public relations, content marketing, direct marketing, and sales promotions. 

The key is to create a cohesive, integrated marketing campaign that effectively communicates the brand’s message and resonates with the target audience.

The 4Ps represent the key elements of any marketing campaign. By understanding and effectively utilizing these elements, marketers can create a compelling value proposition that resonates with their target audience and drives business growth.

Why Balancing These Marketing Mix Elements Matter

A successful balance of these marketing mix elements can help businesses increase brand awareness, generate leads, and ultimately drive sales. 

Image from Freepik

Knowing how to balance your marketing mix allows you to create a comprehensive strategy that addresses all aspects of the customer journey. By leveraging a variety of marketing tactics, you can reach customers at different touchpoints, provide them with valuable information and experiences, and ultimately, convert them into loyal advocates of your brand.

A balanced marketing mix also ensures that you’re not relying too heavily on any one tactic or channel. This can leave you vulnerable to fluctuations in the market or changes in consumer behavior. Instead, you can spread your efforts across multiple areas, making your overall strategy more resilient and adaptable to change.

Furthermore, by regularly analyzing and adjusting your marketing mix, you can stay on top of industry trends, consumer preferences, and emerging technologies, allowing you to continuously improve your strategy and stay ahead of the competition.

 In today’s rapidly-evolving marketing landscape, being able to adapt and innovate is crucial to success, and a well-balanced marketing mix provides the foundation for doing just that.

In short, mastering the art of balancing your marketing mix is essential for achieving optimal ROI, building brand awareness and loyalty, and staying ahead of the curve in a competitive marketplace.

Tips to Get the Best Marketing Strategy

To harness the power of marketing mix elements in 2024, businesses need to take a holistic approach. That means focusing on creating a cohesive marketing strategy that aligns with their business goals and objectives. Here are some tips on how to do this:

Image from Freepik

• Start with a clear understanding of your target audience. Conduct market research to identify their needs, wants, and preferences.
• Develop a unique value proposition that differentiates your products or services from the competition. This should be communicated clearly in all your marketing materials.
• Choose the right distribution channels. Consider factors like accessibility, convenience, and cost-effectiveness.
• Develop a pricing strategy that reflects the value of your products or services. This should be based on factors like production costs, competition, and customer demand.
• Create an integrated marketing campaign that incorporates all elements of the marketing mix. This should include advertising, public relations, content marketing, direct marketing, and sales promotions.
• Continuously measure and analyze the effectiveness of your marketing mix elements. Use data to make informed decisions and adjust your strategy as needed.

It’s all about understanding your target audience, creating a unique value proposition, choosing the right distribution channels, developing a pricing strategy, and creating an integrated marketing campaign. 

With a strategic and holistic approach, businesses can achieve their marketing goals and succeed in today’s competitive landscape.

Read more: How Does Unlimited Graphic Design Work?

Visit DotYeti for more creative brain food. We provide reliable marketing insights on digital design. Get to know our scalable unlimited graphic design model today! 

We provide the fastest and most cost-effective alternative to agencies and freelancers by providing quick turnaround times, no limit revisions, and a comprehensive range of services. 

Share your story with us so we can create a customized plan for you.

The post Harness the Power of Marketing Mix Elements in 2024 appeared first on DotYeti Design.

A prestigious client list, diverse portfolios, and prominence in both local and international markets—are just a few of the qualities of the most sought-after unlimited graphic design services in 2024.

Finally, if you’re looking for the best graphic design services, then you’re in the right place. In this article, we’ll talk about 5 of the top graphic design companies in 2024:

Best Unlimited Graphic Design Services in 2024

5. Penji

Penji is an on-demand graphic design service that offers unlimited graphic designs for a flat monthly rate.

Monthly Pricing

• Pro: $399/month

• Team: $499/month

• Agency: $899/month

Pros

• Full copyright ownership of final designs

Con

• May not get the full value of your subscription unless you constant require design work

• Their designers are not always available

• No phone support

• Strictly email communication only

• Only beneficial for large companies

4. Superside

Superside—formerly known as Konsus—is a subscription design service that provides design at scale for enterprises and scale-ups.

Monthly Pricing

• First level: $8,000 per month, billed annually

• Second level: $15,000 per month, billed annually

• Third level: $30,000 per month, billed annually

Pros

• Dedicated design team

• 24/7 customer support

Cons

• Very expensive

• Not suitable for SMEs with a graphic design budget

• Negative reviews regarding working conditions for graphic designers

• Designs are templated as they must process a high volume of requests

• Designs lack creativity and originality

3. 99Designs

99Designs is a design service that caters to start-ups and small businesses from around the world.

Monthly Pricing

• Bronze: US$299/month

• Silver: US$499/month

• Gold: US$899/month

• Platinum: US$1,299/month

Pros

• Full copyright ownership of final design

Con

• Communication barriers

• Basic plan subscribers are excluded from working with veteran graphic designers

• Need to shell out more money to get the best designs

• Mismatch between client’s creative vision and actual deliverable

• No free trial offered

2. ManyPixels

ManyPixels is a small start-up that started in 2017. Finally, they operate as an outsourcing firm. They connect businesses or individuals who require creative projects with designers around the world.

Monthly Pricing

• Essential: $449/month

• Advanced: $549/month

• Business: $899/month

Pros

• Good quality designs

• Cost-effective for clients on a budget

Con

• Only allowed to work with one designer at a time

• No video editing services

• Doesn’t provide copywriting services

1. DotYeti

DotYeti is the most efficient, affordable, and reliable unlimited graphic design service that transforms any idea into high-quality designs, for every industry.

Founded in 2020, DotYeti has constantly been reshaping the creative industry. They enable clients to access top-notch creative talent without the heavy costs.

In fact, DotYeti has helped marketing agencies and SMEs save an average of $38,080 and $18,038 per year respectively on unnecessary design costs. On-brand designs are delivered in lightning-fast turnaround times. Moreover, clients always have clear insight into project progress.

Finally, DotYeti is trusted by thousands of global brands such as Pomelo, WWF, and The Voice Holland. Together, they unleash full creative potential and power up marketing campaigns.

Monthly Pricing

• Basic $449/month

• Premium $1,145/month

• Royal $2,395/month

Pros

• 14-days money-back guarantee

• Design turnover in 48 hours

• Free trial

• Cancel anytime

• No contracts

Con

• No rushed projects

Unlimited Graphic Design Services with DotYeti

There are many options for you to choose from when it comes to getting designs. Different from the traditional design solutions, unlimited graphic design services in 2024 are tackling old problems head on.

At DotYeti, our diverse team of graphic designers is committed to delivering high-quality and reliable graphic designs in a short amount of time. In addition, we will help your business advance in your field and take on greater heights.

That’s why we think that in 2024, you can create the best projects for your brands with us! Whether you have only one client or have many accounts under your business, we’ll be there to help you out.

Whatever your vision for your company is, we will work with you to reach it. Visit our pricing page to get started!

The post [UPDATED] Why DotYeti is The Best Graphic Service Provider in 2024 appeared first on DotYeti Design.

We’ve seen it all last year. From minimalist home pages with liberal use of white space to avant-garde graphics that seem to follow your eye’s movement. In fact, this year, we’re bound to have a continuation of the popular interactive design. 

Expect to see dynamic elements toned down and used sparingly to accommodate a more pleasant user experience. Plus, a more personal design approach with the rise of the scrapbook aesthetic. 

Here are the top web design trends we expect to see in 2024. 

1. Video-Centric Hero Images

Bombay Sapphire Home Page

We’re currently experiencing a preference shift from images to videos. Because of that, you can expect to see more sites use videos in their home and landing page designs. This is either coupled with smart videos that change once a user has interacted with them or full video galleries to showcase a body of work. This example shows how videos can be curated to present a cohesive theme. 

2. Interactive Animation

Asana Home Page

On the other hand, we’ve got the micro-animation trend. This year, interactive design is more subtle and minimalist, with movement reserved only for elements that need to be highlighted. You can see this mostly in product animations, where items will move upon hovering above them. It’s a great way to show users what items they’ve interacted with in your sight. You don’t have to worry about having too much clutter and movement in your web design either. Here, Asana has scroll-activated motion elements that move ever so slightly when you shift you cursor. 

3. Text-Focused Hero Section

Shy Studio Home Page

Meanwhile, following the minimalist design trend, more and more small businesses are now harnessing the combined power of efficient copy and appealing type. A few sentences to describe the business, some highlighted sections, and a stark contrast between font color and background–it’s an easy recipe to make an unforgettable web design. 

4. Hand-Drawn Cartoon Illustrations

Fat Choy Home Page

On the other hand, small businesses are also embracing the human touch with customized illustrations. You’ll see this mostly in the food or beauty industries, but don’t be surprised if you encounter this in tech circles as well. These illustrations breathe life into a brand and help bring extra eye candy to overall web design. 

5. Full-Page Sliding Headers

Sweetgreens Home Page

The best and arguably easiest way to design an interactive and dynamic website is through full-page headers. Combine these with a sliding feature and you’ve got a simple and effective method to hook your audience in to view more. It gives the feel of a slide presentation without losing the professional look. 

6. Creative Loading Elements 

Recruit First Loading Page

Recruit First Home Page

Another great example of using micro-elements to elevate your site is to use creative loading elements to keep your site interesting. Keep it cute, keep it classy, but most of all, keep it in your branding. This is an amusing way to keep your guests entertained while they wait for something to load. Plus, you’ll kill your bounce rate with an interesting loading element. You can shock your audience with a sweet-looking homepage. 

7. Maximalist Overload

Beeswax Homepage

Meanwhile, these days the line between good and bad design is blurred. Logos and texts are getting more and more unreadable and the line between design and anti-design is increasingly being erased. That being said, the maximalist trend has trippy designs that give your eyes an exciting treat. 

8. Elevated Viewing Experience

Nomadic Tribe Home Page

Nomadic Tribe Page

You don’t have to just design websites for PC or laptop viewing. You’ve got to think of other possibilities for how your audience might want to view your content. Because of this, some sites offer a mobile and thumb-friendly design experience. Others, however, take it up a notch. They offer dark mode or, in Nomadic Tribe’s case, even an interactive storyline. 

9. Retro UI Design

NewJeans Website

Don’t stick to templated web designs and be a trend leader by incorporating vintage elements to your web page. It takes a lot of work to get here: most sites completely use out-of-the-box headers, assets, and other elements. Most likely, you won’t find this template anywhere else yet. However, the sites that do this, always stick out in our opinion, so it’s a worthy investment. 

10. Kitsch-Inspired Aesthetic

Virtual Gas Museum Home Page

Sites that take inspiration from kitsch like to touch on the eclectic yet elegant side. It mixes various modes of design–unexpected photo collages, questionable color combinations, and even has a childish scrapbook quality to it. Some may find it odd, it has a certain charm that makes it great for businesses that have quirky or cheeky branding. It’s best paired with moti 

Don’t Miss The Key Elements of the Website

Small adjustments can make or break your audience engagement. To make sure your viewers are interested, here are some extra tips to make sure you get the most out of your site. 

• CTA. A call-to-action spiel encourages your audience to explore more of your site and get to know your business. Take advantage of this small hack to get more promising leads. 

• Navigation tools. Give your customers ease of use by providing them with search filters and bars so they can easily find the pages they want to visit. It helps them save time and keep your site accessible to a wider audience. 

• Photos. In a visually-oriented culture, people will want images to get to know your brand better. This is great for e-commerce sites that need product photos to introduce the item. Plus, you can even optimize images today by adding captions and alt text. 

• Consistency. Keeping your typefaces, color palette, and font sizes the same throughout your site will help your audience become familiar with the environment. Even when you overdesign, make sure to keep some elements uniform so your audience has some visual clues to hold on to.

• Mobile-friendly. A majority of users now choose to access sites on their phones. Because of that, you want to ensure that your site is equipped for various viewing experiences. 

Read more: 7 Ecommerce Website Elements Every Designer Should Know 

Read more: 10 Best Examples of Website Design for Small Businesses

Websites offer a window to your brand, products, and services. It’s a key ingredient that everyone–from small businesses and corporations–has to pay attention to. So, play your cards right, and you’ll end up with invaluable brand recognition just because of how efficient your web design is.

So, if you want the hottest web design trends, you can collaborate with DotYeti designers to fulfill your website needs. 

Sign up today and get started for as low as $449!

The post Watch Out For These Top Web Design Trends In 2024 appeared first on DotYeti Design.

>> Let’s Start Talking About Affordable & Scalable Design for You <<

However, only a handful of people can truly inspire creativity in others. Here are 15 inspiring creative influencers to look out for in 2024!

1. Lizzie Peirce 

Image from LIZZIE PEIRCE  

Lizzie Peirce is a strong woman who seeks to inspire young women to start their own creative business. She pushed the boundaries of what it means to be a business owner, a photographer, and an influencer by applying her mantra “If she can do it — I can do it” in everything she does. 

Moreover, Lizzie built her own business called “Hau Media Operations Inc.” with her fiance Chris Hau. They specialize in corporate videos that eventually changed to travel and commercial content. A few remarkable companies she worked with are Meridian Credit Union, Toyota, Northface, Mercedes Benz, Panasonic, and Canadian Tire. 

Merging her experiences as a corporate Producer/Director with her passion for Photography and Cinematography, she began creating video tutorials and tips for photography, vlogs, and short films on YouTube. She now has over 150,000 subscribers on YouTube and 115,000 followers on Instagram. 

2. Will Paterson 

Image from Will Paterson  

Will Paterson is a Logo Designer and Hand Lettering Artist that specializes in Logotype Design and Brand Identity. 

His YouTube Channel has 456,000 subscribers, proving that he is one of the most knowledgeable artists there is. Moreover, the content he produces varies from redesigning famous logos to the best graphic designs and logo design challenges. If you’re looking for a channel that has everything you need to know about logo designs and hand lettering tutorials, Will Paterson’s channel is the best option for you. 

3. The Futur 

Image from LinkedIn

Based in California, The Futur is a collection of artists on a mission to teach 1 billion people how they can make a living by doing what they love. 

One of the values they strongly believe in is that investing in a student’s education should not consist of paying for buildings, parking lots, or administrators. As a result, they created their own platform that consists of technologists, inspirational professionals, and learning designers that teach their audience skills related to content marketing, graphic design, project management, problem-solving, entrepreneurship, stress management, and strategic planning. 

Their YouTube channel has over 1 million subscribers with 51 million views since it started in 2012. 

4. Gareth David Studio 

Image from Gareth David Studio  

For graphic designers who want to enhance their skills in Photoshop, Illustrator, InDesign, and After Effects, Gareth David can help you out. Gareth has over 13 years of experience from working at over 35 design studios. If that’s not enough to impress you, he is also a mentor at Kingston University. 

Gareth’s passion to lead and create innovative designs has won the approval of a wide range of triumphant brands around the world. His channel on YouTube has over 500,000 subscribers that all enjoy his videos related to digital art, designer reviews, tips,  and tools. 

5. Paola Kassa 

Image from Paola Kassa 

Paola Kassa is a graphic designer, YouTube influencer, and blogger. On her YouTube channel, you will see videos about her art, how freelancing works, vlogs about job hunting and art school. 

She aspires to keep sharing her creativity and interest in the history of art content and designs with the world. Her YouTube channel has over 45,000 subscribers. 

6. Roy Selbach

Roy Selbach is the Co-Founder of DotYeti.com, a graphic design platform that offers unlimited design services for an affordable price. He gained 7 years’ worth of digital marketing experience from working for small and large-scale businesses in more than five different countries. His career started working as a graphic designer for Malaysia Airlines. Afterward, he became a digital transformation consultant for a real estate firm.

DotYeti has more than 100 prestigious clients worldwide like The Voice Holland, UnionBank, WeTV, Talk, and TikTok. Listen to this podcast on Spotify to learn more about how DotYeti started. 

7. Satori Graphics 

Image from  Pinterest  

Learning about the principles of graphic design is made easy with the help of Satori Graphics videos headed by Tom Cargill. Tom is an established graphic designer in the United Kingdom who specializes in logo design and brand identity projects. 

His zealous approach to graphic designs has inspired thousands of people to create and enhance their own art that gained him over 529,000 subscribers since 2014. In his YouTube Channel, you can find video tutorials about the psychology of graphic design, isometric design tutorials in Adobe Illustrator, typography, and poster designs. 

8. Femke 

Image from Femke Design  

 A product designer for Uber Eats, Femke Van Schoonhoven is a force to be reckoned with. In her YouTube Channel, she shares her experiences as a graphic designer which cover topics from user research, and UX designs to prototyping and products. 

There are several interviews, features, and talks about Femke around the web. Here are a few of them you can check out: 

• Interview with Rooki.design
• Podcast guest on Thunder Nerds  
• Speaker at JAM London 
• Blog interview on This Design Life 
• Tutorial author on Envato
• Guest blogger on Pixel Pioneers 

9. Hello, I’m Alexa 

Image from Alexa Herasimchuk  

A product designer in the tech industry in the San Francisco Bay Area, Alexa Herasimchuk is a go-getter who is committed to designing technology and experiences that can help advance technology fitted for the future. 

During her free time, Alexa creates videos that help inspire young creatives to become better designers by giving them a glimpse of what are the design systems you need to know as a UX designer and tips about the careers in the tech industry. 

10. Mike Locke 

Image from Mike Locke

Recognized as a multi-talented creative leader, Mike Locke is a successful senior UI/UX designer that specializes in various fields including visual UI design, problem-solving, user-based design principles, UX design, UX research, product development, agile scrum, and front-end development.

Mike spent 20 years mastering and developing designs, products, and web apps that have remarkable life spans. A true visionary and creative genius, Mike is a creative influencer every graphic designer should learn from. His YouTube channel has over 100,000 subscribers today. 

11. The Simple Designers 

Image from The Simple Designers 

The Simple Designers is a YouTube channel dedicated to sharing graphic design tutorials that will ignite the creative juices of every art enthusiast. They specialize in illustrations, icons, logos, and graphic design videos. 

By watching their videos, you can learn how to create and strengthen your design skills. The majority of their videos are less than 20 minutes long — which means it won’t consume much of your time. 

12. Dan Gartman 

Creative influencer, Dan Gartman, is known for his whimsical and colorful illustrations on YouTube. His fun and imaginative art have the ability to capture the attention of his viewers and he shows them how he does it on his channel. 

He combines his skills in different mediums like handmade drawings with digital art, ink graphics, tattoos, and papercrafts to create a final product that makes you feel like you’re in Wonderland. 

13. Matt Borchert 

Image from Matt Borchert

With 15 years of experience combined, Matt Borchert specializes in design and UX research. He was able to create outstanding designs for various companies throughout his years of working and gained lessons on how to improve his skills. 

On his YouTube channel, he shares tips and techniques that could potentially save a lot of time for designers who use Photoshop and Illustrator. 

14. Shawn Barry Creative 

Image from Shawn Barry Creative 

If you’re looking for a detailed step-by-step procedure on how to create outstanding graphic designs, Shawn Barry is the creative influencer for you. His YouTube channel has various selections — from beginners to advanced design theories and techniques, his videos can be used to build an indestructible foundation for your design skills. 

15. Sam Ushiro 

Image from framebridge.com

Known for her love for unicorns and donuts — Sam Ushiro is a stylist, industrial designer, and the CEO and founder of Aww, Sam!. Her blog is dedicated to making her clients’ life more colorful and fun through DIY’s and parties marked with her signature Aww, Sam! style. 

Well-known brands that partnered with her are Target, Dunkin Donuts, and Google. You can also see her site featured on Refinery29, Buzzfeed, Martha Stewart, and The Glitter Guide.

Creative Design Work for You

If there’s anything that these creatives have that credits their success, it’s that they create greatly designed profiles that stand out from the crowd. Want to help build your aesthetic for your profile or business? Then take a shot at DotYeti, one of the fastest-growing unlimited design services online. For a flat monthly fee, you can design your brand the way you want it. Visit our pricing page to learn more. 

And check out our blog for more creative ideas!

Is it possible to get a team of dedicated graphic designers at a cost less than hiring someone full time?

YES! We discovered how...

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The post 15 Creative Influencers of 2024 to Check Out for Inspiration appeared first on DotYeti Design.