Unified Visual Identity: The Power of Design Consistency

Consistency in design isn’t just about aesthetics; it’s about crafting a narrative that resonates and endures. A unified brand identity ensures that every piece of communication, from your logo to your social media posts, tells the same story. This consistency builds trust and recognition among your audience.

Actionable Takeaways:

1. Develop Brand Guidelines: Create a comprehensive brand guideline document that includes your logo, color scheme, typography, and tone of voice. Ensure everyone in your team adheres to these guidelines.
2. Audit Your Existing Materials: Regularly review all your marketing materials to ensure they align with your brand guidelines. Consistency should be maintained across all platforms.
3. Tell a Cohesive Story: Every piece of content should contribute to the overall narrative of your brand. Whether it’s a blog post, a social media update, or an email, make sure it aligns with your brand’s mission and values.

Vivid Visuals: Simplifying the Complex

Clear visuals are more than just pretty designs; they are powerful tools that simplify the complex, ensuring your message isn’t just seen but understood. In a world where attention spans are short, vivid visuals can capture attention and convey information quickly and effectively.

Actionable Takeaways:

1. Use High-Quality Images: Invest in high-quality images and graphics that reflect your brand’s identity. Avoid using stock photos that look generic or off-brand.
2. Infographics and Data Visualization: Use infographics and data visualization to present complex information in an easily digestible format. This helps your audience understand your message quickly.
3. Consistent Visual Style: Maintain a consistent visual style across all your platforms. This includes colors, fonts, and image styles that align with your brand guidelines.

Smooth Navigation: Enhancing User Experience

An intuitive experience is the cornerstone of user satisfaction, transforming passive viewers into active participants. A well-designed website or app can significantly impact how users perceive your brand and their willingness to engage with it.

Actionable Takeaways:

1. User-Friendly Website Design: Ensure your website is easy to navigate with a clear structure. Use a logical hierarchy and intuitive menus to guide users to the information they need.
2. Mobile Optimization: With a growing number of users accessing websites on mobile devices, it’s crucial to have a mobile-friendly design. Ensure your site is responsive and provides a seamless experience on all devices.
3. Accessibility: Make your website accessible to all users, including those with disabilities. This includes using alt text for images, providing transcripts for videos, and ensuring your site is navigable with a keyboard.

Iterative Excellence: The Importance of Ongoing Refinement

Ongoing refinement based on real feedback is crucial. It’s about evolving with your audience, not just for them. Iterative design ensures that your marketing strategies remain relevant and effective in a constantly changing landscape.

Actionable Takeaways:

1. Collect Feedback: Regularly collect feedback from your audience through surveys, social media, and direct interactions. Use this feedback to identify areas for improvement.
2. A/B Testing: Implement A/B testing to compare different design elements and strategies. This helps you determine what works best for your audience.
3. Continuous Improvement: Design is not a one-time task. Continuously refine and update your designs based on feedback and performance metrics.

The post Unlocking Business Growth Through Graphic Design: A Guide for Founders and Marketers appeared first on DotYeti Design.

Are you thinking of starting your own food business? Then you’d be competing with hundreds of cafes, catering services, personal chefs, and bakeries on the market. 

But don’t let that stop you! You can carve your own niche in the industry and stand out with your unique products and services, strong marketing campaigns, stellar customer service, and a solid visual identity. 

If you want your brand to create a strong impression, the best way to get started is to craft your brand identity.

In this article, we’re sharing the standout indie food brand logos we’ve seen around. 

1. Fly by Jing

From Fly by Jing

You’ve never seen (or tasted) chili oil quite like Fly By Jing’s. This woman-owned brand, inspired by the flavors of Chengdu, boasts a strong and personal branding that’s unapologetically Asian-American. 

Now, Fly By Jing’s logo is a simple custom wordmark. But don’t let that fool you, because the rest of their visual identity is anything but plain. Besides their strong brand colors, they also have stellar food visuals that are vibrant and bold. 

To drive home their brand story, they even include a short spiel in all their chili oil jars. 

2. Roll’d

From The Thrills

We’re keeping the ball rolling with the next item on the list, Vietnamese food joint Roll’d. This Australia-based brand also uses expressive typography to drive home the message of the brand. 

Apart from that, pay attention to the bright red font color. It immediately catches your attention and whets your appetite. 

3. Plenty

From Behance

This food brand’s look may seem simple at first glance, but this minimalist logo packs a visual punch. Veering away from the usual ‘organic’ and ‘natural aesthetic (aka the farms visual), this brand takes a fast-food approach to its branding work. 

So aside from a bold typeface, it’s bright colors like purple, yellow, and green that reign supreme in this visual identity. 

4. Goshen Coffee

From Toky

If there’s anything you need to know about Goshen Coffee it’s that their branding stays true to their name. Goshen, which is a combination of the words Good Shit Energy, is a master at maximalism. 

With bold typography, bright color palettes, and some funk-inspired elements, it’s the perfect branding design for an exciting brand.

5. Felicidad Bakery

From Behance

It seems only right that a brand called Felicidad has a smiling winky face as a logo. 

While most of the logos we’ve seen so far are wordmarks, Felicidad pushes the envelope by adding a small yet charming detail to their logo.

6. Baogr

From Behance

Expressive typography is still in baby! What better way to introduce a novel food concept than to do it in a vibrant and modern way?

This brand’s glowy color palette is a fusion of Asian and Western creative influences that all meld together in one giant bright brand personality. 

7. Gulp

From Tais Kahatt

Are silly illustrations back? Yes, there are. If you’ve ever had a bowl of food so good you just felt the urge to tip a bowl over your mouth and swallow it in one big gulp…the Gulp logo is right up your alley.

The brand identity is heavily inspired by street food imagery and evokes the raw feeling you get when you’re hungry.

8. Soma Brewing

From Behance

Plenty of beer brands don’t go for the modern look. Soma Brewing goes ahead of the curve with a contrasting color palette, and statement chunky retro font. 

The simplicity in their design choices is as refreshing as their beer flavors, that’s for sure. 

9. Peasy

From Behance

If you love puns and peas, you’ll love Peasy. This vegan food brand is crazily thorough about its creative direction.

With many puns, witty one-liners, and a retro font, you can see how in tune this brand is with their core values and brand personality. 

10. Komero

From Behance

Ready-to-eat meal startup Komero is more than just disrupting the healthy food business. They’re also bringing some much-needed boldness to their food packaging. 

As you can see, their big and bold logotype is written across all their products

DotYeti Branding Services for Food Brands

At DotYeti, we’ve partnered with hundreds of clients to craft the best logos ever for their brand. Collaborate with our global team of designers to fulfill your creative vision. 

We offer comprehensive graphic design services for a flat monthly fee. Book a demo now and discover our unlimited graphic design model.

The post Best Logos Ever for Food Brands appeared first on DotYeti Design.

If you’ve been living far, far away from social media trends, then chances are, you haven’t heard of these terms. But here’s why you need to know these aesthetics today. 

The internet is a place where subcultures can form almost overnight. And one of the most famous design trends on social media this year? The cherry red aesthetic. 

Before we start talking about the timeline, it’s important to note that the cherry color has always been a beloved icon on the internet. You can say it’s an “it girl’s” color even before it took over social media. 

The iconic red lip, red shoes, red nails—in one way or another, they’ve all been part of an iconic getup or an evergreen aesthetic. So it came as no surprise that there’s currency a resurgence of this shade of red this fall. 

So, what is cherry red anyway? 

As the name implies, the aesthetic is achieved when you incorporate cherry red items into your daily life. For most people, this means wearing outfits with red nails, red shoes, red purses, or any other small red detail. 

But to achieve a true blue cherry red aesthetic, you need to first choose the right shade of red.

To make it clear, a cherry red isn’t a true bright red. Instead, it’s more of a burgundy-like shade that’s more berry than crimson. When the aesthetic was taking off, the color was utilized as an accent to make an outfit have that pop of color. 

But as most trends are wont to do, the aesthetic has evolved to embody a sort of elegant, vampy, untouchable vibe. People with the cherry red vibe have a sensual and sophisticated aura about them. 

While it’s now way past fall, the style has evolved and transformed. Today, it’s also mixed and matched with other trending styles like corpcore, coquette, among others. 

What brands can learn from the trend

While most trends come and go fast, it’s no secret that red is a mainstay in the fashion cycles. For lifestyle brands who want to get closer to younger audiences, here are some actionable tips you can do to hop in on the trend. 

• Incorporate cherries or the cherry red color to your feed
• If possible, add cherry red to your product list

Here are some Instagram accounts of brands and creators who are killing the trend right now. 

1. Tom Ford

Red appeared in many fashion collections in the fall/winter 2023 season. Now, it’s even made its way to luxury perfume packaging. We think this burgundy one by Tom Ford is one of the best examples out there. 

2. Elska Atelier

The newest addition to this jewelry brand’s line of products You guessed it, cherry earrings.  While the brand mostly works with pearls and classic gold and silver designs, the addition of their long-stemmed cherry earrings adds a sophisticated yet still on-trend flair to their current product lineup. 

3. ChloDavie

Content creators were the ones who popularized the cherry red trend online. But if you to find an account that consistently makes good and creative content on the aesthetic, we think you should check out ChloDavie. 

But if you’re not operating in the field of fashion and lifestyle, there are still many things you can learn from internet-borne aesthetics like this. 

Want to create viral marketing campaigns? DotYeti offers graphic design, social media, and video editing services to bring your creative ideas to life. 

Access our unlimited design service for just one flat fee every month!

Book a demo here and learn how DotYeti can scale and transform your company’s design identity. 

The post What is Cherry Red? The Color Taking Over Social Media appeared first on DotYeti Design.

We don’t see this trend of nostalgia stopping anytime soon. That’s why we’ve rounded up the best Y2K-inspired branding from different industries. From the music industry to Big Tech, these branding strategies will leave you inspired and ready to vibe with a new generation. 

What does Y2K mean?

Y2K or Year 2000 is a fun, flashy, and eccentric design trend. It’s But most of all, it captures the nostalgia for all the other decades. Spotting what a Y2K trend isn’t always easy.

Here are some elements that can leave clues: 

• Cyber visuals: Think 90s computers, pop-up messages, flip phones, and holographic elements
• Preppy/grunge looks: Think schoolgirl skirts, deconstructed blazers, and neckties
• Unique hair: Think butterfly clips, space buns, furry hats, and many mini accessories
• Kawaii aesthetic: Think pinks, Hello Kitty,  leg warmers with chunky shoes, and fur
• Kitsch elements: Think doodles, balloon fonts, tacky color combos, layered clothing,  and mismatched textures

Music and Entertainment

The world of music and entertainment has always been a solid indicator of pop culture trends. Artists, with their visual and creative direction, can work hand in hand with designers and other creatives to bring their visions to life. 

The result? Amazing aesthetics that bring the worlds of fashion, set production, and video editing together. 

1. NewJeans

NewJeans is a rising K-pop girl group from Ador of HYBE labels (the same company that created BTS). The group has a young and fresh sound not typical of the concept-heavy and visual-focused Korean music scene. 

They have masterfully blended their aesthetics in true Y2K fashion as they easily switch between sporty, kawaii, and preppy looks. Just take a look at these visuals from their singles, “Hype Boy”, where each member sports a unique style. With a deep understanding of youth culture, this girl group is poised to bring back and lead Y2K trends into the new year. 

2. Head in the Clouds

Another shining example of Y2K-inspired branding comes from this music festival’s poster. Head in the Clouds uses classic typography trends to amp up the early aughts funk look. It uses bold color combinations, mixing red, yellow, and blue, and pairs it with a custom balloon type. 

Not to mention it also has a cute retro 3D character that’s an adaptation of the retro brand cartoon character trend. Nonetheless, this music festival aesthetic is that most music posters are currently adapting to their own. 

Beauty

The beauty industry is also not one to miss the nostalgia trend. With their creative packaging designs and cheeky copy, beauty brands have a lot of leeways to connect with their young audience. 

3. Plump

Plump is an online Mexican platform that sells global skincare products. And if there’s anything they want you to know, it’s that they’re a culture-forward brand. With an iridescent blob logotype, the brand offers holographic packaging and pairs it with an array of matte pastel colors. 

Their web design, on the other hand, mixes 90s-style fonts and colorful stickers that call back to Olivia Rodrigo’s Sour album cover. The best part? Plump uses GenZ slang in their copy without sounding corny.

4. RAD Makeup

We mentioned doodles earlier, and who pulls it off better than RAD Makeup? With its scribbled RAD logo, this cosmetics brand brings together Y2K elements we all know and love. They have retro-inspired colorways, wide and bold types, gradient designs, unique slogans, and more.

Their web design also shows mastery in trendy branding. With micro animations, a customized mouse cursor, and moving banners, other brands have a lot to learn from this RAD’s visual identity.

Read more: Top Web Design Trends To Watch Out For in 2023

Apparel

Fashion and apparel are probably one of the leaders in the Y2K-inspired branding revival. Starting with their nostalgic campaigns, they’ve inspired a whole new generation to embrace the comeback of 90s fashion trends. 

5. Baboon to the Moon

Baboon to the Moon is a bag brand with a mission–to create colorful bags. The brand literally has a colorful and bold visual identity, which you can see from the range of expressive types they use. Not only that, they employ overlapping layouts in their product campaigns and website. 

Not only that, but they also have moving banners on their site for reminders, as well as for emphasis. Meanwhile, in terms of product images, their bags are modeled in a utilitarian, grunge, and street-forward fashion. It’s not hard to miss the kitsch elements here. 

6. Heaven by Marc Jacobs X Online Ceramics

Heaven by Marc Jacobs was first released in 2020, at the height of Tiktok during the Y2K Renaissance. Since then, it has cemented itself as a leader in the aughts-style subculture. This brand collaborates with Online Ceramics. 

The collection itself is pretty standard, with vests, crewneck sweaters, and t-shirts taking center stage. However, each piece of clothing has unique funky characters like bears, snails, mushrooms, and frogs. It’s the best blend of psychedelic, cottagecore, and kawaii that’s perfect for people looking to mix aesthetics. 

7. Blumarine

The 90s babies are probably going to love this. While other brands are making their campaigns more Y2K oriented, this OG Italian powerhouse has come to blow everyone away with its Autumn/Winter 2022 campaign. 

Oversized and colorful fur coats, a collection of pastel pink pieces, and patent leather bottoms are the heroes of this collection. Feminine energy is further emphasized with playful accessories such as a large flower tulle neckpiece and mini fur baguette bags.

Tech

The tech industry is also one to dabble in nostalgic marketing. With Samsung releasing the Galaxy Z Flip phone line, tech companies are slowly getting the hint that nostalgia marketing works. 

In this space, gadgets in vibrant colors, brand collaborations, and consumer-centered marketing campaigns are key ingredients to connect with a new generation of consumers. 

8. Samsung X Maison Margiela

The collab screams minimalist grunge in the best way possible. The all-white colorway is an ode to the fashion house, and so is the calendar that emphasizes the number 11. The back of the phone also resembles the internal circuit of a Samsung phone. 

This limited edition collection has only 100 available units. Brand collaborations are great ways for companies to widen each other’s consumer base. That means a tasteful coming together of products that can enchant a gray area of possible users. 

Beverage

Meanwhile, an unlikely industry that’s hopping in on Y2K-inspired branding is the beverage industry. Their take on the aesthetic blends expressive typography and visual storytelling. The result is excellent visual packaging that will leave you wanting more. 

9. Arlo Kombucha

Arlo Kombucha uses tried and true marketing strategies to stand out from the crowd. Let’s count the ways they’ve impressed us. First, the custom typography that runs the length of their canned drinks. It’s even more impressive when you see subtle details like the eyes and the wavy element. 

Next, the bright and retro-inspired product campaigns use bold colors and simple light manipulation. Little sticker elements complete the retro and Y2K-inspired campaign.  

10. Loki Seltzers

Loki Seltzers offers an alternative to alcohol and inspiration to use foil-inspired packaging. The brand puts a twist on minimalist packaging designs with its holographic branding. Unlike other brands in this list, Loki Seltzers offers a more subdued and subtle elegance. 

It’s a reminder that for all of Y2K’s tacky design choices and eclecticism, it’s also an aesthetic that can stand on its own. 

Read more: 10 Most Famous Graphic Design Trends in 2023

Think you understand the aesthetic a little bit better now? It’s certainly a difficult concept to grasp, especially when you only have a surface-level understanding of what’s hot in social media. 

If you want a solid Y2K-inspired branding style, DotYeti offers unlimited graphic design services to scratch your graphic design checklist. From packaging to print materials to video animations, we’ve got artists ready for your every request. 

Sign up today and get started for as low as $449!

The post Our Favorite GenZ-Inspired Branding in 2024 appeared first on DotYeti Design.

A high-quality graphic design portfolio helps businesses achieve key marketing targets. For instance, it adds a contemporary flair to advertisements, surpasses language barriers, and highlights the company’s creative minds. It is essentially creativity driven by purpose. But as creative trends come and go, it’s important for marketing teams to stay ahead of the curve.

Impact of Graphic Design in 2024

Think of the most iconic brands we know today.

Perhaps what springs to mind are their massive marketing campaigns that struck a chord with audiences worldwide. Graphic design is an essential part of marketing campaigns—it catapults products into the spotlight and into the center of conversations.

It can immediately put a relatively unknown brand on the radar and accelerate global sales. Not only that, it can ensure a company stays relevant. This is because engaging graphics make a company feel refreshingly modern and trendy. 

The Importance of Brand Strategy

First of all, its importance in branding strategy cannot be overstated. Graphic designers carefully think through every line, color, and logo variation. Afterward, they go through testing to make sure that they evoke the right emotions and spark the right ideas.

A product’s unique selling points can be concisely communicated in a logo alone. Think about the simplicity of Facebook, the softness of Airbnb, and the statement of the Rolling Stones logos.

Captivating graphic design can also level up omnichannel marketing campaigns. For example, a billboard that makes you look up from your work commute. Maybe a flyer that you want to read a second time. Or a social media graphic that makes you stop scrolling. Needless to say, all of them require a thoughtful creative eye. 

Above all, graphic design comes in many shapes and forms, each with its own optimized anatomy. For example, videos and animations likely need a different set of skills to master than banner ads. This is, in turn, different from a business card that needs to quickly highlight key contact information.

With all this variety, it’s clear that graphic design enriches the marketing industry. An unlimited graphic design service can be the key to unlocking all the benefits for any forward-thinking marketing, sales, or product team. 

Graphic Design for Digital Marketing

As the online world grows, the importance of graphic design in digital marketing has never been greater. 

As with everything, there are good and bad graphic designs. Bad graphic designs get lost in the sea of online content and can have negative audience responses. On the other hand, good graphic designs hit your KPI targets and exponentially grow your online presence. 

It’s critical to note that the same methods cannot be applied across all online platforms. For example, graphic designs that drive results on social media will likely not get the same response for email marketing campaigns. This is why it makes sense to dive into the details for each channel. 

1. Facebook

Facebook’s massive online reach undeniably makes it one of the most powerful tools ever created for digital marketing. There are over 4.4 billion registered users and social ad impressions are increasing 20% year on year. Therefore, the most effective marketing strategies correctly leverage the Facebook algorithm. 

Here are a few of our battle-tested tips: 

• It’s important to not overwhelm the ad with text if you want to boost engagement. Stick to the 80-20 rule: 80% graphics and 20% text. Make the text powerful and concise to spark interest.
• Make sure the caption complements the image. You can even use emojis to add character and directly evoke certain emotions. 
• Try out some motion graphics, such as videos and animations. These formats add an element of surprise and help with engagement.
• Know Facebook’s standard dimensions. This ensures that your ad is optimized across all layouts.

2. Instagram

Instagram’s user interface purposefully puts the spotlight on visual content. Above all, it’s critical that your Instagram content stands out. 

Here’s what makes a design Insta-worthy:

• Unlike Facebook, Instagram is completely dominated by visual designs over text. Eye-catching colors, high-quality resolutions, and bold creativity are your most powerful tools here.
• Ensure that any text you wish to include is not covered by the CTA button on Instagram stories.
• Curate a feed that aligns with your brand colors, aesthetic and messaging. When users first visit your profile, it’s the entire feed that takes up the visual field, not individual posts. 
• Don’t forget to include powerful hashtags to help increase brand exposure and discovery.

3. Email

It’s no longer enough to send out mass emails that feel soulless and advertising-heavy. 

Customer relationships are activated and nurtured through meaningful email content. Similarly, emails that are tailored to different target audiences produce the best results because they feel personalized. Following on from this, automated email funnels that incorporate the right content can guide a lot of high-value leads down the purchasing funnel.

But text alone can’t accomplish this. 

Graphic designs add character and energy to email marketing strategies. They can include on-brand banners, illustrations, and animated GIFs. Consequently, these all serve to better engage and connect with the reader.

Here are some strategies that we take into account when creating email marketing graphics: 

• Attention-grabbing graphic designs at the top of an email can help turn a simple click into a read.
• Illustrations and infographics help summarize key information and drive a point home.
• Banners are useful for highlighting CTA messages.

Graphic Design for Print Materials

Print design covers a huge variety. This includes T-shirts, business cards, labels, bags, posters, and menus. Forward-thinking marketers who want to expand their brand reach must eventually consider the print design. It adds a layer of personal touch to customer relationships and extends it beyond the original purchased product. 

We remember 20% of what we read and 80% of what we see. The most effective print designs can effortlessly capture attention. They do this through stunning visual appeal and communicating critical information. In conclusion, they drive results because of a perfectly balanced blend of function and creativity. 

1. Merchandise Design

Merchandise design is an excellent marketing tool. Customers can support your brand awareness strategy even when they are not using your product. When you’re carrying branded shopping bags, wearing branded clothing, or using branded gifts, you are indirectly marketing to others. 

A potential customer can be converted into a paying customer by consistently encountering your brand on a variety of different merchandise. Therefore, having thoughtfully designed merchandise can also show people that you are investing in marketing. Above all, this helps build a positive image of your brand. 

2. Packaging Design

It’s important to strike a balance between functionality and advertising with packaging design. Ultimately, it could be the final push that encourages potential customers to pick your product off the shelf.

Firstly, it must reliably hold and protect what it carries inside. Following on from this, there are a number of different materials you can choose from. Each material has varying strength, durability, texture, and cost. 

Secondly, it should communicate information that you want your customers to know before they use your product. Here you’ll have to decide how to highlight certain product information. The most important ones may include ingredients, contact information, and usage instructions. 

And lastly, it should also shine a spotlight on some of your brand’s core values. Doing so will help your customers feel connected to your story. This in turn builds loyalty. Do you have a commitment to sustainability? Are you using proprietary technology? Do you want your packaging to reflect your minimalist aesthetic? Or are you after a more vibrant look? You can show these things in your packaging design.

3. Branding and Print Design

Brochures, flyers, and posters are important ways to raise awareness about promotions or upcoming events. Furthermore, they can also be a customer’s first encounter with your brand. What key information do you want to convey? Do you want to spread awareness of limited-time discounts? Where should you place your logo? 

The most popular print designs are probably business cards. Above all, these must effectively highlight your contact information and be on-brand. You should always be proud when handing out your business card! 

Types of Graphic Design

There are many different types of graphic designs. Each of them accomplishes unique targets. Together, they form a comprehensive and cohesive creative strategy. We’ll explore the forms you may have encountered, and when you may choose to use them. 

1. Static Images

Static images are perhaps the most deceptively simple. They are often associated with traditional marketing. You’ll see static images everywhere, from billboards to flyers. Digital marketers have also cleverly leveraged static images. This is usually in the form of social media graphics and Google display banners. 

However, none of these forms are actually simple. 

It’s important to be aware of all the various factors at play. These include the target audience, standard dimensions of each design, and delivery model. Also whether you are optimizing for awareness or conversion, and the quality of the designs themselves. 

A shopping discount brochure meant for a general audience may likely be seen once. It needs to quickly communicate key information to keep the event top of mind. On the other hand, graphics for online ad campaigns can be retargeted to customers who are further down the purchasing funnel. It should still be visually stunning to stand out from all the other online content. 

In general, an effective ad should be 80% visual and 20% text. This anatomy has been proven to drive information retention. In addition, it is also a great way for designers to showcase their talent. It’s the ideal balance between communicating key information through text and using creativity to make the information stick.

2. Animated GIFs

Animated GIFs are almost always found in modern digital marketing strategies. Motion adds variety and character to the endless amount of online content we encounter every day. That may just be enough to encourage someone to stop scrolling! Therefore, it’s really no surprise that tech-savvy digital marketers increasingly tap into animated GIFs. 

Additionally, most GIFs are 5-15 seconds long and this extra time can help you convey more information compared to a static image. Nevertheless, it’s still important to choose what information you’d like to showcase. Not to mention, the most appropriate way to incorporate it. For example, an animated GIF that’s too information-heavy or one that moves too fast, will not be memorable.

3. Animations and Videos

The next level up in complexity is animations and videos. But these aren’t the boring lecture videos you may remember from school! Rather, they’re an incredibly engaging tool for digital marketers to leverage. 

The most effective videos have a catchy hook to encourage the viewer to continue watching the video and as well as a memorable outro. Moreover, summary slides with bullet points help add structure to the video and highlight key takeaways. 

Explainer videos are an important part of any marketing campaign that wants to deep dive into a particular topic. As a result, they are often found in the later stages of a campaign when the potential customer is actively researching your product before making the purchase.

Marketers can add specific information in a video and establish a personal connection with the viewer. This is also why they can also be used to build customer loyalty. For example, you can use them to communicate product updates or big company developments to customers. 

Color Psychology of Graphic Design

What is the best color for marketing? Hint: check out our infographic for the answer.

Just to be clear, the right color significantly levels up the impact of a design. On the other hand, the wrong color can have an undesirable effect. It may also result in missed marketing opportunities.

By striking the right balance, the best graphic designers expertly leverage colors to influence consumer psychology and increase conversion. 

List of Colors and Their Associated Emotions

• Red: stimulates heightened emotions such as excitement and hunger. Can also signify urgency or danger. 
• Yellow: often associated with happiness and creativity
• Orange: an invigorating color used to show affordability
• Green: the color of environmentalism, nature, and wellness
• Blue: this reliable color is used by companies who want to convey trust, security, and tech-savviness
• Purple: this rare color symbolizes royalty and luxury
• White: professionalism, science, and simplicity

Real-Life Examples of Color Psychology in Logos and Branding

Red is often used by fast food companies to encourage hunger and consumption. Think McDonald’s and Burger King. 

Orange is a solid color choice for CTA buttons. This is because of its double appeal to the happiness of yellow and the energetic punch of red. Customers know that they are clicking on a good deal! Furthermore, it subtly stands out from the crowd with its invigorating shade. This is why companies like MasterCard, Nickelodeon, and Fanta gravitate towards orange. 

Yellow logos such as Shell, Ikea, and Nikon reflect positivity and youthful energy. These companies want you to know that using their product brings happiness. 

Green is the primary color found in the logos of Spotify, Starbucks, and Whole Foods. Its association with health and wellness makes consumers feel balanced. 

Blue has proven time and time again to be a powerhouse in marketing and branding because of its association with trust. Facebook, Visa, and Intel use blue to remind customers that they are benefiting from world-class security and innovation when using their products. 

Conversion-rate Optimization

Conversion rate optimization is the process of increasing the percentage of website visitors that take a certain action. This can be buying a product, leaving contact information, or subscribing to social media channels. 

It was naturally born as tech-savvy companies became aware of the need for insights into website visitor behavior. Website analytics reveals all the touchpoints that consumers encountered. Now marketing teams knew precisely what works and what doesn’t. This was massively beneficial to teams looking to improve the conversion funnel through incredible user experience. 

How Graphic Design Optimizes the Conversion Funnel

High-quality graphic design meaningfully optimizes the conversion funnel in a variety of ways. You can also check out our infographic for a summary. 

1. First Impressions

Graphic design creates a resounding first impression on potential high-value leads or customers.

Think about the most memorable brands you’ve encountered or the most effective marketing campaigns—chances are the visuals come to mind first, before the text.

As visual creatures, we are naturally drawn towards stunning visuals. The best graphic designs resonate with us immediately when we see them. This is why they stay top of mind. 

2. Uniqueness

Graphic design helps set you apart from the competition.

The right choice of bold, invigorating colors can engage with the target audience. It encourages them to take a second look. In a content-heavy world, that second look can make a huge difference in conversion rates.

3. Credibility

It’s not by random chance that the most successful global brands have invested serious time and money into pixel-perfect graphic designs.

Potential customers take note when you’ve invested in high-quality graphic designs. This is to say, they’re more likely to feel positively towards a brand that cares about every aspect of their experience.

Sloppiness with marketing could imply sloppiness on the product side. Adding a level of professionalism to the graphic designs that carry your logo and name, encourages customers to place trust in your brand.

Conversion-driven landing pages

Graphic design has pushed the needle forward in web design. This is most evident in conversion-driven landing pages. 

Spam-like websites full of overwhelming content confuses the visitor. Furthermore, key information gets missed and the call to action gets lost. On the other hand, sleek web designs are incredibly user-friendly. Furthermore, it seamlessly presents key benefits of the product and walks them through interesting information. This can include the brand’s history, vision, and community outreach efforts. Apart from this, it can also highlight a specific call to action that is swiftly engaged. 

Web design should be regarded as a branding tool. For best practices, web design should align with the company’s brand style guide. This entails using the correct color palette and showcasing branded custom illustrations to add character. 

The best websites also have multiple communication touch points. This enables the visitor to talk with a team member through email and chat. It can encourage them to subscribe to social media channels to stay in the loop. 

Social media

Graphic design reigns king in the visual world of social media. 

Its high impact on the performance of online marketing & branding campaigns is undeniable. Better yet, their effectiveness can be quantified using data that tracks conversion rate. It’s been shown that the best graphic designs grab attention and increase click-through rates on social media ads. 

In addition, scroll-stopping creativity gets the main stage on social media platforms. However, they’re only half of the story. Additionally, it’s important to have precise targeting so that your ads are being seen by the right people. Marketers looking to capture more qualified leads should evaluate the quality of their graphic designs alongside the effectiveness of their audience targeting. 

Design Production

1. Graphic Design Freelancers

Frustrated with the exhausting search for world-class graphic designs for a reasonable price?  

You’re not alone. For decades the graphic design industry was vastly limited. 

You might have looked through some freelancer sites. It may initially appear to be the cheapest solution. However, poor quality control, pricing inconsistency, and communication issues can crop up. Freelancers can charge anywhere from $30 up to a whopping $250 per hour. Furthermore, if a design is unsatisfactory, any revisions will almost certainly warrant extra costs. Finally, trying to coordinate multiple freelancers to work on larger projects together adds unnecessary stress to your busy work schedule. 

2. Creative Agencies

And then there’s the other end of the spectrum: graphic design agencies that charge an eye-watering fee. Pricing alone puts them out of reach of many smaller businesses trying to get creative content within a reasonable budget.

They’re usually managing a high volume of design requests. You’ll be part of the queue of people waiting to get their designs or waiting to talk to an account manager. Speak to anyone working in an agency, and they’ll likely try to lower your expectations regarding deadlines. That’s because timelines are always changing as they juggle multiple marketing campaigns.

Finally, they charge high prices simply because they can. Most of their clients are legacy companies that are used to getting their designs the traditional way. By working with clients who may not be aware of more modern graphic design solutions, they’re able to keep prices up. You not likely to get your money’s worth when working with a graphic design agency. 

3. Internal Designers

Internal designers fall somewhere in between. While it may seem appealing to have an on-demand creative team that is familiar with the brand style, it’s actually much less cost-effective. First of all, salaries and computer hardware and software costs must be factored in. These are unavoidable overheads that come with maintaining an in-house team of designers.

Second, this option is much less scalable. When the creative workload decreases, you cannot quickly adjust headcount to compensate. On the other hand, when the demand for creative content increases, such as before a major marketing campaign, you’ll have to waste time recruiting and training designers.

Finally, there’s the issue of creative expression. Their work may eventually feel uninspiring after spending years working at the same company. Moreover, customers are always on the lookout for refreshing, original designs. For that you may benefit from a fresh pair of creative eyes. 

4. Unlimited Design Subscription

For many years, there was no middle ground for businesses that wanted high quality designs, seamlessly delivered on time, but could not (and should not) justify forking over huge amounts of cash. 

Unlimited graphic design services were created to fill in this gap. It is now possible to have an on-demand, affordable and efficient graphic design team that scales with your business growth. 

This type of creative partner delivers highly engaging and converting designs without any hidden fees. Their deep familiarity with creative trends supports even the most demanding of campaigns. It also drives results across multiple channels.

Their flexible model puts the power back into your hands. You can conveniently choose the most cost-effective plan that best matches your needs. And, what if those change? No worries- you’ll always be able to upgrade or cancel your plan whenever required. 

Online design work is built into their DNA. They work with clients from a variety of countries and time zones. This tech-savvy team is continually optimizing the creative process. They are making it more efficient and user-friendly. 

It’s easy to see why more and more companies around the world are turning to unlimited graphic design services to offload their creative workload. 

Here are 15 reasons why unlimited graphic design services make the most sense for entrepreneurs and teams looking to truly get the most value out of their money. 

15 Reasons Why On-Demand Unlimited Graphic Design Subscriptions Rule

1. Pricing Transparency

It’s time to say “goodbye” to hidden fees. 

With DotYeti’s monthly plans, you benefit from unlimited graphic designs and unlimited revisions for a flat rate starting from $449 per month (more discounts for longer subscriptions). We dislike unexpected charges ourselves. That’s why we’ve made it one of our core values to be upfront about pricing and what each plan covers. You’ll certainly know exactly what you’re getting and how much each month will cost. 

We’re not here to surprise you with fees. We’re here to get your creative work done in the most efficient way possible! 

2. Reliable High Quality

Our designers are professionals who go above and beyond to help bring your idea to life. We consistently outperform our competitors in terms of quality and our clients regularly compliment our creativity.

In line with that, we believe that our design skills speak volumes by action, more than words. Therefore, DotYeti’s services come with a 14-day money-back guarantee.

3. Fast Turnaround Time

We are familiar with the need for lightning fast turnaround arounds. DotYeti commits to a turnaround time of 48 hours depending on the complexity of the design brief. Therefore, no more stressing over missing a deadline. We have a clear and transparent workflow. You’ll always be kept in the loop on project status and expected delivery dates. You can depend on us to stick to agreed-upon dates so that you’ll never have to delay your important dates ever again. 

4. Unlimited Revisions

Revisions are a normal part of the design process. And we never cap your imagination by fixing a number of revision requests.

Who knows when a creative spark will hit? It’s best to work together to make sure a design hits all your marketing goals, instead of leaving a project half-finished.

As part of your unlimited graphic design plan, you’ll get unlimited revisions without any extra charges. On the contrary, when working with freelancers or agencies, you can only go so far with revisions before communication conflicts and output quality concerns arise. Such obstacles are avoided with DotYeti. 

5. Long term Growth

DotYeti strongly believes in sustainable, long-term partnerships. To us, you’re never just a number. We’re never racing to be done with your project and on to the next client. We want to learn more about your brand as you grow. We’ll know we’ve succeeded when you trust us to grow with your business, no matter where that goes. 

We don’t like to bind our clients to long-term contracts. This is because we, as graphic designers, know that creative workloads naturally change. You have the ability to pause, resume, upgrade or cancel your plan to get the perfect match for your needs. We’re ready to be your creative partner at all times and support all levels of graphic design needs. 

6. World-class Clients 

We’ve collaborated with over 100 well-known, multinational brands who rely on DotYeti to deliver on-brand, powerful, and converting designs. Furthermore, we are deeply committed to maintaining rigorous quality standards so that our designs, shown to millions of people worldwide, continue to supercharge marketing efforts. 

Aside from working with larger clients, we are truly proud of our work with smaller businesses. DotYeti offers high quality creative output for an entry level price as part of our mission to make graphic design accessible. We believe that everyone, no matter their budget and experience, should have the best creative support to bring their ideas to life.

7. Incomparable Originality & Creativity 

Your unique visual identity is what sets you apart from the competition. Therefore, they shouldn’t be passed over when a potential customer encounters them for the first time. To us, designs are more than just designs. They’re an extension of your business, and they should look for the job! 

Other alternative graphic design services work with templates. Therefore, you’ll notice this in designs that feel unimaginative. Instead of treating your request with utmost importance, you’ll get a slightly modified version of a pre-existing design that they feel is sufficient for your needs. 

Most of the time, that’s not what you’re looking for. 

DotYeti takes a more personalized approach. We specialize in original, customized designs that are specially made to power up your campaigns. Moreover, we assign a personal graphic designer for your entire project to make sure all designs are on-brand. 

Your brand story and vision are unique. Your graphic designs should be too. 

8. Versatile Graphic Design Team 

We know that marketing campaigns these days need more than one type of design. Our team of multi-talented graphic designers offers one of the most extensive portfolios in the industry.

DotYeti creates logos, graphics, web designs, videos, GIFs, banners, merchandise designs, illustrations, and much more. Furthermore, all designs are purposefully made to amplify your messaging and convert leads into customers. 

As a result, this versatility makes DotYeti a one-stop-shop for all your graphic design needs. 

• The Basic plan ($449 per month) covers simple requests such as banners, social media graphics and posters
• The Premium plan ($1,145 per month) expands to cover custom illustration, GIFs, logo & branding, merchandise design and animations 
• The Royal plan ($2,395 per month) is best suited for clients looking for a full scale on-demand creative team and includes video editing and web page design

To summarize, there is something for everyone. Here, you get to choose exactly what you need without any extra hassle. 

Instead of having to juggle multiple freelancers for each project, simply offload your entire creative production, so you can focus on what matters most.

9. Brilliant Design Pioneers

Our creative team is helmed by Art Directors and staffed by graphic designers who are most sought after for their talent and experience. 

We are proud of the high quality of our design work and the trust that our clients place in us every day. We maintain this trust by selecting only top talent graphic designers who are able to creatively interpret your ideas and put pen to paper in the most visually stunning way. 

Furthermore, DotYeti was one of the first graphic design platforms with a true online operation. All of our designers are pioneers in their own right as the new wave of digital creatives. 

Productivity and creativity are limitless and we’re building at the frontier. 

10. Built for the Future 

Investing in graphic design services has proven to be an excellent investment for startups to multinationals to e-commerce shops. That is to say, as more consumers gain Internet access, your website or social networking page is usually their first port of call when researching a product. In this highly competitive surge of businesses pushing out content, we want to help you outshine your competition through attention-grabbing designs. 

Curious to know the most effective ad anatomy for your images to always be at the top of the news feed? Wondering if GIFs will boost your engagement rates? Thinking about extending your brand exposure by creating merchandise designs? 

We love helping businesses reach greater heights as we help unleash their full creative potential. We will make sure that you’re never a step behind in the digital world.

11. Sleek Design Platform

We created our feature-rich and user-friendly design platform to deliver a streamlined creative experience. We’re very proud of our tech team. They addressed each client’s pain point and developing a proprietary platform that solves all of them. Here are a few features we’d like to highlight:

• Submit your request, receive status updates, chat with your design team and get files all in one place
• On image feedback tool that lets you show your designer exactly where you’d like revisions to be made
• Ability to add unlimited brand profiles

12. Always-On Customer Support 

We’re all about communication at DotYeti!

Whether that’s ensuring smooth communication with you, among team members dialing in from different countries, or in the designs that communicate with your target audience. 

There are always multiple ways to get in touch with our team. You can launch a chat on the platform or reach out via the chat icon on the website. Additionally, feel free to shoot us an email, talk to your Personal Yeti, or schedule meetings at the most convenient time for you. 

You’re always guaranteed to be speaking to a human—not a robot—whenever you need our support.

13. Free illustration library

Our free illustration library lets you pick and choose from over 150 world-class illustrations in 4 different styles. They’re ready to add a pop of color, character, and energy to your marketing materials!

The library has been curated by our crew of professional graphic designers. It covers the widest variety of topics, interests and categories. Thinking about a colorful illustration to promote your yoga course? Looking to spruce up your furniture sale campaign? Need an illustration to drive home a key message? Look no further. You’ll find all these designs and more in our library. We’re delighted to offer this resource for free to everyone looking for creative support.

14. Design Credits

We meant it when we said we were committed to maximum creative freedom! 

It may not make much sense for clients with smaller creative workloads to subscribe to an unlimited graphic design plan. In other words, why commit to paying for illustrations, logos, and banners when you’re unsure about when you might need them? Our design credits take care of this stress. 

Other graphic design services are rigid in their monthly subscriptions. However, we’re happy to go the extra mile by offering design credits that can be purchased now and redeemed later. Furthermore, our design credits have lifetime validity. This means you can quickly fire up creative horsepower whenever the need arises without having to worry about monthly subscriptions. Purchase discounted credit bundles and redeem them whenever you want to.

15. Perks Program

Last but not least, we’re proud to offer exclusive discounts for our favorite productivity apps. Our clients sometimes confide to their Personal Yetis about the roadblocks that they were experiencing in other areas of their business.

In response, we set out to brainstorm a list of apps that we believed would effectively help tackle these roadblocks. Afterwards, we tested out the products ourselves. Finally, the shortlisted few were chosen to feature in our perks program. We’ve even integrated them into our own workflow to help us work better together as a team. 

Conclusion

In conclusion, the possibilities for graphic design are limitless and there are many services to choose from. Most importantly, it is advisable that you invest in a high-quality graphic design service that is affordable and scales with your business growth.

Firstly, in-house teams are expensive to maintain and not scalable. Secondly, an agency doesn’t prioritize communication and they charge high fees. Finally, freelancers are certainly challenging to find and coordinate. However, collaborating with the right graphic designer frees up more time and resources so you can do what matters most. 

DotYeti is an unlimited graphic design subscription service. We’ve worked with hundreds of clients, from multinationals to startups, to level up their marketing campaigns. Needless to say, our designs are seen by millions of audiences worldwide and trusted to effectively communicate key messages. We’ve created logos, banners, videos, animations, website designs, illustrations, and much more.

Our designs are visually appealing, on-brand, and remarkably creative. Furthermore, they drive marketing results and sales. Our team works with you to ensure that every creation is aligned with your goals. 

Equally as important, clients appreciate our dedication to excellent customer service. We want to personally show you how incredibly seamless the creative journey can be. We accomplish this through productive communication and meeting all our deadlines so that you never have to worry about meeting yours. 

Exclusive Perks

Our design platform makes getting your designs a streamlined and hassle-free experience. Additionally, we’re proud to offer a Create & Accelerate program for early-stage startups, design credits, and a free illustration library.

Graphic design for marketing in 2022 is incredibly important. Investing in a graphic design team that understands all the ins and outs will meaningfully improve your marketing goals.

The post [UPDATED] The 2024 Complete Graphic Design for Marketing Guide appeared first on DotYeti Design.

What happened

Reddit, a prominent online community platform established in 2005, is known for its ‘subreddits’ which are popular for product reviews and cultural discussions. Recently, Reddit faced community backlash due to changes in its API policy affecting third-party apps, leading to some subreddits temporarily shutting down.

To revamp its image, Reddit collaborated with Pentagram, a renowned branding studio. Pentagram’s partner, Natasha Jen, mentioned in a Fast Company interview that the rebrand aimed to streamline Reddit’s brand identity, catering to its expanding user base and feature set.

The strategy behind the Reddit rebrand

Image from Reddit

The Reddit rebrand isn’t just about slapping on a fresh coat of paint. It’s a strategic move, born out of necessity and foresight. Reddit, our beloved digital agora, has grown exponentially since its inception in 2005. With millions flocking to its plethora of subreddits, it was time for Reddit to evolve, to resonate with its burgeoning, diverse audience while stepping boldly into new markets.

The Reddit logo: More than just a makeover

Image from Reddit

When we say ‘Reddit logo,’ what pops in your mind? That adorable little alien, right? Meet Snoo, the heart of the Reddit logo design, who’s undergone a cosmic transformation. Now in 3D, with a body and opposable thumbs (yes, thumbs!), Snoo is all set to interact in a more human-like way. This shift reflects Reddit’s commitment to fostering a more engaging, inclusive community.

Font design: Reading between the letters

Image from Reddit

Logo design is not just art; it’s communication. The new Reddit font, dubbed ‘Reddit Display,’ is a testament to this. It’s sleek, modern, and carries a hidden gem – a speech bubble in the lowercase ‘d.’ This subtle nod to communication and dialogue underscores what Reddit stands for: a place for conversation, for voices to be heard.

The rebrand: A kaleidoscope of colors

Image from Reddit

Move over, traditional red, white, and black. The Reddit rebrand introduces a playful palette with GuavaPink, LimeGreen, BananaYellow, and JuniperBlue. This color expansion is more than aesthetic; it symbolizes Reddit’s dynamic, vibrant community – a tapestry of thoughts, stories, and perspectives.

Actionable takeaways for SMBs and startups

1. Embrace Evolution: Just like Reddit, don’t be afraid to evolve. Your brand isn’t static; it’s a living entity that should grow with your audience.
2. Subtle Yet Significant: In logo design, sometimes the smallest change makes the biggest impact. The Reddit logo teaches us the power of subtlety and symbolism.
3. Color Your World: Colors evoke emotions. Choose a palette that reflects your brand’s spirit and resonates with your audience.
4. Community is Key: Remember, at the heart of every brand is its community. Engage, listen, and evolve with them.

DotYeti: Your branding partner

Now, let’s talk about bringing these insights into your world. DotYeti, a leader in graphic design, breathes life into brands. Whether it’s a rebrand, a new logo, or a complete visual overhaul, their team of creative wizards works magic. With quick turnarounds, unlimited revisions, and a buffet of design services, they’re the go-to for small businesses and startups looking to make a splash in their industry.

So, there you have it – a peek into the Reddit rebrand and some golden nuggets for your entrepreneurial journey. Remember, your brand is a story unfolding. Keep it fun, keep it real, and when in doubt, give it a little Yeti touch!

The post Exploring the Reddit Rebrand: A Playbook for SMBs and Startups appeared first on DotYeti Design.

Ah, free fonts. Nothing beats the satisfaction of finding the perfect font for your graphic design project. A good font can elevate your design and give it an extra layer of dimension. It can convey a new meaning or double down on a brand’s identity. 

Either way, we love all kinds of fonts! Funky, groovy, elegant, bold—each one brings its own special character to a design. 

That being said, here are the top six websites where you can download free fonts online! 

1. DaFont

This classic website is every design beginner’s dream font library. Think of it as a font archive where you can easily look up styles that would fit your project. It’s not as clean or aesthetic-looking as the other sites on the list…but it makes up for it with variety. 

They’ve got it whether it’s calligraphy, dingbats, fancy, basic script. 

We like DaFont because you’ve got over 80K fonts to choose from. Plus, with their font sections, it’s incredibly easy to index and search for fonts in the style you want. 

2. Open Foundry

If you want something more refined and modern, we recommend checking out Open Foundry. Unlike DaFont which has a wide, more general selection, you’ll find mostly basic serif and sans serif options here. 

This site is a great font discovery tool for visual designers, who want to see what the font looks like. 

The best part? The Open Foundry website is interactive, so you can actually tweak the text’s font size, kerning, and tracking!

3. Google Fonts

Speaking of interactive and user-friendly sites, here’s Google Fonts. Because of its foreign language font options and its icons and symbols file, this site is probably the most comprehensive of the list.  

This is a great resource for UX designers who can easily plugin the Material Symbols feature on Figma. 

And designers, if you ever need a refresher on your typography skills, Google works with typography experts around the world to teach you how to integrate expressive type and icons into your work.  

4. Tropical Type

Looking for display fonts free? Then Tropical Type is the place to be. It’s a must-visit site for solopreneur designers who don’t want to spend hours scrolling to find the most unique and trendy fonts around. 

Now, don’t be surprised if you see type typefaces for sale. For most fonts on the website, you do have to pay them to get access. But we did promise that this list was all about free design goods. 

If you sign up for their newsletter, they’ll send over their latest font releases and a suite of free design elements.

5. Freefaces.gallery

Simon Foster’s freefaces.gallery is a carefully curated collection of modern typefaces around the Internet. 

It doesn’t have nearly as many options as DaFont, but we’re giving it a day in the sun for just how excellent and well-crafted the whole project is. It’s a great place to look if you want a modern utilitarian type. 

6. The League of Movable Type

Want to use the same fonts as brands like Subway, 7-Eleven, Barbie, and more? There’s The League of Movable Type, an open-source font library that’s been in the business since 2009. 

The best way to describe their collection of fonts is classic, refined typefaces that would pair best with  And if you’re a true-blue typography nerd, you’ll love their newsletter. 

Finding your ideal typeface shouldn’t be a tough exercise of your surfing skills. Just check out the items from this list. You’ll be able to find and download free fonts and use them in your projects in no time.

Discover the hottest typography trends, typography do’s and don’ts, and more in our creative blog. 

DotYeti provides the fastest and most cost-effective alternative to agencies and freelancers. And they do so by providing quick turnaround times, unlimited revisions, and comprehensive services. 

If you want high-quality designs your customers will love, check out our scalable unlimited graphic design model today!

Share your story with us so we can create a customized plan for you.

The post 6 Places Where You Can Download Free Fonts appeared first on DotYeti Design.

For most entrepreneurs, the creative vision for their brand is encapsulated within a logo design. It’s an integral piece of your brand identity that must speak to your customers instantly. 

That’s why we know just how much small businesses need the expertise of graphic designers out there. But what happens when you just want to whip up a few samples and play around with logo ideas first? 

Well, we’ve got some fantastic Canva logo maker alternatives for you. 

Can you make logos in Canva? 

But first, what can you do on the platform? Canva has a library of logo templates for different styles and niches. You can further customize your color palette and typography for a more unique look. 

Plus, they also have a handy stock of free icons and illustrations with pre-determined combinations that you can put to good use. Finally, they also offer product mockups for your new logo.

1. DesignMatic

Want to try using AI tools in your logo creation project? DesignMatic has an easy and free logo maker that can solve that problem. Simply enter your company name, select your industry, and select from their pre-made logo templates. 

DesignMatic’s logos are customizable, but you would have to pay a nominal fee to download them in high resolution. 

2. VistaCreate

VistaCreate is another strong Canva logo maker alternative. They’re also a design platform that has a media library with over a million royalty-free images and elements you can use. Like Canva, you can choose from pre-made templates and make minor tweaks. 

They will even let you add music for the extra personal touch. You have to sign up and create an account to download your logo with VistaCreate. 

3. Snappa

When looking for a quick logo design tool, you ou also can’t go wrong with Snappa. This graphic design software helps small businesses create high-quality design projects quickly. They have plenty of design templates, stock photos, icons, vectors, and other effects. 

Snappa is free for three downloads or shares a month. You can upgrade for $15 a month to unlock unlimited downloads and a Buffer integration. 

4. Easil

Meanwhile, Easil is another free design tool you can use without any strings attached. Like other design software, Easil has a drag-and-drop system for quick and stress-free design ideation. 

They have pre-designed templates and a stock library available on the platform. Apart from that though, they also offer a design approval workflow that’s handy for big marketing teams. 

5. Adobe Express

If you’re already familiar with Adobe, then you should definitely consider creating free logos in Adobe Express. Get free templates that are ready to go after a few customizations. The best part about them is that they have a Free Plan that lets you use over 2,000 unique Adobe fonts. 

Oh, and did we mention that Adobe Express also has a mobile version? Their free logo maker is definitely a must-try for small business owners. 

6. Venngage

Want a unique logo look using an eye-catching icon? Venggage has 40,000 icons in various styles to fit your brand’s specific design niche. If you don’t have an idea of your ideal logo look, then you are free to choose from their pre-designed templates. 

Download your free logo in various formats and even share your logo project with your team members to get feedback!

7.BeFunky

Now, you’re probably more familiar with BeFunky as a photo editor tool, but you can also try BeFunky’s Graphic Designer software. Here, you can create banners, flyers, posters, social media graphics, and more. 

While they don’t have specific templates for logo creation, you can choose from their elements and logo icons.

8. Looka

Looka is another free logo maker that uses AI tech to bring your company’s logo to life. Simply input your company name and choose from their generated designs. From there, feel free to explore iterations of the design by changing colors, layout, and other elements. 

Looka’s Brand Kit subscription allows you to download more than 15 different versions of your logo, in various file formats. 

9. BrandCrowd

On the other hand, BrandCrowd is another AI-powered graphic design tool. Here, you can generate logo designs after inputting your business name. Tweak colors, text effects, and elements and you may be good to go!

BrandCrowd is great for brands that are looking for a logo with words and an icon. While you won’t be able to get super unique designs, this might be a handy tool for you to get your juices flowing. 

10. Shopify

Yes, you read that right, Shopify. They actually have a custom logo maker through Hatchful, where they have hundreds of pre-made logo designs for customizations. They have hundreds of logos for food, health, service, and the fashion industry.

Hatchful is a great tool to use if you’re already working inside Shopify’s worksites. Aside from custom logos, they also allow custom design projects for social media. 

[Bonus] DotYeti’s Subscription-Based Graphic Design Service

If you want high-quality creative work that’s outsourced to professionals, then DotYeti is your best bet. Their graphic design subscription model lets you splurge on unlimited design that’s great for businesses that are ready to scale. 

Want a unique visual identity that will separate you from the competition? You can get dedicated designers experienced with branding and logo design! 

They’re also extremely dedicated to giving you the best graphic design experience–with onboarding and account managers ready to answer your queries.

Start your limitless design journey today! Find out how you can get started with DotYeti today. 

The post The Best Canva Logo Maker Alternatives in 2024 appeared first on DotYeti Design.

If you think about it, starting your business is one of the easier parts of building a legacy brand. 

Staying relevant, getting to know your customers’ needs, and finding the best messaging to promote your brand–now those are the more burning questions. 

And that’s where we start our conversation!

What are brand strategies?

Brand strategies are specific plans of action to stand out from the competition. Think of them as your secret recipe to make your brand its own unique flavor. 

The key to finding a good brand strategy usually involves having a precise understanding of your target market, target audience, and your competitors and their own branding strategies. 

But first here are some reasons why brand strategies are vital to your company: 

• Cohesive brand messaging. With a clear brand message, it’ll be easier for in-house or third-party creative teams to create your marketing collaterals!
• Clear brand directions. Say goodbye to messy copy and design. Once you have a clear brand direction, you’ll save time and money explaining your vision to other people. 
• Easier to foster customer loyalty. Customers are drawn to what’s relevant to them. If you keep doing things in a consistent and clear way, you’re definitely going to draw more people to your brand.

Types of brand strategy

The scariest thing that can happen to a business is disappearing from the public eye. Without public recognition, your hard-earned relevance is gone! 

No matter how good your product or service is, you can kiss your profitability dreams goodbye. And that’s why staying on top of trendy marketing strategies should be a top priority. 

Here are 5 basic brand strategies you should know.

1. Personal branding

Personal branding is a bit self-explanatory. Think LinkedIn influencers or just any social media influencer in general! These are thought leaders and experts in the field who use their personal platforms to amplify their work.

Customers are first drawn to the person’s authority in a niche, and they’re led into a funnel where they discover the person’s business and product. 

2. Product branding

Meanwhile, product branding is when you let your product be the hero of your brand message. A company can choose one product from their company (like Sprite’s soda or Kleenex’s tissue paper). We think the Sonny Angels brand captures this product branding example well!

The idea is to put focus on one of the brand’s flagship products and focus the buzz there.

3. Service branding

You never know the value of a service until you don’t have it anymore. Do you remember what life was like before Grab or Uber Eats? Yeah…we can’t remember either. 

Service branding shows your customers just how valuable you are to their day-to-day lives. It’s designed to show them just how much more productive, happy, and convenient their lives could be. 

4. Corporate branding

Ever thought of a company so huge that just hearing its name makes them recognizable? Even if you don’t really know all their products and features–you know the brand. 

That’s called corporate branding. Instead of emphasizing their products or certain people, they use the legacy and the history of the brand to propel their uniqueness. Nike, for instance, sells various types of athletic wear from shoes to apparel.

Their brand campaigns though tend to focus on their slogan ‘Just Do It’ and the lifestyle of their customers, rather than their product. 

How to make better branding in 2024

It’s not a walk in the park to create a brand that sticks. After all, it’s by no means a one-time effort.

In most cases, you’d have to build up your brand, add on your current brand story, and deliver something new yet still on-brand. And that takes a lot of research and mastery. 

To ease your burden, we’ve got a sweet deal that’s perfect for growing businesses like yours. Introducing DotYeti. We’re an on-demand subscription-based design agency that can handle your heavy branding needs. 

Share your story with us and start your creative journey today!

The post An Introduction to Brand Strategies in 2024 appeared first on DotYeti Design.

We’ve come a long way since hand-drawn animations when animators would hand-draw pictures and create illusions of movement to create a picture in motion. 

Today, we’ve got plenty of tech (like computer-generated imagery) that can elevate the art form. 

So, animation beginners, luck is on your side.

Though it’s a tough creative effort, you’ve got more tools than ever to create stunning dynamic images that can spark joy. To help you out with your creative journey, we’ve created this list of the best 3D animation software has free and premium options. 

7. K-3D

K-3D is an open-source 3D modeling and animation software that’s great for both intermediate and beginner animators.

Using their node-based visualization pipeline, you connect elements with ease and flexibility.

Some features: They’ve got a powerful undo/redo system so you can edit and work faster. Plus, they’ve got a mirror feature that lets you see the end results in real-time. 

• Price: Free

6. Cinema 4D

First-time animation artists here’s another beginner-friendly option for you. Cinema 4D is a 3D animation software that doesn’t have a steep learning curve. 

Some features: Experiment with facial expressions with their full-on editor tool. Plus, they’ve also got handy features like keyframing and effectors for accurate and realistic animation.

• Price: Depending on your chosen price plan and features, Cinema 4D can cost between $719 to $1199 per year. 

5. Toon Boom 

This next option is not to be missed! Toob Boom’s Harmony enables artists to use various animation techniques like traditional, paperless, or digital animation. 

Some features: Their deformer features let you define articulations on drawings. They also have visual effects tools and a 3D space to help you rotate layers in all directions. 

• Price: Toon Boom Harmony has 3 pricing tiers, and the entry-level plan starts at $25. 

4. Houdini

If you want a professional tool that can give you advanced visual effects, then Houdini is your best bet. 

It’s the go-to option for bigger, more technically demanding projects like games. Plus, it’s also used by large companies like Disney and Pixar.                                                             

Some features: They’ve got an auto RIck tool that lets you create biped and quadruped 3D models. Their crowd simulations are also great if you need background characters in your project.

• Price: Houdini has a tiered pricing system made up of four plans. But, there’s a free version (Apprentice), followed by the Indie plan for $269 a year. 

3. Cascadeur

Want to try animating using keyframes? Cascadeur has AI-powered tools that can make the process easier for you. 

Their drag-and-drop joints and intelligent rigs also make this a great choice for animators who want detailed and natural character movements. 

Some features: They’ve also got an AutoPhysics tool that creates natural motion without significantly changing your animation. Need to add shakes and jerk motions to a body part? You can also add secondary motion. 

• Price: Cascadeur has a free plan that’s great for beginners. They also have a Pro plan ($300 per month) and a Business plan ($1000 per month)

2. Maya

Next, if you want a tool that can work great for small projects to blockbuster films, then Maya is a strong choice. This is one of the animation tools in 2023, especially if you want to add visual effects to your work. 

Some features: Maya has an auto-rigging tool for better character mobility, an advanced rendering feature, and more! And the best part is that they’ve got resources like tutorials and blogs to help you with techniques such as modeling, rigging, FX, and the like. 

• Price: Maya costs $1875 per year. They also have a 30-day free trial.

1. Blender

Finally, one of the best animation tools out there…Blender! This open-source tool is the weapon of choice for many animators because of its comprehensive features. Oh, and Blender also has a tight creator community. 

So, if you want to use Blender for animation ads, you have lots of tutorial videos to learn from. 

Some features: One of Blender’s strongest features is its rigging tool, which you can use to model your character’s limbs for better movement. Plus, they also have a path-tracing engine that’s great for realistic renders.  

Finally, Blender allows you to draw directly in a 3D viewport, making it ideal for even 2D artists. 

• Price: Free 

DotYeti Unlimited Graphic Design [Animation Service Alternative]

Sometimes static social media posts and ads aren’t going to stand out. If you’re running a sale with huge discounts, animated elements are essential to emphasize certain details of the ad.  And if you want to create explainer videos that people actually want to watch? 

DotYeti’s artistic teams can create dynamic and eye-catching animations for you!  

• animated digital ads
• animated GIFs
• animated social media graphics
• animated explainer videos
• video editing
• animated logo builds

You name it, we got it.

DotYeti provides the fastest and most cost-effective alternative to agencies and freelancers by providing quick turnaround times, unlimited revisions, and comprehensive services. Get to know our scalable unlimited graphic design model today. 

Share your story with us so we can create a customized plan for you.

The post The Best 3D Animation Software in 2024 appeared first on DotYeti Design.