Some people may say that you should focus all your energies on promoting yourself on digital marketing. But, we disagree with that, kind of. 

While social media strategy and online awareness are important, don’t underestimate the power of the humble flyer. 

Yes, those things you see being handed out on the street, attached to your online order, and in the mail—they can help you get leads!

The key? To have an eye-catching design that would make your food irresistible to customers! So, without further ado, here are 7 flyer design ideas for your small restaurant business.

1. Make it look scrumptious

Image by M.I Mazedul

You know what they say about the color red—it satiates the appetite. This flyer design template has a bold red background with minimal pictures of their products to keep you focused on the food. 

We like that there’s a hero picture at the center to really get your attention. The supplementary images below give additional information without throwing the layout of the whole flyer out of balance. 

All in all, this is a good template to follow when you’re introducing your brand.

2. Do things outside of the box

Image from Freepik

Whether it’s a pop or color, a striking geographical element, or a bold expressive font—there are countless ways you can spice up your restaurant flyer design. 

We wanted to highlight this flyer design because of its geometric and abstract elements that are rarely seen in physical flyer design. 

In this case, the brand identity of the restaurant shines just as much as their product. 

3. Keep it short and sweet

Image from FreePSDFlyer

The best flyers are those with short and sweet messages. Just take a look at this bar promotional flyer for Happy Hour.

It’s a no-frills flyer design where the most important information (the event, the timeline, the price, the location, etc.) is all displayed in various font sizes according to importance. 

4. The importance of text hierarchy

Image by Tarek Ahmed

Speaking of degrees of importance, here’s another flyer that masters the importance of text hierarchy well. The most pertinent information is in bigger or more dressy fonts, while less important details, such as descriptions of the food, are in smaller, body text. 

If you’re looking to promote certain products for a limited time, we recommend using this template. 

5. Experiment with the layout

Finally, feel free to look at different ways of presenting your information. Running a new bakery or a small cafe? You might want to give your customers a chance to get to know the items you’re selling. 

In that case, this flyer template is a great example of getting the best use out of a limited space. 

And there you have it! Five flyer design ideas that small food businesses can use for their next printed flyers. 

DotYeti as Your Partner In Flyer Graphic Design

DotYeti is available for your flyer design needs. We’ve worked with F&B brands to craft their menus, social media content, and other graphic design needs. 

Want to pair your awesome brand message with striking visual excellence? Check out DotYeti’s scalable graphic design plans. 

No matter what kind of flyer design you need, their creative teams can whip up something unique and exciting just for you. Book a demo and transform your small restaurant or cafe business today!

The post Flyer Design Ideas for Restaurant and Cafe Owners appeared first on DotYeti Design.

You probably haven’t heard the term display advertising in a while. But the catch is, you see it a lot—especially if you’re chronically online.

From Spotify to your most visited Shopify website, display ads are everywhere on the web. And if you’re planning on adding display ads in your next marketing campaign, then you’re just in the right place. 

Here’s everything you need to know about digital advertising in 2024.

What is display advertising? 

Display advertising is when brands advertise their product and services online. This is usually done through visuals like videos, images, and moving text ads, primarily published on third-party websites. 

The most common display ads are called banners. These usually come in various rectangle and square sizes and are tailored to fit a website’s content. 

Of course, companies use different types of strategies to get their display ads online. The easiest way to show your display ads is through social media platforms like Meta Ads Manager or Google Ad Manager.

Display ads vs native ads

When you see a display ad, you’ll immediately know that it’s one. That’s not the case for other digital ads though. Native ads are personalized and curated depending on a website or person’s content. 

Native ads are getting more popular, especially in social media. 

Pros and Cons of Display Advertising in 2024 

Going online these days is just seeing one ad after another. Some media experts estimate that the average person can see 4,000 to 10,000 ads every single day. 

Display ads aren’t for everyone. And they’re just a small component of your marketing budget. Here’s how to find out if display advertising is the best marketing strategy for your business.

The Pros

• Better brand awareness. Display ads are usually small in size, but they’re packed with brand information. 
• They’re easy to create. Unlike other forms of advertising, there’s not a lot of coordination involved–and most display ads are quite straightforward. 
• Easy to reach your audience. No matter where your customers are in the funnel, display ads can reach them in the sales funnel. Oh, and display ads also tend to have a wide reach without being too obtrusive. 

The Cons

• Doesn’t work for everyone. Display ads are great for a quick and punchy introduction. But sometimes that’s not enough to convert customers.  

• Ads can be overwhelming. Here’s a simple truth: ads can be annoying. Most people might just gloss over your ad on a website–which is definitely not something that you want. 

• Low conversion rates. Unfortunately, most banner ads get less than 0.1% of clicks. Most people see ads early on in the purchasing process, but the real value is showing the ads when they want it the most. 

Tips to Nail Display Advertising in 2024

Here are some fail-safe tips to keep your display ads looking fresh and memorable.

1. Be clear about the intent. 

Ask any ads man and they’ll tell you that the intent of your ad is the most important component of ad making. 

Are you trying to introduce your product for the first time? Or, are you trying to capture a new market segment? Maybe both? You have to think about how, when, and where you are thinking of placing your ads to get the best results. 

2. Work on your CTA.

There’s nothing that turns off people more than a pushy ad message. There’s a balance between using persuasive language and being too obtrusive with their online experience. 

Strong CTAs should be direct and benefit-oriented. Phrases like “Download Our Free Marketing Report” or “Find Out How You Can Scale Your Creative Services” are great examples.  

3. Monitor your performance.

It’s not a successful ad campaign if you don’t have a set of KPIs you want to hit. Depending on your goals, you can be looking at any of the following factors: 

• Impressions (how many times your ad appeared on a website)
• Reach (the number of people who saw your ad)
• Cost 
• Click-through 
• Conversion rate

And there you have it. A beginner’s guide to finding out the best practices and tips to absolutely crush display advertising in 2024. 

Want to pair your awesome brand message with striking visual excellence? Check out DotYeti’s scalable graphic design plans. 

No matter what kind of display ad you need–static, animated, video, interactive–their creative teams can whip up something unique and exciting just for you. Book a demo and transform your display ads today!

The post What is Display Advertising Like in 2024? appeared first on DotYeti Design.

It has a smaller reach than on Facebook, which means there is a higher chance that your business will get ahead. All before the rest of your competition starts advertising their own products and services.

In this article, we’ll talk more about how to use Twitter for business and how you can properly present your brand on the platform. 

Why use Twitter for marketing?

Twitter is one of the leading platforms today you can use to achieve your business goals. It’s effective in raising brand awareness, driving sales, and even lead generation.

As a marketer, it is crucial for you to know how many active users are on Twitter daily. A study by Statista shows that there are roughly 199 million active daily Twitter users. Here is the number of Twitter users by country:

Twitter is a fast-paced platform which makes it one of the best places to find and engage your target audience. With 199 million users who produce not less than 500 million tweets daily, Twitter can deliver remarkably well for advertisers.

Twitter users are constantly looking for great content and stories from the people, businesses, and brands that they’re interested in. And since the majority of the users are Millennials and Gen Z, they are also there to discover something new.

3 Benefits of Advertising on Twitter

1. Post as many tweets as you want! 

Unlike in other platforms such as Facebook and Instagram, posting multiple times on Twitter per day is expected, not annoying. 

There are several studies that claim Twitter is the only social network where marketers are recommended to post up to 15 times per day. Yes, you read that right. 15 tweets per day are necessary and it should be the minimum Tweet count every business should make in order to stay relevant. 

The best tweets for Twitter are not only limited to texts, but they should be a mix of content that aims to entertain and educate the viewer. To keep your audience engaged, post images that present facts, videos (pre-recorded or live), and polls to strike a conversation with little to no effort. 

2. Spend as little as one dollar per day on Advertisements 

Social media advertising on Twitter is extremely cheap! That’s because Twitter advertising is performance-based—you will only pay if a specific business goal is achieved.

Marketers can create different campaigns to gain clicks, increase your followers, and put you in front of potential customers that will be interested in what you have to offer. Also, you can use the Twitter Ads guide to assist you in setting the proper parameters that will help you maximize the reach of your ad.

3. Keyword Tagging

If you are familiar with how SEO works, then good news! You should be thrilled that advertising on Twitter will allow you to create campaigns that target particular keywords. 

The benefit of targeting keywords is that you can drive higher engagement rates and also limit your campaign’s potential audience. This means you can use a mixture of specific and general keywords in order to have a stronger engagement rate. 

Types of Twitter Ads      

1. Promoted Tweets 

Price: The costs of promoted tweets will depend on how much you bid. Although, prices vary from $0.50 to $2 per billable action.

Promoted tweets are similar to ordinary tweets. The difference between the two is that promoted tweets are purchased by advertisers who want to reach a wider group of users and it will always say “Promoted” in the lower left-hand corner as they. 

These promoted tweets are not only limited to texts and images, it can also contain videos that will autoplay in users’ timelines. If the video is less than a minute long, then the video loops. Followers and potential customers can retweet, share, and like promoted tweets the same way you would with regular tweets.

2. Promoted Accounts 

Price: Promoted accounts cost $2-$4 per follower

If you want to grow your business’s Twitter following, a Twitter ad allows you to promote your Twitter account instead of just promoting one tweet. 

Promoted Accounts are usually displayed in potential followers’ timelines and as a suggestion for accounts to follow. This will help you target users that might be interested in following your brand.

3. Promoted Trends 

Price: $200,000 per day 

This type of Twitter ad provides strong complements to key events and new product launches to help the brand increase its advocacy and conversion in little to no time. Promoted Trends without a doubt have helped marketers for years to position themselves at the top of Twitter’s trend list for at least 24 hours. 

In fact, the purpose of these adverts is to spark conversations and reach Twitter’s considerable audience. Although the price you have to pay for promoted trends is not for everyone. Promoted trends is a great Twitter business strategy but it can only cater to large corporations that have thousands to millions of engaged followers.

Unlimited Graphic Design with DotYeti 

Excited to start posting your advertisements on Twitter? We can help! 

Our Creative Yetis are masters in the design field and they are all dedicated to bringing you unique and diverse ideas to fully set you apart from the competition. Check out our portfolio and case studies to see how our platform has helped hundreds of our clients grow. 

What are you waiting for? Visit our pricing page today to find the best package that suits your design needs. 

The post [Twitter] Must Know Social Media Advertising Facts in 2024 appeared first on DotYeti Design.

One could just imagine the social influence Facebook has in achieving your business goals. This is in terms of referrals, brand awareness, peer effects, customer relationships and so much more. Forward-thinking marketers who want to future-proof their businesses should be taking full advantage of advertising on Facebook. 

If you’re not yet on board with the idea of social media advertising, this article might change your mind. But first, what sold this idea to us in the first place? 

Why should you advertise on Facebook? 

Studies have shown that an average user spends almost an hour per day on Facebook alone. 

Now, let’s talk about numbers. If an average person sleeps at least eight hours a day, this means about 7% of their waking hours are spent on social media. This 7% matters because the more time a person spends on an app, the higher the chances they’ll see a variety of advertisements—a huge win for marketers! 

There are billions of people on Facebook every day. It doesn’t matter if your business is a startup or a corporate giant, the good news is that all you need to do is create an ad that gets them to notice you. However, the best Facebook ads in 2024 should persuade the viewer to take immediate action. 

Another benefit to advertising on Facebook is that ⅔ of Facebook users around the world visit business pages at least once a week. This means people are looking for local (even international) companies they can spend their money on. 

Sounds exciting right? Well, it gets better. 

Social media advertising on Facebook is extremely affordable—it allows you to reach more of your audience at a low cost. It also has this feature where you can set your ad budget from the start—Facebook will then stop showing your ads once you hit the specified amount. Of course, the higher your budget, the more users you will reach.

4 Types of Facebook Ads

1. Photo Ads

Whatever your business goals are, posting photo ads on Facebook is a great way to increase brand awareness. 

A photo ad usually consists of attractive imagery supported by an engaging copy that provokes your audience to take action. If you have an existing post from your Facebook page, you can boost your post to attract more attention. 

2. Carousel Ads 

A Facebook carousel ad allows users to use up to 10 images or videos to showcase a product or service. The great thing about this is that you can even include personalized links for each image or video all in one ad. 

Carousel ads work well especially if you want to showcase different features of a product, or to explain a step-by-step process.

3. Playable Ads

For businesses that sell games, playable ads are a great way to showcase your game to people who are just scrolling through. 

Playable ads start with a video designed to prompt the audience to play through a “tap to try” button. This offers an opportunity for users to try before they purchase or download the full version. 

4. Story Ads 

In social media advertising, story ads have got to be one of the most popular strategies there is today. 

Facebook users often post on their stories and feed to communicate with friends and family. Advertisers on the other hand have the opportunity to leverage these formats to more successfully optimize their campaigns.

They are extremely effective and easy to do that Dunkin’ Donuts and other international corporations have permanently included story ads as a part of their campaign. 

Unlimited Graphic Designs with DotYeti

Excited to start posting your advertisements on Facebook? We can help! 

Our Creative Yetis are masters in the design field and they are all dedicated to bringing you unique and diverse ideas to fully set you apart from the competition. Check out our portfolio and case studies to see how our platform has helped hundreds of our clients grow. 

What are you waiting for? Visit our pricing page today to find the best package that suits your design needs. 

The post [Facebook] Must Know Social Media Advertising Facts in 2024 appeared first on DotYeti Design.

With that being said, it can be difficult to pinpoint graphic design services in London that provide the most value for your money.

We did the research for you. Here are the ones who made the cut:

Top 5 Unlimited Graphic Design Companies in London

1. DotYeti

 Here’s why you’ll love DotYeti: you get a dedicated designer who speedily delivers unlimited on-brand designs in under 48 hours, all for a flat monthly fee. 

Their platform is optimized to make the creative process as intuitive and simple as possible. In other words, no more twiddling your thumbs waiting to hear back from your designer or tracking down missing files. All of your files are centralized in one place. And you’ll get email updates whenever there’s been a status update on your requests

Moreover, their team of highly qualified designers can level up any design, from logo design to social media graphics and animations. Besides being on-brand and beautiful, they’re committed to producing designs that meaningfully drive results. Finally, their 14-day money-back guarantee makes them one of the most attractive options out there. 

2. Web Dezign

What started out as a small group of web designers with a passion for building great websites, has grown into a team of professional designers and developers.

Web Dezign focuses on building conversion-driven websites and apps using cutting-edge tools and strategy. In addition, they also offer graphic design services to create eye-catching visual identities. Clients can benefit from both their creativity and eye for functional design.

However, it’s important to note that they prefer to focus on their forte: web design and development. Therefore, their graphic design portfolio may not be as impressive. 

3. JM Graphic Design

By covering a wide range of graphic design services, JM Graphic Design hopes its clients won’t have to split their marketing collaterals between agencies. Logo design, branding, packaging, and websites can all be done here in the interest of preserving the integrity of the vision. It’s clear that founder Jason Miller is passionate about all things design.

However clients looking to have a large quantity of design requests completed on time may experience difficulty on this front. It appears the company is a one-man show. 

4. Brafton

Brafton’s unlimited graphic design service aims to help businesses scale by providing creative and scalable content marketing services. They specialize in creating digital content, including copywriting and blogging, that’s easy to find on the web and gives excellent ROI for their clients. Furthermore, they offer marketing services to ensure content gets pushed to the top. For example, email marketing and paid ads are some of the strategies that they’re familiar with. 

On the other hand, their graphic design services definitely take a backseat. If you’re looking to get effective graphic designs done quickly by experienced designers, then you may want to look elsewhere. In addition, they don’t do logo design or branding- a key pillar of graphic design. 

5. A Fish In Sea

The quirky name is a great starting point for the company’s values. A Fish In Sea offers efficiency so their clients don’t have to trawl far and wide for creative communication solutions. They offer graphic, logo and web design services with a keen eye for originality. But perhaps they’re most well-known for designing online logos for startups and established brands looking to refresh their corporate identity. In addition, clients will appreciate that their pricing is very easy to find and upfront.

On the other hand, A Fish In Sea charges by the hour. Therefore, longer projects, very common when it comes to logo creation and branding, will inevitably come with an expensive bill. Their rates are also expensive, on-par with graphic designer salaries in the UK. This could make them unaffordable for brands looking to get high quality graphic designs without forking over a fortune. 

To summarize…

Finding the best graphic design services in London can make or break your presence in the city. If you make the wrong choice then that’s valuable time and money down the drain. On the other hand, the right unlimited graphic design service will not only deliver on-brand designs that drive your KPIs, they’ll also create a seamless experience. 

After tallying up all the points, DotYeti comes out as the top choice for forward-thinking teams looking to get graphic design delivered in the most affordable and hassle-free way. Their subscription-based model gives you the most value for money. It also eliminates the stress of starting a new project from scratch and figuring out how much you have to pay. Furthermore, clients enjoy unlimited graphic designs for a flat monthly fee. The vast majority of design service providers will either give you a price after lengthy consultations or can surprise you with hidden fees. With DotYeti, you’ll know exactly how much you’ll need to pay every month and the deliverables you’ll be getting. 

Finally, their designers are most sought after for their talent. Check out their portfolio to view all the beautiful designs they’ve created, and judge for yourself! 

The post Top 5 Graphic Design Services in London 2024 appeared first on DotYeti Design.

A study by Hootsuite shows that Instagram is the sixth-most visited website. In the beginning of 2022, Instagram had over one billion monthly users. They spend a minimum of 30 minutes browsing on Instagram alone.

Some users use the platform to communicate with distant relatives and friends, while others (90% of them to be exact) say that they discover a variety of products and services just by watching ads alone. 

Why should you advertise on Instagram?  

Instagram is most popular with the millennial generation. Millennials are a consumer force poised to reshape the economy; if you want your business to go far, it’s best to get their attention more than any generation. Although, if they are not your primary target, there is also a good amount of Generation Z and Gen Xers who also use the platform. 

To get an idea of who your audience will be on Instagram, here are the demographics of Instagram users in the United States alone: 

• 75% of Instagram users are 18-24 years old 
• 57% of Instagram users are 25-30 years old 
• 47% of Instagram users are 30–49 years old
• 23% of Instagram users are 50–64 years old  
• 8% of Instagram users are 65 years old and above

Despite having the largest Instagram audience, the Unites States population is only 12% of Instagram’s daily users—88% of them are found outside of the United States. The next leading countries are:

• India – 120 million active users
• Brazil – 95 million active users
• Indonesia – 78 million active users
• Russia – 54 million active users

Another reason you should consider social media advertising on Instagram is that it has a variety of trending topics which makes almost any industry blend in seamlessly. A survey by Facebook said that 11,000 young adults (13 to 24) across 13 markets found out that the most popular topics on Instagram are: Food, Beauty, TV or Films, Fashion, Music, and Leisure Activities. 

To tie this all up, social media advertising on Instagram will only continue to become more important in 2024. Furthermore, Instagram also said that 50% of Instagram users are more interested in a brand after they’ve seen their ad on the platform. This makes Instagram social media advertising an essential tool for any marketer. 

3 Types of Instagram Social Media Advertisements:

When the advertisements are correctly targeted, backed up by statistics, and visually appealing, there is no doubt that they will be effective in connecting and convertive potential customers.

1. Instagram Photo Ads 

Have you ever heard of the term “Instagram worthy pictures” before? What about the question “Is this picture Instagram worthy? Will it work well in my feed?” from a family member or a friend? Maybe we have at least once in our life. 

Instagram is a highly visual platform. In order to get the attention of your audience, you need high-quality images that are supported by a strong brand message in order for your ad to be successful in converting leads into customers.

The strategy you should focus on is hashtags, eye-catching visuals, and your brand’s voice. Take note that it takes time to organically succeed on Instagram, but the results are worth your time and effort.

2. Instagram IGTV Ads 

IGTV is an exclusive feature for sharing long-form videos on Instagram. The average time limit for feed videos is 60 seconds. But with IGTV social media advertisements, you wouldn’t have to be pressured to create an ad that is only a minute long. IGTV allows users to upload a video 60 minutes long (if you’re using a verified account) or 10 minutes long if you’re using your mobile to tell your brand’s story. 

Here are a few ideas you can use when advertising in IGTV: 

• Create a video series
• Step-by-step tutorials
• Behind the scene footage 
• Interviews with celebrities, influencers, or business owners
• Live stream a trending event

3. Instagram Story Ads 

The great thing about Instagram Stories ads is that they are extremely versatile. Social media advertising looks similar to regular Instagram stories you would see amongst the people you follow. Their ability to blend in organically makes Instagram users generally more open to advertising compared to other platforms. 

Users can use photos or videos up to 120 seconds long to tell their stories on Instagram. Just make sure that you follow the suggested sizes to produce industry-quality content:

Image ads

• Recommended resolution: 1080 X 1920 pixels
• Maintain a resolution not less than 600 X 1067 pixels
• The aspect ratio should be 9:16
• Always use either JPG or PNG format
• The maximum size is 30MB

Video Ads

• Recommended resolution: 1080 X 1920 pixels
• Maintain a resolution not less than 720p
• The aspect ratio should be 9:16
• Use either MP4 or MOV format
• The maximum size is 4GB

Unlimited Graphic Design with DotYeti  

At DotYeti, we have multi-talented graphic designers that can create any type of Instagram social media advertisements you can ask for. Feel free to take a look at our portfolio and case studies to see how we’ve helped hundreds of our clients further enhance their advertising strategy.  

If you want graphic designs like no other, visit our pricing page to start your creative journey with us! 

The post [Instagram] Must Know Social Media Advertising Facts in 2024 appeared first on DotYeti Design.

In an age where digital media is so prominent, visual communication is crucial if you want to connect with potential customers. Plus, a business won’t be able to truly take off without using branded visuals that make you instantly recognizable. This is because attention spans are decreasing. And you only have a few milliseconds for people to decide whether or not they’re interested in your product. Furthermore, it’s a way to convey important information through various formats such as static ads, GIFs and videos that will exponentially grow sales revenue. 

We’ve listed down some business elements that will be impossible without graphic design. These are the reasons why graphic design is important for businesses.

1) Logo

Getting a custom logo designed for your business will be important. Your logo is what future customers associate with your brand and it serves as a mark of your visual identity both on traditional and digital platforms. From the colors to the arrangement of graphical elements, a logo design will be important to have when starting out or when you’re looking to refresh your image. 

2) Advertisement

Advertisements are one of the main ways you can catch the attention of any customer online or offline. Aside from contemplating the placement, investing more in graphic design means that you’re getting better marketing material. This can result in better lead generation and interest in your product. 

3) Website Content

When it comes to your website, the user experience is of paramount importance. You want your website to look top quality and be easy to navigate. This way, you achieve both higher SEO ranking and better visibility among prospects. Your website content is a great way to entertain people and provide information in a concise and branded manner. This is especially true when the messaging is clear and accompanied by well-written text. Additionally, it’s a great way to direct online shoppers to purchase your product.

4) Print Collaterals

If you’re thinking of printing a brochure or catalog that will communicate plenty of data, it’s important to be strategic about how the information is presented. Graphic design is a great way of making information on print collaterals easier to understand. It’s also an opportunity to add variety and make your brand stand out. 

5) Social Media Posts

Social media is very important for businesses to capitalize on, considering that a staggering number of people use those platforms daily. It’s the most cost-effective way to reach and engage with a worldwide audience. Luckily, creating different social media posts and cross-posting them is a great way to quickly spread awareness of your brand. Nevertheless, ensuring that they stand out in the sea of online content is where quality graphic design comes in.

6) Pitch Decks

If there’s a business that you want to partner with or a client that you’ve been trying to get, the presentation that you show to them will help gain their trust. Include graphic design elements in your pitch deck to keep them interested and visually stimulated amid the discussion. Good graphics will also help them retain the information and extract the most important data. 

7) Packaging

When you’re coming up with a packaging design for your products, it’s important to set them apart from the rest of the things on the store shelf. Make yours stand out through well-designed packages and entice your consumers to choose yours over the others. Finally, know what information should be clearly displayed on the packaging. This can be things that you want your consumers to be aware of before they even use the product. For example, brand, instructions and storage. 

Conclusion

In summary, graphic design is important for businesses to effectively communicate with potential clients and establish a strong connection. Rather than leaving it behind, invest more in it. In this way you can be sure that you are maximizing all possible ways of improving your brand reputation in the minds of the public. 

Want to work with the best graphic designers today? DotYeti.com is the most creative, on-demand, and efficient graphic design platform. Reach out to one of our team members today to get started with a free 30 minute live demo!

The post Graphic Design 101: Why is it so Important for Businesses? appeared first on DotYeti Design.

When it comes to graphic design, it’s important to understand that there are many different categories. And each type has its own unique techniques and uses. Suppose you are a company seeking dedicated design services covering a variety of types.

In that case, we can help you understand the different types of graphic design so that you can choose the best one for your business. 

1. Visual Identity

As a brand, you need to create a specific identity so that people can immediately recognize you. It is a way to differentiate your brand from others using visual elements. Graphic designers are crucial in this regard. This is because they help create your unique visual identity using color palettes, typography, logos, and imagery.

Finally, your graphic designer must develop a brand guideline to ensure all corporate materials remain on brand. 

2. Marketing and Advertising

Marketing and advertising graphic design is the most common services that a company might require. This type of graphic design requires thorough communication between the business and the designer to pull off an effective marketing and advertising campaign.

You both need to discuss your target market needs, and then translate them into the best design. An effective marketing and advertising graphic design can communicate, engage, and convert audiences, regardless of the medium.

3. UI Design

User Interface (UI) design is all about crafting the look of mobile, desktop, and web interfaces. UI design focuses on the user’s visual experience and the design of on-screen graphic elements like buttons, menus, micro-interactions, and more. While the user interface should be backed up by UI developers, the UI designer’s role is crucial.

They help create an easy-to-understand navigation experience for the user.

4. Packaging

Packaging design is another way of communicating directly with your customers. It is a valuable marketing tool that can also tell a brand identity and story. A packaging designer must create print-ready packaging while thinking about the information they want to display.

Your packaging designer must also lead the design process from beginning to end, giving concept ideas, design direction, and a hands-on execution process to produce compelling and attention-grabbing packaging for your product.  

5. Motion Graphics

Motion graphics requires expertise in audio, video, and special effects. It communicates concepts to the target audience in the form of video or animation. It would also help if the designer has strong knowledge of coding and 3D modeling, as motion graphics is more complicated than the other types of design.

This type of graphic design is considered a highly effective marketing technique, especially with the popularity of video content advertising. 

Conclusion

There are many opportunities to explore the different types of graphic design. Using all the different types enables you to fully activate marketing channels and build an excellent brand reputation. Understanding the different types of graphic design will also help you find the suitable service you need for your brand to convey spot-on messaging through visual communication. 

Looking for an unlimited graphic design service to help you create different types of engaging graphics? Our creative team comprises of artists, illustrators, animators and UI designers. Together, they ensure that all your creative needs are reliably covered. We’ve worked with hundreds of iconic companies and startups to design incredible marketing assets.

Get in touch with us today to see how we can help!

The post Graphic Design 101: Understanding Different Types of Graphic Design appeared first on DotYeti Design.

And as the world picks up momentum after years of lockdowns, there’s never been a more invigorating time in graphic design. Next year promises to be full of innovative designs and classic styles that have been given a second life. It’s important to explore the top 8 graphic design trends in 2022 to prepare next year’s marketing materials.

So here are our picks for the top 8 graphic design trends in 2022!

Trend #1: Inclusiveness

This is a trend that we’ve seen pick up speed over the years. And it’ll continue gaining strength in 2022. The best designs speak to people of all cultures, backgrounds and identities. These days, people are much more likely to connect with a brand that they feel resonates with their values and celebrates them. On the other hand, design that appears insensitive will experience swift backlash. It’s important that graphic designers constantly evaluate the inclusiveness of their designs. In addition, portraying diversity also shines a good light on the company by highlighting their progressive attitudes. 

Trend #2: Motion Graphics

Motion graphics vs static ads- which one wins? Well, we can probably predict a clear winner in 2022. Motion graphics extend to GIFs, videos, cinemagraphs and animations. And studies have shown that ads with motion can rack up to 55% more engagement than static ads. In addition, 87% of marketers say that motion graphics have directly increased sales. This is because as users are scrolling through their news feed, you only have a millisecond to capture their attention. It’s part of our evolutionary behavior to notice small movements, therefore a strategically placed GIF will likely cause the user to pause and review your ad. The exciting visuals will also work to add energy to mundane topics and improve storytelling. 

Nevertheless, don’t be quick to discount static ads! If you have a simple message and CTA to communicate, then a static ad may be the most efficient way to drive traffic down the purchase funnel. 

Trend #3: Playful Typography

In 2022, we’re expecting typography to push the boundaries of expression through lettering. Playful typography, along with graphics, are an excellent way to connect with target audiences and convey a certain emotion. While classic fonts are a great way to exude elegance and professionalism, playful typography is great for brands looking to stand out from the crowd. 

Trend #4: Vibrant Maximalism

After years of lockdown, graphic designers are ready to express their creativity. And there’s no better way to do this than by going all out on color and patterns. This is an opportunity for creatives to portray their different tastes and palettes. But this doesn’t mean a careless approach and simply filling up space for the sake of it. Instead, graphic designers and marketers work closely to thoughtfully place elements to create a design that you simply cannot ignore because of its vibrant energy. This trend is about moving away from order and symmetry towards a celebration of joy and the creator economy being shaped by digital natives. 

Trend #5: Retro Nostalgia

The 90s nostalgia finds a home among Generation Z social media-savvy influencers. Using platforms such as TikTok to make viral content, they’re able to quickly shape cultural conversations. And we predict a comeback for the 90s in 2022. Things like bright color blocks, simple emojis and meme aesthetics provide a sense of familiarity and comfort. We connect with the old school look and memories of simpler times. 

Trend #6: Eco-aesthetics

Our relationship with the planet has never been more important. As we search for ways to reduce our negative impact on the environment, the products that we choose to purchase should also embody these values. A graphic design trend that we predict to continue strongly into 2022 is eco-aesthetics. That is, designs that highlight a commitment to sustainability and environmental activism. People want to know what they are using isn’t leaving behind a negative footprint. Therefore, graphic designers should try to incorporate a feeling of balance instead of overconsumption and blatant marketing in their creations. 

Trend #7: Data Visualization

Data enables us to better understand situations and how we can take action. However, data visualization is critical to getting the right information across. Furthermore, good data visualization simplifies complex information and makes it easily digestible. Therefore, empowering the reader to take action. Creative people are turning to infographics to efficiently highlight important numbers and explain their meaning. We expect data visualization to be a major trend in 2022 as we handle more and more data. 

Trend #8: Illustrations and Doodles

The illustration and doodles trend is further establishing itself as a powerful force in 2022. People are looking for character and individualism. They’re moving away from cookie-cutter brands and searching for something new and different. Illustrations and doodles are some of the most effective ways to express creativity. In particular, freeform drawings feel more authentic and less corporate. They’ve been proven to drive up engagement and improve brand recognition thanks to their joyful and charming appeal. 

Prepare for 2022 with DotYeti

2022 is fast approaching. And it’s important that you’re ready to launch your campaigns once the holidays are over. The graphic design trends of 2022 will continue to evolve and crop up in more and more marketing materials. Furthermore, having graphics that feel refreshingly on trend and part of the cultural conversation will drive significant results. If you’re looking to get on-brand on-trend graphics for 2022, DotYeti can give you the reliable creative support you deserve,

Our unlimited graphic design plans are subscription-based and come with your own dedicated creative team. This includes a dedicated designer, art director and account manager- all starting from $449/month. Easily cancel or upgrade your plan to suit your creative needs and rest assured that we’ll get your work delivered on time so you can launch your 2022 campaigns. All our designers go through rigorous training to ensure that they’re always on top of the latest trends and can anticipate what’s just around the corner.

We excited to see what 2022 holds in the creative marketing space. Life would be boring if every year was the same as the previous, so we’re grateful to be part of an industry that thrives on change and disruptive creativity.

Check out our portfolio to see the best of the best works we’ve delivered for diverse international clients.

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