Visual content has become an essential aspect of modern-day social media marketing. It refers to any form of content that uses imagery, graphics, or videos to communicate a message or tell a story.
In today’s fast-paced world, where people have a shorter attention span, visual content helps to capture the audience’s attention and convey messages efficiently.
Here’s how you can use visual content to strengthen your brand impact online.
What is Visual Content?
Simply put, visual content is any content that you come across on social media. Whether it’s a static post, a video animation, or a simple infographic–these are forms of content that marketers use to appeal to audiences.
Now, there are several types of visual content, including images, videos, GIFs, infographics, and memes. Read on below to find the best ways to tailor content for your brand.
Visual Content You Can Use in Social Media
1. Images
Images can be used to showcase products, services, or even behind-the-scenes glimpses of a business. These are great ways to showcase your products and show off the aesthetic of your brand.
The best part is, by using Instagram, you can curate your feed to have a
2. Videos
Videos, on the other hand, offer a more dynamic and interactive experience for the audience, making them ideal for demonstrating a product or service in action or sharing engaging stories.
Today, videos are the weapon of choice for most marketers. Because of its punchy and short format, it’s often the most relatable to young audiences.
3. Infographics
This content format is ideal for presenting complex information in an easy-to-understand manner. In particular, this format is best used when trying to explain how to avail a promo or how a service works.
Infographics are also a great way to share information with your audience in a visually appealing way. By creating an infographic that presents complex information in an easy-to-understand format, businesses can educate their audience while also building brand authority.
Of course, there are plenty more content formats out there. But for small businesses looking for a little boost, these are the essential things you need to know.
5 Visual Content Creation Tools
Thinking of getting your visual content started? Well, it’s a hard task to do alone. Here are some reliable platforms you can use to create social media posts and other visual content.
Canva
Canva is a graphic design platform that allows users to create a wide range of visual content, from social media graphics to presentations and infographics. The platform offers a variety of templates, elements, and photos to help users create professional-looking visuals easily.
Canva is a great tool for small business owners or entrepreneurs who need to create visually appealing content on a tight budget.
Adobe Spark
Adobe Spark is a suite of design tools that includes a web-based and mobile app for creating social media graphics, web pages, and videos. It offers a variety of templates, themes, and design assets that users can customize to fit their brand or messaging.
This is ideal for businesses looking to create polished visuals without the need for advanced design skills.
Animoto
Animoto is a cloud-based video creation platform that allows users to create high-quality videos using their own photos, video clips, and music. The platform offers a range of templates, styles, and music tracks to choose from, making it easy to create visually stunning video content for social media or other marketing channels.
Over
Over is a mobile app that allows users to add text and graphics to photos and create custom graphics for social media, blog posts, or other marketing channels. The app offers a variety of design templates, fonts, and graphics that users can customize to create content quickly.
Lumen5
Lumen5 is ideal for businesses looking to repurpose their existing content into engaging video content for social media or other marketing channels. The platform uses artificial intelligence to create video content. Plus, users can customize the design, images, and text to fit their brand.
5 Tips To Nail Your Content Creation Strategy
You can create hundreds of posts in months, but without a good strategy, it’s not going to be effective. Here are some tips to make the content work for you.
- Know your audience: Understanding your target audience is essential to creating effective visual content. Consider factors such as age, gender, interests, and preferred social media platforms when creating visuals.
- Keep it simple: Content should be easy to understand and visually appealing. Use simple graphics, clear text, and high-quality images to make your content stand out.
- Be consistent: Use the same fonts, colors, and design elements across all your visual content to build brand recognition and awareness.
- Use high-quality images: High-res images can make all the difference when it comes to creating effective visual content. Avoid using blurry or pixelated content for posts.
- Test and iterate: Conduct A/B testing to see what visual content to see what works best for your audience. Experiment with different formats, styles, and messaging to see what resonates with your audience.
DotYeti provides the fastest and most cost-effective alternative to agencies and freelancers by providing quick turnaround times, no limit revisions, and a comprehensive range of services. Get to know our scalable unlimited graphic design model today.
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Cover image by storyset on Freepik
