We’ve come a long way since hand-drawn animations when animators would hand-draw pictures and create illusions of movement to create a picture in motion. 

Today, we’ve got plenty of tech (like computer-generated imagery) that can elevate the art form. 

So, animation beginners, luck is on your side.

Though it’s a tough creative effort, you’ve got more tools than ever to create stunning dynamic images that can spark joy. To help you out with your creative journey, we’ve created this list of the best 3D animation software has free and premium options. 

7. K-3D

K-3D is an open-source 3D modeling and animation software that’s great for both intermediate and beginner animators.

Using their node-based visualization pipeline, you connect elements with ease and flexibility.

Some features: They’ve got a powerful undo/redo system so you can edit and work faster. Plus, they’ve got a mirror feature that lets you see the end results in real-time. 

• Price: Free

6. Cinema 4D

First-time animation artists here’s another beginner-friendly option for you. Cinema 4D is a 3D animation software that doesn’t have a steep learning curve. 

Some features: Experiment with facial expressions with their full-on editor tool. Plus, they’ve also got handy features like keyframing and effectors for accurate and realistic animation.

• Price: Depending on your chosen price plan and features, Cinema 4D can cost between $719 to $1199 per year. 

5. Toon Boom 

This next option is not to be missed! Toob Boom’s Harmony enables artists to use various animation techniques like traditional, paperless, or digital animation. 

Some features: Their deformer features let you define articulations on drawings. They also have visual effects tools and a 3D space to help you rotate layers in all directions. 

• Price: Toon Boom Harmony has 3 pricing tiers, and the entry-level plan starts at $25. 

4. Houdini

If you want a professional tool that can give you advanced visual effects, then Houdini is your best bet. 

It’s the go-to option for bigger, more technically demanding projects like games. Plus, it’s also used by large companies like Disney and Pixar.                                                             

Some features: They’ve got an auto RIck tool that lets you create biped and quadruped 3D models. Their crowd simulations are also great if you need background characters in your project.

• Price: Houdini has a tiered pricing system made up of four plans. But, there’s a free version (Apprentice), followed by the Indie plan for $269 a year. 

3. Cascadeur

Want to try animating using keyframes? Cascadeur has AI-powered tools that can make the process easier for you. 

Their drag-and-drop joints and intelligent rigs also make this a great choice for animators who want detailed and natural character movements. 

Some features: They’ve also got an AutoPhysics tool that creates natural motion without significantly changing your animation. Need to add shakes and jerk motions to a body part? You can also add secondary motion. 

• Price: Cascadeur has a free plan that’s great for beginners. They also have a Pro plan ($300 per month) and a Business plan ($1000 per month)

2. Maya

Next, if you want a tool that can work great for small projects to blockbuster films, then Maya is a strong choice. This is one of the animation tools in 2023, especially if you want to add visual effects to your work. 

Some features: Maya has an auto-rigging tool for better character mobility, an advanced rendering feature, and more! And the best part is that they’ve got resources like tutorials and blogs to help you with techniques such as modeling, rigging, FX, and the like. 

• Price: Maya costs $1875 per year. They also have a 30-day free trial.

1. Blender

Finally, one of the best animation tools out there…Blender! This open-source tool is the weapon of choice for many animators because of its comprehensive features. Oh, and Blender also has a tight creator community. 

So, if you want to use Blender for animation ads, you have lots of tutorial videos to learn from. 

Some features: One of Blender’s strongest features is its rigging tool, which you can use to model your character’s limbs for better movement. Plus, they also have a path-tracing engine that’s great for realistic renders.  

Finally, Blender allows you to draw directly in a 3D viewport, making it ideal for even 2D artists. 

• Price: Free 

DotYeti Unlimited Graphic Design [Animation Service Alternative]

Sometimes static social media posts and ads aren’t going to stand out. If you’re running a sale with huge discounts, animated elements are essential to emphasize certain details of the ad.  And if you want to create explainer videos that people actually want to watch? 

DotYeti’s artistic teams can create dynamic and eye-catching animations for you!  

• animated digital ads
• animated GIFs
• animated social media graphics
• animated explainer videos
• video editing
• animated logo builds

You name it, we got it.

DotYeti provides the fastest and most cost-effective alternative to agencies and freelancers by providing quick turnaround times, unlimited revisions, and comprehensive services. Get to know our scalable unlimited graphic design model today. 

Share your story with us so we can create a customized plan for you.

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Music videos have been changing the game in pop culture for decades. I mean, who hasn’t spent their time binging MVs of their favorite artist? 

Not only is it another medium for singers to show off their creative vision, but it’s also a vehicle for other artists to add visual depth to the music. Whether it’s to add to their lore or to tell a completely different story altogether, there are endless possibilities for music video storylines. 

The best animated music videos give you a more profound understanding of the artist and their concepts. That’s why until today, the unrestricted nature of MVs makes them a great source of creative inspiration. 

A Brief History of Animated Music Videos

The animated music video boom took off in the last 3 years, but it’s been around for far longer. The earliest animated MV appeared in 1979 released by Elvis Costello & The Attractions called “Accidents Will Happen”. 

In the early days of MV creations, animated elements were often mixed with live action. In A-ha’s “Take on Me” music video, a huge chunk of the video focuses on roughly drawn comic book art with fluid animations. 

Today, animated music videos have become synonymous with pop culture. These MVs have hints of 90s anime, with a focus on intergalactic and cyber aesthetics. In fact, even big artists like Dua Lipa and Doja Cat have used this retro aesthetic to complement their music releases. 

To be specific, animation allows for flexibility and a level of creativity that’s not always present in traditional camera work. 

Without further ado, here are the top 10 animated music videos of 2022 and 2023. 

1. Tek it – Cafuné

Cafune first released this song in 2021. But, with a little magic from Tiktok creators and a slowed-down version, it quickly rose to fame among young audiences. The soft rock melody is complemented by an indie-inspired music video. 

The video is told through the eyes of a black magical cat and its owners–a pair of lovers. The 2D animation style features funky galactic elements and a romantic journey in the stars. Aside from a captivating storyline, it also features a sweet art pop color palette.

2. Let You Down – Dawid Podsiadło

Cyberpunk: Edgerunners has been one of Netflix’s stunners in 2022. The story centers around a group of teens trying to survive a body modification-obsessed society. The series is action-packed and thrilling, but it’s not without its emotional moments. 

Let You Down has a plot-focused music video and tells the story of Sacha Yakovleva’s mission to uncover her mother’s painful past. It’s rife with action sequences and heartfelt flashback scenes that fully flesh out the character, who did not appear in the series. 

3. Light of Day – ODESZA

The premise of ODESZA’s Light of Day music video is simple. An old and ragged man emerges from a cave, desperately trying to reach a distant peak. His surroundings are frozen and dangerous, and the environment is clearly turbulent.

The video features 3D animation, but with heavy brush strokes for a more humanistic and paint-style feeling. This animation style combined with motion capture technique applied in the background for a more realistic terrain.

4. I Gotta Cry – Klaus Layer

In the mood for something that’s a bit trippy? I Gotta Cry takes you to places…weird ones. The music video recalls 30s to 40s animation sequences with psychedelic scenes. Grainy, hand-drawn, and somewhat grotesque figures will pervade your screens here. 

The visuals are a somewhat odd accompaniment to the upbeat sound produced by Klaus Layer, but it works. Because the song has no lyrics, it’s pretty easy to follow the trippy storyline that takes place. Anthropomorphic strawberries and all. 

5. Nxde – (G)I-DLE

(G)I-DLE’s Nxde is primarily a live-action video, but we think they deserve a shoutout for their seamless animated elements. The whole music video is an homage to 50s old Hollywood glamor, specifically Marilyn Monroe. 

The 2D animation calls to mind visuals similar to Jessica Rabbit, bombshell women figures who are hounded by paparazzi and the media. The animated elements strengthen the song’s overall message–a powerful anthem about women standing up against the male gaze. 

6. Your Horoscope For Today – “Weird Al” Yankovic

Weird Al is back on our radar again. This time, for releasing MVs for some of his more obscure songs in the 90s. Your Horoscope for today has 50s style animation with retro cartoon animations that remind you of shows like The Flintstones.

The music video has an engaging animation style, with color-rich and intriguing visuals that add to the thrill of the story. Overall, it’s a great introduction to the musical and visual aesthetics of the artist. 

7. Womp Portal – Ganja White Night x Subtronica

Ganja White Night is an EDM animation specialist who frequently collaborates with electronic rave artists. His 2D animation style is fluid yet powerful, often pairing beat drops with repetitive visual cues. He favors bright and bold color combinations for the ultra-rave feel. 

Womp Portal features Ganja’s signature martial arts moves with powerful execution that are emphasized by smoke, lightning, and a cinematic beat drop.  

8. Cracker Island ft. Thundercat – Gorillaz

The original purveyors of animated music videos are back–and they’re still kicking. Cracker Island features 3D animated Gorillaz characters in live-action environments. It’s particularly special because of how expressive the characters are and how they managed t

Gorillaz’s sound has evolved, and that’s a good thing. Thundercat appears in the video sparingly, but bathed in a bold orange light, occasionally taking over other characters in the video.

9. Cash In Cash out – Pharrell Williams

Claymation is not the first choice most rappers would go for when going for a music video concept. But for Pharell Williams, this executive decision seriously paid off. The video features the rappers in clay form and a rotating centerpiece of other hand-made clay figures. 

Though the execution is different, it contains classic rap motifs–money, women, and chains. With superb lighting and maximalist details, it’s a cut above other rap and hip-hop MVs.

10. All The Best – SIAMES

This new release from SIAMES goes from simple and sweet to psychedelic real fast. What starts out as an innocent music video slowly turns into a wavy frenzy where characters are literally melting off. 

It’s proof that animated music videos don’t have to mix complex techniques to make things work. Sometimes, a simple and straightforward concept with flawless execution is all you really need.   

[Bonus] Animation Music Visualizers That Seriously Impressed

Traumazine – Megan Thee Stallion

As a long-time lover of anime, it’s not a surprise to see Megan Thee Stallion incorporate animated graphics into her new song releases. The Traumazine visualizers are animations on a loop that features the female rapper’s anime persona in various situations. 

Fire Again – Ashnikko

Video game music videos are always one of the most hyped visuals of the year. The Valorant Fire Again visuals include its audience base in the game’s lore beautifully. It depicts players crossing different landscapes while engaging in cinematic showdowns with other enemies.

the mockingbird and THE CROW – HARDY

It seems like claymation is coming back stronger this year. HARDY follows the footsteps of Pharell Williams and released a claymation MV that features a narrative story. As the song progresses, we’re taken in by visual landscapes, character developments, and a compelling storyline.

Read More: Why Videos and Animations Are an Important Part of Your Marketing Campaign and Tips & Tools on Implementing Them

Read More: How Animated Explainer Videos Help You Improve Your Marketing Strategy

Animations are effective ways to transform your ordinary assets into dynamic ones. Doing so unlocks a myriad of creative possibilities for you and your brand. 

Dotyeti offers unlimited graphic design services–including animation and motion graphics–for a flat monthly fee.  Sign up today and get started for as low as $449!

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Here is the top free 2D animation software of 2023 that you can use to bring your creative ideas to life.

1. OpenToonz

OpenToonz is a powerful 2D animation software used by many professional animators. It offers a wide range of tools for both vector and raster animation. and features a bone rigging system that simplifies character animation. OpenToonz is also open-source software, meaning that it’s free to use and can be customized by users.

2. Pencil2D

Pencil2D is an easy-to-use 2D animation software that is perfect for beginners. It features a simple and intuitive interface and offers basic tools for drawing, animating, and adding sound to your animations. Pencil2D is free and open-source software; it is compatible with Windows, Mac, and Linux.

3. Synfig Studio

Synfig Studio is a powerful and feature-rich 2D animation software that can be used to create high-quality animations. It offers a wide range of tools for both vector and bitmap animation, and features a bone system that simplifies character animation. Finally, Synfig Studio is free and open-source software and is compatible with Windows, Mac, and Linux.

4. Krita

Krita is a digital painting and 2D animation software that is used by many professional artists and animators. It offers a wide range of tools for drawing, painting, and animating, and features a timeline that makes it easy to create frame-by-frame animations. Krita is free and open-source software and is compatible with Windows, Mac, and Linux.

5. Blender

While Blender is primarily known as a 3D animation software, it can also be used for 2D animation. Blender offers a range of tools for both 2D and 3D animation, and features a timeline that makes it easy to create frame-by-frame animations. The best part is this is a free and open-source software and is compatible with Windows, Mac, and Linux.

6. Animaker

Meanwhile, Animaker is a user-friendly and affordable 2D animation software that offers a variety of templates, pre-built characters, and props to help you create professional-looking animations quickly. Finally, it also features a user-friendly interface that makes it easy to create animations without any prior experience.

7. Powtoon 

Powtoon is a cloud-based animation software that makes it easy to create animated videos and presentations. It offers a wide range of templates, characters, and backgrounds, and features a drag-and-drop interface that makes it easy to create animations without any coding or design skills.

8. Stykz

Stykz is a free, multi-platform stick figure animation software that is easy to use and offers a range of features for creating simple animations. It features a timeline-based interface that makes it easy to create frame-by-frame animations and offers a range of tools for drawing and animating stick figures.

9. Clara.io

 Clara.io is a cloud-based 3D modeling and animation software that offers a range of tools for creating 2D animations as well. It offers a user-friendly interface and features a wide range of tools for creating complex animations, including keyframe animation, morphing, and more.

10. Plastic Animation Paper

Plastic Animation Paper is a free and user-friendly 2D animation software that offers a range of tools for creating simple animations. It features a timeline-based interface and offers a range of tools for drawing, animating, and adding sound to your animations. Apart from that, it also offers a library of pre-built backgrounds to help you get started quickly.

Tips To Choose The Best Animation Software

Choosing free animation software can be a daunting task for beginners, especially with so many options available in the market. However, there are some factors that can help you make an informed decision. 

First, consider the type of animation you want to create. Depending on your project, you could want more custom tools to get that distinct look and feel in your work. You also want to start considering platform compatibility at this point. 

Next, look for user-friendly software that offers a simple interface and a range of tools that are easy to understand and use. You also have to check if the software offers tutorials, online forums, and support to help you get started and troubleshoot any issues that may arise. 

Finally, read reviews and user feedback to get an idea of how the software performs in terms of reliability, speed, and overall user experience. By taking these factors into account, you can choose a free animation software that meets your needs and helps you bring your creative ideas to life.

The Final Verdict

When it comes to choosing software, there’s no one size fits all option. Ultimately, it boils down to how well you acclimate to the user interface and how you plan to execute your projects,

With these top free 2D animation software options, you can start animating today without breaking the bank. Whether you’re a beginner or a professional, there is a software option that can fit your needs and level of experience. So why not try out some of these free options and see what you can create?

Visit DotYeti for more creative brain food. We provide reliable marketing insights on digital design. Get to know our scalable unlimited graphic design model today! 

We provide the fastest and most cost-effective alternative to agencies and freelancers by providing quick turnaround times, no limit revisions, and a comprehensive range of services. Share your story with us so we can create a customized plan for you.

The post Top Free 2D Animation Software of 2024 [List] appeared first on DotYeti Design.

Are you a beginner looking to get started with 2D animation? Or a professional animator who’s ready for a more advanced suite? With so many options available, it can be challenging to know where to start. 

That’s why we’re here to help you out.  We guarantee you’ll find the best one for your animation project today.

Best for beginners

Pencil2D

Pencil2D is a free and open-source 2D animation software that is great for beginners. It has a user-friendly interface and features a range of drawing tools, including bitmap and vector drawing. Pencil2D also supports multiple layers, which is useful for creating more complex animations.

Synfig Studio

Next, Synfig Studio is another free and open-source 2D animation software that is great for beginners. It has a simple interface and features a range of drawing and animation tools, including bones and skeletons, which makes it easier to create more complex animations. Synfig Studio also has a supportive community that provides helpful tutorials and resources for beginners.

OpenToonz

Meanwhile, OpenToonz is a free, open-source 2D animation software that is a great option for beginners. It features a range of drawing and animation tools, including vector graphics and bitmap drawing, and supports multiple layers. OpenToonz also has a supportive community that provides helpful tutorials and resources for beginners.

Krita

If you want a multi-feature tool, then this option may be for you. Krita is a free and open-source digital painting software that is great for beginners looking to create 2D animations. It features a range of drawing and animation tools, including brushes and pencils, and supports multiple layers. Krita also has a supportive community that provides helpful tutorials and resources for beginners.

FlipaClip

FlipaClip is a free 2D animation app that is great for beginners who want to create animations on their mobile devices. It has a simple interface and features a range of drawing and animation tools, including layers and onion skinning. FlipaClip also has a supportive community that provides helpful tutorials and resources for beginners.

Best for intermediate users

VistaCreate

VistaCreate is an online design tool that includes a range of animation templates and easy-to-use animation tools. It’s a great option for animators who are looking for an easy way to create basic animations without a lot of technical know-how. VistaCreate is also known for its affordability, making it a great choice for freelancers or small animation teams.

VidToon

Next, VidToon is a 2D animation software that is designed specifically for creating animated videos for marketing or social media. It features a range of pre-made templates and assets, as well as easy-to-use animation tools. This is a great option for animators who want to create simple but effective animated videos quickly and easily.

Unity

Meanwhile, Unity is a powerful game development engine that also includes 2D animation capabilities. It’s a popular choice for animators who are creating interactive 2D games or mobile apps, as it includes a range of tools for creating animations, managing assets, and creating user interfaces. All in all, this is a great option for animators who want to create complex, interactive 2D animations.

Houdini

Meanwhile, Houdini is a 3D animation software that also includes powerful 2D animation capabilities. It’s a popular choice for animators who are working on complex animations or visual effects projects, as it includes a range of advanced tools for creating and manipulating animations. Houdini is a great option for animators who want to push the boundaries of what is possible with 2D animation.

Autodesk Maya

Autodesk Maya is a 3D animation software that is also widely used for 2D animation. It features a range of advanced drawing and animation tools, as well as collaborative workflows and support for multiple file formats. Autodesk Maya is a popular choice for animators who are working on complex projects, such as feature films or television shows.

Best for animation professionals 

Toon Boom Animation

Toon Boom Animation is a leading 2D animation software that is widely used by professional animators. It features a range of drawing and animation tools, including vector and bitmap drawing, rigging and cut-out animation, and special effects. This software is known for its powerful capabilities and flexibility, making it a go-to choice for pro animators.

TVPaint Animation

On the other hand, TVPaint Animation is another professional-grade 2D animation software that is great for advanced animators. It features a range of drawing and animation tools, including brushes and pencils, and supports 2D and 3D animation. This software also offers advanced features such as onion skinning, which allows animators to see previous frames as they draw.

Adobe Animate

Adobe Animate is a popular 2D animation software that is widely used by professional animators. It features a range of drawing and animation tools, including vector graphics and bitmap drawing, and supports collaborative workflows. Adobe Animate also integrates with other Adobe Creative Cloud apps, making it easier for animators to work on multimedia projects.

Moho Animation

Moho Animation is a powerful 2D animation software that is great for pro animators. It features a range of drawing and animation tools, including vector graphics and rigging, and supports 2D and 3D animation. The Moho Pro plan also offers advanced features such as bone rigging, which allows animators to create more complex animations.

CelAction2D 

CelAction2D is a 2D animation software that is known for its advanced capabilities and flexibility. It features a range of drawing and animation tools, including vector graphics and rigging, and supports collaborative workflows. CelAction2D also offers advanced features such as motion tracking, which allows animators to track the movement of objects in their animations.

The lowdown

In conclusion, selecting the right 2D animation software is crucial for creating amazing animations that bring creative ideas to life. Everything in this 2d animation software list definitely isn’t for everyone—and that’s okay. 

By choosing software that offers advanced drawing and animation tools, collaborative workflows, and flexibility, pro and beginner animators can take their skills to the next level and produce outstanding animation work.

Read more: The Smartest Ways To Use Motion Graphics in Your Ad Campaign

Visit DotYeti for more creative brain food. We provide reliable marketing insights on digital design. Get to know our scalable unlimited graphic design model today! 

We provide the fastest and most cost-effective alternative to agencies and freelancers by providing quick turnaround times, no limit revisions, and a comprehensive range of services. Share your story with us so we can create a customized plan for you.

The post The Ultimate 2D Animation Software List [2024] appeared first on DotYeti Design.

Over the last few years, video production сompanies have become more and more popular, and you can easily see why. Basically, when you decide to invest in a video, you get tons of benefits that might otherwise be very difficult to achieve. Animated explainer videos, in particular, сarry even more important benefits. We are going to take a quick look at the reasons why they are so popular and why they’re the best option for your business.

1. Animated Explainers Create a Good First Impression

People prefer to watch a video before they decide to invest or not, especially when they’re buying a product. And the best choice will be the one that has a great, appealing video. Animated explainer videos or any other types of explainers will help you catch their attention and explain why you’re a good choice. The reason why they find videos so much more interesting than text is because they’re more visual and сarries a better message.

Besides, a lot of people don’t have time to read, so they may not read a long text about your business. The best option for them will be a quick, short text with a video that сan tell them everything in a few minutes.

2. Animated Explainer Videos Are Great at Simplifying Complicated Topics

People usually find it pretty hard to understand a complicated topic. If you try to explain something to them or make them understand a situation, they will most likely get lost.

Animated explainer videos are very effective at simplifying a complicated topic by showing the situation and giving an accurate explanation. They’re great at showing how something works, how a product can be used and why it’s useful, or why the new technology is useful. It’s also worth noting that animated explainers catch people’s attention and they help them understand complicated topics and make the most important points.

3. Animated Explainer Videos Are Great at Showing the Benefits

Once people are interested in your product or your services, they need to know how they’re going to benefit from using them. Animated explainers are really good at explaining how a certain product can help them, how it will improve their everyday lives, how it will solve their problems, and why it’s a good choice. They’re also helpful at explaining a product’s main features, which is always an advantage. Actually, this is another reason why people prefer to watch a video before they consider buying a product. They want to know what they’re going to get in return for their money.

4. Animated Explainer Videos Are Great at Keeping the Audience Engaged

A really good video will hold the audience’s attention throughout the duration and will make them interested in your product. Animated explainers are great in this aspect because they’re always changing, and they don’t get boring. This type of video format is full of interesting details, examples, and small stories that will catch the audience’s attention and won’t let them get bored. They’ll be able to enjoy the video and make sure they don’t miss any important information.

5. Animated Explainer Videos Make It Easy to Make a Connection

A key point to keep in mind is that animated explainers are great at making a connection. They’re very effective at creating an emotional reaction, especially if you use the right script and stunning visuals. Animated explainers are great at showing what сan happen in a given situation and at showing why a certain thing is essential. Basically, they’re great at showing the audience what they can expect if they choose your product, making them more likely to opt for your company.

6. Animated Explainer Videos Work for Any Industry and Market

The great thing about animated explainers is that they work for any industry, without any exceptions. They’re suitable for almost any size of business, from small startups to huge corporations. In fact, this type of video format can be used for almost any kind of business, from health, technology, education, and finance to beauty and fashion, law, real estate, and more. Animated explainers will make any business benefit from their use.

Basically, when you create an explainer video, your potential customers will be able to see it no matter what country they live in, as long as there’s an internet connection. Of course, this depends on your target market. If you want to expand internationally, animated explainers are the perfect choice for you.

7. Animated Explainer Videos Can Be Used for Any Channel

There are many options in advertising and marketing, but one of the best is using different types of video and video formats. Animated explainer videos are a great choice because they can be used on every channel, from social media channels to blogs and everything in between. Basically, as long as your business has a presence online, it can benefit from animated explainers.

8. Animated Explainer Videos Are Great at Improving Your Conversion Rates

Conversion rates are often said to be one of the most important metrics that сan tell you whether your business is effective or not. Basically, conversion rates give you the percentage of people who decide to buy your product or service compared to the number of people who were exposed to your marketing content. It’s also worth noting that сonversion rates are way more important if you’re selling digital products and services because it’s harder to deliver them.

Animated explainer videos can help improve your conversion rates in a few ways. First of all, they can increase the number of people who decide to buy your product or service. This means that more people will buy your product or service. Second, they can help you improve the number of people who end up buying your product or service. If you have a large number of visitors who don’t buy anything, it means you have a problem with your marketing strategy. An animated explainer video or any other type of explainer can help you with this. It will help you explain your product or service in a better way and make the audience more likely to buy it.

Conclusion

Overall, animated explainer videos are great at explaining even the most complicated topics to your audience and making a connection with them. If you want to find out how they can help your business, you should get in touch with a video production or a graphic design company that will be able to create the video you need in the right way. You will be able to create the right video with the best possible quality and attract your audience.

If you don’t have the skill or the time to design or produce your own marketing solutions, you can outsource it to a company with the experience and dedication to do all the work for you. DotYeti has a full creative design team who can provide unlimited designs and animations for a flat monthly fee. Whenever you need branding, web design, animation, or other graphic design services, DotYeti is here to resolve all your design frustrations. Contact us today to get started!

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Vying for your customer’s attention is a tough battle. In the digital age, your customers are constantly bombarded with different content once they connect to the internet. It’s so easy for your own marketing content to get lost in the void of the world wide web. Don’t let your marketing efforts go to waste by making sure it stands out from your competitors. Consider incorporating animation content ideas to make your campaigns more dynamic and accessible.

Video and animated content are taking over the internet. According to Statista, there are over 3 billion digital video viewers all over the world. They are spread across social media platforms such as Facebook, Twitter, and Instagram that billions of people can access and watch. As a result, more businesses are incorporating video and animated content into their marketing strategies to reach out to more audiences. If you aren’t one of them, then read on to find out why you need videos and animations in your marketing campaigns.

Benefits of animations and videos for your marketing campaign

Your audiences can experience content overload as they surf the internet. As a result, some don’t have the time to read text posts. What they want is something quick, digestible, and accessible. This is where videos and animations come in.

Another reason why animated videos are effective is that it provides you with more room to tell your brand’s story. You can use it to push the limits of your creativity by blending aspects of wordsmithing, graphics design, music, and production in one output. As a result, you can create more unique and interesting content for your marketing campaigns.

Plus, you don’t have to worry about how these videos can reach your audience. Nowadays, there are various online platforms that let you upload and share videos. Social media, for example, is a great place where you can show off your creations to the world. This is why various industries hire graphic designers to help them create animated video content for their marketing strategy.

Tips on how to implement video and animated content in your strategy

Implementing video and animated content into your marketing campaigns is easy, thanks to the various technologies available. Nonetheless, there are a few things you need to consider first to make sure that your videos and animations become effective. With that, here are some tips on how to effectively implement videos and animations into your campaigns.

1. Apply SEO strategy for your videos

Make sure that your videos and animations reach your intended audience by adopting a video SEO strategy. This will ensure that your content would show up in your customers’ searches on web browsers. Google, for example, offers videos as part of their search results based on keywords, URLs, titles, and tags.

Video SEO uses the same practices as an ordinary SEO strategy. Hence, all you need to do is apply the same techniques that you are using in your current SEO strategy. This includes: 

• Creating catchy titles
• Inserting popular keywords
• Using the right tags
• Embedding your video links in other related content
• Choosing eye-catching thumbnails for your videos

Likewise, be mindful of the types of images you use for your videos to ensure high-quality web content. Search engines like Google consider the quality of your web content for search rankings.

2. Connect to social media

Social media platforms are great places where you can post and share your videos and animations. These channels support different types of video file formats, enabling them to play any videos without issues. But most importantly, it allows your customers to share your videos and spread them on the internet like wildfire. As a result, more people can know more about your brand.

Another popular animation marketing strategy is to use short-format videos like the ones in TikTok. These videos are usually under a minute long, making them easier to create, upload, and share. This allows you to frequently create content for your marketing campaign.

The best part is that it’s completely free to upload your videos on any social media site. So there’s nothing stopping you from connecting to social media for your marketing campaigns.

3. Optimize content for mobile devices

Smartphones are one of the most used devices nowadays. In fact, a study by Statista shows that global smartphone users finally reached 6.4 billion in 2021. Many use their smartphones to surf the internet and scroll through their social media. There’s a high possibility that they would end up watching your videos and animations through their smartphone screens.

Hence, it is important that you optimize your video and animated content for smaller screens like smartphones and tablets. This will ensure that they are playable and viewable. Otherwise, you can end up losing viewers for your video content in the process.

Another popular trend in video marketing is vertical videos. Through vertical videos, users don’t have to tilt their smartphones or tablets to watch the videos on full screen. Put simply, they can watch the videos vertically instead of horizontally.

4. Personalize video and animation content for Marketing Campaign

Stand out from other marketing animations by personalizing your video and animation content based on your branding. Don’t just settle for generic trends that you find on the internet. Figure out how best you can showcase your brand identity using your videos. This includes the color scheme, font style, logos, music, and even topic. All these elements must showcase the uniqueness of your brand.

Hence, many businesses prefer using animated video content over stock videos or images. With animations, you can create different characters and designs from other videos you find on the internet. You can even say that the video is truly and uniquely yours. This helps you stand out from other brands and competitors.

You can also leverage data and analytics to help you determine what type of video content works best for your target audience. By knowing their preferences and behaviors, you can customize your video content that’s more appealing to them.

5. Outsource your video creation

Nowadays, there are various video-editing programs that allow you to create your own videos and animations. Some can even make use of video conferencing software to create simple marketing videos online. While most of these programs are designed for beginners and those without experience in video-making, it would still take some time to master them.

Instead of investing in software, you can outsource the task to experts. One option is to hire freelancers. But the downside to freelancers is that they’re not really suited for long-term projects. Hence, a better option is to partner with a third-party design service provider. A good example is DotYeti.com. 

With DotYeti.com, all you have to do is submit a request and let their designers start working on your video. Simply instruct them on what you want to see in your video, provide revisions, and receive the finished product. It’s just that easy!

Keep your marketing campaign animated

Video and animation content is taking over the internet. Almost all channels on the internet nowadays support video-streaming of some kind. Not to mention, even mobile apps support video files. So take advantage of this trend and generate more leads by incorporating videos and animations into your marketing campaigns.

The post Why Videos and Animations Are an Important Part of Your Marketing Campaign and Tips & Tools on Implementing Them appeared first on DotYeti Design.